In the last 3 months, have you noticed any environmental or "green" claims while shopping or browsing?
How often do you want proof to accompany green claims when deciding what to buy?
How credible do these common green terms seem to you?
In the last 12 months, have you felt misled by any green claim?
Briefly, what made the claim feel misleading?
Max 600 chars
Rank the types of evidence from most convincing (top) to least convincing (bottom).
How would you prefer to access proof for green claims at the point of decision?
Attention check: To confirm you are reading the questions, please select "I am paying attention."
- I am paying attention
- I am not paying attention
- Prefer not to say
Allocate 100 points to show what matters most to you when a product includes a green claim.
Any suggestions for how brands should present green claims and proof?
Max 600 chars
What is your gender?
- Woman
- Man
- Non-binary
- Another identity
- Prefer not to say
What is the highest level of education you have completed?
Which region do you live in?
Any final comments about this survey or this topic?
Max 600 chars
AI Interview: 2 Follow-up Questions on green claims and proof
Thanks for your time—your feedback is appreciated!