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Homeowner Solar & Battery Storage ROI Survey Template

Editable survey template to measure homeowner ROI perceptions, purchase intent, and motivations for home solar and battery storage. Customize & launch.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Chat Message
We’re studying how households view the value of home solar and battery storage. Please answer for your current household.
Q2
Multiple Choice
Do you currently own the home where you live?
  • I own my home
  • I rent my home
  • I live with family or others
  • Prefer not to say
Q3
Multiple Choice
Which best describes your household’s status with solar and/or battery storage?
  • I have both solar and battery storage
  • I have solar panels only
  • I have battery storage only
  • I plan to install within 12 months
  • I’m considering it in the next 1–3 years
  • I’m not considering it
Q4
Chat Message
If you already have solar and/or storage, please answer the next few items about your experience.
Q5
Numeric
In what year did you install your most recent system? (4-digit year)
Accepts a numeric value
Whole numbers only
Q6
Numeric
About how many years is/was the expected payback period for your system?
Accepts a numeric value
Whole numbers only
Q7
Rating
Overall, how satisfied are you with the financial outcomes so far?
Scale: 10 (star)
Min: Very dissatisfiedMax: Very satisfied
Q8
Chat Message
If you haven’t installed yet, the next items ask what would make solar + storage worthwhile for you.
Q9
Numeric
What payback period (in years) would make solar + storage worthwhile for your household?
Accepts a numeric value
Whole numbers only
Q10
Multiple Choice
Which financing approach would you prefer?
  • Cash purchase
  • Loan (secured or unsecured)
  • Lease
  • Power purchase agreement (PPA)
  • Community solar subscription
  • Not sure / need guidance
  • Other
Q11
Matrix
How important are the following when evaluating solar + storage for your home today?
RowsNot importantSlightly importantModerately importantVery importantExtremely important
Lower monthly electricity costs•••••
Protection during power outages•••••
Energy independence from the grid•••••
Available incentives/rebates/tax credits•••••
Environmental impact (reduced emissions)•••••
Increasing my home’s value•••••
Reliable EV charging capability•••••
Q12
Opinion Scale
Right now, how clear is the expected ROI for you?
Range: 1 – 10
Min: Not clearMid: NeutralMax: Very clear
Q13
Multiple Choice
Which sources do you trust most for costs and savings information? Select up to 3.
  • Local installers
  • Your electric utility
  • Government/agency websites
  • Independent consumer sites (e.g., reviews)
  • Online calculators/estimators
  • Friends, neighbors, or family
  • Social media groups/forums
  • Home energy auditors/contractors
  • Other
Q14
Multiple Choice
Attention check: To confirm you’re reading the questions, please select “Yes.”
  • Yes
  • No
Q15
Matrix
How much do the following limit your interest in solar + storage, if at all?
RowsNot a barrierSlight barrierModerate barrierMajor barrierDeal-breaker
Upfront cost/affordability•••••
Uncertainty about future savings•••••
Roof condition or shading•••••
Aesthetics or HOA rules•••••
Finding a trustworthy installer•••••
Maintenance or system complexity•••••
Battery safety or lifespan•••••
Q16
Multiple Choice
In the past 12 months, how often did your household experience power outages?
  • None
  • Once
  • 2–3 times
  • 4 or more times
  • Prefer not to say
Q17
Long Text
What, if anything, would improve your perception of ROI or motivate you to adopt?
Max 600 chars
Q18
Dropdown
Age
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q19
Multiple Choice
Gender identity
  • Man
  • Woman
  • Non-binary
  • Prefer not to say
Q20
Dropdown
Where is your primary residence located?
  • United States
  • Canada
  • United Kingdom
  • Australia
  • European Union
  • Other
Q21
Multiple Choice
What type of home do you live in?
  • Detached single-family house
  • Semi-detached/duplex
  • Townhouse/rowhouse
  • Condo/apartment
  • Manufactured/mobile home
  • Other
Q22
Dropdown
Highest level of education completed
  • High school or less
  • Some college/technical
  • Associate degree
  • Bachelor’s degree
  • Graduate or professional
  • Prefer not to say
Q23
Multiple Choice
Current employment status
  • Full-time
  • Part-time
  • Self-employed
  • Homemaker/caregiver
  • Student
  • Retired
  • Not working
  • Prefer not to say
Q24
Long Text
Any final comments about your experience or plans with solar + storage?
Max 600 chars
Q25
AI Interview
AI Interview: 2 Follow-up Questions on solar + storage value
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q26
Chat Message
Thank you for your time—your responses have been submitted.

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