Home Solar & Battery Storage ROI Perception Survey
Measures homeowner perceptions of return on investment, purchase intent, decision drivers, and barriers for residential solar and battery storage systems to inform energy product strategy and marketing.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
28
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this survey on household perspectives regarding home solar and battery storage.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. This survey takes approximately 6–8 minutes to complete.
Please answer based on your current household situation.
Q2
Multiple Choice
Which of the following best describes your current living situation?
I own my home
I rent my home
I live with family or others
Prefer not to say
Q3
Multiple Choice
Which of the following best describes your household's current status with solar panels and/or battery storage?
I have both solar panels and battery storage
I have solar panels only
I have battery storage only
I plan to install within 12 months
I'm considering it in the next 1–3 years
I'm not currently considering it
Q4
Chat Message
The following questions are about your experience with your current solar and/or battery storage system.
Q5
Dropdown
Approximately when did you install your most recent solar or battery storage system?
2024 or later
2022–2023
2020–2021
2018–2019
2016–2017
2015 or earlier
I'm not sure
Q6
Dropdown
When you installed your system, approximately how many years were you told it would take to pay for itself?
Less than 5 years
5–7 years
8–10 years
11–15 years
More than 15 years
I was not given a payback estimate
I don't remember
Q7
Opinion Scale
Overall, how satisfied are you with the financial outcomes of your solar and/or battery storage system so far?
Range: 1 – 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q8
Opinion Scale
Knowing what you know now, how likely would you be to install solar and/or battery storage again?
Range: 1 – 7
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q9
Chat Message
The following questions ask about what would make solar and battery storage worthwhile for your household.
Q10
Dropdown
What payback period would make solar and battery storage worthwhile for your household?
Less than 3 years
3–5 years
6–8 years
9–12 years
13–15 years
More than 15 years
Payback period is not a key factor for me
Q11
Multiple Choice
Which financing approach would you most prefer for a solar and/or battery storage purchase?
Cash purchase
Loan (secured or unsecured)
Lease
Power purchase agreement (PPA)
Community solar subscription
Not sure / need guidance
Other (please specify)
Q12
Opinion Scale
How likely are you to install solar panels and/or battery storage within the next 3 years?
Range: 1 – 7
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q13
Ranking
Please rank the following factors from most to least important when evaluating solar and battery storage for your home.
Drag to order (top = most important)
Upfront cost / total investment
Monthly energy bill savings
Payback period / time to break even
Environmental impact / carbon reduction
Energy independence / backup power during outages
Increase in home resale value
Available rebates, tax credits, and incentives
System warranty and long-term reliability
Q14
Opinion Scale
How clear is your understanding of the expected return on investment (ROI) for home solar and battery storage?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Completely clear
Q15
Opinion Scale
How confident are you that solar and battery storage would be a good financial investment for your household?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q16
Multiple Choice
Which sources do you trust most for information about solar and battery storage costs and savings? (Select up to 3)
Local solar installers
Your electric utility
Government or agency websites
Independent consumer review sites
Online cost calculators or estimators
Friends, neighbors, or family
Social media groups or forums
Home energy auditors or contractors
Other (please specify)
Q17
Multiple Choice
What is the single biggest barrier preventing your household from adopting or expanding solar and/or battery storage?
High upfront cost
Uncertainty about actual savings
My roof isn't suitable (age, orientation, shading)
Concerns about technology becoming outdated
Complex installation or permitting process
Lack of trusted, unbiased information
HOA or local regulations
I plan to move soon
No significant barriers
Other (please specify)
Q18
Opinion Scale
How concerned are you that solar and battery storage technology will become outdated before you recoup your investment?
Range: 1 – 7
Min: Not at all concernedMid: NeutralMax: Extremely concerned
Q19
Multiple Choice
In the past 12 months, how often did your household experience power outages?
None
Once
2–3 times
4 or more times
Prefer not to say
Q20
Long Text
What, if anything, would most improve your perception of the return on investment for home solar and battery storage?
Max chars
Q21
AI Interview
Based on your responses throughout this survey, please share any additional thoughts about the value, barriers, or appeal of home solar and battery storage for your household.
AI InterviewLength: 3Personality: [Object Object]Mode: Fast
Reference questions: 7
Q22
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q23
Multiple Choice
What is your gender identity?
Man
Woman
Non-binary
Prefer not to say
Q24
Dropdown
In which country is your primary residence located?
United States
Canada
United Kingdom
Australia
European Union
Other
Q25
Multiple Choice
What type of home do you live in?
Detached single-family house
Semi-detached / duplex
Townhouse / rowhouse
Condo / apartment
Manufactured / mobile home
Other (please specify)
Q26
Dropdown
What is the highest level of education you have completed?
High school or less
Some college / technical
Associate degree
Bachelor's degree
Graduate or professional degree
Prefer not to say
Q27
Multiple Choice
Which of the following best describes your current employment status?
Full-time
Part-time
Self-employed
Homemaker / caregiver
Student
Retired
Not currently working
Prefer not to say
Q28
Chat Message
Thank you for your time—your responses have been submitted. Your input helps advance understanding of residential solar and battery storage decisions.
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