Q01
Long Text
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Student Perceptions of Certificates & Microcredentials
Measures student awareness, perceived value, enrollment drivers, outcomes, and barriers related to certificates and microcredentials. Designed for higher-education and online-learning researchers seeking actionable segmentation and intent data.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
30 questions · ~4 min
Q02
Long Text
Which best describes your current learning status?
Q03
Long Text
How valuable do you think certificates and microcredentials are to employers when evaluating candidates?
Q04
Long Text
The next few questions ask about the credentials you have earned. If you have not earned any, you can skip ahead.
Q05
Long Text
How likely are you to enroll in a microcredential in the next 6 months?
Q06
Long Text
Based on your responses in this survey, is there anything else about certificates or microcredentials you would like to share?
Q07
Long Text
Finally, a few questions about you. These help us understand how different groups of learners view credentials.
Q08
Long Text
Thank you for your time! Your responses will help improve credential offerings for learners like you.
Q09
Long Text
What is your primary field of study or interest?
Q10
Long Text
How valuable do you think certificates and microcredentials are to academic institutions (e.g., for admissions or transfer credit)?
Q11
Long Text
How many certificates or microcredentials have you earned in the last 24 months?
Q12
Long Text
If you were to enroll, where would you most prefer to earn a microcredential?
Q13
AI Interview
We'd love to learn more about your perspective. An AI moderator will ask you a couple of follow-up questions about your experiences with or thoughts on certificates and microcredentials.
Q14
Long Text
What is your age range?
Q15
Long Text
How familiar are you with certificates and microcredentials?
Q16
Long Text
How valuable do you think certificates and microcredentials are to you personally for your learning and career?
Q17
Long Text
Rank your main reasons for pursuing these credentials (drag to order, top = most important).
Q18
Multiple Choice
What, if anything, prevents you from enrolling in a microcredential in the next 6 months? Select all that apply.
Q19
Multiple Choice
How do you describe your gender?
Q20
Multiple Choice
In the past 6 months, where have you heard about certificates or microcredentials? Select all that apply.
Q21
Multiple Choice
Which features signal a high-quality microcredential to you? Select all that apply.
Q22
Multiple Choice
Which of the following outcomes have you personally experienced as a result of earning certificates or microcredentials? Select all that apply.
Q23
Long Text
What is the highest level of education you have completed?
Q24
Multiple Choice
In the last 24 months, have you earned any certificates or microcredentials? Select all that apply.
Q25
Long Text
What is the maximum you would pay (in USD) for a single short credential (5–20 hours) that clearly advances your goals?
Q26
Multiple Choice
Were any of your credentials verifiable or shareable (e.g., digital badges)?
Q27
Multiple Choice
What is your current employment status?
Q28
Long Text
Rank the following factors by how important they are when choosing a microcredential (drag to order, top = most important).
Q29
Long Text
Overall, how satisfied are you with the credential(s) you earned?
Q30
Long Text
Where do you primarily live?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.