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Ecommerce API Developer Experience Survey (DX + NPS)

Measures developer satisfaction, friction, and usability across ecommerce API integrations, documentation, SDKs, and webhooks. Designed for product and developer relations teams seeking to improve adoption and reduce support load.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

24 questions · ~11 min
Q01
Message

Welcome! This survey asks about your experience integrating with our ecommerce API — including documentation, SDKs, webhooks, and overall developer experience. Your participation is voluntary and you may stop at any time. There are no right or wrong answers; we're interested in your honest opinions. All responses are confidential and will be reported in aggregate only. Results will be used internally to improve our platform and developer tools. Estimated time: 6–8 minutes.

Q02
Multiple Choice

Have you integrated with or used our ecommerce API within the last 6 months?

  • Yes
  • No
Q03
Rating Scale

Overall, how would you rate the ease of your most recent integration with our API?

Range: 15
Min:Very difficultMax:Very easy
Q04
Opinion Scale

How easy was it to find the right documentation for your task?

Scale: 15
Min:Very hardMax:Very easy
Q05
Multiple Choice

Which SDKs have you used with our API in the last 3 months? Select all that apply.

  • JavaScript/TypeScript
  • Python
  • Ruby
  • PHP
  • Java
  • Go
  • .NET
  • iOS (Swift/Objective-C)
  • Android (Kotlin/Java)
  • I haven't used an SDK
Q06
Multiple Choice

Did you implement webhooks or events in your most recent integration?

  • Yes
  • No
  • Not applicable
Q07
Ranking

Rank the following areas by how much effort you spent in your most recent integration, from most effort to least effort.

  1. Planning/requirements
  2. Auth & configuration
  3. Data modeling & validation
  4. API requests & pagination
  5. Webhooks/events
  6. Testing & QA
  7. Monitoring & logging
Drag to rank
Q08
AI Interview

We'd like to learn more about your API and integration experience. An AI moderator will ask a couple of follow-up questions based on your earlier responses.

Q09
Multiple Choice

Which best describes your primary role?

  • Backend engineer
  • Frontend engineer
  • Full-stack engineer
  • Mobile engineer
  • DevOps/SRE
  • Data/Analytics engineer
  • Product manager
  • Engineering manager/lead
  • Solutions/Implementation engineer
  • Other
Q10
Message

Thank you for your time — your feedback directly helps us improve our APIs and developer experience.

Q11
Dropdown

Approximately how long did it take to make your first successful API call in that integration?

  • Less than 1 hour
  • 1–4 hours
  • 5–8 hours (about 1 day)
  • 2–3 days
  • 4–7 days
  • 1–2 weeks
  • More than 2 weeks
Q12
Multiple Choice

Which documentation areas, if any, do you find unclear or difficult to use? Select all that apply.

  • Getting started / quickstart guide
  • API reference (endpoints, parameters)
  • Code examples and snippets
  • Authentication and security
  • Error codes and troubleshooting
  • Webhooks and events
  • Changelog and migration guides
  • None — documentation is clear
  • Other
Q13
Opinion Scale

How would you rate your overall experience with the SDK(s) you used?

Scale: 17
Min:Very poorMax:Excellent
Q14
Multiple Choice

If you implemented webhooks, which tools were most helpful? Select all that apply.

  • Retry queue/backoff
  • Signature verification helpers
  • Event simulator
  • Dashboard event logs
  • None of these were helpful
Q15
Opinion Scale

How satisfied are you overall with our APIs and developer experience?

Scale: 17
Min:Very dissatisfiedMax:Very satisfied
Q16
Long Text

Based on your responses in this survey, is there anything else you'd like us to know about your experience or suggestions for improvement?

Q17
Multiple Choice

Approximately how large is your company?

  • 1–10 employees
  • 11–50 employees
  • 51–200 employees
  • 201–1,000 employees
  • 1,001–5,000 employees
  • 5,001+ employees
Q18
Multiple Choice

In that integration, where did you encounter friction? Select all that apply.

  • Authentication/authorization
  • Pagination or querying
  • Webhooks/events
  • Rate limiting
  • Error handling/retries
  • Data models/fields
  • SDK installation or setup
  • Environment configuration (keys, sandbox, etc.)
  • Testing and QA
  • I did not encounter significant friction
  • Other
Q19
Long Text

What is one change that would most improve the documentation for you?

Q20
Long Text

Were there any SDK methods, helpers, or features you expected but didn't find? Please describe.

Q21
Opinion Scale

How likely are you to recommend our platform to a developer colleague?

Scale: 010
Min:Not at all likelyMax:Extremely likely
Q22
Dropdown

How many years of professional software development experience do you have?

  • Less than 1 year
  • 1–2 years
  • 3–5 years
  • 6–10 years
  • 11–15 years
  • 16–20 years
  • More than 20 years
Q23
Long Text

Briefly describe the most significant friction you encountered and what made it difficult.

Q24
Multiple Choice

Where are you primarily located?

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa
  • Other

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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