Measure usage and ROI of sensors, drones, and smart irrigation. Uncover adoption barriers and guide agtech investments. Customize in minutes.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
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Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Welcome to the survey. This short questionnaire asks about your operation, current use of on-farm technologies, and outcomes. Your responses are confidential and reported in aggregate only. Please answer based on your most recent season where applicable.
Q2
Multiple Choice
Which farm enterprises do you operate today? (Select all that apply)
Row crops (e.g., corn, soy, wheat)
Perennials (orchards, vineyards)
Vegetables or specialty crops
Greenhouse/controlled environment
Livestock/dairy
Other
Q3
Dropdown
Approximate cultivated area across your operation (acres or hectares equivalent).
< 100
100–499
500–1,999
2,000–4,999
5,000+
Prefer not to say
Q4
Multiple Choice
Which of the following are in use on your operation this season? (Select all that apply)
Sensors and in-field monitoring (soil, weather, crop)
Drones/UAV for scouting or mapping
Smart irrigation / variable rate irrigation
None of these
Q5
Numeric
In what year did you first adopt any of the above technologies on your farm?
Accepts a numeric value
Whole numbers only
Q6
Multiple Choice
What best describes your current deployment scope?
Pilot or trial only
Limited (under 25% of acres/units)
Moderate (25–75%)
Extensive (over 75%)
Q7
Multiple Choice
Quality check: To confirm you’re paying attention, please select “Agree.”
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Q8
Multiple Choice
How long did it take to see measurable benefits from your most-used technology?
Under 6 months
6–12 months
1–2 years
More than 2 years
Still evaluating / not sure
Q9
Dropdown
Which has delivered the highest ROI so far?
Sensors and in-field monitoring (soil, weather, crop)
Drones/UAV for scouting or mapping
Smart irrigation / variable rate irrigation
Not applicable / too early to tell
Q10
Numeric
If smart irrigation is your top ROI, roughly what percent water use did you reduce last season? (If not applicable, leave blank.)
Accepts a numeric value
Whole numbers only
Q11
Numeric
About how many months did it take to recover the initial investment for your top ROI technology? (If not recovered yet, enter 0 or leave blank.)
Accepts a numeric value
Whole numbers only
Q12
Numeric
Estimated annual ROI for your top ROI technology (percent, net of costs). (Example: enter 12 for 12%.)
Accepts a numeric value
Whole numbers only
Q13
Matrix
How much impact have these technologies had in each area?
Rows
No impact
Slight
Moderate
High
Very high
Input savings (water/fertilizer/chemicals)
•
•
•
•
•
Labor hours saved
•
•
•
•
•
Yield improvement
•
•
•
•
•
Earlier pest/disease detection
•
•
•
•
•
Decision speed/precision
•
•
•
•
•
Compliance and documentation
•
•
•
•
•
Q14
Constant Sum
Allocate 100 points to where most of the value comes from today.
Total must equal 100
Input cost savings
Labor savings
Yield gains
Risk reduction (earlier detection)
Operational efficiency (speed/precision)
Compliance/documentation
Min per option: 0Whole numbers only
Q15
Multiple Choice
Which challenges have most limited value realization? (Select all that apply)
Data integration with existing systems
Connectivity or coverage
Staff training/uptake
Hardware maintenance/uptime
Battery/power limitations
Weather or field conditions
Regulatory or flight restrictions (drones)
Upfront or ongoing costs
Other
Q16
Multiple Choice
If you are not using these technologies today, what are the main reasons? (Select all that apply)
Unclear ROI/business case
Upfront cost is too high
Lack of in-house skills or time
Operation is too small/complex
Connectivity/coverage constraints
Regulatory or insurance concerns
Not relevant for my crops/livestock
Waiting to see proven results
Tried before and was not satisfied
Other
Q17
Multiple Choice
When might you consider adopting any of these technologies?
Within 12 months
In 1–3 years
Beyond 3 years
No plans
Unsure
Q18
Multiple Choice
Over the next 12 months, you plan to: (Select all that apply)
Expand use of sensors/monitoring
Expand use of drones/UAV
Expand smart irrigation/variable rate
Replace or upgrade current solutions
Pause/reduce use
Unsure
Q19
Ranking
Rank the top 5 factors when selecting vendors/solutions.
Drag to order (top = most important)
Price and clear ROI
Ease of use for staff
Integration with machinery/software
Hardware durability/uptime
Data accuracy/quality
Service, training, and support
Battery life/coverage
Compliance/regulatory support
Q20
Multiple Choice
What is your primary role in the operation?
Owner/operator
Farm manager
Agronomist/consultant
Irrigation/water manager
Other
Q21
Numeric
How many years have you worked in farming or ranching?
Accepts a numeric value
Whole numbers only
Q22
Dropdown
Where is your primary production region?
North America
South America
Europe
Africa
Middle East
Asia
Oceania
Q23
Dropdown
What is your age group? (Optional)
Under 25
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q24
Long Text
What would most improve ROI for you next season?
Max 600 chars
Q25
Long Text
Any final comments or context you would like us to consider?
Max 600 chars
Q26
AI Interview
AI Interview: 2 Follow-up Questions on On-farm Technology and ROI
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q27
Chat Message
Thank you for participating—your insights help us understand real-world on-farm technology outcomes.
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