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Marketplace Seller Trust & Transparency Assessment

Measures seller confidence in marketplace policies, dispute resolution, and earnings transparency to identify friction points and prioritize improvements that drive seller retention.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

25

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Thank you for participating in this study about the marketplace selling experience. Your responses will help us understand seller perspectives on policies, disputes, and earnings transparency. This survey takes approximately 6–8 minutes. Participation is voluntary and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. Please answer based on your experience over the past 3 months on your primary marketplace.
Q2
Multiple Choice
Have you actively sold products on an online marketplace within the past 3 months?
  • Yes
  • No
Q3
Dropdown
Which marketplace do you primarily sell on?
  • Amazon
  • eBay
  • Etsy
  • Walmart Marketplace
  • Mercado Libre
  • Shopee
  • Lazada
  • Allegro
  • OnBuy
  • Own webstore (e.g., Shopify)
  • Other
Q4
Dropdown
How long have you been selling on this marketplace?
  • Less than 1 year
  • 1–2 years
  • 3–5 years
  • 6–10 years
  • 11+ years
Q5
Opinion Scale
Overall, how clear were the marketplace's seller policies to you over the past 3 months?
Range: 1 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q6
Multiple Choice
Which of the following policy areas, if any, were unclear to you over the past 3 months? Select all that apply.
  • Listing and content guidelines
  • Prohibited items or categories
  • Fulfillment and shipping requirements
  • Returns and refunds
  • Seller performance metrics
  • Penalties and enforcement actions
  • Account suspension/appeals
  • Advertising and promotions policies
  • Intellectual property/brand protection
  • None — all policies were clear to me
Q7
Opinion Scale
How confident are you that you could comply with all relevant seller policies without unintentionally violating any?
Range: 1 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q8
Multiple Choice
In the past 3 months, did you have any buyer disputes or chargebacks on this marketplace?
  • Yes
  • No
Q9
Multiple Choice
Which channels did you use to resolve your most recent dispute? Select all that apply.
  • Self-resolution with buyer (messaging)
  • Marketplace support ticket
  • Phone support
  • Automated dispute tool
  • Third-party mediator
  • Community/forum guidance
  • Other
Q10
Dropdown
Approximately how long did your most recent dispute take to resolve?
  • Less than 24 hours
  • 1–3 days
  • 4–7 days
  • 8–14 days
  • 15–30 days
  • More than 30 days
  • Still unresolved
Q11
Opinion Scale
How fair was the final outcome of your most recent dispute?
Range: 1 7
Min: Extremely unfairMid: NeutralMax: Extremely fair
Q12
Long Text
In a few words, what is the single biggest improvement you would suggest for the dispute resolution process?
Max chars
Q13
Opinion Scale
How transparent were your earnings statements and fee breakdowns over the past 3 months?
Range: 1 7
Min: Not at all transparentMid: NeutralMax: Extremely transparent
Q14
Opinion Scale
How well do you understand the commission or referral fees charged on your sales?
Range: 1 7
Min: Do not understand at allMid: NeutralMax: Understand completely
Q15
Opinion Scale
How well do you understand the fulfillment and shipping fees you are charged?
Range: 1 7
Min: Do not understand at allMid: NeutralMax: Understand completely
Q16
Opinion Scale
How well do you understand any advertising or promotional fees you are charged?
Range: 1 7
Min: Do not understand at allMid: NeutralMax: Understand completely
Q17
Dropdown
What is your typical payout frequency?
  • Daily
  • Weekly
  • Bi-weekly
  • Monthly
  • On-demand
  • Unpredictable
  • Not sure
Q18
Multiple Choice
In the past 3 months, how often did you notice unexpected discrepancies in your payouts or fees?
  • Never
  • Once
  • A few times
  • Often
  • Not applicable
Q19
Long Text
Please briefly describe the most recent payout or fee discrepancy you noticed.
Max chars
Q20
Ranking
Please rank the following potential improvements by their impact on your selling experience (drag the most impactful to the top).
Drag to order (top = most important)
  1. Clearer policy examples
  2. Faster dispute resolutions
  3. More proactive status updates
  4. Simpler fee breakdowns
  5. Better human support availability
  6. In-product tooltips and guides
Q21
AI Interview
Based on your responses throughout this survey, is there anything else you'd like to share about your experience as a marketplace seller?
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q22
Dropdown
Where do you primarily operate from?
  • North America
  • Latin America
  • Europe
  • Middle East
  • Africa
  • South Asia
  • East Asia
  • Southeast Asia
  • Oceania
Q23
Dropdown
What is your typical monthly order volume on this marketplace?
  • 0–49 orders
  • 50–199 orders
  • 200–999 orders
  • 1,000–4,999 orders
  • 5,000+ orders
  • Prefer not to say
Q24
Multiple Choice
What is your primary product category?
  • Consumer electronics
  • Fashion/Apparel
  • Home and kitchen
  • Health and beauty
  • Toys and hobbies
  • Automotive
  • Grocery
  • Books/Media
  • Other
  • Prefer not to say
Q25
Chat Message
Thank you for completing this survey. Your feedback is invaluable in improving the marketplace seller experience. Your responses will be kept confidential and reported only in aggregate.

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