Welcome! This short survey asks for your reactions to a brief value proposition. There are no right or wrong answers—please respond honestly and thoughtfully.
Please read the short statement below. It describes a product or service offering. Insert your value proposition text here.
In your own words, what is being offered?
Max 100 chars
How clear is this value proposition to you?
Which best describes the primary benefit promised?
- Save time
- Save money
- Convenience or ease
- Better quality or results
- Discover new things
- Safety or security
- Status or reputation
- Sustainability or impact
- Entertainment or fun
- Not sure
In a few words, what do you see as the main benefit?
Max 600 chars
How believable does this value proposition seem?
How compelling is this value proposition for you personally?
What change would make this message more compelling for you?
Max 600 chars
How relevant is this to your needs over the next 3 months?
Compared with options you know, how different does this offering feel?
Attention check: To confirm you’re paying attention, please select “I am paying attention.”
- I am paying attention
- I am not paying attention
What is this message primarily asking you to do next?
- Sign up / create an account
- Start a free trial
- Buy now
- Book a demo or appointment
- Learn more
- Join a waitlist
- Download an app
- Contact sales
- Nothing — there is no clear next step
What might stop you from trying this, if anything?
- Price may be too high
- Don’t see enough value
- Privacy or security concerns
- Prefer my current solution
- Setup effort is too high
- Not for my needs
- Lack of trust or credibility
- Message is confusing
- Requires team/company approval
- Nothing — I would try it
Anything else you’d like us to know about your reaction to this value proposition?
Max 600 chars
AI Interview: 2 Follow-up Questions on your responses
Gender identity
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Country/region where you live
Max 100 chars
Highest level of education completed
- Less than high school
- High school or equivalent
- Some college
- Associate degree
- Bachelor’s degree
- Master’s degree
- Doctorate
- Professional degree
- Prefer not to say
Current employment status
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker/caregiver
- Unemployed — looking for work
- Unemployed — not looking
- Retired
- Prefer not to say
In the last 6 months, have you used a similar product or service?
Thanks for your time—your feedback is very helpful!