Q01
Long Text
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Offer Clarity, Incentive Fit & Referral Intent Survey
Measures how clearly customers understand promotional offers, how well incentives match their preferences, and their likelihood of referring others — identifying friction points to improve referral rates and conversions.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
19 questions · ~4 min
Q02
Long Text
When did you last notice a promotional offer or incentive from us?
Q03
Long Text
The offer was easy to understand.
Q04
Long Text
How appealing was the incentive to you personally?
Q05
Long Text
How likely would you be to recommend or share this kind of offer with a friend or colleague?
Q06
AI Interview
We'd like to understand more about your experience with our offers. An AI moderator will ask you a couple of brief follow-up questions based on your responses.
Q07
Long Text
What is your age group?
Q08
Long Text
Thank you for completing this survey — your feedback helps us create better offers for you. Your responses are confidential and will be reported only in aggregate.
Q09
Multiple Choice
Where did you see that offer? (Select all that apply)
Q10
Long Text
The terms and conditions of the offer were clear.
Q11
Multiple Choice
Which of the following influenced whether the incentive felt like a good fit for you? (Select all that apply)
Q12
Multiple Choice
If you were to share an offer, which channels would you use? (Select all that apply)
Q13
Long Text
Based on your responses in this survey, is there anything else you'd like to share about your experience with our offers or incentives?
Q14
Multiple Choice
How do you describe your gender?
Q15
Long Text
I knew exactly what steps I needed to take to redeem the offer.
Q16
Long Text
Please rank the following factors from most to least important when deciding whether to act on an incentive.
Q17
Multiple Choice
What, if anything, might stop you from sharing an offer like this? (Select all that apply)
Q18
Long Text
In which region do you currently live?
Q19
Long Text
In your own words, what was the offer about?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.