Discover which trust signals sway buyers: testimonials, badges, and stats. For prospects only. 7-9 minutes. Use insights to boost credibility and conversions.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Multiple Choice
In the past 30 days, what type of product or service did you most recently research online?
Software/SaaS
Consumer electronics
Home services
Financial services
Health & fitness
Travel
Education/courses
Business services
I haven’t researched recently
Other
Q2
Dropdown
When do you expect to purchase your next product/service in this category?
Within 2 weeks
2–4 weeks
1–3 months
3–6 months
More than 6 months
No current plans
Q3
Opinion Scale
How important are trust cues on a product page to your decision to try a new brand?
Range: 1 – 10
Min: Not importantMid: Moderately importantMax: Extremely important
Q4
Multiple Choice
Which trust cues do you usually notice when evaluating products online? Select all that apply.
Customer testimonials
Star ratings/reviews
Third‑party badges (e.g., BBB, ISO)
Media/press logos
Usage stats (e.g., customers, uptime)
Money‑back guarantee
Case studies
Expert endorsements
Social proof (followers/mentions)
Security/privacy seals
Price/low‑price guarantee
Other
Q5
Constant Sum
Allocate 100 points across these categories to show their relative impact on your trust in a new brand.
Total must equal 100
Min per option: 0Whole numbers only
Q6
Ranking
Rank testimonial formats by how persuasive they are when considering a new brand.
Drag to order (top = most important)
Short quote with name
Detailed case‑study style paragraph
Video testimonial
Quote with photo and job title
Star rating with 1–2 short quotes
Q7
Matrix
How persuasive are these testimonial attributes?
Rows
Not persuasive
Slightly
Moderately
Very
Extremely
Mentions a measurable outcome (e.g., +25% sales)
•
•
•
•
•
Shows full name and company
•
•
•
•
•
Includes a photo/headshot
•
•
•
•
•
From someone in my industry
•
•
•
•
•
Addresses a common concern/objection
•
•
•
•
•
States how quickly results were achieved
•
•
•
•
•
Q8
Multiple Choice
On a product page, what mix of testimonials do you prefer to see first?
One detailed story
Three concise quotes
Five short snippets
A mix: one detailed + two short
I don’t read testimonials
Q9
Multiple Choice
Which badges or seals increase your trust the most? Select all that apply.
Verified reviews badge
BBB accreditation
ISO 27001
SOC 2 Type II
GDPR compliant/privacy commitments
Norton/McAfee Secure
App Store/Google Play ratings
Media mentions (e.g., Featured in…)
Partner/technology logos
Certified B Corporation
Sustainability/Carbon‑neutral
Other
Q10
Ranking
Rank badge sources by trustworthiness.
Drag to order (top = most important)
Independent standards bodies (ISO, SOC 2)
Consumer review platforms (Trustpilot, BBB)
Security vendors (Norton, McAfee)
Media/press mentions
App store ratings
Partner/technology logos
Q11
Multiple Choice
If at all, when does the number of badges start to reduce trust?
1–2 badges feel sparse
3–4 badges are optimal
5–6 are acceptable
7+ feels spammy
Quantity doesn’t matter to me
Q12
Multiple Choice
Which types of numbers persuade you most when considering a new brand? Select all that apply.
Average star rating
Number of users/customers
Success rate/uptime
Time to value (e.g., setup in minutes)
ROI or cost savings
Years in business
Response time/SLAs
Refund/return rate
Customer NPS
Safety/incident rate
Number of certifications achieved
Other
Q13
Multiple Choice
What presentation makes stats most convincing?
Big headline number + brief context
Simple chart/visual
Comparison vs. competitors
Before/after impact
Benchmark vs. industry
Customer logo grid with counts
Q14
Opinion Scale
If stats include clear source links and dates, how much does that change your likelihood to start a trial soon?
Range: 1 – 10
Min: No changeMid: Somewhat more likelyMax: Much more likely
Q15
Multiple Choice
Attention check: To confirm you’re reading carefully, please select “I am paying attention.”
I am paying attention
I am not paying attention
Prefer not to say
Q16
Constant Sum
Distribute 100 points across where trust cues should appear to influence you most.
Total must equal 100
Min per option: 0Whole numbers only
Q17
Multiple Choice
Where should testimonials and badges primarily appear to help you decide?
Homepage
Product/features page
Pricing page
Checkout/sign‑up flow
Across multiple sections
I generally ignore them
Q18
Long Text
Anything else that would quickly increase your trust in a new brand?
Max 600 chars
Q19
Multiple Choice
In your job, what role do you usually play in selecting vendors or tools?
Sole decision maker
Joint decision maker
Recommender/influencer
End user only
Not involved
Q20
Dropdown
Which industry best describes your work?
Technology/Software
E‑commerce/Retail
Financial services
Healthcare/Life sciences
Manufacturing/Industrial
Education
Government/Nonprofit
Media/Marketing
Professional services
Other
Q21
Dropdown
About how many employees are in your organization?
Just me (1)
2–10
11–50
51–200
201–1,000
1,001–5,000
5,001+
Prefer not to say
Q22
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q23
Multiple Choice
What is your gender?
Man
Woman
Non‑binary
Prefer not to say
Q24
Dropdown
Where do you primarily live?
Africa
Asia
Europe
North America
Oceania
South America
Prefer not to say
Q25
Long Text
Any final comments about trust cues or this survey?
Max 600 chars
Q26
AI Interview
AI Interview: 2 Follow-up Questions on Trust Cues
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q27
Chat Message
Thank you for your time—your feedback helps us present information more clearly.
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