Water Stewardship vs. Product Attributes: Consumer Tradeoff Study
Measures how consumers weigh responsible water use against price, quality, and other product attributes. Designed for consumer panels to quantify sustainability-driven tradeoffs and identify the attitudinal and contextual drivers behind willingness to pay for water stewardship.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
23
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome and thank you for participating in this research study.
This survey explores how people make everyday shopping decisions. It should take approximately 7–9 minutes to complete.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential, will be anonymized, and reported only in aggregate.
By continuing, you indicate that you have read the above and agree to participate.
Q2
Multiple Choice
Which of the following product categories have you purchased in the past 3 months? Select all that apply.
Bottled beverages
Fresh produce
Household cleaning products
Personal care/beauty
Clothing/footwear
Home appliances
Consumer electronics
Pet care
None of the above
Q3
Dropdown
When shopping for everyday products over the past 3 months, how often did you think about how those products affect water resources?
Always
Often
Sometimes
Rarely
Never
Q4
Opinion Scale
Companies have a responsibility to minimize water use across their supply chains.
In which product categories, if any, is responsible water use most important to you when making a purchase? Select all that apply.
Beverages
Fresh produce
Packaged foods
Personal care/beauty
Clothing/footwear
Household cleaning products
Home appliances
Electronics
Other (please specify)
None — water stewardship does not influence my purchases
Q9
Ranking
When choosing between similar products, rank the following factors from most to least important to you.
Drag to order (top = most important)
Price
Quality/performance
Brand reputation
Water stewardship
Convenience/availability
Q10
Opinion Scale
How important is price to you when choosing everyday products?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q11
Opinion Scale
How important is quality/performance to you when choosing everyday products?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q12
Opinion Scale
How important is brand reputation to you when choosing everyday products?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q13
Opinion Scale
How important is water stewardship to you when choosing everyday products?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q14
Opinion Scale
How important is convenience/availability to you when choosing everyday products?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q15
Multiple Choice
How much more, if anything, would you be willing to pay for a product with strong water stewardship credentials compared to a standard alternative?
I would not pay more
1–5% more
6–10% more
11–15% more
16–20% more
More than 20% more
Not sure
Q16
Multiple Choice
Which of the following would most influence whether you would pay more for a product with better water stewardship? Select all that apply.
Independent certification (e.g., Alliance for Water Stewardship)
Clear data on water savings/impact
Trusted brand commitments and reporting
Local community water benefits
No confidence in water-related claims
Budget constraints/price sensitivity
Comparable alternatives at lower price
Product performance must be equal or better
Other (please specify)
Q17
AI Interview
Based on your responses throughout this survey, please share any additional thoughts about how water stewardship influences your shopping decisions and what, if anything, would change your behavior.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 4
Q18
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q19
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer not to say
Q20
Dropdown
In which region do you currently live?
Africa
Asia
Europe
North America
Oceania
South America
Prefer not to say
Q21
Dropdown
What is the highest level of education you have completed?
Some high school
High school or equivalent
Some college/associate degree
Bachelor's degree
Postgraduate degree
Prefer not to say
Q22
Dropdown
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker/caregiver
Retired
Not employed
Prefer not to say
Q23
Chat Message
Thank you for completing this survey — your responses have been recorded and will be used in aggregate to better understand consumer preferences. We appreciate your time.
Frequently Asked Questions
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AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
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