Water Stewardship vs Product Attributes: Consumer Survey

Measure how shoppers weigh responsible water use across the supply chain against price and quality. Use this template to uncover sustainability drivers.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Multiple Choice

Which of these have you bought in the past 3 months? Select all that apply.

Bottled beverages
Fresh produce
Household cleaning products
Personal care/beauty
Clothing/footwear
Home appliances
Consumer electronics
Pet care
None of the above

Multiple Choice

In the past 3 months, how often did you consider water stewardship when choosing products?

Always
Often
Sometimes
Rarely
Never

Matrix

Please indicate how much you agree or disagree with each statement.

Rows	Strongly disagree	Disagree	Neither	Agree	Strongly agree
Companies should reduce water use even if costs increase slightly.	•	•	•	•	•
Water scarcity is a top environmental issue for me.	•	•	•	•	•
I understand what “water stewardship” means.	•	•	•	•	•
I notice water-related claims or labels on products.	•	•	•	•	•
I would switch brands for better water practices.	•	•	•	•	•
I trust brands to report water impacts accurately.	•	•	•	•	•

Multiple Choice

Attention check: To confirm you are paying attention, please select “Neither.”

Strongly disagree
Disagree
Neither
Agree
Strongly agree

Multiple Choice

In which product categories is water stewardship most important to you when buying? Select all that apply.

Beverages
Fresh produce
Packaged foods
Personal care/beauty
Clothing/footwear
Household cleaning products
Home appliances
Electronics

Ranking

Rank what most influences you when choosing between similar products. Put the most important at the top.

Drag to order (top = most important)

Price
Quality/performance
Brand reputation
Water stewardship
Convenience/availability

Constant Sum

Allocate 100 points across the following to show your tradeoffs when buying everyday products.

Total must equal 100

Price
Quality/performance
Brand reputation
Water stewardship
Convenience/availability

Min per option: 0Whole numbers only

Numeric

What price premium would you be willing to pay for strong water stewardship vs. a standard option? Enter a percent.

Accepts a numeric value

Whole numbers only

Multiple Choice

What would most influence whether you pay more (or not) for better water stewardship? Select all that apply.

Independent certification (e.g., Alliance for Water Stewardship)
Clear data on water savings/impact
Trusted brand commitments and reporting
Local community water benefits
No confidence in water-related claims
Budget constraints/price sensitivity
Comparable alternatives at lower price
Product performance must be equal or better

Q10

Long Text

Any additional comments about how you consider water stewardship and related tradeoffs when shopping?

Max 600 chars

Q11

AI Interview

AI Interview: 2 Follow-up Questions on water stewardship tradeoffs

AI InterviewLength: 2Personality: [Object Object]Mode: Fast

Reference questions: 9

Q12

Dropdown

What is your age?

18-24
25-34
35-44
45-54
55-64
65+
Prefer not to say

Q13

Multiple Choice

How do you describe your gender?

Woman
Man
Non-binary
Prefer not to say

Q14

Dropdown

Where do you live?

Africa
Asia
Europe
North America
Oceania
South America
Prefer not to say

Q15

Dropdown

What is the highest level of education you have completed?

Some high school
High school or equivalent
Some college/associate degree
Bachelor’s degree
Postgraduate degree
Prefer not to say

Q16

Dropdown

What is your current employment status?

Employed full-time
Employed part-time
Self-employed
Student
Homemaker/caregiver
Retired
Not employed
Prefer not to say

Q17

Chat Message

Thank you for completing the survey—your responses have been recorded.

Frequently Asked Questions

What is QuestionPunk?

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ESG