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Farm Technology Adoption & ROI Assessment

Measures adoption patterns, perceived ROI, and barriers for precision agriculture technologies (sensors, drones, smart irrigation) among farm operators and managers to guide agtech investment decisions.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

28 questions · ~4 min
Q01
Long Text

Welcome, and thank you for taking part in this survey about on-farm technology use and outcomes. This survey should take approximately 8–10 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest experiences and opinions. All responses are confidential and will be reported only in aggregate for research purposes. Please answer based on your most recent growing season where applicable.

Q02
Multiple Choice

Which farm enterprises do you currently operate? (Select all that apply)

Q03
Multiple Choice

Which of the following technologies are currently in use on your operation this season? (Select all that apply)

Q04
Multiple Choice

How long did it take to see measurable benefits from the technology you use most?

Q05
Multiple Choice

What are the main reasons you are not currently using these technologies? (Select all that apply)

Q06
Multiple Choice

Which of the following best describes your plans for on-farm technology over the next 12 months? (Select all that apply)

Q07
AI Interview

We'd like to explore your experience with on-farm technology in a bit more depth. An AI moderator will ask you a couple of brief follow-up questions based on your responses so far.

Q08
Multiple Choice

What is your primary role in the operation?

Q09
Long Text

Thank you for participating. Your insights will help us better understand real-world on-farm technology outcomes and guide future investment decisions. We appreciate your time.

Q10
Long Text

What is the approximate cultivated area across your operation?

Q11
Long Text

Approximately when did you first adopt any of the technologies you selected above?

Q12
Long Text

Which technology has delivered the highest return on investment (ROI) for your operation so far?

Q13
Multiple Choice

When, if ever, might you consider adopting any of these technologies?

Q14
Long Text

Please rank the following factors by how important they are when selecting a technology vendor or solution (most important first).

Q15
Long Text

Based on your responses throughout this survey, what single change—whether in technology, vendor support, or farming practice—would most improve your return on investment next season?

Q16
Long Text

How many years have you worked in farming or ranching?

Q17
Multiple Choice

Which of the following best describes the current deployment scope of these technologies across your operation?

Q18
Long Text

Approximately how long did it take (or do you expect it to take) to recover the initial investment for your top ROI technology?

Q19
Long Text

Where is your primary production region?

Q20
Long Text

What is your best estimate of the annual ROI for your top-performing technology (net of all costs)?

Q21
Long Text

What is your age group?

Q22
Long Text

How much impact have these technologies had on reducing your input costs (seed, fertilizer, chemicals, water)?

Q23
Long Text

How much impact have these technologies had on improving labor efficiency?

Q24
Long Text

How much impact have these technologies had on increasing crop yield?

Q25
Long Text

How much impact have these technologies had on reducing risk through earlier detection of problems?

Q26
Long Text

How much impact have these technologies had on overall operational efficiency (speed, precision, decision-making)?

Q27
Long Text

Please rank the following sources of value from your farm technologies, from most valuable to least valuable.

Q28
Multiple Choice

Which of the following challenges have most limited the value you get from these technologies? (Select all that apply)

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.