Measures why active users stay, what value they perceive, and where retention risk exists. Designed for product teams assessing product-market fit, switching costs, and competitive positioning.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
26
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome, and thank you for participating in this survey about your product experience.
This survey takes approximately 7 minutes to complete. Your responses are confidential and will be reported only in aggregate. Participation is entirely voluntary—you may stop at any time. There are no right or wrong answers; we are simply interested in your honest opinions.
By continuing, you consent to participate.
Q2
Multiple Choice
When did you most recently use the product?
Within the last 7 days
8–30 days ago
1–3 months ago
More than 3 months ago
I'm new / haven't used it yet
Q3
Dropdown
Approximately how many sessions did you have with the product in the last 14 days?
0
1–2
3–5
6–10
11–20
21+
Q4
Multiple Choice
What is the primary job you use the product to accomplish?
Organize or manage work
Communicate or collaborate
Create or publish content
Analyze data or reporting
Automate or streamline tasks
Research or learn
Other
Q5
Multiple Choice
Which parts of the product do you use most often? (Select all that apply.)
Dashboard or overview
Search and discovery
Collaboration or sharing
Notifications or alerts
Integrations with other tools
Mobile app
Customization or settings
Analytics or reporting
Automation or workflows
Other
Q6
Opinion Scale
In the last 30 days, how clear was the product's main value to you?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q7
Long Text
In one or two sentences, how would you describe what the product does for you?
Max chars
Q8
Multiple Choice
How often do you experience a clear "this is valuable" moment with the product?
Multiple times per day
Daily
A few times per week
Weekly
Monthly or less
Q9
Multiple Choice
What other tools or methods do you also use for the same job? (Select all that apply.)
Spreadsheets
Email or chat
Manual or paper process
General office suite (e.g., Microsoft/Google)
Dedicated competitor tools
Custom scripts or internal tools
Hire a person or outsource
Do nothing / defer the job
Other
Q10
Multiple Choice
If this product were unavailable tomorrow, what would you switch to first?
A competing product
Spreadsheets
Email or chat
Manual or paper process
General office suite
Custom script or in-house tool
Hire a person or outsource
Use nothing / stop doing this job
Other
Q11
Opinion Scale
How difficult would it be to switch away from this product to an alternative?
If you could no longer use this product, how would you feel?
Very disappointed
Somewhat disappointed
Not disappointed
Q13
Long Text
What is the main reason behind your answer to the previous question?
Max chars
Q14
Ranking
Rank which aspects you would miss most if the product went away. (Drag to reorder; top = most missed.)
Drag to order (top = most important)
Speed or time saved
Accuracy or fewer errors
Single place for information
Team collaboration
Integrations with other tools
Automation of routine work
Analytics or insights
Q15
Opinion Scale
Overall, how satisfied are you with the product over the last 30 days?
Range: 1 – 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q16
Long Text
What single improvement would deliver the most additional value for you?
Max chars
Q17
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about your experience with the product.
Max chars
Q18
AI Interview
Thank you for your responses so far. I'd like to explore a couple of your answers in more depth. Based on what you've shared about the product's value and any challenges you've experienced, could you tell me more about what matters most to you?
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q19
Chat Message
The next two questions are for users who have not been recently active. If you have been using the product regularly, feel free to skip ahead.
Q20
Multiple Choice
What best explains your gap or reduced use of the product?
My needs changed or the project ended
I found a better alternative
The product was too difficult to use
It didn't deliver enough value
Cost or budget reasons
Lack of time to learn or adopt it
Technical issues or bugs
Other
Q21
Multiple Choice
Looking ahead, how likely are you to resume using the product?
I plan to resume within the next month
I might return in a few months
I switched to another tool
It didn't meet my needs
I'm just exploring / not the target user
Other
Q22
Dropdown
Which best describes your role?
Individual contributor
Team lead or manager
Director
Executive
Founder
Consultant or contractor
Student
Other
Q23
Dropdown
What industry do you primarily work in?
Technology or software
Professional services
Finance or insurance
Healthcare or life sciences
Education
Retail or e-commerce
Manufacturing
Media or entertainment
Government or non-profit
Other
Q24
Dropdown
What is the size of your organization?
1
2–10
11–50
51–200
201–1,000
1,001–5,000
5,001+
Q25
Dropdown
Where are you primarily located?
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
Other
Q26
Chat Message
Thank you for completing this survey! Your responses are valuable and will help us improve the product experience. Please click submit to finalize your responses.
Frequently Asked Questions
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