Q01
Long Text
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Van Westendorp Price Sensitivity Analysis
Measures willingness-to-pay thresholds for an everyday consumer product using the Van Westendorp Price Sensitivity Meter with Newton-Miller-Smith purchase intent extensions. Ideal for pricing teams seeking acceptable price ranges and optimal price points.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
21 questions · ~4 min
Q02
Multiple Choice
Have you purchased any everyday consumer product (e.g., groceries, personal care, household items) in the last 30 days?
Q03
Long Text
For the rest of this survey, please think of one specific everyday consumer product you purchase regularly. You will be asked to provide price points for that product and pack size.
Q04
Long Text
For the next four questions, please enter prices in your local currency for the pack size you specified above. Use numbers only (e.g., 4.99, not $4.99).
Q05
Long Text
Thinking about the price you described as a bargain, how likely would you be to purchase this product at that price?
Q06
Long Text
Based on your responses in this survey, is there anything else you'd like to share about how you assess price and value for this product?
Q07
Long Text
Which age group do you fall into?
Q08
Long Text
Thank you for completing this survey — your input is greatly appreciated!
Q09
Multiple Choice
Which category best matches the product you have in mind?
Q10
Long Text
At what price would you consider this product so inexpensive that you would doubt its quality?
Q11
Long Text
Thinking about the price you described as expensive but still worth buying, how likely would you be to purchase this product at that price?
Q12
AI Interview
We'd like to understand a bit more about how you think about pricing for this product. An AI moderator will ask you a couple of follow-up questions based on the prices you provided.
Q13
Multiple Choice
How do you describe your gender?
Q14
Long Text
Which specific product are you thinking of? Please include the brand name and variant (e.g., Tide Original Liquid).
Q15
Long Text
At what price would you consider this product a bargain — a great buy for the money?
Q16
Long Text
Overall, how would you rate the value for money of this product at the price you typically pay?
Q17
Long Text
Which region do you currently live in?
Q18
Long Text
What pack size are you considering? (e.g., 500 ml, 12 oz can, 20-count)
Q19
Long Text
At what price would you begin to consider this product expensive, but still worth buying?
Q20
Long Text
What is your approximate annual household income (before taxes)?
Q21
Long Text
At what price would you consider this product too expensive to purchase?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.