E-Commerce Digital Shelf Test: Findability, Visibility & Messaging
Measures digital shelf performance across product findability, visual attention drivers, and packaging message clarity to identify actionable improvements for online visibility and conversion optimization.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
24
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Multiple Choice
Have you purchased any physical goods online in the past 3 months?
Yes, in the last 3 months
No, not in the last 3 months
Q2
Multiple Choice
How often do you browse product category or listing pages when shopping online?
Often
Sometimes
Rarely
Never
Q3
Chat Message
Thank you for your interest in this study. We are conducting research on online shopping experiences. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are simply interested in your honest opinions.
Your responses are confidential, will be anonymized, and reported only in aggregate for internal research purposes. This study takes approximately 8 minutes to complete.
By continuing, you agree to participate.
Q4
Multiple Choice
Which device do you primarily use for online shopping?
Smartphone
Laptop
Desktop computer
Tablet
Other
Q5
Chat Message
You will now see a product category page showing multiple items. Please review the shelf image below as you normally would when shopping online, then answer the questions that follow.
[INSERT SHELF STIMULUS IMAGE HERE]
Q6
Multiple Choice
Were you able to locate the target product on the shelf within 30 seconds?
Yes, quickly (under 10 seconds)
Yes, but it took some effort (10–30 seconds)
No, I could not find it within 30 seconds
I was not sure what I was looking for
Q7
Multiple Choice
Which of the following actions, if any, did you use while searching for the product? Select all that apply.
Scrolled the list
Used a brand filter
Used a feature filter
Sorted by price or rating
Looked for image color or shape cues
Looked for badges (e.g., Best Seller, Promo)
Searched within the page
None of the above
Q8
Multiple Choice
What, if anything, made finding the target product more difficult? Select all that apply.
Too many similar items
Thumbnail imagery was not distinctive
Product name or variant was unclear
Badges or labels were distracting
Price information overshadowed key visual cues
Filters did not help narrow results
I was not sure what to look for
Nothing made it harder
Q9
Long Text
If you could change one thing to make the target product easier to find on this shelf, what would it be?
Max chars
Q10
Ranking
Please rank the following elements by how quickly they caught your attention on the shelf, with the most attention-grabbing at the top.
Drag to order (top = most important)
Product image
Color accents
Brand name
Badges or labels
Price or discount
Ratings and review count
Q11
Opinion Scale
How much did the target product stand out compared to the other products on the page?
Range: 1 – 7
Min: Did not stand out at allMid: NeutralMax: Stood out a great deal
Q12
Opinion Scale
How confident are you that you understand what the target product offers based on what you saw on the shelf?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q13
Opinion Scale
How clear was the product name and variant description on the shelf?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q14
Opinion Scale
How clear was the key benefit or claim communicated by the product on the shelf?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q15
Opinion Scale
How clear was the price and value information presented on the shelf?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q16
Long Text
In your own words, what is the main benefit or promise this product communicates?
Max chars
Q17
Opinion Scale
Based on what you saw on the shelf, how likely would you be to consider purchasing this product?
Range: 1 – 7
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q18
Opinion Scale
How appealing does the target product seem to you compared to the other products on the shelf?
Range: 1 – 7
Min: Much less appealingMid: NeutralMax: Much more appealing
Q19
Long Text
Based on your responses throughout this study, is there anything else you would like to share about your experience with this digital shelf?
Max chars
Q20
AI Interview
We'd like to explore your shelf experience a bit further. An AI moderator will ask you a couple of follow-up questions about what you noticed and how the product presentation could be improved.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 7
Q21
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q22
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q23
Dropdown
In which country do you currently reside?
United States
United Kingdom
Canada
Australia
India
Other
Q24
Chat Message
Thank you for completing this study! Your responses will help improve the online shopping experience. Your data will be kept confidential and reported only in aggregate.
Frequently Asked Questions
What is QuestionPunk?
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AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
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