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Monadic Concept Testing Survey Template: Clarity & Appeal

Monadic concept testing survey template to measure clarity, appeal, uniqueness, and purchase intent. Launch fast with expert questions + demographics.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Chat Message
Welcome! In this survey, you’ll review one concept and share your reactions. There are no right or wrong answers—please answer honestly based on your first impressions.
Q2
Multiple Choice
For assignment only: What is the last digit of the year you were born?
  • 0
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
Q3
Multiple Choice
Attention check: To confirm you are paying attention, please select “Banana” from the list below.
  • Apple
  • Banana
  • Orange
  • Grapes
Q4
Chat Message
Concept: [Insert concept description, image, or link here.] Please review it carefully before answering.
Q5
Rating
Overall, how appealing is this concept to you?
Scale: 10 (star)
Min: Not at all appealingMax: Very appealing
Q6
Matrix
Please indicate how much you agree or disagree with each statement about this concept.
RowsStrongly disagreeDisagreeSlightly disagreeNeither agree nor disagreeSlightly agreeAgreeStrongly agree
It is easy to understand•••••••
It communicates a clear benefit•••••••
It seems different from options I know•••••••
It is believable•••••••
It feels relevant to me•••••••
Q7
Opinion Scale
How likely would you be to try this if it were available?
Range: 1 – 10
Min: Definitely would notMid: Might or might notMax: Definitely would
Q8
Long Text
In your own words, what is the main idea of this concept?
Max 600 chars
Q9
Long Text
What, if anything, would you change to make this concept better?
Max 600 chars
Q10
Multiple Choice
Compared with options you know today, this concept seems...
  • Much worse
  • Slightly worse
  • About the same
  • Slightly better
  • Much better
Q11
Dropdown
What is your age?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q12
Multiple Choice
Which gender do you identify with?
  • Woman
  • Man
  • Non-binary / gender diverse
  • Prefer not to say
Q13
Short Text
Which country or region do you live in?
Max 100 chars
Q14
Dropdown
What is the highest level of education you have completed?
  • Less than high school
  • High school or equivalent
  • Some college or associate degree
  • Bachelor’s degree
  • Graduate or professional degree
  • Prefer not to say
Q15
Dropdown
What is your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Unemployed and looking
  • Not working and not looking
  • Student
  • Retired
  • Homemaker
  • Prefer not to say
Q16
Long Text
Anything else you’d like to share about the concept you saw?
Max 600 chars
Q17
AI Interview
AI Interview: 2 Follow-up Questions on your concept feedback
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q18
Chat Message
Thank you for your time—your feedback is very helpful.

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