Measures which trust signals—testimonials, badges, and statistics—most influence online buyers' credibility perceptions and purchase intent. Designed for prospects actively researching products or services.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
28
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This survey explores how different types of information on product pages—such as reviews, badges, and statistics—affect your impression of new brands.
Your participation is voluntary, and you may stop at any time. There are no right or wrong answers; we're interested in your honest opinions. All responses are anonymous, and results will be reported in aggregate only.
Estimated time: 7–9 minutes.
Q2
Multiple Choice
Have you researched or evaluated a product or service online in the past 90 days?
Yes
No
Q3
Multiple Choice
In the past 30 days, what type of product or service did you most recently research online?
Software/SaaS
Consumer electronics
Home services
Financial services
Health & fitness
Travel
Education/courses
Business services
I haven't researched recently
Other
Q4
Dropdown
When do you expect to make your next purchase in this category?
Within 2 weeks
2–4 weeks
1–3 months
3–6 months
More than 6 months
No current plans
Q5
Opinion Scale
When evaluating a new brand online, how important are signs of credibility (e.g., reviews, badges, statistics) on the product page?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q6
Multiple Choice
Which of the following do you usually notice when evaluating products or services online? Select all that apply.
Customer testimonials
Star ratings/reviews
Third-party badges (e.g., BBB, ISO)
Media/press logos
Usage statistics (e.g., number of customers, uptime)
Money-back guarantee
Case studies
Expert endorsements
Social proof (followers/mentions)
Security/privacy seals
Price/low-price guarantee
Other
Q7
Ranking
Rank the following categories by how much they influence your trust in a new brand, from most to least impactful.
Drag to order (top = most important)
Customer testimonials and reviews
Third-party badges and certifications
Statistics and data points
Guarantees (money-back, price-match)
Expert or media endorsements
Q8
Ranking
Rank the following testimonial formats by how persuasive you find them when considering a new brand.
Drag to order (top = most important)
Short quote with name
Detailed case-study style paragraph
Video testimonial
Quote with photo and job title
Star rating with 1–2 short quotes
Q9
Opinion Scale
How important is it that a testimonial includes specific, measurable results (e.g., 'saved 20 hours per month')?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q10
Opinion Scale
How important is it that a testimonial is from someone in a similar role or industry as yours?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q11
Opinion Scale
How important is it that a testimonial includes a verified identity (e.g., real photo, LinkedIn profile link)?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q12
Multiple Choice
On a product page, what combination of testimonials do you prefer to see?
One detailed story
Three concise quotes
Five short snippets
A mix: one detailed + two short
I don't read testimonials
Q13
Multiple Choice
Which of the following badges or seals increase your trust the most when evaluating a new brand? Select all that apply.
Verified reviews badge
BBB accreditation
ISO 27001
SOC 2 Type II
GDPR compliant/privacy commitments
Norton/McAfee Secure
App Store/Google Play ratings
Media mentions (e.g., Featured in…)
Partner/technology logos
Certified B Corporation
Sustainability/Carbon-neutral
Other
Q14
Ranking
Rank the following types of badge sources by how trustworthy you find them, from most to least trustworthy.
Drag to order (top = most important)
Independent standards bodies (ISO, SOC 2)
Consumer review platforms (Trustpilot, BBB)
Security vendors (Norton, McAfee)
Media/press mentions
App store ratings
Partner/technology logos
Q15
Multiple Choice
At what point, if any, does the number of badges on a page start to reduce your trust?
1–2 badges feel sparse
3–4 badges are optimal
5–6 are acceptable
7+ feels excessive
The number of badges doesn't matter to me
Q16
Multiple Choice
Which types of statistics or data points are most persuasive when you're considering a new brand? Select all that apply.
Average star rating
Number of users/customers
Success rate/uptime
Time to value (e.g., setup in minutes)
ROI or cost savings
Years in business
Response time/SLAs
Refund/return rate
Customer NPS
Safety/incident rate
Number of certifications achieved
Other
Q17
Multiple Choice
Which presentation format makes statistics most convincing to you?
Big headline number with brief context
Simple chart or visual
Comparison vs. competitors
Before/after impact
Benchmark vs. industry average
Customer logo grid with counts
Q18
Opinion Scale
If statistics on a product page include clear source citations and dates, how much more likely are you to trust the claims?
Range: 1 – 7
Min: No more likelyMid: NeutralMax: Much more likely
Q19
Ranking
Rank the following page locations by where signs of credibility would most influence your decision, from most to least impactful.
Drag to order (top = most important)
Homepage/landing page
Product/features page
Pricing page
Checkout/sign-up flow
Footer or sidebar (persistent)
Q20
Long Text
Based on your responses in this survey, is there anything else that would increase your trust in a new brand online?
Max chars
Q21
AI Interview
We'd like to learn more about how you evaluate trust online. Please share your thoughts, and we'll ask a couple of follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 8
Q22
Multiple Choice
In your job, what role do you usually play in selecting vendors or tools?
Sole decision maker
Joint decision maker
Recommender/influencer
End user only
Not involved
Q23
Dropdown
Which industry best describes your work?
Technology/Software
E-commerce/Retail
Financial services
Healthcare/Life sciences
Manufacturing/Industrial
Education
Government/Nonprofit
Media/Marketing
Professional services
Other
Q24
Dropdown
About how many employees are in your organization?
Just me (1)
2–10
11–50
51–200
201–1,000
1,001–5,000
5,001+
Prefer not to say
Q25
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q26
Multiple Choice
What is your gender?
Man
Woman
Non-binary
Prefer not to say
Q27
Dropdown
Where do you primarily live?
Africa
Asia
Europe
North America
Oceania
South America
Prefer not to say
Q28
Chat Message
Thank you for completing this survey. Your feedback will help us understand how brands can build trust more effectively online. Your responses are anonymous and will be reported only in aggregate.
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