Imagine you’re browsing a product category page with many similar items. Please answer based on what you notice first.
Have you bought any physical goods online in the past 3 months?
- Yes, in the last 3 months
- No, not in the last 3 months
How often do you browse product category pages when shopping online?
- Often
- Sometimes
- Rarely
- Never
On the simulated shelf, could you locate the target product (the one we asked you to find) within 30 seconds?
- Yes, quickly (<10 seconds)
- Yes, but it took effort (10–30 seconds)
- No, I couldn't find it within 30 seconds
- Not sure / I didn't understand the task
About how many seconds did it take to find it? Enter 0 if you didn’t find it.
Which actions did you use while looking? Select all that apply.
- Scrolled the list
- Used a brand filter
- Used a feature filter
- Sorted by price or rating
- Looked for image color/shape cues
- Looked for badges (e.g., Best Seller, Promo)
- Searched within page
- I did not find it
What made finding the product harder, if anything?
- Too many similar items
- Thumbnail imagery not distinctive
- Product name/variant unclear
- Badges or labels distracted
- Price info overshadowed key cues
- Filters didn’t help
- I wasn’t sure what to look for
- Nothing made it harder
What one change would most improve findability on this shelf?
Max 100 chars
Rank the cues that caught your eye first (top = most attention-grabbing).
How much did the target product stand out versus others on the page?
Distribute 100 points across the cues that drew your attention most.
How confident are you that you understood what the target product offers?
In your own words, what is the main thing this product promises?
Max 100 chars
How clear was each of the following on the shelf?
How likely are you to consider buying the target product today?
Attention check: To confirm you’re attentive, please select “I am paying attention.”
- I am paying attention
- I am not paying attention
- I skim surveys
- Prefer not to say
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Where do you currently live?
What is the highest level of education you have completed?
- Some high school
- High school diploma or equivalent
- Some college
- Bachelor’s degree
- Postgraduate degree
- Other
What is your current employment status?
- Full-time
- Part-time
- Self-employed
- Student
- Unemployed
- Retired
- Homemaker
- Other
Which device do you primarily use for online shopping?
- Smartphone
- Laptop
- Desktop computer
- Tablet
- Other
How often do you buy physical goods online?
- Weekly or more
- 2–3 times a month
- About once a month
- Every few months
- Less often
Any other suggestions to make the product easier to spot?
Max 600 chars
Anything else you’d like to share about this shelf experience?
Max 600 chars
AI Interview: 2 Follow-up Questions on your shelf experience
Thank you for completing the study!