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Offer Clarity, Incentive Fit & Referral Intent Survey

Measures how clearly customers understand promotional offers, how well incentives match their preferences, and their likelihood of referring others — identifying friction points to improve referral rates and conversions.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

19

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Welcome, and thank you for participating in this short survey about your experience with our promotional offers. This survey takes approximately 4–5 minutes to complete. There are no right or wrong answers — we're simply interested in your honest opinions. Your responses are completely confidential and will be reported only in aggregate. Participation is voluntary, and you may stop at any time. Please click 'Next' to begin.
Q2
Dropdown
When did you last notice a promotional offer or incentive from us?
  • Within the last 7 days
  • 8–30 days ago
  • 1–3 months ago
  • More than 3 months ago
  • I don't recall
Q3
Multiple Choice
Where did you see that offer? (Select all that apply)
  • Email
  • In-app message
  • Website banner
  • Social media
  • Friend or word of mouth
  • In-store or on-premise
  • SMS / text message
  • Other
Q4
Opinion Scale
The offer was easy to understand.
Range: 1 7
Min: Strongly disagreeMid: NeutralMax: Strongly agree
Q5
Opinion Scale
The terms and conditions of the offer were clear.
Range: 1 7
Min: Strongly disagreeMid: NeutralMax: Strongly agree
Q6
Opinion Scale
I knew exactly what steps I needed to take to redeem the offer.
Range: 1 7
Min: Strongly disagreeMid: NeutralMax: Strongly agree
Q7
Long Text
In your own words, what was the offer about?
Max chars
Q8
Opinion Scale
How appealing was the incentive to you personally?
Range: 1 7
Min: Not at all appealingMid: NeutralMax: Extremely appealing
Q9
Multiple Choice
Which of the following influenced whether the incentive felt like a good fit for you? (Select all that apply)
  • Amount or discount size
  • Relevance to my needs
  • Timing or expiry window
  • Required effort or steps
  • Terms and conditions
  • Trust in the brand
  • My previous experience with this company
  • Other
Q10
Ranking
Please rank the following factors from most to least important when deciding whether to act on an incentive.
Drag to order (top = most important)
  1. Amount or discount size
  2. Relevance to my needs
  3. Timing or expiry window
  4. Required effort or steps
  5. Terms and conditions
  6. Trust in the brand
Q11
Opinion Scale
How likely would you be to recommend or share this kind of offer with a friend or colleague?
Range: 0 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q12
Multiple Choice
If you were to share an offer, which channels would you use? (Select all that apply)
  • SMS / text message
  • Messaging app (e.g., WhatsApp, iMessage)
  • Email
  • Social media post
  • Direct message on social media
  • In person
  • Copy/paste a link
  • Other
Q13
Multiple Choice
What, if anything, might stop you from sharing an offer like this? (Select all that apply)
  • Not confident it's valuable enough to share
  • Unsure about the terms or fine print
  • Don't want to bother others
  • Privacy or security concerns
  • It feels too promotional or spammy
  • I rarely share offers in general
  • Don't know anyone who'd be interested
  • Nothing — I'd share it
  • Other
Q14
AI Interview
We'd like to understand more about your experience with our offers. An AI moderator will ask you a couple of brief follow-up questions based on your responses.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q15
Long Text
Based on your responses in this survey, is there anything else you'd like to share about your experience with our offers or incentives?
Max chars
Q16
Dropdown
What is your age group?
  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q17
Multiple Choice
How do you describe your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q18
Dropdown
In which region do you currently live?
  • Africa
  • Asia
  • Europe
  • North America
  • South America
  • Oceania
  • Middle East
  • Prefer not to say
Q19
Chat Message
Thank you for completing this survey — your feedback helps us create better offers for you. Your responses are confidential and will be reported only in aggregate.

Frequently Asked Questions

What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.
How can I share surveys with my team?
Send a project link so teammates can view and collaborate instantly.
Can the AI generate a survey from a prompt?
Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.
How long does support typically take to reply?
We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.
Can I export survey results?
Absolutely. Export results as CSV straight from the results page for quick data work.

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