Measures consumer trust, adoption intent, and incentive preferences for retailer-run recommerce, trade-in, and certified pre-owned programs to inform program design, pricing, and marketing strategy.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
28
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this research study on retail shopping experiences.
Your participation is entirely voluntary, and you may stop at any time without penalty. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. This survey takes approximately 7–8 minutes to complete.
In this survey, "recommerce" refers to programs where retailers take back used or unwanted items to refurbish, resell as certified pre‑owned, or responsibly recycle them. Examples include trade‑in for store credit, mail‑back recycling, and purchasing certified pre‑owned products.
By continuing, you indicate that you have read the above and consent to participate.
Q2
Multiple Choice
Where have you purchased retail products in the past 12 months? Select all that apply.
I did not purchase retail products in the past 12 months
Q3
Multiple Choice
In the past 12 months, did you return any retail items (for any reason)?
Yes
No
Q4
Multiple Choice
In the past 12 months, did you participate in any retailer program where you traded in, sold back, or returned products specifically for resale, refurbishment, or recycling?
Yes
No
I'm not sure
Q5
Multiple Choice
Which benefits did you receive from the retailer recommerce program(s) you participated in? Select all that apply.
Store credit
Instant discount on a new purchase
Cash payout
Loyalty points
Free pickup or return shipping
Same-day in-store drop-off convenience
Other (please specify)
Q6
Multiple Choice
In the past 12 months, did you sell or give away items through peer‑to‑peer platforms (e.g., eBay, Facebook Marketplace)?
Yes
No
Q7
Multiple Choice
Which peer‑to‑peer platforms did you use in the past 12 months? Select all that apply.
eBay
Facebook Marketplace
Poshmark
Depop
Vinted
Craigslist or Gumtree
OfferUp
Other (please specify)
Q8
Opinion Scale
Before today, how familiar were you with retailer-run recommerce programs (e.g., trade-in, certified pre-owned, buyback)?
Range: 1 – 5
Min: Not at all familiarMid: NeutralMax: Extremely familiar
Q9
Opinion Scale
How likely are you to use a retailer's recommerce program (trade-in, buyback, or certified pre-owned purchase) in the next 12 months?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q10
Opinion Scale
How likely are you to recommend a retailer's recommerce program to a friend or family member?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q11
Multiple Choice
What minimum discount off the original retail price would motivate you to buy a certified pre‑owned item from a retailer?
No discount needed — I'd buy at the same price
1–9% off
10–19% off
20–29% off
30–39% off
40–49% off
50% or more off
I would not buy certified pre-owned regardless of discount
Q12
Ranking
Please rank the following incentives by how important they would be in motivating you to participate in a retailer recommerce program (drag to reorder; 1 = most important).
Drag to order (top = most important)
Higher payout for like-new condition items
Instant discount on a same-day purchase
Cash option instead of store credit
Free home pickup or return shipping
Bonus loyalty points
Extended return or trade-in window
Q13
Long Text
What, if anything, would make you more likely to buy or trade through a retailer's recommerce program?
Max chars
Q14
Ranking
Please rank the following program features by how much they would influence your decision to participate in a retailer recommerce program (drag to reorder; 1 = most influential).
Drag to order (top = most important)
Clear grading and valuation transparency
Quality assurance or refurbishment certification
Convenient pickup or drop-off options
Fast issuance of payout or credit
Flexible payout choices (cash, credit, or points)
Responsive customer support
Q15
Opinion Scale
To what extent would uncertainty about how retailers value your items limit your use of recommerce programs?
Range: 1 – 5
Min: Not at allMid: NeutralMax: To a great extent
Q16
Opinion Scale
To what extent would concerns about the hygiene or quality of pre-owned items limit your use of recommerce programs?
Range: 1 – 5
Min: Not at allMid: NeutralMax: To a great extent
Q17
Opinion Scale
To what extent would inconvenient drop-off or shipping logistics limit your use of recommerce programs?
Range: 1 – 5
Min: Not at allMid: NeutralMax: To a great extent
Q18
Opinion Scale
To what extent would low payout or credit amounts limit your use of recommerce programs?
Range: 1 – 5
Min: Not at allMid: NeutralMax: To a great extent
Q19
Opinion Scale
To what extent would concerns about personal data privacy (e.g., electronics trade-in) limit your use of recommerce programs?
Range: 1 – 5
Min: Not at allMid: NeutralMax: To a great extent
Q20
Opinion Scale
How much do you trust retailers to fairly value items you return or trade in through recommerce programs?
Range: 1 – 7
Min: Not at allMid: NeutralMax: Completely
Q21
Opinion Scale
How much do you trust retailers to responsibly handle (refurbish, resell, or recycle) items returned through recommerce programs?
Range: 1 – 7
Min: Not at allMid: NeutralMax: Completely
Q22
AI Interview
Based on your responses throughout this survey, please share any additional thoughts or feelings about retailer recommerce programs—what excites you, what concerns you, or what would change your mind about participating.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q23
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q24
Multiple Choice
Which of the following best describes your gender?
Woman
Man
Non-binary
Prefer to self-describe (please specify)
Prefer not to say
Q25
Dropdown
In which country do you currently reside?
United States
Canada
United Kingdom
Australia
Germany
France
Spain
Italy
Netherlands
India
Other (please specify)
Q26
Multiple Choice
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college, no degree
Associate degree
Bachelor's degree
Master's degree
Doctorate or professional degree
Prefer not to say
Q27
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker
Unemployed
Retired
Prefer not to say
Q28
Chat Message
Thank you for completing this survey. Your feedback will be used to help improve retailer recommerce programs and the shopping experience. All responses will remain confidential and reported only in aggregate. If you have any questions about this research, please contact the research team.
Frequently Asked Questions
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