Q01
Long Text
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Trust Signal Impact on Online Purchase Decisions
Measures which trust signals—testimonials, badges, and statistics—most influence online buyers' credibility perceptions and purchase intent. Designed for prospects actively researching products or services.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
28 questions · ~4 min
Q02
Multiple Choice
Have you researched or evaluated a product or service online in the past 90 days?
Q03
Multiple Choice
In the past 30 days, what type of product or service did you most recently research online?
Q04
Long Text
When evaluating a new brand online, how important are signs of credibility (e.g., reviews, badges, statistics) on the product page?
Q05
Long Text
Rank the following testimonial formats by how persuasive you find them when considering a new brand.
Q06
Multiple Choice
Which of the following badges or seals increase your trust the most when evaluating a new brand? Select all that apply.
Q07
Multiple Choice
Which types of statistics or data points are most persuasive when you're considering a new brand? Select all that apply.
Q08
Long Text
Rank the following page locations by where signs of credibility would most influence your decision, from most to least impactful.
Q09
Long Text
Based on your responses in this survey, is there anything else that would increase your trust in a new brand online?
Q10
Multiple Choice
In your job, what role do you usually play in selecting vendors or tools?
Q11
Long Text
Thank you for completing this survey. Your feedback will help us understand how brands can build trust more effectively online. Your responses are anonymous and will be reported only in aggregate.
Q12
Long Text
When do you expect to make your next purchase in this category?
Q13
Multiple Choice
Which of the following do you usually notice when evaluating products or services online? Select all that apply.
Q14
Long Text
How important is it that a testimonial includes specific, measurable results (e.g., 'saved 20 hours per month')?
Q15
Long Text
Rank the following types of badge sources by how trustworthy you find them, from most to least trustworthy.
Q16
Multiple Choice
Which presentation format makes statistics most convincing to you?
Q17
AI Interview
We'd like to learn more about how you evaluate trust online. Please share your thoughts, and we'll ask a couple of follow-up questions.
Q18
Long Text
Which industry best describes your work?
Q19
Long Text
Rank the following categories by how much they influence your trust in a new brand, from most to least impactful.
Q20
Long Text
How important is it that a testimonial is from someone in a similar role or industry as yours?
Q21
Multiple Choice
At what point, if any, does the number of badges on a page start to reduce your trust?
Q22
Long Text
If statistics on a product page include clear source citations and dates, how much more likely are you to trust the claims?
Q23
Long Text
About how many employees are in your organization?
Q24
Long Text
How important is it that a testimonial includes a verified identity (e.g., real photo, LinkedIn profile link)?
Q25
Long Text
What is your age?
Q26
Multiple Choice
On a product page, what combination of testimonials do you prefer to see?
Q27
Multiple Choice
What is your gender?
Q28
Long Text
Where do you primarily live?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.