Welcome. This survey asks about perceptions of fairness for prices that change based on demand, time, or availability.
How familiar are you with surge or dynamic pricing?
In the last 12 months, have you encountered prices that changed based on demand, time, or availability?
- Yes, in the last 12 months
- No, not in the last 12 months
- Not sure
If applicable, where did you most recently experience dynamic/surge pricing?
- Rideshare or taxi apps
- Food delivery apps
- Airline or hotel booking
- Event or sports ticketing
- Online retail/e-commerce
- Utilities/energy (time-of-use rates)
- Other
- Not applicable
Next, please rate how fair these common dynamic pricing situations feel to you.
How fair or unfair do these situations feel?
Attention check: To confirm you are paying attention, please select "Agree" below.
- Strongly disagree
- Disagree
- Neutral
- Agree
- Strongly agree
In an urgent situation, what maximum price premium (%) would you accept for immediate availability?
Which of the following would make dynamic/surge pricing more acceptable to you? Select all that apply.
- Clear advance notice before purchase
- A visible cap on the multiplier/markup
- Real-time explanation of the reason for the change
- Higher pay for workers tied to surge periods
- Off-peak discounts to balance demand
- Loyalty members shielded or partially protected
- An alternative fixed-price or slower option
- Ability to pre-book at a fixed price
- None of the above
If a company explains how dynamic pricing works in plain language, I view it as fairer.
Overall, how much do you trust companies that use dynamic pricing?
Allocate 100 points across the factors that most influence whether dynamic pricing feels fair to you.
What would make dynamic pricing feel fairer to you?
Max 600 chars
In the last 12 months, how often have you used each service?
What is your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college/associate degree
- Bachelor’s degree
- Master’s degree
- Doctoral or professional degree
- Prefer not to say
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker/caregiver
- Retired
- Unemployed and looking
- Not working and not looking
- Prefer not to say
Any other comments about your views on dynamic pricing?
Max 600 chars
AI Interview: 2 Follow-up Questions on dynamic pricing fairness
Thank you for your time. Your responses have been recorded.