Please think of one everyday consumer product you buy regularly (e.g., snacks, shampoo, detergent). You’ll provide price points for that specific product and pack size.
Did you purchase any everyday consumer product in the last 30 days?
Which category best matches the product you have in mind?
- Groceries (shelf-stable)
- Snacks & beverages
- Personal care
- Household cleaning
- Pet supplies
- Clothing basics
- Small electronics/accessories
- Home/kitchen essentials
- Other
If you chose “Other,” please specify the category.
Max 100 chars
Which specific product are you thinking of? Please include brand and variant.
Max 100 chars
What pack size are you considering? (e.g., 500 ml, 12 oz can, 20-count)
Max 100 chars
Please enter prices in your local currency for the pack size noted above. Use numbers only (no symbols).
At what price would you consider the product so inexpensive that you would doubt its quality?
At what price would you consider the product a bargain — a great buy for the money?
At what price would you begin to consider the product expensive, but still acceptable?
At what price would you consider the product too expensive to purchase?
Thinking about the price you said was “getting expensive (but acceptable),” how likely are you to buy at that price?
Overall, how would you rate this product’s value for money?
Quality check: To confirm you’re paying attention, please select “I agree.”
Which age group do you fall into?
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
What is the highest level of education you have completed?
What is your current employment status?
- Employed full time
- Employed part time
- Self-employed
- Student
- Homemaker/caregiver
- Retired
- Not currently employed
- Prefer not to say
Welcome! This brief study asks about one everyday product you buy. It should take about 3 minutes.
Is there anything else you’d like to share about how you assess price and value for this product?
Max 600 chars
AI Interview: 2 Follow-up Questions on your price responses
Thank you for your time—your input is appreciated!