Q01
Message
All templatesSustainability & Impact
Home Solar & Battery Storage ROI Perception Survey
Measures homeowner perceptions of return on investment, purchase intent, decision drivers, and barriers for residential solar and battery storage systems to inform energy product strategy and marketing.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
28 questions · ~12 min
Q02
Multiple Choice
Which of the following best describes your current living situation?
- I own my home
- I rent my home
- I live with family or others
- Prefer not to say
Q03
Multiple Choice
Which of the following best describes your household's current status with solar panels and/or battery storage?
- I have both solar panels and battery storage
- I have solar panels only
- I have battery storage only
- I plan to install within 12 months
- I'm considering it in the next 1–3 years
- I'm not currently considering it
Q04
Message
The following questions are about your experience with your current solar and/or battery storage system.
Q05
Message
The following questions ask about what would make solar and battery storage worthwhile for your household.
Q06
Ranking
Please rank the following factors from most to least important when evaluating solar and battery storage for your home.
- Upfront cost / total investment
- Monthly energy bill savings
- Payback period / time to break even
- Environmental impact / carbon reduction
- Energy independence / backup power during outages
- Increase in home resale value
- Available rebates, tax credits, and incentives
- System warranty and long-term reliability
Drag to rank
Q07
Multiple Choice
What is the single biggest barrier preventing your household from adopting or expanding solar and/or battery storage?
- High upfront cost
- Uncertainty about actual savings
- My roof isn't suitable (age, orientation, shading)
- Concerns about technology becoming outdated
- Complex installation or permitting process
- Lack of trusted, unbiased information
- HOA or local regulations
- I plan to move soon
- No significant barriers
- Other (please specify)
Q08
Long Text
What, if anything, would most improve your perception of the return on investment for home solar and battery storage?
Q09
Dropdown
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Q10
Message
Thank you for your time—your responses have been submitted. Your input helps advance understanding of residential solar and battery storage decisions.
Q11
Dropdown
Approximately when did you install your most recent solar or battery storage system?
- 2024 or later
- 2022–2023
- 2020–2021
- 2018–2019
- 2016–2017
- 2015 or earlier
- I'm not sure
Q12
Dropdown
What payback period would make solar and battery storage worthwhile for your household?
- Less than 3 years
- 3–5 years
- 6–8 years
- 9–12 years
- 13–15 years
- More than 15 years
- Payback period is not a key factor for me
Q13
Opinion Scale
How clear is your understanding of the expected return on investment (ROI) for home solar and battery storage?
Scale: 1 – 7
Min:Not at all clearMax:Completely clear
Q14
Opinion Scale
How concerned are you that solar and battery storage technology will become outdated before you recoup your investment?
Scale: 1 – 7
Min:Not at all concernedMax:Extremely concerned
Q15
AI Interview
Based on your responses throughout this survey, please share any additional thoughts about the value, barriers, or appeal of home solar and battery storage for your household.
Q16
Multiple Choice
What is your gender identity?
- Man
- Woman
- Non-binary
- Prefer not to say
Q17
Dropdown
When you installed your system, approximately how many years were you told it would take to pay for itself?
- Less than 5 years
- 5–7 years
- 8–10 years
- 11–15 years
- More than 15 years
- I was not given a payback estimate
- I don't remember
Q18
Multiple Choice
Which financing approach would you most prefer for a solar and/or battery storage purchase?
- Cash purchase
- Loan (secured or unsecured)
- Lease
- Power purchase agreement (PPA)
- Community solar subscription
- Not sure / need guidance
- Other (please specify)
Q19
Opinion Scale
How confident are you that solar and battery storage would be a good financial investment for your household?
Scale: 1 – 7
Min:Not at all confidentMax:Extremely confident
Q20
Multiple Choice
In the past 12 months, how often did your household experience power outages?
- None
- Once
- 2–3 times
- 4 or more times
- Prefer not to say
Q21
Dropdown
In which country is your primary residence located?
