Q01
Long Text
All templates
Dynamic Pricing Fairness Perceptions Survey
Measures consumer attitudes toward dynamic and surge pricing across rideshare, delivery, travel, and retail, identifying key fairness drivers, transparency preferences, and acceptable price thresholds to inform pricing strategy.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
23 questions · ~4 min
Q02
Long Text
How familiar are you with surge or dynamic pricing (i.e., prices that change based on demand, time, or availability)?
Q03
Long Text
Next, you will see several common situations involving dynamic pricing. Please rate how fair or unfair each one feels to you.
Q04
Long Text
In an urgent situation, what is the maximum price increase you would accept for immediate availability?
Q05
Long Text
Please rank the following factors from most to least important in determining whether dynamic pricing feels fair to you.
Q06
AI Interview
Based on your responses throughout this survey, please share any additional thoughts about what makes dynamic pricing feel fair or unfair to you. Our AI moderator may ask a follow-up question to better understand your perspective.
Q07
Multiple Choice
Which of the following services have you used in the last 12 months? Select all that apply.
Q08
Long Text
Thank you for completing this survey. Your responses have been recorded and will be used to improve our understanding of dynamic pricing perceptions. If you have any questions about this study, please contact the research team.
Q09
Multiple Choice
In the last 12 months, have you encountered prices that changed based on demand, time, or availability?
Q10
Long Text
A rideshare app doubles its prices during a heavy rainstorm at rush hour.
Q11
Multiple Choice
Which of the following would make dynamic or surge pricing more acceptable to you? Select all that apply.
Q12
Long Text
What is your age?
Q13
Multiple Choice
Where did you most recently experience dynamic or surge pricing? If you have not experienced it, select 'Not applicable.'
Q14
Long Text
A hotel raises its room rates by 50% during a popular holiday weekend.
Q15
Long Text
To what extent does a company explaining how its dynamic pricing works in plain language affect how fair you perceive their pricing to be?
Q16
Multiple Choice
What is your gender?
Q17
Long Text
An online retailer changes the price of a product based on how many people are currently viewing it.
Q18
Long Text
Overall, how much do you trust companies that use dynamic or surge pricing?
Q19
Long Text
In which region do you currently live?
Q20
Long Text
An electricity provider charges higher rates during peak evening hours (6–9 PM) and lower rates overnight.
Q21
Multiple Choice
What is the highest level of education you have completed?
Q22
Long Text
A food delivery app adds a surcharge during a major sporting event when many people are ordering at once.
Q23
Multiple Choice
What is your current employment status?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.