Welcome! This survey asks about your experiences and views on livestream shopping. Your answers are confidential and used for research only.
Livestream shopping means buying products during a real-time video stream hosted by a person or brand, with chat and in-stream checkout.
In the past 12 months, have you watched any shopping livestreams?
After this description, how open are you to trying a shopping livestream in the next 3 months?
Which platforms have you used for shopping livestreams in the past 12 months? Select all that apply.
- TikTok Live
- Instagram Live
- YouTube Live
- Amazon Live
- Facebook Live
- Other
- I haven't used any of these
In the past 6 months, how often have you watched shopping livestreams?
Have you ever purchased a product during a shopping livestream?
How much do you trust each aspect of livestream shopping, overall?
Rank the factors that most help you trust a shopping livestream (1 = most important).
Which signs make you skeptical of a livestream offer? Select all that apply.
- Pressure tactics or countdowns
- No brand or store information
- Too-good-to-be-true pricing
- Hosts avoiding questions
- No receipts or order confirmations
- Limited payment methods
- Poor video/audio quality
Attention check: To confirm you're paying attention, please select "No" for this question.
Prices in shopping livestreams are generally fair compared with other channels.
How likely are you to buy from a shopping livestream in the next 3 months?
Rank the shopping formats you prefer (1 = most preferred).
Which gender do you identify with?
- Man
- Woman
- Non-binary
- Prefer not to say
Which country do you live in?
Max 100 chars
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college/Associate degree
- Bachelor’s degree
- Graduate or professional degree
- Prefer not to say
What is your current employment status?
- Full-time
- Part-time
- Self-employed
- Unemployed and seeking work
- Student
- Homemaker/caregiver
- Retired
- Prefer not to say
About how much do you spend online per month, on average, in the last 3 months? (Enter a whole number in your local currency.)
If you have concerns, experiences, or suggestions about livestream shopping, please share them here.
Max 600 chars
AI Interview: 2 Follow-up Questions on your livestream shopping responses
Thank you for participating! Your input will help improve livestream shopping experiences.