Van Westendorp Price Sensitivity Survey Template (WTP)
Ready-to-use Van Westendorp survey template to map WTP thresholds, reveal acceptable price ranges and price sensitivity, and optimize pricing. Start in minutes.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Please think of one everyday consumer product you buy regularly (e.g., snacks, shampoo, detergent). You’ll provide price points for that specific product and pack size.
Q2
Multiple Choice
Did you purchase any everyday consumer product in the last 30 days?
Yes
No
Q3
Multiple Choice
Which category best matches the product you have in mind?
Groceries (shelf-stable)
Snacks & beverages
Personal care
Household cleaning
Pet supplies
Clothing basics
Small electronics/accessories
Home/kitchen essentials
Other
Q4
Short Text
If you chose “Other,” please specify the category.
Max 100 chars
Q5
Short Text
Which specific product are you thinking of? Please include brand and variant.
Max 100 chars
Q6
Short Text
What pack size are you considering? (e.g., 500 ml, 12 oz can, 20-count)
Max 100 chars
Q7
Chat Message
Please enter prices in your local currency for the pack size noted above. Use numbers only (no symbols).
Q8
Numeric
At what price would you consider the product so inexpensive that you would doubt its quality?
Accepts a numeric value
Whole numbers only
Q9
Numeric
At what price would you consider the product a bargain — a great buy for the money?
Accepts a numeric value
Whole numbers only
Q10
Numeric
At what price would you begin to consider the product expensive, but still acceptable?
Accepts a numeric value
Whole numbers only
Q11
Numeric
At what price would you consider the product too expensive to purchase?
Accepts a numeric value
Whole numbers only
Q12
Opinion Scale
Thinking about the price you said was “getting expensive (but acceptable),” how likely are you to buy at that price?
Range: 1 – 10
Min: Very unlikelyMid: NeutralMax: Very likely
Q13
Rating
Overall, how would you rate this product’s value for money?