Q01
Long Text
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E-Commerce Concept Test: Appeal, Clarity & Differentiation
A structured concept testing survey for evaluating new e-commerce ideas with online shoppers. Measures appeal, clarity, perceived differentiation, and trial intent to inform positioning decisions before launch.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
26 questions · ~4 min
Q02
Multiple Choice
In the past 3 months, have you purchased anything online?
Q03
Long Text
On the next screen you will see a brief description of a new e-commerce concept. Please read it carefully before answering the questions that follow.
Q04
Long Text
Overall, how appealing is this concept to you?
Q05
Long Text
Please rank the following aspects by how much they drive your interest in this concept (drag the most important to the top).
Q06
Long Text
What, if anything, do you find most appealing about this concept?
Q07
Long Text
What is your age?
Q08
Long Text
Based on everything you've shared, is there anything else you'd like us to know about your reaction to this concept?
Q09
Long Text
How often do you typically make purchases online?
Q10
Long Text
<p><strong>[Concept Name]</strong></p><p>[Insert a 2-3 sentence description of the concept: what it is, how it works, and its key benefits.]</p><p>[Insert visual/mockup if available.]</p>
Q11
Long Text
How clear or unclear was the concept description?
Q12
Long Text
This concept addresses a real need in my online shopping experience.
Q13
Long Text
What concerns or hesitations, if any, do you have about this concept?
Q14
Multiple Choice
How do you describe your gender?
Q15
Long Text
Thank you for participating — your feedback is very helpful and will be used to improve this concept!
Q16
Multiple Choice
Which websites or apps do you purchase from most often? Select all that apply.
Q17
Long Text
How different or similar is this concept compared to online shopping options you currently use?
Q18
Long Text
This concept would be worth paying for.
Q19
AI Interview
Based on your responses, we'd like to understand your reactions to this concept in a bit more depth. An AI moderator will ask you a couple of follow-up questions.
Q20
Long Text
Which country or region do you currently live in?
Q21
Multiple Choice
Which of the following categories have you purchased online in the past 3 months? Select all that apply.
Q22
Long Text
How likely or unlikely would you be to try this concept if it were available today?
Q23
Long Text
I would recommend this concept to a friend or family member.
Q24
Long Text
What is the highest level of education you have completed?
Q25
Multiple Choice
Compared with the online shopping options you currently use, this concept seems…
Q26
Multiple Choice
What is your current employment status?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.