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Industry-Specific

Ride-Hailing Rider Safety & Trust Assessment

Measures rider perceptions of safety, trust, incident prevalence, and feature priorities across ride-hailing platforms. Designed for CX and product teams seeking actionable insights to improve rider retention and safety outcomes.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

29 questions · ~12 min
Q01
Message

Welcome to this survey about your experiences with ride-hailing services (e.g., Uber, Lyft, Grab, Bolt). This study takes approximately 13 minutes to complete. Your participation is entirely voluntary, and you may stop at any time without consequence. There are no right or wrong answers—we are simply interested in your honest opinions and experiences. All responses are confidential and will be anonymized. Results will be reported only in aggregate and used to understand rider experiences and inform service improvements. By continuing, you confirm that you are 18 years of age or older and consent to participate.

Q02
Dropdown

When did you most recently use a ride-hailing app (e.g., Uber, Lyft, Grab)?

  • Within the past 30 days
  • 1–3 months ago
  • 4–6 months ago
  • 7–12 months ago
  • More than 12 months ago
  • I have never used a ride-hailing app
Q03
Dropdown

Approximately how many ride-hailing trips have you taken in the past 30 days?

  • 0
  • 1–2
  • 3–5
  • 6–10
  • 11–20
  • More than 20
Q04
Multiple Choice

In which situations do you most often use ride-hailing? Select all that apply.

  • Commuting to work or school
  • Late night travel
  • Social events or dining out
  • Airport or train station transfers
  • Navigating unfamiliar areas
  • When the weather is bad
  • When public transit is unavailable or inconvenient
  • Other (please specify)
  • None of the above
Q05
Message

We'd like to understand how you feel about safety when using ride-hailing services. Please answer the following questions based on your overall experience.

Q06
Multiple Choice

In the past 12 months, have you experienced any of the following while using ride-hailing? Select all that apply.

  • Driver drove unsafely (e.g., speeding, distracted driving)
  • Driver deviated from the planned route without explanation
  • Vehicle felt poorly maintained or unsafe
  • Driver made me uncomfortable with comments or behavior
  • App/location mismatch at pickup
  • Fare or route transparency concerns
  • None of the above
  • Prefer not to say
Q07
Ranking

Please rank the following safety features by how much they increase your feeling of safety as a rider. Drag the most important feature to the top.

  1. In-app SOS or emergency assistance
  2. Real-time trip sharing with trusted contacts
  3. Driver identity verification and photo matching
  4. License plate and vehicle match confirmation
  5. 24/7 responsive human support
  6. Ability to record audio or video during a trip
Drag to rank
Q08
Message

Thinking about the ride-hailing app you use most often, please answer the following.

Q09
Long Text

Based on your responses in this survey, is there anything else you would like to share about your ride-hailing safety or trust experiences?

Q10
Message

Finally, a few optional questions about you. These help us understand how different groups of riders experience ride-hailing safety.

Q11
Message

Thank you for completing this survey. Your input is valuable and will be used to help improve rider safety and trust in ride-hailing services. If you have any questions about this research, please contact the research team at the email provided in your invitation.

Q12
Multiple Choice

Which ride-hailing apps have you used in the past 6 months? Select all that apply.

  • Uber
  • Lyft
  • Bolt
  • Grab
  • DiDi
  • Ola
  • inDrive
  • Other (please specify)
  • Prefer not to say
Q13
Multiple Choice

Which factors, if any, limit how often you use ride-hailing? Select all that apply.

  • High prices or surge pricing
  • Availability of drivers in my area
  • Concerns about personal safety
  • Concerns about driver behavior
  • Preference for public transit, walking, or cycling
  • Negative past experiences
  • App usability or technical issues
  • Payment or billing trust issues
  • Nothing limits my use
  • Other (please specify)
Q14
Opinion Scale

Overall, how safe do you feel when using ride-hailing services as a rider?

Scale: 17
Min:Not at all safeMax:Extremely safe
Q15
Long Text

You mentioned experiencing an issue. Please briefly describe what happened and what could have improved your safety.

Q16
Long Text

What is one thing ride-hailing companies could do to help you feel safer as a rider?

Q17
Opinion Scale

How much do you trust your primary ride-hailing app to keep you safe as a rider?

Scale: 17
Min:Do not trust at allMax:Completely trust
Q18
AI Interview

Thank you for your responses so far. We would like to explore a few of your answers in more depth. An AI moderator will ask you 1–2 brief follow-up questions about your ride-hailing safety experiences.

Q19
Dropdown

What is your age group?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q20
Dropdown

Which ride-hailing app do you use most often?

  • Uber
  • Lyft
  • Bolt
  • Grab
  • DiDi
  • Ola
  • inDrive
  • No single primary app
  • Other (please specify)
  • Prefer not to say
Q21
Opinion Scale

I trust that the driver assigned to my ride is who they say they are.

Scale: 17
Min:Strongly disagreeMax:Strongly agree
Q22
Opinion Scale

How likely are you to recommend your primary ride-hailing app to a friend or colleague?

Scale: 010
Min:Not at all likelyMax:Extremely likely
Q23
Dropdown

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q24
Opinion Scale

I feel confident that my ride-hailing app would help me quickly if something went wrong during a trip.

Scale: 17
Min:Strongly disagreeMax:Strongly agree
Q25
Dropdown

In which country or region do you most often use ride-hailing?

  • United States
  • United Kingdom
  • Canada
  • Australia
  • India
  • Brazil
  • Mexico
  • Nigeria
  • South Africa
  • Southeast Asia
  • Middle East
  • Europe (other)
  • Other (please specify)
  • Prefer not to say
Q26
Opinion Scale

I feel comfortable riding alone in a ride-hailing vehicle at night.

Scale: 17
Min:Strongly disagreeMax:Strongly agree
Q27
Dropdown

What is the highest level of education you have completed?

  • Less than high school
  • High school or equivalent
  • Some college, no degree
  • Associate degree
  • Bachelor's degree
  • Postgraduate degree
  • Prefer not to say
Q28
Opinion Scale

I believe ride-hailing apps do a good job of screening and monitoring their drivers.

Scale: 17
Min:Strongly disagreeMax:Strongly agree
Q29
Dropdown

What is your current employment status?

  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Unemployed and seeking work
  • Not seeking work
  • Homemaker or caregiver
  • Retired
  • Prefer not to say

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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