Measure digital shelf performance: findability, attention drivers, and packaging message clarity. Get quick insights to optimize visibility and conversions.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Imagine you’re browsing a product category page with many similar items. Please answer based on what you notice first.
Q2
Multiple Choice
Have you bought any physical goods online in the past 3 months?
Yes, in the last 3 months
No, not in the last 3 months
Q3
Multiple Choice
How often do you browse product category pages when shopping online?
Often
Sometimes
Rarely
Never
Q4
Multiple Choice
On the simulated shelf, could you locate the target product (the one we asked you to find) within 30 seconds?
Yes, quickly (<10 seconds)
Yes, but it took effort (10–30 seconds)
No, I couldn't find it within 30 seconds
Not sure / I didn't understand the task
Q5
Numeric
About how many seconds did it take to find it? Enter 0 if you didn’t find it.
Accepts a numeric value
Whole numbers only
Q6
Multiple Choice
Which actions did you use while looking? Select all that apply.
Scrolled the list
Used a brand filter
Used a feature filter
Sorted by price or rating
Looked for image color/shape cues
Looked for badges (e.g., Best Seller, Promo)
Searched within page
I did not find it
Q7
Multiple Choice
What made finding the product harder, if anything?
Too many similar items
Thumbnail imagery not distinctive
Product name/variant unclear
Badges or labels distracted
Price info overshadowed key cues
Filters didn’t help
I wasn’t sure what to look for
Nothing made it harder
Q8
Short Text
What one change would most improve findability on this shelf?
Max 100 chars
Q9
Ranking
Rank the cues that caught your eye first (top = most attention-grabbing).
Drag to order (top = most important)
Product image
Color accents
Brand name
Badges/labels
Price/discount
Ratings/reviews count
Q10
Rating
How much did the target product stand out versus others on the page?
Scale: 10 (star)
Min: Not at allMax: Stands out a lot
Q11
Constant Sum
Distribute 100 points across the cues that drew your attention most.
Total must equal 100
Product image
Color accents
Brand name
Badges/labels
Price/discount
Ratings/reviews count
Min per option: 0Whole numbers only
Q12
Opinion Scale
How confident are you that you understood what the target product offers?
Range: 1 – 10
Min: Not confidentMid: SomewhatMax: Very confident
Q13
Short Text
In your own words, what is the main thing this product promises?
Max 100 chars
Q14
Matrix
How clear was each of the following on the shelf?
Rows
Very unclear
Unclear
Neutral
Clear
Very clear
Brand name visibility
•
•
•
•
•
Variant/size info
•
•
•
•
•
Price visibility
•
•
•
•
•
Key feature highlight
•
•
•
•
•
Deal/promo clarity
•
•
•
•
•
Q15
Rating
How likely are you to consider buying the target product today?
Scale: 10 (star)
Min: Very unlikelyMax: Very likely
Q16
Multiple Choice
Attention check: To confirm you’re attentive, please select “I am paying attention.”
I am paying attention
I am not paying attention
I skim surveys
Prefer not to say
Q17
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q18
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q19
Dropdown
Where do you currently live?
United States
United Kingdom
Canada
Australia
India
Other
Q20
Multiple Choice
What is the highest level of education you have completed?
Some high school
High school diploma or equivalent
Some college
Bachelor’s degree
Postgraduate degree
Other
Q21
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Unemployed
Retired
Homemaker
Other
Q22
Multiple Choice
Which device do you primarily use for online shopping?
Smartphone
Laptop
Desktop computer
Tablet
Other
Q23
Multiple Choice
How often do you buy physical goods online?
Weekly or more
2–3 times a month
About once a month
Every few months
Less often
Q24
Long Text
Any other suggestions to make the product easier to spot?
Max 600 chars
Q25
Long Text
Anything else you’d like to share about this shelf experience?
Max 600 chars
Q26
AI Interview
AI Interview: 2 Follow-up Questions on your shelf experience
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q27
Chat Message
Thank you for completing the study!
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