In the past 3 months, have you purchased anything online?
How often do you shop online?
Which websites or apps do you purchase from most often? Select all that apply.
- Amazon
- Walmart
- Target
- eBay
- Etsy
- Brand or Shopify store
- Grocery/delivery apps
- Electronics specialists
- Fashion retailers
- Other
Which categories have you purchased online in the past 3 months? Select all that apply.
- Electronics
- Clothing & accessories
- Home & kitchen
- Beauty & personal care
- Groceries
- Health & wellness
- Toys & games
- Sports & outdoors
- Automotive
- Digital goods/subscriptions
- Other
On the next screen is a brief e-commerce concept. Please read it carefully before answering.
Concept description: [Insert the concept name, key features, and how it works.] If visuals are provided separately, consider them as you respond.
Overall, how appealing is this concept to you?
How clear is the concept description?
How different is this from what’s typically available?
Attention check: To confirm you’re reading carefully, please select “Strongly disagree.”
- Strongly disagree
- Disagree
- Neither agree nor disagree
- Agree
- Strongly agree
Thanks. Please take your time and read each item closely before answering.
How likely are you to try this in the first month it’s available?
Compared with the options you use now, this seems…
- Much worse
- Somewhat worse
- About the same
- Somewhat better
- Much better
- Not applicable — I don’t use similar options
Rank the aspects that most drive your interest in this concept (top = most important).
Please rate your agreement with each statement about the concept.
What, if anything, do you like most about this concept?
Max 600 chars
What concerns or questions do you have, if any?
Max 600 chars
How do you describe your gender?
- Woman
- Man
- Non-binary
- Self-describe (please specify)
- Prefer not to say
If you selected “Self-describe,” please specify your gender. Otherwise, you may leave this blank.
Max 100 chars
Which country or region do you live in?
Max 100 chars
What is the highest level of education you have completed?
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker
- Unemployed
- Retired
- Prefer not to say
Anything else you want us to know about your reactions?
Max 600 chars
AI Interview: 2 Follow-up Questions on your concept feedback
Thank you for participating—your feedback is very helpful!