In the past 3 months, have you purchased anything online?
How often do you shop online?
- Daily
- Several times a week
- About once a week
- A few times a month
- About once a month
- Less often
Which websites or apps do you purchase from most often? Select all that apply.
- Amazon
- Walmart
- Target
- eBay
- Etsy
- Brand or Shopify store
- Grocery/delivery apps
- Electronics specialists
- Fashion retailers
- Other
Which categories have you purchased online in the past 3 months? Select all that apply.
- Electronics
- Clothing & accessories
- Home & kitchen
- Beauty & personal care
- Groceries
- Health & wellness
- Toys & games
- Sports & outdoors
- Automotive
- Digital goods/subscriptions
- Other
On the next screen is a brief e-commerce concept. Please read it carefully before answering.
Concept description: [Insert the concept name, key features, and how it works.] If visuals are provided separately, consider them as you respond.
Overall, how appealing is this concept to you?
Scale: 10 (star)
Min: Not at all appealingMax: Extremely appealing
How clear is the concept description?
Range: 1 – 10
Min: Very unclearMid: Neither clear nor unclearMax: Very clear
How different is this from what’s typically available?
Range: 1 – 10
Min: Not at all differentMid: Somewhat differentMax: Extremely different
Attention check: To confirm you’re reading carefully, please select “Strongly disagree.”
- Strongly disagree
- Disagree
- Neither agree nor disagree
- Agree
- Strongly agree
Thanks. Please take your time and read each item closely before answering.
How likely are you to try this in the first month it’s available?
Range: 1 – 10
Min: Very unlikelyMid: Might or might notMax: Very likely
Compared with the options you use now, this seems…
- Much worse
- Somewhat worse
- About the same
- Somewhat better
- Much better
- Not applicable — I don’t use similar options
Rank the aspects that most drive your interest in this concept (top = most important).
Drag to order (top = most important)
- Price savings
- Faster delivery
- Convenience/ease
- Wider product selection
- Personalization/recommendations
- Trust & safety
- Easy returns
Please rate your agreement with each statement about the concept.
| Rows | Strongly disagree | Disagree | Neither agree nor disagree | Agree | Strongly agree |
|---|
| I understand how it works | • | • | • | • | • |
| It fits my needs | • | • | • | • | • |
| It seems trustworthy | • | • | • | • | • |
| It offers good value | • | • | • | • | • |
| It looks easy to use | • | • | • | • | • |
What, if anything, do you like most about this concept?
Max 600 chars
What concerns or questions do you have, if any?
Max 600 chars
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
How do you describe your gender?
- Woman
- Man
- Non-binary
- Self-describe (please specify)
- Prefer not to say
If you selected “Self-describe,” please specify your gender. Otherwise, you may leave this blank.
Max 100 chars
Which country or region do you live in?
Max 100 chars
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college/associate degree
- Bachelor’s degree
- Postgraduate degree
- Prefer not to say
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker
- Unemployed
- Retired
- Prefer not to say
Anything else you want us to know about your reactions?
Max 600 chars
AI Interview: 2 Follow-up Questions on your concept feedback
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast Thank you for participating—your feedback is very helpful!