Q01
Long Text
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Consumer Trust in Green Claims & Evidence Preferences
Measures consumer credibility perceptions of environmental claims, preferred evidence types, and greenwashing experiences to inform sustainability messaging strategy.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
20 questions · ~4 min
Q02
Multiple Choice
In the past 3 months, have you noticed any environmental or green claims on products while shopping or browsing online?
Q03
Long Text
How credible does the term "eco-friendly" seem to you when used on a product?
Q04
Multiple Choice
In the past 12 months, have you felt misled by a green or environmental claim made by a brand or product?
Q05
Long Text
Rank the following types of evidence from most convincing (top) to least convincing (bottom) when evaluating a green claim.
Q06
Long Text
When choosing a product that includes a green claim, rank the following factors from most important (top) to least important (bottom).
Q07
AI Interview
We'd like to explore your views on green claims a bit further. An AI moderator will ask you a couple of follow-up questions based on your earlier responses.
Q08
Long Text
Based on your responses in this survey, do you have any suggestions for how brands should present green claims and supporting evidence?
Q09
Long Text
What is your age?
Q10
Long Text
Thank you for completing this survey. Your responses will help us better understand how consumers evaluate environmental claims and what evidence builds genuine trust. Your feedback is greatly appreciated!
Q11
Long Text
When you see a green or environmental claim on a product, how often do you look for proof or evidence to support that claim?
Q12
Long Text
How credible does the term "carbon neutral" seem to you when used on a product?
Q13
Long Text
Briefly describe what made the claim feel misleading.
Q14
Long Text
How would you most prefer to access proof for a green claim when deciding whether to buy a product?
Q15
Multiple Choice
What is your gender?
Q16
Long Text
How credible does the term "sustainably sourced" seem to you when used on a product?
Q17
Long Text
What is the highest level of education you have completed?
Q18
Long Text
How credible does the term "100% recyclable" seem to you when used on a product?
Q19
Long Text
Which region do you currently live in?
Q20
Long Text
How credible does the term "natural" seem to you when used on a product?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.