Value Proposition Clarity & Appeal Survey Template
Validate your messaging fast. This value proposition survey template measures clarity, credibility, and appeal to boost conversion rates.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Welcome! This short survey asks for your reactions to a brief value proposition. There are no right or wrong answers—please respond honestly and thoughtfully.
Q2
Chat Message
Please read the short statement below. It describes a product or service offering. Insert your value proposition text here.
Q3
Short Text
In your own words, what is being offered?
Max 100 chars
Q4
Opinion Scale
How clear is this value proposition to you?
Range: 1 – 10
Min: Not at all clearMid: Moderately clearMax: Very clear
Q5
Multiple Choice
Which best describes the primary benefit promised?
Save time
Save money
Convenience or ease
Better quality or results
Discover new things
Safety or security
Status or reputation
Sustainability or impact
Entertainment or fun
Not sure
Q6
Long Text
In a few words, what do you see as the main benefit?
Max 600 chars
Q7
Opinion Scale
How believable does this value proposition seem?
Range: 1 – 10
Min: Not at all believableMid: Moderately believableMax: Very believable
Q8
Rating
How compelling is this value proposition for you personally?
Scale: 10 (star)
Min: Not at all compellingMax: Extremely compelling
Q9
Long Text
What change would make this message more compelling for you?
Max 600 chars
Q10
Opinion Scale
How relevant is this to your needs over the next 3 months?
Range: 1 – 10
Min: Not at all relevantMid: Somewhat relevantMax: Highly relevant
Q11
Opinion Scale
Compared with options you know, how different does this offering feel?
Range: 1 – 10
Min: Not at all differentMid: Somewhat differentMax: Extremely different
Q12
Multiple Choice
Attention check: To confirm you’re paying attention, please select “I am paying attention.”
I am paying attention
I am not paying attention
Q13
Multiple Choice
What is this message primarily asking you to do next?
Sign up / create an account
Start a free trial
Buy now
Book a demo or appointment
Learn more
Join a waitlist
Download an app
Contact sales
Nothing — there is no clear next step
Q14
Multiple Choice
What might stop you from trying this, if anything?
Price may be too high
Don’t see enough value
Privacy or security concerns
Prefer my current solution
Setup effort is too high
Not for my needs
Lack of trust or credibility
Message is confusing
Requires team/company approval
Nothing — I would try it
Q15
Long Text
Anything else you’d like us to know about your reaction to this value proposition?
Max 600 chars
Q16
AI Interview
AI Interview: 2 Follow-up Questions on your responses
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Reference questions: 11
Q17
Dropdown
Age
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q18
Multiple Choice
Gender identity
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q19
Short Text
Country/region where you live
Max 100 chars
Q20
Multiple Choice
Highest level of education completed
Less than high school
High school or equivalent
Some college
Associate degree
Bachelor’s degree
Master’s degree
Doctorate
Professional degree
Prefer not to say
Q21
Multiple Choice
Current employment status
Employed full-time
Employed part-time
Self-employed
Student
Homemaker/caregiver
Unemployed — looking for work
Unemployed — not looking
Retired
Prefer not to say
Q22
Multiple Choice
In the last 6 months, have you used a similar product or service?
Yes
No
Not sure
Q23
Chat Message
Thanks for your time—your feedback is very helpful!
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