Measure consumer attitudes on dynamic/surge pricing and price fairness across rideshare, delivery, travel, and retail. Use template to inform pricing strategy.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Welcome. This survey asks about perceptions of fairness for prices that change based on demand, time, or availability.
Q2
Opinion Scale
How familiar are you with surge or dynamic pricing?
Range: 1 – 10
Min: Not at all familiarMid: Somewhat familiarMax: Very familiar
Q3
Multiple Choice
In the last 12 months, have you encountered prices that changed based on demand, time, or availability?
Yes, in the last 12 months
No, not in the last 12 months
Not sure
Q4
Multiple Choice
If applicable, where did you most recently experience dynamic/surge pricing?
Rideshare or taxi apps
Food delivery apps
Airline or hotel booking
Event or sports ticketing
Online retail/e-commerce
Utilities/energy (time-of-use rates)
Other
Not applicable
Q5
Chat Message
Next, please rate how fair these common dynamic pricing situations feel to you.
Q6
Matrix
How fair or unfair do these situations feel?
Rows
Very unfair
Unfair
Slightly unfair
Neutral
Slightly fair
Fair
Very fair
Rideshare price increases during rush hour
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•
•
•
•
•
•
Food delivery fees increase at dinner peak
•
•
•
•
•
•
•
Airfare rises as seats sell out
•
•
•
•
•
•
•
Event ticket price increases with demand
•
•
•
•
•
•
•
Electricity costs more on hot peak-use days
•
•
•
•
•
•
•
Q7
Multiple Choice
Attention check: To confirm you are paying attention, please select "Agree" below.
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Q8
Numeric
In an urgent situation, what maximum price premium (%) would you accept for immediate availability?
Accepts a numeric value
Whole numbers only
Q9
Multiple Choice
Which of the following would make dynamic/surge pricing more acceptable to you? Select all that apply.
Clear advance notice before purchase
A visible cap on the multiplier/markup
Real-time explanation of the reason for the change
Higher pay for workers tied to surge periods
Off-peak discounts to balance demand
Loyalty members shielded or partially protected
An alternative fixed-price or slower option
Ability to pre-book at a fixed price
None of the above
Q10
Opinion Scale
If a company explains how dynamic pricing works in plain language, I view it as fairer.