Recommerce Program Trust & Adoption Survey

Measures consumer trust, adoption intent, and incentive preferences for retailer-run recommerce, trade-in, and certified pre-owned programs to inform program design, pricing, and marketing strategy.

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Sample questions

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28 questions · ~4 min

Q01

Long Text

Welcome to this research study on retail shopping experiences. Your participation is entirely voluntary, and you may stop at any time without penalty. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. This survey takes approximately 7–8 minutes to complete. In this survey, "recommerce" refers to programs where retailers take back used or unwanted items to refurbish, resell as certified pre‑owned, or responsibly recycle them. Examples include trade‑in for store credit, mail‑back recycling, and purchasing certified pre‑owned products. By continuing, you indicate that you have read the above and consent to participate.

Q02

Multiple Choice

Where have you purchased retail products in the past 12 months? Select all that apply.

Q03

Long Text

Before today, how familiar were you with retailer-run recommerce programs (e.g., trade-in, certified pre-owned, buyback)?

Q04

Long Text

Please rank the following incentives by how important they would be in motivating you to participate in a retailer recommerce program (drag to reorder; 1 = most important).

Q05

Long Text

Please rank the following program features by how much they would influence your decision to participate in a retailer recommerce program (drag to reorder; 1 = most influential).

Q06

Long Text

To what extent would uncertainty about how retailers value your items limit your use of recommerce programs?

Q07

AI Interview

Based on your responses throughout this survey, please share any additional thoughts or feelings about retailer recommerce programs—what excites you, what concerns you, or what would change your mind about participating.

Q08

Long Text

What is your age?

Q09

Long Text

Thank you for completing this survey. Your feedback will be used to help improve retailer recommerce programs and the shopping experience. All responses will remain confidential and reported only in aggregate. If you have any questions about this research, please contact the research team.

Q10

Multiple Choice

In the past 12 months, did you return any retail items (for any reason)?

Q11

Long Text

How likely are you to use a retailer's recommerce program (trade-in, buyback, or certified pre-owned purchase) in the next 12 months?

Q12

Long Text

What, if anything, would make you more likely to buy or trade through a retailer's recommerce program?

Q13

Long Text

To what extent would concerns about the hygiene or quality of pre-owned items limit your use of recommerce programs?

Q14

Multiple Choice

Which of the following best describes your gender?

Q15

Multiple Choice

In the past 12 months, did you participate in any retailer program where you traded in, sold back, or returned products specifically for resale, refurbishment, or recycling?

Q16

Long Text

How likely are you to recommend a retailer's recommerce program to a friend or family member?

Q17

Long Text

To what extent would inconvenient drop-off or shipping logistics limit your use of recommerce programs?

Q18

Long Text

In which country do you currently reside?

Q19

Multiple Choice

Which benefits did you receive from the retailer recommerce program(s) you participated in? Select all that apply.

Q20

Multiple Choice

What minimum discount off the original retail price would motivate you to buy a certified pre‑owned item from a retailer?

Q21

Long Text

To what extent would low payout or credit amounts limit your use of recommerce programs?

Q22

Multiple Choice

What is the highest level of education you have completed?

Q23

Multiple Choice

In the past 12 months, did you sell or give away items through peer‑to‑peer platforms (e.g., eBay, Facebook Marketplace)?

Q24

Long Text

To what extent would concerns about personal data privacy (e.g., electronics trade-in) limit your use of recommerce programs?

Q25

Multiple Choice

What is your current employment status?

Q26

Multiple Choice

Which peer‑to‑peer platforms did you use in the past 12 months? Select all that apply.

Q27

Long Text

How much do you trust retailers to fairly value items you return or trade in through recommerce programs?

Q28

Long Text

How much do you trust retailers to responsibly handle (refurbish, resell, or recycle) items returned through recommerce programs?

What’s included

AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.

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Sample questions

Where have you purchased retail products in the past 12 months? Select all that apply.

Before today, how familiar were you with retailer-run recommerce programs (e.g., trade-in, certified pre-owned, buyback)?

Please rank the following incentives by how important they would be in motivating you to participate in a retailer recommerce program (drag to reorder; 1 = most important).

Please rank the following program features by how much they would influence your decision to participate in a retailer recommerce program (drag to reorder; 1 = most influential).

To what extent would uncertainty about how retailers value your items limit your use of recommerce programs?

Based on your responses throughout this survey, please share any additional thoughts or feelings about retailer recommerce programs—what excites you, what concerns you, or what would change your mind about participating.

What is your age?

Thank you for completing this survey. Your feedback will be used to help improve retailer recommerce programs and the shopping experience. All responses will remain confidential and reported only in aggregate. If you have any questions about this research, please contact the research team.

In the past 12 months, did you return any retail items (for any reason)?

How likely are you to use a retailer's recommerce program (trade-in, buyback, or certified pre-owned purchase) in the next 12 months?

What, if anything, would make you more likely to buy or trade through a retailer's recommerce program?

To what extent would concerns about the hygiene or quality of pre-owned items limit your use of recommerce programs?

Which of the following best describes your gender?

In the past 12 months, did you participate in any retailer program where you traded in, sold back, or returned products specifically for resale, refurbishment, or recycling?

How likely are you to recommend a retailer's recommerce program to a friend or family member?

To what extent would inconvenient drop-off or shipping logistics limit your use of recommerce programs?

In which country do you currently reside?

Which benefits did you receive from the retailer recommerce program(s) you participated in? Select all that apply.

What minimum discount off the original retail price would motivate you to buy a certified pre‑owned item from a retailer?

To what extent would low payout or credit amounts limit your use of recommerce programs?

What is the highest level of education you have completed?

In the past 12 months, did you sell or give away items through peer‑to‑peer platforms (e.g., eBay, Facebook Marketplace)?

To what extent would concerns about personal data privacy (e.g., electronics trade-in) limit your use of recommerce programs?

What is your current employment status?

Which peer‑to‑peer platforms did you use in the past 12 months? Select all that apply.

How much do you trust retailers to fairly value items you return or trade in through recommerce programs?

How much do you trust retailers to responsibly handle (refurbish, resell, or recycle) items returned through recommerce programs?

What’s included

AI follow-ups

Attention checks

AI-drafted copy

Auto report

Ready to launch?