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Consumer Trust in Environmental Claims Survey Template

Assess consumer trust in eco claims and proof. Uncover greenwashing risks, test certifications, and refine sustainability messaging to build brand credibility.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Multiple Choice
In the last 3 months, have you noticed any environmental or "green" claims while shopping or browsing?
  • Yes
  • No
  • Not sure
Q2
Opinion Scale
How often do you want proof to accompany green claims when deciding what to buy?
Range: 1 – 10
Min: NeverMid: SometimesMax: Always
Q3
Matrix
How credible do these common green terms seem to you?
RowsNot at all credibleSlightly credibleModerately credibleVery credibleExtremely credible
Eco-friendly•••••
Sustainable•••••
Carbon-neutral•••••
Recyclable•••••
Compostable•••••
Biodegradable•••••
Q4
Multiple Choice
In the last 12 months, have you felt misled by any green claim?
  • Yes
  • No
  • Not sure
Q5
Long Text
Briefly, what made the claim feel misleading?
Max 600 chars
Q6
Ranking
Rank the types of evidence from most convincing (top) to least convincing (bottom).
Drag to order (top = most important)
  1. Independent certification logos
  2. Lifecycle assessment (LCA) summary
  3. Audited emissions or footprint numbers
  4. QR code to detailed methodology
  5. Case studies or use examples
  6. Brand’s own explanation of the claim
Q7
Dropdown
How would you prefer to access proof for green claims at the point of decision?
  • On-pack brief summary
  • QR code to a detailed page
  • Link on the online product page
  • In-store signage or shelf talker
  • Customer service on request
  • I don’t want additional information
Q8
Multiple Choice
Attention check: To confirm you are reading the questions, please select "I am paying attention."
  • I am paying attention
  • I am not paying attention
  • Prefer not to say
Q9
Constant Sum
Allocate 100 points to show what matters most to you when a product includes a green claim.
Total must equal 100
  • Price
  • Product performance or quality
  • Brand trust
  • Independent proof of the claim
  • Personal values or ethics
  • Availability or convenience
Min per option: 0Whole numbers only
Q10
Long Text
Any suggestions for how brands should present green claims and proof?
Max 600 chars
Q11
Dropdown
What is your age?
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
Multiple Choice
What is your gender?
  • Woman
  • Man
  • Non-binary
  • Another identity
  • Prefer not to say
Q13
Dropdown
What is the highest level of education you have completed?
  • Less than high school
  • High school or equivalent
  • Some college, no degree
  • Associate degree
  • Bachelor’s degree
  • Master’s degree
  • Doctorate or professional degree
  • Prefer not to say
Q14
Dropdown
Which region do you live in?
  • Africa
  • Asia
  • Europe
  • Latin America & Caribbean
  • Middle East
  • North America
  • Oceania
  • Prefer not to say
Q15
Long Text
Any final comments about this survey or this topic?
Max 600 chars
Q16
AI Interview
AI Interview: 2 Follow-up Questions on green claims and proof
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q17
Chat Message
Thanks for your time—your feedback is appreciated!

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