Referral Program Barriers & Incentive Preferences Survey
A 5-minute diagnostic survey for existing customers to identify referral program awareness gaps, incentive misalignment, process friction, and trust barriers—providing actionable data to optimize referral conversion.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
30
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! We're conducting a short survey (about 5 minutes) to understand your experience with our referral program and how we can improve it.
Your participation is completely voluntary, and you may stop at any time. There are no right or wrong answers—we're just looking for your honest opinions. All responses are confidential and will be reported in aggregate only.
Thank you for your time!
Q2
Multiple Choice
Have you ever participated in a referral program, either with us or with another company?
Yes, with this company
Yes, with another company
Yes, both with this company and others
No
Not sure
Prefer not to say
Q3
Opinion Scale
In the last 6 months, how likely were you to recommend our product/service to someone you know?
Range: 0 – 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q4
Dropdown
How many people have you referred to us in the last 6 months?
0
1
2
3
4
5
6–10
More than 10
Q5
Multiple Choice
Before today, had you heard about our referral program?
Yes
No
Not sure
Q6
Multiple Choice
Where did you first learn about our referral program?
In-app banner or notification
Post-purchase email
Checkout page or order confirmation
Account or rewards page
Packaging insert or flyer
Social media post or ad
Customer support mentioned it
Word of mouth from another customer
Other (please specify)
Q7
Multiple Choice
Where would you most expect to see information about a referral program?
In-app banner or notification
Post-purchase email
Checkout page or order confirmation
Account or rewards page
Packaging insert or flyer
Social media post or ad
Customer support interaction
Other (please specify)
Q8
Opinion Scale
I understand how the referral program works (steps, rules, and rewards).
How appealing are the current referral rewards to you?
Range: 1 – 7
Min: Not at all appealingMid: NeutralMax: Extremely appealing
Q13
Multiple Choice
Which type of reward would most motivate you to refer someone?
Cash payout
Percentage discount
Fixed-amount discount
Account credit or bill credit
Gift card
Feature upgrade or perk
Donation to a charity of my choice
Prize draw or sweepstakes entry
None of these
Q14
Ranking
Please rank the following referral reward features from most to least important to you.
Drag to order (top = most important)
Higher reward amount
Faster payout
Clearer terms and conditions
My friend also receives a benefit
Fewer steps to redeem the reward
Choice of reward type
Q15
Multiple Choice
What, if anything, discourages you about our referral rewards? Select all that apply.
Reward amount feels too small
Reward details are unclear
Not confident my friend would benefit enough
Too many steps to redeem
Payout takes too long
Eligibility or exclusions are too restrictive
I prefer to refer without expecting rewards
I rarely refer products or services to others
Nothing discourages me
Q16
Opinion Scale
How easy or difficult is it to find your personal referral link or code?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q17
Opinion Scale
How easy or difficult is it to share your referral link with a friend?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q18
Opinion Scale
How easy or difficult is it to track whether your referral was successful?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q19
Opinion Scale
How easy or difficult is it to receive and redeem your referral reward?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q20
Long Text
Was there any step in the referral process that felt confusing or broken? If so, please describe briefly.
Max chars
Q21
AI Interview
We'd like to understand more about what holds you back from referring. Our AI moderator will ask you a couple of follow-up questions about your referral barriers.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q22
Ranking
Which improvements would most increase the number of people you refer? Please rank your top 3.
Drag to order (top = most important)
Bigger rewards
Faster payout
Clearer terms and restrictions
Easier link copying and sharing
Better status tracking and updates
Prompts at the right moment
Stronger incentive for my friend
Q23
Opinion Scale
How likely are you to refer someone to us in the next 30 days?
Range: 0 – 10
Min: Very unlikelyMid: NeutralMax: Very likely
Q24
Long Text
What message or offer would motivate you to refer one friend this month?
Max chars
Q25
Long Text
Based on your responses in this survey, is there anything else you'd like to share about your referral experience or our rewards?
Max chars
Q26
Multiple Choice
How long have you been a customer?
Less than 3 months
3–11 months
1–2 years
3+ years
Not yet a customer
Prefer not to say
Q27
Multiple Choice
How often do you purchase from us?
Monthly or more
Every few months
Once or twice a year
Less often
Not yet
Prefer not to say
Q28
Multiple Choice
What is your age group?
Under 18
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q29
Dropdown
What country or region do you live in?
United States
Canada
United Kingdom
Australia
Germany
France
India
Brazil
Mexico
Japan
Other (please specify)
Prefer not to say
Q30
Chat Message
Thank you for your time! Your feedback will directly help us improve the referral experience for you and your friends. We truly appreciate your honesty.
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