Offer Clarity, Incentive Fit & Referral Intent Survey
Measures how clearly customers understand promotional offers, how well incentives match their preferences, and their likelihood of referring others — identifying friction points to improve referral rates and conversions.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
19
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome, and thank you for participating in this short survey about your experience with our promotional offers.
This survey takes approximately 4–5 minutes to complete. There are no right or wrong answers — we're simply interested in your honest opinions. Your responses are completely confidential and will be reported only in aggregate. Participation is voluntary, and you may stop at any time.
Please click 'Next' to begin.
Q2
Dropdown
When did you last notice a promotional offer or incentive from us?
Within the last 7 days
8–30 days ago
1–3 months ago
More than 3 months ago
I don't recall
Q3
Multiple Choice
Where did you see that offer? (Select all that apply)
How appealing was the incentive to you personally?
Range: 1 – 7
Min: Not at all appealingMid: NeutralMax: Extremely appealing
Q9
Multiple Choice
Which of the following influenced whether the incentive felt like a good fit for you? (Select all that apply)
Amount or discount size
Relevance to my needs
Timing or expiry window
Required effort or steps
Terms and conditions
Trust in the brand
My previous experience with this company
Other
Q10
Ranking
Please rank the following factors from most to least important when deciding whether to act on an incentive.
Drag to order (top = most important)
Amount or discount size
Relevance to my needs
Timing or expiry window
Required effort or steps
Terms and conditions
Trust in the brand
Q11
Opinion Scale
How likely would you be to recommend or share this kind of offer with a friend or colleague?
Range: 0 – 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q12
Multiple Choice
If you were to share an offer, which channels would you use? (Select all that apply)
SMS / text message
Messaging app (e.g., WhatsApp, iMessage)
Email
Social media post
Direct message on social media
In person
Copy/paste a link
Other
Q13
Multiple Choice
What, if anything, might stop you from sharing an offer like this? (Select all that apply)
Not confident it's valuable enough to share
Unsure about the terms or fine print
Don't want to bother others
Privacy or security concerns
It feels too promotional or spammy
I rarely share offers in general
Don't know anyone who'd be interested
Nothing — I'd share it
Other
Q14
AI Interview
We'd like to understand more about your experience with our offers. An AI moderator will ask you a couple of brief follow-up questions based on your responses.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q15
Long Text
Based on your responses in this survey, is there anything else you'd like to share about your experience with our offers or incentives?
Max chars
Q16
Dropdown
What is your age group?
Under 18
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q17
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q18
Dropdown
In which region do you currently live?
Africa
Asia
Europe
North America
South America
Oceania
Middle East
Prefer not to say
Q19
Chat Message
Thank you for completing this survey — your feedback helps us create better offers for you. Your responses are confidential and will be reported only in aggregate.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
We reply within 24 hours, often much sooner. Include key details in your message to help us assist you faster.