Discover how students perceive, use, and value certificates and microcredentials. Use this survey template to gauge recognition, outcomes, and career impact.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Dropdown
Which best describes your current learning status?
Currently enrolled in a degree or diploma program
Taking standalone courses, bootcamps, or MOOCs
Finished studies in the last 12 months
Not currently studying
Q2
Opinion Scale
How familiar are you with certificates and microcredentials?
Range: 1 – 10
Min: Not at all familiarMid: Moderately familiarMax: Very familiar
Q3
Multiple Choice
In the past 6 months, where have you heard about certificates or microcredentials? Select all that apply.
Your university/college
Online learning platforms (e.g., Coursera, edX)
Employers or recruiters
Social media
Friends or classmates
Career services or advisors
Other
Q4
Dropdown
In the last 24 months, have you earned any certificate or microcredential?
Yes, from my institution
Yes, from an external provider
No
Q5
Matrix
How valuable do you think these credentials are to each audience?
Rows
Not valuable
Slightly valuable
Moderately valuable
Very valuable
Extremely valuable
Employers
•
•
•
•
•
Academic advisors or instructors
•
•
•
•
•
Peers/classmates
•
•
•
•
•
You personally
•
•
•
•
•
Q6
Multiple Choice
Which features signal a high-quality microcredential to you? Select all that apply.
Recognized issuing institution
Employer endorsement
Assessment or proctored exam
Hands-on project or portfolio
Verifiable digital badge
Alignment to industry standards
Credit-bearing or stackable
Instructor reputation
Clear outcomes and syllabus
Transparent pricing
Other
Q7
Numeric
What is the maximum you would pay for a single short credential (5–20 hours) that clearly advances your goals? Enter amount in your local currency.
Accepts a numeric value
Whole numbers only
Q8
Constant Sum
Allocate a total of 100 points across what matters most when choosing a microcredential.
Total must equal 100
Cost/price
Time required to complete
Employer recognition or relevance
Hands-on practice or portfolio
Academic credit or stackability
Provider/instructor reputation
Scheduling flexibility or pace
Min per option: 0Whole numbers only
Q9
Numeric
How many certificates or microcredentials have you earned in the last 24 months?
Accepts a numeric value
Whole numbers only
Q10
Ranking
Rank your main reasons for pursuing these credentials (drag to order, top = most important).
Drag to order (top = most important)
Improve employability
Gain specific, practical skills
Earn academic credit or stack toward a program
Meet an employer or licensure requirement
Explore a new field/interest
Build a portfolio or project
Q11
Matrix
Please indicate outcomes you’ve experienced from these credentials.
Rows
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
Helped me get an interview
•
•
•
•
•
Helped me receive a job offer
•
•
•
•
•
Advanced me in my current role
•
•
•
•
•
Improved my academic performance
•
•
•
•
•
Expanded my professional network
•
•
•
•
•
No measurable change yet
•
•
•
•
•
Q12
Multiple Choice
Were any of your credentials verifiable or shareable (e.g., digital badges)?
Yes, a verifiable digital badge or certificate
Yes, paper/print only
No
Not sure
Q13
Rating
Overall, how satisfied are you with the credential(s) you earned?
Scale: 10 (star)
Min: Very dissatisfiedMax: Very satisfied
Q14
Opinion Scale
How likely are you to enroll in a microcredential in the next 6 months?
Range: 1 – 10
Min: Very unlikelyMid: UnsureMax: Very likely
Q15
Dropdown
If you do enroll, where would you prefer to earn it?
Your current institution
Another university or college
Online platform (e.g., Coursera, edX)
Professional association
Employer-sponsored program
Independent training company
No preference
Q16
Multiple Choice
What are your top barriers to enrolling in the next 6 months? Select all that apply.
Cost
Time constraints
Unclear value to employers
Too many options to compare
Quality concerns
Not sure where to start
Prefer full courses or a degree instead
Lack of academic credit or recognition
Other
Q17
Multiple Choice
Attention check: To help with data quality, please select only “I am paying attention.”
I am paying attention
I am not paying attention
Prefer not to answer
Q18
Dropdown
What is your age range?
Under 18
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q19
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Another gender identity
Prefer not to say
Q20
Dropdown
What is the highest level of education you have completed?
High school or less
Some college/tertiary
Vocational or technical program
Associate degree
Bachelor’s degree
Postgraduate (Master’s/PhD)
Other/unsure
Q21
Multiple Choice
What is your current employment status?
Not employed
Part-time
Full-time
Freelance/contract
Prefer not to say
Q22
Dropdown
Where do you primarily live?
Africa
Asia
Europe
Latin America & Caribbean
Middle East
North America
Oceania
Prefer not to say
Q23
Dropdown
What is your primary field of study or interest?
Arts & Humanities
Business & Economics
Computer Science & IT
Engineering
Health & Medicine
Natural Sciences
Social Sciences
Education
Undeclared/General studies
Other
Q24
Chat Message
Welcome! This short survey asks about your familiarity with and experiences of certificates and microcredentials. It should take about 6–8 minutes.
Q25
Long Text
Is there anything else about certificates or microcredentials you’d like to share?
Max 600 chars
Q26
AI Interview
AI Interview: 2 Follow-up Questions on Certificates and Microcredentials
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q27
Chat Message
Thank you for your time—your responses will help improve credential offerings for learners like you.
Ready to Get Started?
Launch your survey in minutes with this pre-built template