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Value Proposition Clarity & Appeal Assessment

Measures how clearly, credibly, and compellingly a value proposition communicates to target audiences, identifying perceived benefits, barriers to action, and messaging improvements to optimize conversion.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

22

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Welcome! This short survey (~5 minutes) asks for your honest reactions to a brief product or service description. There are no right or wrong answers — just your opinions. Your responses are confidential and will be reported only in aggregate to improve this offering. Participation is voluntary and you may exit at any time.
Q2
Multiple Choice
In the last 6 months, have you used a product or service similar to the one described in this survey?
  • Yes
  • No
  • Not sure
Q3
Chat Message
Please read the following statement carefully. It describes a product or service offering. [Insert your value proposition text here]
Q4
Long Text
In your own words, what is being offered in the statement you just read?
Max chars
Q5
Multiple Choice
Which of the following best describes the primary benefit promised in this message?
  • Save time
  • Save money
  • Convenience or ease
  • Better quality or results
  • Discover new things
  • Safety or security
  • Status or reputation
  • Sustainability or impact
  • Entertainment or fun
  • Not sure
Q6
Opinion Scale
How clear is this message to you?
Range: 1 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q7
Opinion Scale
How believable does this message seem to you?
Range: 1 7
Min: Not at all believableMid: NeutralMax: Extremely believable
Q8
Opinion Scale
How compelling is this message to you personally?
Range: 1 7
Min: Not at all compellingMid: NeutralMax: Extremely compelling
Q9
Opinion Scale
How relevant is this offering to your needs over the next 3 months?
Range: 1 7
Min: Not at all relevantMid: NeutralMax: Extremely relevant
Q10
Opinion Scale
Compared with alternatives you are aware of, how different does this offering feel?
Range: 1 7
Min: Not at all differentMid: NeutralMax: Extremely different
Q11
Opinion Scale
Based on this message, how likely are you to take the next step described (e.g., sign up, learn more, try it)?
Range: 1 7
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q12
Multiple Choice
What is this message primarily asking you to do next?
  • Sign up / create an account
  • Start a free trial
  • Buy now
  • Book a demo or appointment
  • Learn more
  • Join a waitlist
  • Download an app
  • Contact sales
  • Nothing — there is no clear next step
Q13
Multiple Choice
What might stop you from trying this offering? Select all that apply.
  • Price may be too high
  • Don't see enough value
  • Privacy or security concerns
  • Prefer my current solution
  • Setup effort is too high
  • Not relevant to my needs
  • Lack of trust or credibility
  • Message is confusing
  • Requires team/company approval
  • Nothing — I would try it
Q14
Long Text
What single change would make this message more compelling for you?
Max chars
Q15
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about this message.
Max chars
Q16
AI Interview
We'd like to explore a few of your reactions in more detail. An AI moderator will ask you some brief follow-up questions based on your earlier responses.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q17
Dropdown
What is your age?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q18
Multiple Choice
What is your gender identity?
  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q19
Dropdown
In which country or region do you currently reside?
  • United States
  • United Kingdom
  • Canada
  • Australia
  • Germany
  • France
  • India
  • Brazil
  • Mexico
  • Japan
  • Other (please specify)
  • Prefer not to say
Q20
Multiple Choice
What is the highest level of education you have completed?
  • Less than high school
  • High school or equivalent
  • Some college
  • Associate degree
  • Bachelor's degree
  • Master's degree
  • Doctorate
  • Professional degree
  • Prefer not to say
Q21
Multiple Choice
Which of the following best describes your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Homemaker/caregiver
  • Unemployed — looking for work
  • Unemployed — not looking
  • Retired
  • Prefer not to say
Q22
Chat Message
Thank you for your time — your feedback is very helpful and will be used to improve this offering!

Frequently Asked Questions

What is QuestionPunk?
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