Q01
Message
All templatesProduct & UX
Monadic Concept Test: Appeal, Clarity & Purchase Intent
A research-grade monadic concept testing instrument measuring overall appeal, message clarity, uniqueness, relevance, credibility, purchase intent, and comparative advantage. Suitable for early-stage concept screening with consumer or B2B audiences.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
19 questions · ~9 min
Q02
Message
Please take a moment to carefully review the following concept. Read through it fully before proceeding. [Insert concept description, image, or video here.]
Q03
Opinion Scale
Overall, how appealing is this concept to you?
Scale: 1 – 7
Min:Not at all appealingMax:Extremely appealing
Q04
Opinion Scale
This concept is easy to understand.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q05
Opinion Scale
If this concept were available, how likely would you be to try it?
Scale: 1 – 5
Min:Definitely would not tryMax:Definitely would try
Q06
Long Text
What, if anything, would you change about this concept to make it better?
Q07
Dropdown
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q08
Message
Thank you for your time — your feedback is very valuable and will help shape future development.
Q09
Long Text
In your own words, what is the main idea of this concept?
Q10
Opinion Scale
This concept is different from anything else available today.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q11
Multiple Choice
Compared with options you are aware of today, how would you describe this concept?
- Much worse
- Slightly worse
- About the same
- Slightly better
- Much better
Q12
AI Interview
We'd like to understand your reactions to this concept in a bit more detail. An AI moderator will ask you a couple of brief follow-up questions based on your feedback.
Q13
Multiple Choice
Which gender do you identify with?
- Woman
- Man
- Non-binary / gender diverse
- Prefer not to say
Q14
Opinion Scale
This concept is relevant to my needs.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q15
Long Text
Based on your responses in this survey, is there anything else you would like to share about the concept you reviewed?
Q16
Dropdown
Which country or region do you currently live in?
- United States
- United Kingdom
- Canada
- Australia
- Germany
- France
- Other (please specify)
- Prefer not to say
Q17
Opinion Scale
This concept is believable.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q18
Dropdown
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college or associate degree
- Bachelor's degree
- Graduate or professional degree
- Prefer not to say
Q19
Dropdown
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Unemployed and looking
- Not working and not looking
- Student
- Retired
- Homemaker
- Prefer not to say
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Full monadic concept-test battery in one flow: overall appeal, clarity, uniqueness, relevance, credibility, and purchase intent, each on its own opinion scale, plus a comparative multiple-choice question against alternatives.
- Open-text questions capture respondents' own words on the concept's main idea and what they'd change, giving qualitative depth alongside the quantitative scales.
- An AI follow-up interview digs deeper into reactions after the core questions, asking adaptive probing questions rather than relying on a fixed script.
- Standard demographic screening (age, gender, country/region, education, employment) is built in, plus chat-style intro and closing messages that frame the concept review for respondents.
Jotform
Concept Testing Survey Form TemplateA drag-and-drop form template for gathering concept feedback, built on Jotform's general form builder rather than a dedicated research platform. Good for quick customization and basic data collection, but the underlying instrument design (question set, scoring) is left to the user to construct. No mention of adaptive interviewing or automated analysis.
What it does well
- Easy drag-and-drop customization within Jotform's form builder
- Wide integration options typical of Jotform's ecosystem (payments, notifications, storage)
- Low barrier to quickly stand up a basic concept feedback form
Where it falls short
- Static form fields only — no adaptive AI follow-up probing based on individual answers
- No voice AI interview option
- No published methodology or automated per-response quality scoring
SurveySparrow
Sample Concept Testing Survey TemplateA conversational survey template from SurveySparrow's marketing template library, styled as a chat-like flow rather than a traditional grid form. It provides a ready sample question set for concept testing, but appears to be a fixed, non-adaptive questionnaire rather than a monadic instrument with follow-up interviewing.
What it does well
- Conversational, chat-style survey format that can feel more engaging than static forms
- Template positioned specifically for marketing/concept-testing use cases
- Part of a broader survey platform with reporting and distribution tools
Where it falls short
- No adaptive AI-driven follow-up questioning — the flow is a fixed template
- No voice AI interview or guided screen-share task capability
- No indication of automated quality scoring per response or transparent prompt documentation
Typeform
Product Concept Testing Survey TemplateTypeform's one-question-at-a-time conversational format template for concept testing, aimed at general product feedback collection. It's a fixed, ready-to-field template with Typeform's known design polish, but not built around monadic scale batteries or deeper follow-up interviewing.
What it does well
- Polished, one-question-at-a-time conversational UX known for high completion rates
- Simple template customization within Typeform's builder
- Broad integration ecosystem (Sheets, Zapier, etc.)
Where it falls short
- No adaptive AI follow-up interview — questions are static and pre-set
- No voice AI interviewing or screen-share guided tasks
- No automated per-response quality scoring or published prompt methodology
QuestionPro
New Services Concept Test Survey TemplateA research-oriented template from QuestionPro's enterprise survey platform, focused specifically on new-service concept testing rather than general concepts. It offers a structured, ready-to-field question set with QuestionPro's standard analytics, but is a static questionnaire without adaptive interviewing features.
What it does well
- Built on an established enterprise research platform with robust analytics and panel options
- Template tailored to services (vs. generic products), useful for that specific use case
- Likely includes standard statistical reporting tools typical of QuestionPro
Where it falls short
- No adaptive AI follow-up interviewing — respondents answer a fixed question set
- No voice AI interview or guided screen-share task option
- No transparent prompt-level methodology or automated qualitative response scoring mentioned
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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