Q01
Long Text
All templates
Water Stewardship vs. Product Attributes: Consumer Tradeoff Study
Measures how consumers weigh responsible water use against price, quality, and other product attributes. Designed for consumer panels to quantify sustainability-driven tradeoffs and identify the attitudinal and contextual drivers behind willingness to pay for water stewardship.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
23 questions · ~4 min
Q02
Multiple Choice
Which of the following product categories have you purchased in the past 3 months? Select all that apply.
Q03
Long Text
Companies have a responsibility to minimize water use across their supply chains.
Q04
Long Text
When choosing between similar products, rank the following factors from most to least important to you.
Q05
AI Interview
Based on your responses throughout this survey, please share any additional thoughts about how water stewardship influences your shopping decisions and what, if anything, would change your behavior.
Q06
Long Text
What is your age?
Q07
Long Text
Thank you for completing this survey — your responses have been recorded and will be used in aggregate to better understand consumer preferences. We appreciate your time.
Q08
Long Text
When shopping for everyday products over the past 3 months, how often did you think about how those products affect water resources?
Q09
Long Text
I would switch to a competing brand if I learned a company I buy from wastes water.
Q10
Long Text
How important is price to you when choosing everyday products?
Q11
Multiple Choice
How do you describe your gender?
Q12
Long Text
Reducing water waste in manufacturing is just as important as reducing carbon emissions.
Q13
Long Text
How important is quality/performance to you when choosing everyday products?
Q14
Long Text
In which region do you currently live?
Q15
Long Text
I trust companies that claim to practice responsible water stewardship.
Q16
Long Text
How important is brand reputation to you when choosing everyday products?
Q17
Long Text
What is the highest level of education you have completed?
Q18
Multiple Choice
In which product categories, if any, is responsible water use most important to you when making a purchase? Select all that apply.
Q19
Long Text
How important is water stewardship to you when choosing everyday products?
Q20
Long Text
What is your current employment status?
Q21
Long Text
How important is convenience/availability to you when choosing everyday products?
Q22
Multiple Choice
How much more, if anything, would you be willing to pay for a product with strong water stewardship credentials compared to a standard alternative?
Q23
Multiple Choice
Which of the following would most influence whether you would pay more for a product with better water stewardship? Select all that apply.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.