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User Trust in Platform Transparency Reports

Measures how users interpret, trust, and engage with online platforms' transparency reports. Designed for researchers and compliance teams evaluating perceived clarity, credibility, and improvement opportunities.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

25 questions · ~4 min
Q01
Long Text

Welcome! This survey explores your views on transparency reports published by online platforms. It should take approximately 5–7 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential, anonymized, and will be reported only in aggregate for research purposes.

Q02
Multiple Choice

Before today, had you heard of transparency reports published by online platforms?

Q03
Long Text

<p>Please read the following fictional excerpt from a transparency report.</p><p>---</p><p><strong>Sample Transparency Report (Fictional)</strong></p><p>Reporting period: January–June 2024</p><p>Reports reviewed: 50,000</p><p>Actions taken: 12,000 account suspensions; 20,000 content removals</p><p>Violation categories: Spam (45%), Harassment (25%), Hate speech (18%), Child safety (12%)</p><p>---</p><p>The next few questions will ask about this excerpt.</p>

Q04
Long Text

Overall, how much do you trust transparency reports published by online platforms?

Q05
Long Text

To what extent do you agree or disagree: Transparency reports help hold online platforms accountable for their decisions.

Q06
Multiple Choice

Which features would most improve your understanding of transparency reports? Select up to three.

Q07
Long Text

Based on your responses in this survey, what single change would most increase your trust in or understanding of transparency reports?

Q08
Long Text

What is your age?

Q09
Long Text

Thank you for completing this survey. Your responses have been recorded and will contribute to research on how transparency reports can better serve users. We appreciate your time.

Q10
Long Text

For this survey, 'transparency reports' refer to periodic summaries published by online platforms detailing their policy enforcement activities (e.g., content removals, account actions, appeals outcomes, government data requests).

Q11
Long Text

When did you last read or review a transparency report from an online platform?

Q12
Multiple Choice

According to the excerpt you just read, how many account suspensions were reported?

Q13
Long Text

How confident are you that transparency reports accurately reflect what platforms are actually doing?

Q14
Long Text

To what extent do you agree or disagree: Transparency reports are published frequently enough to be useful.

Q15
AI Interview

We'd like to explore your thoughts on transparency reports in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier responses.

Q16
Multiple Choice

Which of the following best describes your gender?

Q17
Multiple Choice

Which platforms' transparency reports have you read or reviewed? Select all that apply.

Q18
Multiple Choice

Which violation category had the highest percentage in the excerpt?

Q19
Long Text

How likely are you to read the next transparency report you come across?

Q20
Long Text

To what extent do you agree or disagree: The data in transparency reports is detailed enough for me to draw my own conclusions.

Q21
Long Text

In which country do you currently reside?

Q22
Long Text

How clear was the example excerpt overall?

Q23
Long Text

To what extent do you agree or disagree: I believe online platforms selectively present data in transparency reports to make themselves look better.

Q24
Long Text

What is the highest level of education you have completed?

Q25
Long Text

What is your current employment status?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.