Measures consumer attitudes toward dynamic and surge pricing across rideshare, delivery, travel, and retail, identifying key fairness drivers, transparency preferences, and acceptable price thresholds to inform pricing strategy.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
23
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome, and thank you for participating in this research study.
This survey explores your perceptions of prices that change based on demand, time, or availability. It should take approximately 6–8 minutes to complete.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential, will be anonymized, and reported only in aggregate for internal research purposes.
By continuing, you indicate your consent to participate.
Q2
Opinion Scale
How familiar are you with surge or dynamic pricing (i.e., prices that change based on demand, time, or availability)?
Range: 1 – 5
Min: Not at all familiarMid: NeutralMax: Extremely familiar
Q3
Multiple Choice
In the last 12 months, have you encountered prices that changed based on demand, time, or availability?
Yes, in the last 12 months
No, not in the last 12 months
Not sure
Q4
Multiple Choice
Where did you most recently experience dynamic or surge pricing? If you have not experienced it, select 'Not applicable.'
Rideshare or taxi apps
Food delivery apps
Airline or hotel booking
Event or sports ticketing
Online retail or e-commerce
Utilities/energy (time-of-use rates)
Other
Not applicable
Q5
Chat Message
Next, you will see several common situations involving dynamic pricing. Please rate how fair or unfair each one feels to you.
Q6
Opinion Scale
A rideshare app doubles its prices during a heavy rainstorm at rush hour.
Range: 1 – 7
Min: Very unfairMid: NeutralMax: Very fair
Q7
Opinion Scale
A hotel raises its room rates by 50% during a popular holiday weekend.
Range: 1 – 7
Min: Very unfairMid: NeutralMax: Very fair
Q8
Opinion Scale
An online retailer changes the price of a product based on how many people are currently viewing it.
Range: 1 – 7
Min: Very unfairMid: NeutralMax: Very fair
Q9
Opinion Scale
An electricity provider charges higher rates during peak evening hours (6–9 PM) and lower rates overnight.
Range: 1 – 7
Min: Very unfairMid: NeutralMax: Very fair
Q10
Opinion Scale
A food delivery app adds a surcharge during a major sporting event when many people are ordering at once.
Range: 1 – 7
Min: Very unfairMid: NeutralMax: Very fair
Q11
Dropdown
In an urgent situation, what is the maximum price increase you would accept for immediate availability?
No increase — I would not pay more
Up to 10% more
11–25% more
26–50% more
51–75% more
76–100% more (double the price)
More than double the price
Q12
Multiple Choice
Which of the following would make dynamic or surge pricing more acceptable to you? Select all that apply.
Clear advance notice before purchase
A visible cap on the markup or multiplier
Real-time explanation of the reason for the price change
Higher pay for workers tied to surge periods
Off-peak discounts to balance demand
Loyalty members shielded or partially protected from surges
An alternative fixed-price or slower option
Ability to pre-book at a fixed price
None of the above
Q13
Opinion Scale
To what extent does a company explaining how its dynamic pricing works in plain language affect how fair you perceive their pricing to be?
Range: 1 – 7
Min: Makes it feel much less fairMid: NeutralMax: Makes it feel much more fair
Q14
Opinion Scale
Overall, how much do you trust companies that use dynamic or surge pricing?
Range: 1 – 7
Min: Do not trust at allMid: NeutralMax: Trust completely
Q15
Ranking
Please rank the following factors from most to least important in determining whether dynamic pricing feels fair to you.
Drag to order (top = most important)
Size of the price change
Transparency or explanation provided
Availability of a lower-cost alternative
Presence of a cap or maximum price
Whether workers are compensated more during surges
Availability of advance notice before purchase
Q16
AI Interview
Based on your responses throughout this survey, please share any additional thoughts about what makes dynamic pricing feel fair or unfair to you. Our AI moderator may ask a follow-up question to better understand your perspective.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q17
Multiple Choice
Which of the following services have you used in the last 12 months? Select all that apply.
Rideshare or taxi apps (e.g., Uber, Lyft)
Food delivery apps (e.g., DoorDash, Uber Eats)
Airline booking platforms
Hotel booking platforms
Event or sports ticketing platforms
Online retail or e-commerce sites
Utilities with time-of-use pricing
None of the above
Q18
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q19
Multiple Choice
What is your gender?
Woman
Man
Non-binary
Prefer not to say
Q20
Dropdown
In which region do you currently live?
North America
Latin America & Caribbean
Europe
Middle East & North Africa
Sub-Saharan Africa
Asia-Pacific
Prefer not to say
Q21
Multiple Choice
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college or associate degree
Bachelor's degree
Master's degree
Doctoral or professional degree
Prefer not to say
Q22
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker or caregiver
Retired
Unemployed and looking for work
Not working and not looking for work
Prefer not to say
Q23
Chat Message
Thank you for completing this survey. Your responses have been recorded and will be used to improve our understanding of dynamic pricing perceptions. If you have any questions about this study, please contact the research team.
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