Ride-Hailing Rider Safety & Trust Assessment
Measures rider perceptions of safety, trust, incident prevalence, and feature priorities across ride-hailing platforms. Designed for CX and product teams seeking actionable insights to improve rider retention and safety outcomes.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
When did you most recently use a ride-hailing app (e.g., Uber, Lyft, Grab)?
- Within the past 30 days
- 1–3 months ago
- 4–6 months ago
- 7–12 months ago
- More than 12 months ago
- I have never used a ride-hailing app
Approximately how many ride-hailing trips have you taken in the past 30 days?
- 0
- 1–2
- 3–5
- 6–10
- 11–20
- More than 20
In which situations do you most often use ride-hailing? Select all that apply.
- Commuting to work or school
- Late night travel
- Social events or dining out
- Airport or train station transfers
- Navigating unfamiliar areas
- When the weather is bad
- When public transit is unavailable or inconvenient
- Other (please specify)
- None of the above
We'd like to understand how you feel about safety when using ride-hailing services. Please answer the following questions based on your overall experience.
In the past 12 months, have you experienced any of the following while using ride-hailing? Select all that apply.
- Driver drove unsafely (e.g., speeding, distracted driving)
- Driver deviated from the planned route without explanation
- Vehicle felt poorly maintained or unsafe
- Driver made me uncomfortable with comments or behavior
- App/location mismatch at pickup
- Fare or route transparency concerns
- None of the above
- Prefer not to say
Please rank the following safety features by how much they increase your feeling of safety as a rider. Drag the most important feature to the top.
- In-app SOS or emergency assistance
- Real-time trip sharing with trusted contacts
- Driver identity verification and photo matching
- License plate and vehicle match confirmation
- 24/7 responsive human support
- Ability to record audio or video during a trip
Thinking about the ride-hailing app you use most often, please answer the following.
Based on your responses in this survey, is there anything else you would like to share about your ride-hailing safety or trust experiences?
Finally, a few optional questions about you. These help us understand how different groups of riders experience ride-hailing safety.
Thank you for completing this survey. Your input is valuable and will be used to help improve rider safety and trust in ride-hailing services. If you have any questions about this research, please contact the research team at the email provided in your invitation.
Which ride-hailing apps have you used in the past 6 months? Select all that apply.
- Uber
- Lyft
- Bolt
- Grab
- DiDi
- Ola
- inDrive
- Other (please specify)
- Prefer not to say
Which factors, if any, limit how often you use ride-hailing? Select all that apply.
- High prices or surge pricing
- Availability of drivers in my area
- Concerns about personal safety
- Concerns about driver behavior
- Preference for public transit, walking, or cycling
- Negative past experiences
- App usability or technical issues
- Payment or billing trust issues
- Nothing limits my use
- Other (please specify)
Overall, how safe do you feel when using ride-hailing services as a rider?
You mentioned experiencing an issue. Please briefly describe what happened and what could have improved your safety.
What is one thing ride-hailing companies could do to help you feel safer as a rider?
How much do you trust your primary ride-hailing app to keep you safe as a rider?
Thank you for your responses so far. We would like to explore a few of your answers in more depth. An AI moderator will ask you 1–2 brief follow-up questions about your ride-hailing safety experiences.
What is your age group?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Which ride-hailing app do you use most often?
- Uber
- Lyft
- Bolt
- Grab
- DiDi
- Ola
- inDrive
- No single primary app
- Other (please specify)
- Prefer not to say
I trust that the driver assigned to my ride is who they say they are.
How likely are you to recommend your primary ride-hailing app to a friend or colleague?
What is your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
I feel confident that my ride-hailing app would help me quickly if something went wrong during a trip.
In which country or region do you most often use ride-hailing?
- United States
- United Kingdom
- Canada
- Australia
- India
- Brazil
- Mexico
- Nigeria
- South Africa
- Southeast Asia
- Middle East
- Europe (other)
- Other (please specify)
- Prefer not to say
I feel comfortable riding alone in a ride-hailing vehicle at night.
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college, no degree
- Associate degree
- Bachelor's degree
- Postgraduate degree
- Prefer not to say
I believe ride-hailing apps do a good job of screening and monitoring their drivers.
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Unemployed and seeking work
- Not seeking work
- Homemaker or caregiver
- Retired
- Prefer not to say
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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