A structured concept testing survey for evaluating new e-commerce ideas with online shoppers. Measures appeal, clarity, perceived differentiation, and trial intent to inform positioning decisions before launch.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
26
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! You are invited to participate in a short research survey (approximately 5-7 minutes) about a new online shopping concept.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate.
By continuing, you agree to participate in this study.
Q2
Multiple Choice
In the past 3 months, have you purchased anything online?
Yes
No
Q3
Dropdown
How often do you typically make purchases online?
Daily
Several times a week
About once a week
A few times a month
About once a month
Less often
Q4
Multiple Choice
Which websites or apps do you purchase from most often? Select all that apply.
Amazon
Walmart
Target
eBay
Etsy
Brand or Shopify store
Grocery/delivery apps
Electronics specialists
Fashion retailers
Other
Q5
Multiple Choice
Which of the following categories have you purchased online in the past 3 months? Select all that apply.
Electronics
Clothing & accessories
Home & kitchen
Beauty & personal care
Groceries
Health & wellness
Toys & games
Sports & outdoors
Automotive
Digital goods/subscriptions
Other
Q6
Chat Message
On the next screen you will see a brief description of a new e-commerce concept. Please read it carefully before answering the questions that follow.
Q7
Chat Message
<p><strong>[Concept Name]</strong></p><p>[Insert a 2-3 sentence description of the concept: what it is, how it works, and its key benefits.]</p><p>[Insert visual/mockup if available.]</p>
Q8
Opinion Scale
Overall, how appealing is this concept to you?
Range: 1 – 7
Min: Not at all appealingMid: NeutralMax: Extremely appealing
Q9
Opinion Scale
How clear or unclear was the concept description?
Range: 1 – 7
Min: Very unclearMid: NeutralMax: Very clear
Q10
Opinion Scale
How different or similar is this concept compared to online shopping options you currently use?
Range: 1 – 7
Min: Very similar to what existsMid: NeutralMax: Very different from what exists
Q11
Opinion Scale
How likely or unlikely would you be to try this concept if it were available today?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q12
Multiple Choice
Compared with the online shopping options you currently use, this concept seems…
Much worse
Somewhat worse
About the same
Somewhat better
Much better
Not applicable — I don't use similar options
Q13
Ranking
Please rank the following aspects by how much they drive your interest in this concept (drag the most important to the top).
Drag to order (top = most important)
Price savings
Faster delivery
Convenience/ease of use
Wider product selection
Trust & safety
Q14
Opinion Scale
This concept addresses a real need in my online shopping experience.
What, if anything, do you find most appealing about this concept?
Max chars
Q18
Long Text
What concerns or hesitations, if any, do you have about this concept?
Max chars
Q19
AI Interview
Based on your responses, we'd like to understand your reactions to this concept in a bit more depth. An AI moderator will ask you a couple of follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q20
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q21
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Self-describe (please specify)
Prefer not to say
Q22
Dropdown
Which country or region do you currently live in?
United States
Canada
United Kingdom
Australia
Germany
France
India
Brazil
Mexico
Japan
Other
Q23
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college/associate degree
Bachelor's degree
Postgraduate degree
Prefer not to say
Q24
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker
Unemployed
Retired
Prefer not to say
Q25
Long Text
Based on everything you've shared, is there anything else you'd like us to know about your reaction to this concept?
Max chars
Q26
Chat Message
Thank you for participating — your feedback is very helpful and will be used to improve this concept!
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
We reply within 24 hours, often much sooner. Include key details in your message to help us assist you faster.