All Templates

Active User Value Proposition & Retention Survey Template

Pinpoint why users stay or switch. Measure value proposition clarity, competing alternatives, and retention drivers. Fast 7–9 min survey template. Start now.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Chat Message
Welcome! This short survey asks about your recent use and what delivers value. Please answer based on your experience.
Q2
Multiple Choice
When did you most recently use the product?
  • Within the last 7 days
  • 8–30 days ago
  • 1–3 months ago
  • More than 3 months ago
  • I'm new / haven't used it yet
Q3
Numeric
About how many sessions did you have with the product in the last 14 days? (Enter a whole number.)
Accepts a numeric value
Whole numbers only
Q4
Multiple Choice
What is the primary job you use the product to accomplish?
  • Organize or manage work
  • Communicate or collaborate
  • Create or publish content
  • Analyze data or reporting
  • Automate or streamline tasks
  • Research or learn
  • Other
Q5
Multiple Choice
Which parts of the product do you use most often? Select up to 5.
  • Dashboard or overview
  • Search and discovery
  • Collaboration or sharing
  • Notifications or alerts
  • Integrations with other tools
  • Mobile app
  • Customization or settings
  • Analytics or reporting
  • Automation or workflows
  • Other
Q6
Opinion Scale
In the last 30 days, the product’s main value was clear to me.
Range: 1 – 10
Min: Not at all clearMid: Somewhat clearMax: Very clear
Q7
Long Text
In one or two sentences, how would you describe what the product does for you?
Max 600 chars
Q8
Constant Sum
Allocate exactly 100 points across the benefits that matter most to you.
Total must equal 100
  • Speed or time saved
  • Accuracy or fewer errors
  • Single place for information
  • Team collaboration
  • Integrations with other tools
  • Automation of routine work
  • Analytics or insights
  • Cost savings
Min per option: 0Whole numbers only
Q9
Multiple Choice
Quality check: To confirm you’re paying attention, please select “I am paying attention.”
  • I am paying attention
  • I am not paying attention
  • Prefer not to say
Q10
Multiple Choice
What other tools do you also use for the same job, if any?
  • Spreadsheets
  • Email or chat
  • Manual or paper process
  • General office suite (e.g., Microsoft/Google)
  • Dedicated competitor tools
  • Custom scripts or internal tools
  • Hire a person or outsource
  • Do nothing / defer the job
  • Other
Q11
Multiple Choice
If this product were unavailable tomorrow, what would you use first instead?
  • A competing product
  • Spreadsheets
  • Email or chat
  • Manual or paper process
  • General office suite
  • Custom script or in-house tool
  • Hire a person or outsource
  • Use nothing / stop doing this job
  • Other
Q12
Opinion Scale
How difficult would it be for you or your team to switch away from this product?
Range: 1 – 10
Min: Very easyMid: ModerateMax: Very hard
Q13
Matrix
How likely would you be to use alternatives for each task if the product disappeared?
RowsVery unlikelyUnlikelySomewhat unlikelyNeutralSomewhat likelyLikelyVery likely
Planning or organizing•••••••
Collaborating or sharing•••••••
Tracking progress•••••••
Analyzing or reporting•••••••
Automating routine work•••••••
Q14
Multiple Choice
If you could no longer use this product, how would you feel?
  • Very disappointed
  • Somewhat disappointed
  • Not disappointed
Q15
Long Text
If you would be very disappointed, what is the main reason?
Max 600 chars
Q16
Long Text
If you would not be disappointed, what’s missing or not working that drives that?
Max 600 chars
Q17
Ranking
Rank which aspects you would miss most if the product went away (top = most missed).
Drag to order (top = most important)
  1. Speed or time saved
  2. Accuracy or fewer errors
  3. Single place for information
  4. Team collaboration
  5. Integrations with other tools
  6. Automation of routine work
  7. Analytics or insights
Q18
Multiple Choice
How often do you experience a clear “this is valuable” moment with the product?
  • Multiple times per day
  • Daily
  • A few times per week
  • Weekly
  • Monthly or less
Q19
Rating
Overall, how satisfied were you with the product in the last 30 days?
Scale: 10 (star)
Min: Not satisfiedMax: Very satisfied
Q20
Long Text
What single improvement would deliver the most additional value for you?
Max 600 chars
Q21
Long Text
If you haven’t been active, what best explains the gap or lack of use?
Max 600 chars
Q22
Multiple Choice
Looking ahead, how likely are you to resume using the product?
  • I plan to resume within the next month
  • I might return in a few months
  • I switched to another tool
  • It didn't meet my needs
  • I'm just exploring / not the target user
  • Other
Q23
Dropdown
Which best describes your role?
  • Individual contributor
  • Team lead or manager
  • Director
  • Executive
  • Founder
  • Consultant or contractor
  • Student
  • Other
Q24
Dropdown
What industry do you primarily work in?
  • Technology or software
  • Professional services
  • Finance or insurance
  • Healthcare or life sciences
  • Education
  • Retail or e-commerce
  • Manufacturing
  • Media or entertainment
  • Government or non-profit
  • Other
Q25
Dropdown
What is the size of your organization?
  • 1
  • 2–10
  • 11–50
  • 51–200
  • 201–1,000
  • 1,001–5,000
  • 5,001+
Q26
Dropdown
Where are you primarily located?
  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa
  • Other
Q27
Multiple Choice
What is your age range?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q28
Multiple Choice
Which gender do you identify with?
  • Man
  • Woman
  • Non-binary
  • Prefer not to say
Q29
Multiple Choice
What is the highest level of education you have completed?
  • High school or equivalent
  • Some college
  • Bachelor’s degree
  • Master’s degree
  • Doctorate
  • Other
  • Prefer not to say
Q30
Multiple Choice
What is your current employment status?
  • Full-time
  • Part-time
  • Self-employed
  • Student
  • Between jobs
  • Prefer not to say
Q31
Long Text
Is there anything else you’d like to add?
Max 600 chars
Q32
AI Interview
AI Interview: 2 Follow-up Questions on your key responses
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q33
Chat Message
Thanks—you're all set. Please submit your responses.

Ready to Get Started?

Launch your survey in minutes with this pre-built template

Use This TemplateBrowse More Templates