All templates

Secondhand Commerce Trust & Purchase Behavior Survey

Measures buyer and seller trust, purchase intent, channel preferences, and barriers in secondhand and refurbished goods markets. Designed for consumer research teams seeking to understand drivers and friction points across resale platforms.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

27 questions · ~4 min
Q01
Long Text

Welcome, and thank you for your interest in this survey. Over the next 3–5 minutes, we'll ask about your recent experiences buying or selling used or refurbished items. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we're interested in your honest opinions. All responses are confidential, anonymized, and reported only in aggregate for research purposes.

Q02
Multiple Choice

Which of the following types of shopping do you do at least occasionally? Select all that apply.

Q03
Multiple Choice

Where did you purchase used or refurbished items in the past 12 months? Select all that apply.

Q04
Multiple Choice

Where did you sell used items in the past 12 months? Select all that apply.

Q05
Long Text

Overall, how much do you trust buying used items online today?

Q06
Long Text

Rank the following factors by how much they influence the price you are willing to pay for a used item, from most to least important.

Q07
Long Text

Thinking about your most recent experience buying or selling a used or refurbished item, what went well and what could have been better?

Q08
Long Text

What is your age group?

Q09
Long Text

Thank you for completing this survey. Your responses have been recorded and will be used to improve the secondhand shopping experience. You may now close this window.

Q10
Multiple Choice

In the past 12 months, have you purchased any used or refurbished items?

Q11
Multiple Choice

What, if anything, limits how often you buy used or refurbished items? Select all that apply.

Q12
Multiple Choice

What, if anything, makes selling used items difficult? Select all that apply.

Q13
Long Text

How important is seller rating or review history when deciding whether to buy a used item online?

Q14
Long Text

Rank the following reasons you would choose a used item over a new one, from most to least important.

Q15
AI Interview

You mentioned some experiences with secondhand shopping. We'd like to understand more about what shaped your trust—or lack of trust—in these transactions.

Q16
Multiple Choice

What is your gender?

Q17
Multiple Choice

In the past 12 months, have you sold any used items?

Q18
Long Text

How important is a clear return or refund policy when deciding whether to buy a used item online?

Q19
Long Text

How likely are you to purchase a used or refurbished item in the next 6 months?

Q20
Long Text

In which region do you currently live?

Q21
Long Text

How important are detailed photos and descriptions when deciding whether to buy a used item online?

Q22
Multiple Choice

Compared to 12 months ago, has your willingness to buy used items online changed?

Q23
Long Text

What is the highest level of education you have completed?

Q24
Long Text

How important is a platform's authenticity or quality verification when deciding whether to buy a used item online?

Q25
Long Text

What is your current employment status?

Q26
Long Text

How important is the price discount compared to new when deciding whether to buy a used item online?

Q27
Long Text

How concerned are you about receiving counterfeit or misrepresented items when buying used online?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.