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Livestream Shopping Trust & Purchase Intent Survey

Measures consumer trust perceptions, behavioral engagement, and purchase intent for livestream/social commerce shopping. Designed for market researchers studying adoption drivers and barriers across platforms.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

25

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Welcome! This survey explores your views and experiences related to online shopping formats, including livestreaming. It takes approximately 5–7 minutes to complete. Your participation is voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate for research purposes.
Q2
Chat Message
For this survey, 'livestream shopping' refers to browsing or purchasing products during a real-time video stream — typically hosted by a person, influencer, or brand — where viewers can interact via chat and check out directly within the stream.
Q3
Multiple Choice
In the past 12 months, have you watched any shopping livestreams (on any platform)?
  • Yes
  • No
  • Not sure
Q4
Multiple Choice
Which of the following platforms have you used for shopping livestreams in the past 12 months? Select all that apply.
  • TikTok Live
  • Instagram Live
  • YouTube Live
  • Amazon Live
  • Facebook Live
  • Other (please specify)
  • I haven't used any of these
Q5
Dropdown
In the past 12 months, how often have you watched shopping livestreams?
  • Weekly or more
  • 2–3 times per month
  • About once a month
  • A few times total
  • Once or twice ever
  • Never
Q6
Multiple Choice
Have you ever purchased a product during or as a direct result of a shopping livestream?
  • Yes
  • No
  • Not sure
Q7
Opinion Scale
How much do you trust the accuracy of product descriptions provided during shopping livestreams?
Range: 1 7
Min: Do not trust at allMid: NeutralMax: Trust completely
Q8
Opinion Scale
How much do you trust the honesty of hosts or presenters in shopping livestreams?
Range: 1 7
Min: Do not trust at allMid: NeutralMax: Trust completely
Q9
Opinion Scale
How much do you trust that your payment information is secure when purchasing through a shopping livestream?
Range: 1 7
Min: Do not trust at allMid: NeutralMax: Trust completely
Q10
Opinion Scale
How much do you trust that returns and refunds will be handled fairly for purchases made through shopping livestreams?
Range: 1 7
Min: Do not trust at allMid: NeutralMax: Trust completely
Q11
Opinion Scale
How would you rate the fairness of prices offered during shopping livestreams compared to other online shopping channels?
Range: 1 7
Min: Much less fairMid: NeutralMax: Much more fair
Q12
Ranking
Rank the factors that most help you trust a shopping livestream (1 = most important).
Drag to order (top = most important)
  1. Well-known platform brand
  2. Verified host identity or credentials
  3. Real-time viewer questions and reviews
  4. Clear return/refund policy
  5. Secure checkout indicators
Q13
Multiple Choice
Which of the following signs would make you skeptical of a livestream shopping offer? Select all that apply.
  • Pressure tactics or countdown timers
  • No brand or store information displayed
  • Too-good-to-be-true pricing
  • Host avoiding or ignoring viewer questions
  • No order confirmation or receipts
  • Limited payment methods
  • Poor video or audio quality
Q14
Opinion Scale
How likely are you to purchase a product from a shopping livestream in the next 3 months?
Range: 1 7
Min: Extremely unlikelyMid: NeutralMax: Extremely likely
Q15
Opinion Scale
How likely are you to watch or participate in a shopping livestream in the next 3 months?
Range: 1 7
Min: Extremely unlikelyMid: NeutralMax: Extremely likely
Q16
Ranking
Rank the following shopping formats in order of your personal preference (1 = most preferred).
Drag to order (top = most important)
  1. In-store shopping
  2. Retail website product page
  3. Livestream shopping
  4. Short-form shoppable video (e.g., TikTok Shop)
  5. Online marketplace listing (e.g., Amazon, eBay)
Q17
Long Text
Based on your responses in this survey, please share any additional thoughts, concerns, or experiences related to livestream shopping.
Max chars
Q18
AI Interview
We'd like to explore a few of your responses in more depth. An AI moderator will ask you 1–2 brief follow-up questions about your livestream shopping experiences and opinions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 4
Q19
Dropdown
What is your age?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q20
Multiple Choice
Which gender do you identify with?
  • Man
  • Woman
  • Non-binary
  • Prefer not to say
Q21
Dropdown
Which country do you currently live in?
  • United States
  • United Kingdom
  • Canada
  • Australia
  • Germany
  • France
  • India
  • Brazil
  • Mexico
  • Japan
  • South Korea
  • Philippines
  • Indonesia
  • Nigeria
  • South Africa
  • Other (please specify)
Q22
Multiple Choice
What is the highest level of education you have completed?
  • Less than high school
  • High school or equivalent
  • Some college / Associate degree
  • Bachelor's degree
  • Graduate or professional degree
  • Prefer not to say
Q23
Multiple Choice
What is your current employment status?
  • Full-time
  • Part-time
  • Self-employed
  • Unemployed and seeking work
  • Student
  • Homemaker / caregiver
  • Retired
  • Prefer not to say
Q24
Dropdown
Approximately how much do you spend on online purchases per month?
  • Less than $50
  • $50–$99
  • $100–$199
  • $200–$499
  • $500–$999
  • $1,000 or more
  • Prefer not to say
Q25
Chat Message
Thank you for completing this survey! Your responses are valuable and will contribute to research on consumer experiences with livestream shopping.

Frequently Asked Questions

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