Measures willingness-to-pay thresholds for an everyday consumer product using the Van Westendorp Price Sensitivity Meter with Newton-Miller-Smith purchase intent extensions. Ideal for pricing teams seeking acceptable price ranges and optimal price points.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
21
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This brief survey explores how you think about pricing for an everyday product you buy regularly. It should take approximately 3 minutes to complete.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are simply interested in your honest opinions. All responses are confidential and will be reported only in aggregate.
By continuing, you agree to participate in this study.
Q2
Multiple Choice
Have you purchased any everyday consumer product (e.g., groceries, personal care, household items) in the last 30 days?
Yes
No
Q3
Chat Message
For the rest of this survey, please think of one specific everyday consumer product you purchase regularly. You will be asked to provide price points for that product and pack size.
Q4
Multiple Choice
Which category best matches the product you have in mind?
Groceries (shelf-stable)
Snacks and beverages
Personal care
Household cleaning
Pet supplies
Clothing basics
Small electronics or accessories
Home and kitchen essentials
Other (please specify)
Q5
Long Text
Which specific product are you thinking of? Please include the brand name and variant (e.g., Tide Original Liquid).
Max chars
Q6
Long Text
What pack size are you considering? (e.g., 500 ml, 12 oz can, 20-count)
Max chars
Q7
Chat Message
For the next four questions, please enter prices in your local currency for the pack size you specified above. Use numbers only (e.g., 4.99, not $4.99).
Q8
Long Text
At what price would you consider this product so inexpensive that you would doubt its quality?
Max chars
Q9
Long Text
At what price would you consider this product a bargain — a great buy for the money?
Max chars
Q10
Long Text
At what price would you begin to consider this product expensive, but still worth buying?
Max chars
Q11
Long Text
At what price would you consider this product too expensive to purchase?
Max chars
Q12
Opinion Scale
Thinking about the price you described as a bargain, how likely would you be to purchase this product at that price?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q13
Opinion Scale
Thinking about the price you described as expensive but still worth buying, how likely would you be to purchase this product at that price?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q14
Opinion Scale
Overall, how would you rate the value for money of this product at the price you typically pay?
Range: 1 – 7
Min: Very poor valueMid: NeutralMax: Excellent value
Q15
Long Text
Based on your responses in this survey, is there anything else you'd like to share about how you assess price and value for this product?
Max chars
Q16
AI Interview
We'd like to understand a bit more about how you think about pricing for this product. An AI moderator will ask you a couple of follow-up questions based on the prices you provided.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q17
Dropdown
Which age group do you fall into?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q18
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q19
Dropdown
Which region do you currently live in?
North America
Europe
Latin America
Asia-Pacific
Middle East / Africa
Prefer not to say
Q20
Dropdown
What is your approximate annual household income (before taxes)?
Under $25,000
$25,000–$49,999
$50,000–$74,999
$75,000–$99,999
$100,000–$149,999
$150,000 or more
Prefer not to say
Q21
Chat Message
Thank you for completing this survey — your input is greatly appreciated!
Frequently Asked Questions
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How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
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