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Livestream Shopping Trust & Purchase Intent Survey

Measures consumer trust perceptions, behavioral engagement, and purchase intent for livestream/social commerce shopping. Designed for market researchers studying adoption drivers and barriers across platforms.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

25 questions · ~4 min
Q01
Long Text

Welcome! This survey explores your views and experiences related to online shopping formats, including livestreaming. It takes approximately 5–7 minutes to complete. Your participation is voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate for research purposes.

Q02
Multiple Choice

In the past 12 months, have you watched any shopping livestreams (on any platform)?

Q03
Long Text

How much do you trust the accuracy of product descriptions provided during shopping livestreams?

Q04
Long Text

How likely are you to purchase a product from a shopping livestream in the next 3 months?

Q05
Long Text

Based on your responses in this survey, please share any additional thoughts, concerns, or experiences related to livestream shopping.

Q06
Long Text

What is your age?

Q07
Long Text

Thank you for completing this survey! Your responses are valuable and will contribute to research on consumer experiences with livestream shopping.

Q08
Long Text

For this survey, 'livestream shopping' refers to browsing or purchasing products during a real-time video stream — typically hosted by a person, influencer, or brand — where viewers can interact via chat and check out directly within the stream.

Q09
Multiple Choice

Which of the following platforms have you used for shopping livestreams in the past 12 months? Select all that apply.

Q10
Long Text

How much do you trust the honesty of hosts or presenters in shopping livestreams?

Q11
Long Text

How likely are you to watch or participate in a shopping livestream in the next 3 months?

Q12
AI Interview

We'd like to explore a few of your responses in more depth. An AI moderator will ask you 1–2 brief follow-up questions about your livestream shopping experiences and opinions.

Q13
Multiple Choice

Which gender do you identify with?

Q14
Long Text

In the past 12 months, how often have you watched shopping livestreams?

Q15
Long Text

How much do you trust that your payment information is secure when purchasing through a shopping livestream?

Q16
Long Text

Rank the following shopping formats in order of your personal preference (1 = most preferred).

Q17
Long Text

Which country do you currently live in?

Q18
Multiple Choice

Have you ever purchased a product during or as a direct result of a shopping livestream?

Q19
Long Text

How much do you trust that returns and refunds will be handled fairly for purchases made through shopping livestreams?

Q20
Multiple Choice

What is the highest level of education you have completed?

Q21
Long Text

How would you rate the fairness of prices offered during shopping livestreams compared to other online shopping channels?

Q22
Multiple Choice

What is your current employment status?

Q23
Long Text

Rank the factors that most help you trust a shopping livestream (1 = most important).

Q24
Long Text

Approximately how much do you spend on online purchases per month?

Q25
Multiple Choice

Which of the following signs would make you skeptical of a livestream shopping offer? Select all that apply.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.