Welcome to the survey. This short questionnaire asks about your operation, current use of on-farm technologies, and outcomes. Your responses are confidential and reported in aggregate only. Please answer based on your most recent season where applicable.
Which farm enterprises do you operate today? (Select all that apply)
- Row crops (e.g., corn, soy, wheat)
- Perennials (orchards, vineyards)
- Vegetables or specialty crops
- Greenhouse/controlled environment
- Livestock/dairy
- Other
Approximate cultivated area across your operation (acres or hectares equivalent).
Which of the following are in use on your operation this season? (Select all that apply)
- Sensors and in-field monitoring (soil, weather, crop)
- Drones/UAV for scouting or mapping
- Smart irrigation / variable rate irrigation
- None of these
In what year did you first adopt any of the above technologies on your farm?
What best describes your current deployment scope?
- Pilot or trial only
- Limited (under 25% of acres/units)
- Moderate (25–75%)
- Extensive (over 75%)
Quality check: To confirm you’re paying attention, please select “Agree.”
- Strongly disagree
- Disagree
- Neutral
- Agree
- Strongly agree
How long did it take to see measurable benefits from your most-used technology?
- Under 6 months
- 6–12 months
- 1–2 years
- More than 2 years
- Still evaluating / not sure
Which has delivered the highest ROI so far?
If smart irrigation is your top ROI, roughly what percent water use did you reduce last season? (If not applicable, leave blank.)
About how many months did it take to recover the initial investment for your top ROI technology? (If not recovered yet, enter 0 or leave blank.)
Estimated annual ROI for your top ROI technology (percent, net of costs). (Example: enter 12 for 12%.)
How much impact have these technologies had in each area?
Allocate 100 points to where most of the value comes from today.
Which challenges have most limited value realization? (Select all that apply)
- Data integration with existing systems
- Connectivity or coverage
- Staff training/uptake
- Hardware maintenance/uptime
- Battery/power limitations
- Weather or field conditions
- Regulatory or flight restrictions (drones)
- Upfront or ongoing costs
- Other
If you are not using these technologies today, what are the main reasons? (Select all that apply)
- Unclear ROI/business case
- Upfront cost is too high
- Lack of in-house skills or time
- Operation is too small/complex
- Connectivity/coverage constraints
- Regulatory or insurance concerns
- Not relevant for my crops/livestock
- Waiting to see proven results
- Tried before and was not satisfied
- Other
When might you consider adopting any of these technologies?
- Within 12 months
- In 1–3 years
- Beyond 3 years
- No plans
- Unsure
Over the next 12 months, you plan to: (Select all that apply)
- Expand use of sensors/monitoring
- Expand use of drones/UAV
- Expand smart irrigation/variable rate
- Replace or upgrade current solutions
- Pause/reduce use
- Unsure
Rank the top 5 factors when selecting vendors/solutions.
What is your primary role in the operation?
- Owner/operator
- Farm manager
- Agronomist/consultant
- Irrigation/water manager
- Other
How many years have you worked in farming or ranching?
Where is your primary production region?
What is your age group? (Optional)
What would most improve ROI for you next season?
Max 600 chars
Any final comments or context you would like us to consider?
Max 600 chars
AI Interview: 2 Follow-up Questions on On-farm Technology and ROI
Thank you for participating—your insights help us understand real-world on-farm technology outcomes.