Q01
Multiple Choice
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E-Commerce Digital Shelf Test: Findability, Visibility & Messaging
Measures digital shelf performance across product findability, visual attention drivers, and packaging message clarity to identify actionable improvements for online visibility and conversion optimization.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
24 questions · ~4 min
Q02
Long Text
Thank you for your interest in this study. We are conducting research on online shopping experiences. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are simply interested in your honest opinions. Your responses are confidential, will be anonymized, and reported only in aggregate for internal research purposes. This study takes approximately 8 minutes to complete. By continuing, you agree to participate.
Q03
Multiple Choice
Which device do you primarily use for online shopping?
Q04
Long Text
You will now see a product category page showing multiple items. Please review the shelf image below as you normally would when shopping online, then answer the questions that follow. [INSERT SHELF STIMULUS IMAGE HERE]
Q05
Long Text
Please rank the following elements by how quickly they caught your attention on the shelf, with the most attention-grabbing at the top.
Q06
Long Text
How confident are you that you understand what the target product offers based on what you saw on the shelf?
Q07
Long Text
Based on what you saw on the shelf, how likely would you be to consider purchasing this product?
Q08
Long Text
Based on your responses throughout this study, is there anything else you would like to share about your experience with this digital shelf?
Q09
Long Text
What is your age?
Q10
Long Text
Thank you for completing this study! Your responses will help improve the online shopping experience. Your data will be kept confidential and reported only in aggregate.
Q11
Multiple Choice
How often do you browse product category or listing pages when shopping online?
Q12
Multiple Choice
Were you able to locate the target product on the shelf within 30 seconds?
Q13
Long Text
How much did the target product stand out compared to the other products on the page?
Q14
Long Text
How clear was the product name and variant description on the shelf?
Q15
Long Text
How appealing does the target product seem to you compared to the other products on the shelf?
Q16
AI Interview
We'd like to explore your shelf experience a bit further. An AI moderator will ask you a couple of follow-up questions about what you noticed and how the product presentation could be improved.
Q17
Multiple Choice
How do you describe your gender?
Q18
Multiple Choice
Which of the following actions, if any, did you use while searching for the product? Select all that apply.
Q19
Long Text
How clear was the key benefit or claim communicated by the product on the shelf?
Q20
Long Text
In which country do you currently reside?
Q21
Multiple Choice
What, if anything, made finding the target product more difficult? Select all that apply.
Q22
Long Text
How clear was the price and value information presented on the shelf?
Q23
Long Text
If you could change one thing to make the target product easier to find on this shelf, what would it be?
Q24
Long Text
In your own words, what is the main benefit or promise this product communicates?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.