All Templates

Monadic Concept Test: Appeal, Clarity & Purchase Intent

A research-grade monadic concept testing instrument measuring overall appeal, message clarity, uniqueness, relevance, credibility, purchase intent, and comparative advantage. Suitable for early-stage concept screening with consumer or B2B audiences.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

19

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Welcome, and thank you for participating in this study. You will review one product concept and share your honest reactions. There are no right or wrong answers — we are simply interested in your personal opinions. This survey takes approximately 5 minutes. Your participation is voluntary, and you may stop at any time. All responses are confidential and will be reported only in aggregate. Please click 'Next' to begin.
Q2
Chat Message
Please take a moment to carefully review the following concept. Read through it fully before proceeding. [Insert concept description, image, or video here.]
Q3
Opinion Scale
Overall, how appealing is this concept to you?
Range: 1 7
Min: Not at all appealingMid: NeutralMax: Extremely appealing
Q4
Long Text
In your own words, what is the main idea of this concept?
Max chars
Q5
Opinion Scale
This concept is easy to understand.
Range: 1 7
Min: Strongly disagreeMid: NeutralMax: Strongly agree
Q6
Opinion Scale
This concept is different from anything else available today.
Range: 1 7
Min: Strongly disagreeMid: NeutralMax: Strongly agree
Q7
Opinion Scale
This concept is relevant to my needs.
Range: 1 7
Min: Strongly disagreeMid: NeutralMax: Strongly agree
Q8
Opinion Scale
This concept is believable.
Range: 1 7
Min: Strongly disagreeMid: NeutralMax: Strongly agree
Q9
Opinion Scale
If this concept were available, how likely would you be to try it?
Range: 1 5
Min: Definitely would not tryMid: NeutralMax: Definitely would try
Q10
Multiple Choice
Compared with options you are aware of today, how would you describe this concept?
  • Much worse
  • Slightly worse
  • About the same
  • Slightly better
  • Much better
Q11
Long Text
What, if anything, would you change about this concept to make it better?
Max chars
Q12
AI Interview
We'd like to understand your reactions to this concept in a bit more detail. An AI moderator will ask you a couple of brief follow-up questions based on your feedback.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q13
Long Text
Based on your responses in this survey, is there anything else you would like to share about the concept you reviewed?
Max chars
Q14
Dropdown
What is your age?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q15
Multiple Choice
Which gender do you identify with?
  • Woman
  • Man
  • Non-binary / gender diverse
  • Prefer not to say
Q16
Dropdown
Which country or region do you currently live in?
  • United States
  • United Kingdom
  • Canada
  • Australia
  • Germany
  • France
  • Other (please specify)
  • Prefer not to say
Q17
Dropdown
What is the highest level of education you have completed?
  • Less than high school
  • High school or equivalent
  • Some college or associate degree
  • Bachelor's degree
  • Graduate or professional degree
  • Prefer not to say
Q18
Dropdown
What is your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Unemployed and looking
  • Not working and not looking
  • Student
  • Retired
  • Homemaker
  • Prefer not to say
Q19
Chat Message
Thank you for your time — your feedback is very valuable and will help shape future development.

Frequently Asked Questions

What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
We reply within 24 hours, often much sooner. Include key details in your message to help us assist you faster.

Ready to Get Started?

Launch your survey in minutes with this pre-built template