Q01
Long Text
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Product Retention & Value Proposition Assessment
Measures why active users stay, what value they perceive, and where retention risk exists. Designed for product teams assessing product-market fit, switching costs, and competitive positioning.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
26 questions · ~4 min
Q02
Multiple Choice
When did you most recently use the product?
Q03
Long Text
In the last 30 days, how clear was the product's main value to you?
Q04
Multiple Choice
What other tools or methods do you also use for the same job? (Select all that apply.)
Q05
Multiple Choice
If you could no longer use this product, how would you feel?
Q06
Long Text
What single improvement would deliver the most additional value for you?
Q07
Long Text
The next two questions are for users who have not been recently active. If you have been using the product regularly, feel free to skip ahead.
Q08
Long Text
Which best describes your role?
Q09
Long Text
Thank you for completing this survey! Your responses are valuable and will help us improve the product experience. Please click submit to finalize your responses.
Q10
Long Text
Approximately how many sessions did you have with the product in the last 14 days?
Q11
Long Text
In one or two sentences, how would you describe what the product does for you?
Q12
Multiple Choice
If this product were unavailable tomorrow, what would you switch to first?
Q13
Long Text
What is the main reason behind your answer to the previous question?
Q14
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about your experience with the product.
Q15
Multiple Choice
What best explains your gap or reduced use of the product?
Q16
Long Text
What industry do you primarily work in?
Q17
Multiple Choice
What is the primary job you use the product to accomplish?
Q18
Multiple Choice
How often do you experience a clear "this is valuable" moment with the product?
Q19
Long Text
How difficult would it be to switch away from this product to an alternative?
Q20
Long Text
Rank which aspects you would miss most if the product went away. (Drag to reorder; top = most missed.)
Q21
AI Interview
Thank you for your responses so far. I'd like to explore a couple of your answers in more depth. Based on what you've shared about the product's value and any challenges you've experienced, could you tell me more about what matters most to you?
Q22
Multiple Choice
Looking ahead, how likely are you to resume using the product?
Q23
Long Text
What is the size of your organization?
Q24
Multiple Choice
Which parts of the product do you use most often? (Select all that apply.)
Q25
Long Text
Overall, how satisfied are you with the product over the last 30 days?
Q26
Long Text
Where are you primarily located?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.