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Water Stewardship vs Product Attributes: Consumer Survey

Measure how shoppers weigh responsible water use across the supply chain against price and quality. Use this template to uncover sustainability drivers.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Multiple Choice
Which of these have you bought in the past 3 months? Select all that apply.
  • Bottled beverages
  • Fresh produce
  • Household cleaning products
  • Personal care/beauty
  • Clothing/footwear
  • Home appliances
  • Consumer electronics
  • Pet care
  • None of the above
Q2
Multiple Choice
In the past 3 months, how often did you consider water stewardship when choosing products?
  • Always
  • Often
  • Sometimes
  • Rarely
  • Never
Q3
Matrix
Please indicate how much you agree or disagree with each statement.
RowsStrongly disagreeDisagreeNeitherAgreeStrongly agree
Companies should reduce water use even if costs increase slightly.•••••
Water scarcity is a top environmental issue for me.•••••
I understand what “water stewardship” means.•••••
I notice water-related claims or labels on products.•••••
I would switch brands for better water practices.•••••
I trust brands to report water impacts accurately.•••••
Q4
Multiple Choice
Attention check: To confirm you are paying attention, please select “Neither.”
  • Strongly disagree
  • Disagree
  • Neither
  • Agree
  • Strongly agree
Q5
Multiple Choice
In which product categories is water stewardship most important to you when buying? Select all that apply.
  • Beverages
  • Fresh produce
  • Packaged foods
  • Personal care/beauty
  • Clothing/footwear
  • Household cleaning products
  • Home appliances
  • Electronics
Q6
Ranking
Rank what most influences you when choosing between similar products. Put the most important at the top.
Drag to order (top = most important)
  1. Price
  2. Quality/performance
  3. Brand reputation
  4. Water stewardship
  5. Convenience/availability
Q7
Constant Sum
Allocate 100 points across the following to show your tradeoffs when buying everyday products.
Total must equal 100
  • Price
  • Quality/performance
  • Brand reputation
  • Water stewardship
  • Convenience/availability
Min per option: 0Whole numbers only
Q8
Numeric
What price premium would you be willing to pay for strong water stewardship vs. a standard option? Enter a percent.
Accepts a numeric value
Whole numbers only
Q9
Multiple Choice
What would most influence whether you pay more (or not) for better water stewardship? Select all that apply.
  • Independent certification (e.g., Alliance for Water Stewardship)
  • Clear data on water savings/impact
  • Trusted brand commitments and reporting
  • Local community water benefits
  • No confidence in water-related claims
  • Budget constraints/price sensitivity
  • Comparable alternatives at lower price
  • Product performance must be equal or better
Q10
Long Text
Any additional comments about how you consider water stewardship and related tradeoffs when shopping?
Max 600 chars
Q11
AI Interview
AI Interview: 2 Follow-up Questions on water stewardship tradeoffs
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Reference questions: 9
Q12
Dropdown
What is your age?
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q13
Multiple Choice
How do you describe your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q14
Dropdown
Where do you live?
  • Africa
  • Asia
  • Europe
  • North America
  • Oceania
  • South America
  • Prefer not to say
Q15
Dropdown
What is the highest level of education you have completed?
  • Some high school
  • High school or equivalent
  • Some college/associate degree
  • Bachelor’s degree
  • Postgraduate degree
  • Prefer not to say
Q16
Dropdown
What is your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Homemaker/caregiver
  • Retired
  • Not employed
  • Prefer not to say
Q17
Chat Message
Thank you for completing the survey—your responses have been recorded.

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