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Monadic Concept Test: Appeal, Clarity & Purchase Intent

A research-grade monadic concept testing instrument measuring overall appeal, message clarity, uniqueness, relevance, credibility, purchase intent, and comparative advantage. Suitable for early-stage concept screening with consumer or B2B audiences.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

19

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Welcome, and thank you for participating in this study. You will review one product concept and share your honest reactions. There are no right or wrong answers — we are simply interested in your personal opinions. This survey takes approximately 5 minutes. Your participation is voluntary, and you may stop at any time. All responses are confidential and will be reported only in aggregate. Please click 'Next' to begin.
Q2
Chat Message
Please take a moment to carefully review the following concept. Read through it fully before proceeding. [Insert concept description, image, or video here.]
Q3
Opinion Scale
Overall, how appealing is this concept to you?
Range: 1 – 7
Min: Not at all appealingMid: NeutralMax: Extremely appealing
Q4
Long Text
In your own words, what is the main idea of this concept?
Max chars
Q5
Opinion Scale
This concept is easy to understand.
Range: 1 – 7
Min: Strongly disagreeMid: NeutralMax: Strongly agree
Q6
Opinion Scale
This concept is different from anything else available today.
Range: 1 – 7
Min: Strongly disagreeMid: NeutralMax: Strongly agree
Q7
Opinion Scale
This concept is relevant to my needs.
Range: 1 – 7
Min: Strongly disagreeMid: NeutralMax: Strongly agree
Q8
Opinion Scale
This concept is believable.
Range: 1 – 7
Min: Strongly disagreeMid: NeutralMax: Strongly agree
Q9
Opinion Scale
If this concept were available, how likely would you be to try it?
Range: 1 – 5
Min: Definitely would not tryMid: NeutralMax: Definitely would try
Q10
Multiple Choice
Compared with options you are aware of today, how would you describe this concept?
  • Much worse
  • Slightly worse
  • About the same
  • Slightly better
  • Much better
Q11
Long Text
What, if anything, would you change about this concept to make it better?
Max chars
Q12
AI Interview
We'd like to understand your reactions to this concept in a bit more detail. An AI moderator will ask you a couple of brief follow-up questions based on your feedback.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q13
Long Text
Based on your responses in this survey, is there anything else you would like to share about the concept you reviewed?
Max chars
Q14
Dropdown
What is your age?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q15
Multiple Choice
Which gender do you identify with?
  • Woman
  • Man
  • Non-binary / gender diverse
  • Prefer not to say
Q16
Dropdown
Which country or region do you currently live in?
  • United States
  • United Kingdom
  • Canada
  • Australia
  • Germany
  • France
  • Other (please specify)
  • Prefer not to say
Q17
Dropdown
What is the highest level of education you have completed?
  • Less than high school
  • High school or equivalent
  • Some college or associate degree
  • Bachelor's degree
  • Graduate or professional degree
  • Prefer not to say
Q18
Dropdown
What is your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Unemployed and looking
  • Not working and not looking
  • Student
  • Retired
  • Homemaker
  • Prefer not to say
Q19
Chat Message
Thank you for your time — your feedback is very valuable and will help shape future development.

Frequently Asked Questions

What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
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Can the AI generate a survey from a prompt?
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How long does support typically take to reply?
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Can I export survey results?
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