Consumer Trust in Green Claims & Evidence Preferences
Measures consumer credibility perceptions of environmental claims, preferred evidence types, and greenwashing experiences to inform sustainability messaging strategy.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
20
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This survey explores how people perceive and evaluate environmental claims on products and services. It should take approximately 7–8 minutes to complete.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are anonymous and will be reported only in aggregate.
By continuing, you agree to participate in this research.
Q2
Multiple Choice
In the past 3 months, have you noticed any environmental or green claims on products while shopping or browsing online?
Yes
No
Not sure
Q3
Opinion Scale
When you see a green or environmental claim on a product, how often do you look for proof or evidence to support that claim?
Range: 1 – 5
Min: NeverMid: NeutralMax: Always
Q4
Opinion Scale
How credible does the term "eco-friendly" seem to you when used on a product?
Range: 1 – 7
Min: Not at all credibleMid: NeutralMax: Extremely credible
Q5
Opinion Scale
How credible does the term "carbon neutral" seem to you when used on a product?
Range: 1 – 7
Min: Not at all credibleMid: NeutralMax: Extremely credible
Q6
Opinion Scale
How credible does the term "sustainably sourced" seem to you when used on a product?
Range: 1 – 7
Min: Not at all credibleMid: NeutralMax: Extremely credible
Q7
Opinion Scale
How credible does the term "100% recyclable" seem to you when used on a product?
Range: 1 – 7
Min: Not at all credibleMid: NeutralMax: Extremely credible
Q8
Opinion Scale
How credible does the term "natural" seem to you when used on a product?
Range: 1 – 7
Min: Not at all credibleMid: NeutralMax: Extremely credible
Q9
Multiple Choice
In the past 12 months, have you felt misled by a green or environmental claim made by a brand or product?
Yes
No
Not sure
Q10
Long Text
Briefly describe what made the claim feel misleading.
Max chars
Q11
Ranking
Rank the following types of evidence from most convincing (top) to least convincing (bottom) when evaluating a green claim.
Drag to order (top = most important)
Independent certification logo (e.g., Fair Trade, B Corp)
Summary of the product's total environmental impact
Verified pollution or carbon footprint data
QR code linking to detailed methodology
Real-world case studies or usage examples
The brand's own explanation of the claim
Q12
Dropdown
How would you most prefer to access proof for a green claim when deciding whether to buy a product?
On-pack brief summary
QR code linking to a detailed page
Link on the online product page
In-store signage or shelf tag
Customer service on request
I don't need additional information
Q13
Ranking
When choosing a product that includes a green claim, rank the following factors from most important (top) to least important (bottom).
Drag to order (top = most important)
Price
Product performance or quality
Brand trust
Independent proof of the claim
Personal values or ethics
Availability or convenience
Q14
AI Interview
We'd like to explore your views on green claims a bit further. An AI moderator will ask you a couple of follow-up questions based on your earlier responses.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q15
Long Text
Based on your responses in this survey, do you have any suggestions for how brands should present green claims and supporting evidence?
Max chars
Q16
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q17
Multiple Choice
What is your gender?
Woman
Man
Non-binary
Another identity
Prefer not to say
Q18
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college, no degree
Associate degree
Bachelor's degree
Master's degree
Doctorate or professional degree
Prefer not to say
Q19
Dropdown
Which region do you currently live in?
Africa
Asia
Europe
Latin America & Caribbean
Middle East
North America
Oceania
Prefer not to say
Q20
Chat Message
Thank you for completing this survey. Your responses will help us better understand how consumers evaluate environmental claims and what evidence builds genuine trust. Your feedback is greatly appreciated!
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
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Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
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QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
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Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
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What are the pricing plans?
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