Q01
Long Text
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Home Solar & Battery Storage ROI Perception Survey
Measures homeowner perceptions of return on investment, purchase intent, decision drivers, and barriers for residential solar and battery storage systems to inform energy product strategy and marketing.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
28 questions · ~4 min
Q02
Multiple Choice
Which of the following best describes your current living situation?
Q03
Multiple Choice
Which of the following best describes your household's current status with solar panels and/or battery storage?
Q04
Long Text
The following questions are about your experience with your current solar and/or battery storage system.
Q05
Long Text
The following questions ask about what would make solar and battery storage worthwhile for your household.
Q06
Long Text
Please rank the following factors from most to least important when evaluating solar and battery storage for your home.
Q07
Multiple Choice
What is the single biggest barrier preventing your household from adopting or expanding solar and/or battery storage?
Q08
Long Text
What, if anything, would most improve your perception of the return on investment for home solar and battery storage?
Q09
Long Text
What is your age?
Q10
Long Text
Thank you for your time—your responses have been submitted. Your input helps advance understanding of residential solar and battery storage decisions.
Q11
Long Text
Approximately when did you install your most recent solar or battery storage system?
Q12
Long Text
What payback period would make solar and battery storage worthwhile for your household?
Q13
Long Text
How clear is your understanding of the expected return on investment (ROI) for home solar and battery storage?
Q14
Long Text
How concerned are you that solar and battery storage technology will become outdated before you recoup your investment?
Q15
AI Interview
Based on your responses throughout this survey, please share any additional thoughts about the value, barriers, or appeal of home solar and battery storage for your household.
Q16
Multiple Choice
What is your gender identity?
Q17
Long Text
When you installed your system, approximately how many years were you told it would take to pay for itself?
Q18
Multiple Choice
Which financing approach would you most prefer for a solar and/or battery storage purchase?
Q19
Long Text
How confident are you that solar and battery storage would be a good financial investment for your household?
Q20
Multiple Choice
In the past 12 months, how often did your household experience power outages?
Q21
Long Text
In which country is your primary residence located?
Q22
Long Text
Overall, how satisfied are you with the financial outcomes of your solar and/or battery storage system so far?
Q23
Long Text
How likely are you to install solar panels and/or battery storage within the next 3 years?
Q24
Multiple Choice
Which sources do you trust most for information about solar and battery storage costs and savings? (Select up to 3)
Q25
Multiple Choice
What type of home do you live in?
Q26
Long Text
Knowing what you know now, how likely would you be to install solar and/or battery storage again?
Q27
Long Text
What is the highest level of education you have completed?
Q28
Multiple Choice
Which of the following best describes your current employment status?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.