- United States
- Canada
- United Kingdom
- Australia
- European Union
- Other
Q22
Opinion Scale
Overall, how satisfied are you with the financial outcomes of your solar and/or battery storage system so far?
Scale: 1 – 7
Min:Not at all satisfiedMax:Extremely satisfied
Q23
Opinion Scale
How likely are you to install solar panels and/or battery storage within the next 3 years?
Scale: 1 – 7
Min:Not at all likelyMax:Extremely likely
Q24
Multiple Choice
Which sources do you trust most for information about solar and battery storage costs and savings? (Select up to 3)
- Local solar installers
- Your electric utility
- Government or agency websites
- Independent consumer review sites
- Online cost calculators or estimators
- Friends, neighbors, or family
- Social media groups or forums
- Home energy auditors or contractors
- Other (please specify)
Q25
Multiple Choice
What type of home do you live in?
- Detached single-family house
- Semi-detached / duplex
- Townhouse / rowhouse
- Condo / apartment
- Manufactured / mobile home
- Other (please specify)
Q26
Opinion Scale
Knowing what you know now, how likely would you be to install solar and/or battery storage again?
Scale: 1 – 7
Min:Not at all likelyMax:Extremely likely
Q27
Dropdown
What is the highest level of education you have completed?
- High school or less
- Some college / technical
- Associate degree
- Bachelor's degree
- Graduate or professional degree
- Prefer not to say
Q28
Multiple Choice
Which of the following best describes your current employment status?
- Full-time
- Part-time
- Self-employed
- Homemaker / caregiver
- Student
- Retired
- Not currently working
- Prefer not to say
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Combines structured question types (multiple choice, dropdown, ranking, opinion scale) with an open-text question and a closing AI follow-up interview that adapts to each respondent's prior answers on ROI perception.
- Segments respondents by current solar/battery status and tailors follow-up questions (e.g., install timeline, expected payback years, satisfaction with financial outcomes) rather than using one generic question set for all.
- Explicitly measures decision drivers via a ranking exercise and captures barriers, trust sources, and outage experience alongside ROI clarity and confidence—giving a fuller purchase-intent-plus-perception picture in one instrument.
- Includes standard demographic and firmographic screening (age, gender, country, home type, education, employment) to enable segment-level analysis of ROI perception and adoption intent.
QuestionPro
Solar Energy Survey Questions + Sample Questionnaire TemplateA directly comparable pre-built questionnaire covering solar energy attitudes and adoption, presented as a static template/sample question list rather than a fielding-ready adaptive instrument. Useful as a starting question bank, but appears to require manual customization for ROI-specific decision drivers and barriers.
What it does well
- Purpose-built for the solar energy survey topic, so questions are directly on-domain
- Presented as a ready sample questionnaire, lowering effort to get a first draft launched
- Backed by an established survey platform with broad question-type support
Where it falls short
- No adaptive AI follow-up questioning—responses can't be probed further based on what a homeowner says
- No indication of automated per-response quality scoring or transparent prompt methodology
- No voice AI interview or guided screen-share task option for richer qualitative capture
SurveySparrow
Purchase Intent Survey TemplateA generic, category-agnostic purchase intent template rather than a solar/energy-specific instrument, so it would need substantial rework to address ROI perception, financing preferences, or solar-specific barriers. It's positioned as a general marketing template, not a fielding-ready solar survey.
What it does well
- Focused specifically on purchase intent measurement, which overlaps with part of our survey's goals
- Likely offers a clean, conversational form format typical of SurveySparrow's builder
- Reusable across many product categories, showing platform flexibility
Where it falls short
- Not tailored to solar/battery ROI, financing models, payback expectations, or energy-specific barriers
- No adaptive AI interview or voice AI component to dig into stated purchase intent
- No built-in automated quality scoring or transparent prompt disclosure for open-ended responses
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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