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Consumer Demand for Retail Recommerce Programs

Measures consumer awareness, purchase likelihood, barriers, and feature preferences for retailer take-back, buyback, and recommerce programs to validate demand and inform program design.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

23 questions · ~4 min
Q01
Long Text

Welcome! You are invited to participate in a short survey about your shopping experiences and opinions on retailer programs for resold, open-box, and refurbished items. This survey takes approximately 5–7 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are simply interested in your honest opinions. All responses are confidential, will be anonymized, and reported only in aggregate for internal research purposes.

Q02
Multiple Choice

In the past 12 months, have you returned any purchases to a retailer?

Q03
Multiple Choice

Have you ever purchased a resold, open-box, or refurbished item from a retailer?

Q04
Long Text

How likely are you to purchase a resold or open-box item from a retailer in the next 6 months?

Q05
Long Text

How important is a thorough quality inspection and grading system when considering a resold or open-box item from a retailer?

Q06
Long Text

Based on your responses in this survey, please share any additional thoughts or feelings about retailer take-back or recommerce programs.

Q07
Long Text

What is your age?

Q08
Long Text

Thank you for completing this survey. Your responses will be kept confidential and used in aggregate to improve circular take-back and recommerce programs. You may now close this window.

Q09
Multiple Choice

Before today, were you aware that some retailers resell returned, open-box, or refurbished items?

Q10
Multiple Choice

Where did you purchase that resold, open-box, or refurbished item? Select all that apply.

Q11
Long Text

How confident are you that a resold or open-box item from a retailer would meet your quality expectations?

Q12
Long Text

How important is a warranty or guarantee on a resold or open-box item?

Q13
AI Interview

We'd like to understand your recommerce preferences in more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier answers about purchasing resold or open-box items.

Q14
Multiple Choice

How do you describe your gender?

Q15
Multiple Choice

What are the main reasons you might avoid buying resold or open-box items? Select up to 3.

Q16
Long Text

How important is a hassle-free return policy on a resold or open-box item?

Q17
Long Text

In which country do you currently reside?

Q18
Long Text

How important are detailed product photos and condition descriptions for a resold or open-box item?

Q19
Long Text

What is the highest level of education you have completed?

Q20
Long Text

How important is the environmental or sustainability benefit of purchasing a resold item?

Q21
Multiple Choice

What is your current employment status?

Q22
Long Text

What is the minimum discount off the new retail price you would expect for an open-box item in good condition?

Q23
Multiple Choice

Which return or take-back methods would you prefer for items eligible for resale? Select all that appeal to you.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.