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Monadic Concept Test: Appeal, Clarity & Purchase Intent

A research-grade monadic concept testing instrument measuring overall appeal, message clarity, uniqueness, relevance, credibility, purchase intent, and comparative advantage. Suitable for early-stage concept screening with consumer or B2B audiences.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

19 questions · ~4 min
Q01
Long Text

Welcome, and thank you for participating in this study. You will review one product concept and share your honest reactions. There are no right or wrong answers — we are simply interested in your personal opinions. This survey takes approximately 5 minutes. Your participation is voluntary, and you may stop at any time. All responses are confidential and will be reported only in aggregate. Please click 'Next' to begin.

Q02
Long Text

Please take a moment to carefully review the following concept. Read through it fully before proceeding. [Insert concept description, image, or video here.]

Q03
Long Text

Overall, how appealing is this concept to you?

Q04
Long Text

This concept is easy to understand.

Q05
Long Text

If this concept were available, how likely would you be to try it?

Q06
Long Text

What, if anything, would you change about this concept to make it better?

Q07
Long Text

What is your age?

Q08
Long Text

Thank you for your time — your feedback is very valuable and will help shape future development.

Q09
Long Text

In your own words, what is the main idea of this concept?

Q10
Long Text

This concept is different from anything else available today.

Q11
Multiple Choice

Compared with options you are aware of today, how would you describe this concept?

Q12
AI Interview

We'd like to understand your reactions to this concept in a bit more detail. An AI moderator will ask you a couple of brief follow-up questions based on your feedback.

Q13
Multiple Choice

Which gender do you identify with?

Q14
Long Text

This concept is relevant to my needs.

Q15
Long Text

Based on your responses in this survey, is there anything else you would like to share about the concept you reviewed?

Q16
Long Text

Which country or region do you currently live in?

Q17
Long Text

This concept is believable.

Q18
Long Text

What is the highest level of education you have completed?

Q19
Long Text

What is your current employment status?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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