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Retail Circular Returns & Recommerce: Survey Template

Measure consumer interest, motivators, and barriers to retailer take-back, buyback, and recommerce programs. Use this template to validate demand. Launch fast.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Multiple Choice
In the past 12 months, did you return any purchases to a retailer?
  • Yes
  • No
  • Prefer not to say
Q2
Multiple Choice
Before today, were you aware that some retailers resell returned, open-box, or refurbished items?
  • Yes
  • No
  • Not sure
Q3
Multiple Choice
Have you ever purchased a retailer’s resold, open-box, or refurbished item?
  • Yes, in the last 12 months
  • Yes, but more than 12 months ago
  • No or not sure
Q4
Multiple Choice
If applicable, where did you purchase that resold/open-box/refurbished item? Select all that apply.
  • Directly on a retailer’s website
  • In a retailer’s physical store (certified pre-owned/open-box section)
  • Retailer’s official outlet or clearance site
  • Third-party marketplace (e.g., eBay, Facebook Marketplace)
  • Brand-operated recommerce site
  • Other
Q5
Opinion Scale
How likely are you to buy a resold or open-box item from a retailer in the next 6 months?
Range: 1 – 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q6
Opinion Scale
If you have not purchased before, how willing are you to buy a resold or open-box item in the next 6 months?
Range: 1 – 10
Min: Not at all willingMid: UnsureMax: Extremely willing
Q7
Multiple Choice
What are the main reasons you might avoid buying resold or open-box items? Select up to 3.
  • Concerns about product condition or quality
  • Limited or no warranty
  • Hygiene or cleanliness concerns
  • Unclear grading or inspection process
  • Complicated returns or exchanges
  • Insufficient price discount
  • Limited selection or availability
  • Stigma or perception of used goods
  • Other
Q8
Multiple Choice
Attention check: To confirm you are paying attention, please select “I am paying attention.”
  • I am paying attention
  • I am not paying attention
  • Prefer not to say
Q9
Matrix
How important are the following features when considering resold or open-box items from a retailer?
RowsNot importantSlightly importantModerately importantVery importantEssential
Clear condition grading (e.g., like new, good, fair) with photos•••••
Certified inspection with disclosed defects•••••
Warranty or guarantee coverage•••••
Easy returns or exchanges (e.g., free 30-day returns)•••••
Meaningful price discount vs. new•••••
Hygiene/cleaning certification•••••
Loyalty points or store credit incentives•••••
Q10
Numeric
What minimum discount, as a percentage off the new price, would you expect for an open-box item in good condition? Please enter a number (e.g., 25).
Accepts a numeric value
Whole numbers only
Q11
Multiple Choice
Which return/take-back option would you prefer for items eligible for circular resale?
  • Drop off at a store
  • Prepaid mail-in label
  • Courier doorstep pickup
  • Smart locker drop-off
  • Partner donation drop-off (for non-resellable items)
  • I would not participate
Q12
Dropdown
What is your age?
  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q13
Multiple Choice
How do you describe your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q14
Dropdown
Where do you currently live?
  • United States
  • United Kingdom
  • Canada
  • Australia
  • Ireland
  • New Zealand
  • Other/Another country
  • Prefer not to say
Q15
Dropdown
What is the highest level of education you have completed?
  • Some high school
  • High school diploma or equivalent
  • Some college or technical training
  • Bachelor’s degree
  • Graduate degree
  • Prefer not to say
Q16
Multiple Choice
What is your current employment status?
  • Employed full time
  • Employed part time
  • Self-employed
  • Student
  • Homemaker/caregiver
  • Unemployed and seeking work
  • Retired
  • Prefer not to say
Q17
Long Text
Is there anything else you would like to share about retailer take-back or recommerce programs?
Max 600 chars
Q18
AI Interview
AI Interview: 2 Follow-up Questions on your recommerce choices
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q19
Chat Message
Thank you for completing the survey. Your feedback will help improve circular take-back and recommerce programs.

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