Measures adoption patterns, perceived ROI, and barriers for precision agriculture technologies (sensors, drones, smart irrigation) among farm operators and managers to guide agtech investment decisions.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
28
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome, and thank you for taking part in this survey about on-farm technology use and outcomes.
This survey should take approximately 8–10 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest experiences and opinions.
All responses are confidential and will be reported only in aggregate for research purposes. Please answer based on your most recent growing season where applicable.
Q2
Multiple Choice
Which farm enterprises do you currently operate? (Select all that apply)
Row crops (e.g., corn, soy, wheat)
Perennials (orchards, vineyards)
Vegetables or specialty crops
Greenhouse / controlled environment
Livestock / dairy
Other
Q3
Dropdown
What is the approximate cultivated area across your operation?
Under 100 acres
100–499 acres
500–1,999 acres
2,000–4,999 acres
5,000+ acres
Prefer not to say
Q4
Multiple Choice
Which of the following technologies are currently in use on your operation this season? (Select all that apply)
Sensors and in-field monitoring (soil, weather, crop)
Drones / UAV for scouting or mapping
Smart irrigation / variable rate irrigation
None of these
Q5
Dropdown
Approximately when did you first adopt any of the technologies you selected above?
Within the last year
1–2 years ago
3–5 years ago
6–10 years ago
More than 10 years ago
Q6
Multiple Choice
Which of the following best describes the current deployment scope of these technologies across your operation?
Pilot or trial only
Limited (under 25% of acres/units)
Moderate (25–75%)
Extensive (over 75%)
Q7
Multiple Choice
How long did it take to see measurable benefits from the technology you use most?
Under 6 months
6–12 months
1–2 years
More than 2 years
Still evaluating / not sure
Q8
Dropdown
Which technology has delivered the highest return on investment (ROI) for your operation so far?
Sensors and in-field monitoring
Drones / UAV for scouting or mapping
Smart irrigation / variable rate irrigation
Not applicable / too early to tell
Q9
Dropdown
Approximately how long did it take (or do you expect it to take) to recover the initial investment for your top ROI technology?
Under 6 months
6–12 months
1–2 years
2–3 years
More than 3 years
Not yet recovered and uncertain
Not applicable
Q10
Dropdown
What is your best estimate of the annual ROI for your top-performing technology (net of all costs)?
Negative (costs exceed benefits)
Break-even (roughly 0%)
1–10%
11–25%
26–50%
Over 50%
Not sure / too early to estimate
Q11
Opinion Scale
How much impact have these technologies had on reducing your input costs (seed, fertilizer, chemicals, water)?
Range: 1 – 5
Min: No impact at allMid: NeutralMax: Very significant impact
Q12
Opinion Scale
How much impact have these technologies had on improving labor efficiency?
Range: 1 – 5
Min: No impact at allMid: NeutralMax: Very significant impact
Q13
Opinion Scale
How much impact have these technologies had on increasing crop yield?
Range: 1 – 5
Min: No impact at allMid: NeutralMax: Very significant impact
Q14
Opinion Scale
How much impact have these technologies had on reducing risk through earlier detection of problems?
Range: 1 – 5
Min: No impact at allMid: NeutralMax: Very significant impact
Q15
Opinion Scale
How much impact have these technologies had on overall operational efficiency (speed, precision, decision-making)?
Range: 1 – 5
Min: No impact at allMid: NeutralMax: Very significant impact
Q16
Ranking
Please rank the following sources of value from your farm technologies, from most valuable to least valuable.
Drag to order (top = most important)
Input cost savings
Labor savings
Yield gains
Risk reduction (earlier detection)
Operational efficiency (speed/precision)
Q17
Multiple Choice
Which of the following challenges have most limited the value you get from these technologies? (Select all that apply)
Data integration with existing systems
Connectivity or coverage gaps
Staff training and uptake
Hardware maintenance or uptime issues
Battery or power limitations
Weather or field conditions
Regulatory or flight restrictions (drones)
Upfront or ongoing costs
Other
Q18
Multiple Choice
What are the main reasons you are not currently using these technologies? (Select all that apply)
Unclear ROI or business case
Upfront cost is too high
Lack of in-house skills or time
Operation is too small or complex for these tools
Connectivity or coverage constraints
Regulatory or insurance concerns
Not relevant for my crops or livestock
Waiting to see proven results from others
Tried before and was not satisfied
Other
Q19
Multiple Choice
When, if ever, might you consider adopting any of these technologies?
Within 12 months
In 1–3 years
Beyond 3 years
No current plans
Unsure
Q20
Multiple Choice
Which of the following best describes your plans for on-farm technology over the next 12 months? (Select all that apply)
Expand use of sensors / monitoring
Expand use of drones / UAV
Expand smart irrigation / variable rate
Replace or upgrade current solutions
Pause or reduce use
Adopt technology for the first time
Unsure
Q21
Ranking
Please rank the following factors by how important they are when selecting a technology vendor or solution (most important first).
Drag to order (top = most important)
Price and clear ROI
Ease of use for staff
Integration with existing machinery and software
Hardware durability and uptime
Data accuracy and quality
Service, training, and support
Q22
AI Interview
We'd like to explore your experience with on-farm technology in a bit more depth. An AI moderator will ask you a couple of brief follow-up questions based on your responses so far.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q23
Long Text
Based on your responses throughout this survey, what single change—whether in technology, vendor support, or farming practice—would most improve your return on investment next season?
Max chars
Q24
Multiple Choice
What is your primary role in the operation?
Owner / operator
Farm manager
Agronomist / consultant
Irrigation / water manager
Other
Q25
Dropdown
How many years have you worked in farming or ranching?
Under 5 years
5–10 years
11–20 years
21–30 years
Over 30 years
Q26
Dropdown
Where is your primary production region?
North America
South America
Europe
Africa
Middle East
Asia
Oceania
Q27
Dropdown
What is your age group?
Under 25
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q28
Chat Message
Thank you for participating. Your insights will help us better understand real-world on-farm technology outcomes and guide future investment decisions. We appreciate your time.
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