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Ride-Hailing Rider Safety & Trust Assessment

Measures rider perceptions of safety, trust, incident prevalence, and feature priorities across ride-hailing platforms. Designed for CX and product teams seeking actionable insights to improve rider retention and safety outcomes.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

29 questions · ~4 min
Q01
Long Text

Welcome to this survey about your experiences with ride-hailing services (e.g., Uber, Lyft, Grab, Bolt). This study takes approximately 6–8 minutes to complete. Your participation is entirely voluntary, and you may stop at any time without consequence. There are no right or wrong answers—we are simply interested in your honest opinions and experiences. All responses are confidential and will be anonymized. Results will be reported only in aggregate and used to understand rider experiences and inform service improvements. By continuing, you confirm that you are 18 years of age or older and consent to participate.

Q02
Long Text

When did you most recently use a ride-hailing app (e.g., Uber, Lyft, Grab)?

Q03
Long Text

Approximately how many ride-hailing trips have you taken in the past 30 days?

Q04
Multiple Choice

In which situations do you most often use ride-hailing? Select all that apply.

Q05
Long Text

We'd like to understand how you feel about safety when using ride-hailing services. Please answer the following questions based on your overall experience.

Q06
Multiple Choice

In the past 12 months, have you experienced any of the following while using ride-hailing? Select all that apply.

Q07
Long Text

Please rank the following safety features by how much they increase your feeling of safety as a rider. Drag the most important feature to the top.

Q08
Long Text

Thinking about the ride-hailing app you use most often, please answer the following.

Q09
Long Text

Based on your responses in this survey, is there anything else you would like to share about your ride-hailing safety or trust experiences?

Q10
Long Text

Finally, a few optional questions about you. These help us understand how different groups of riders experience ride-hailing safety.

Q11
Long Text

Thank you for completing this survey. Your input is valuable and will be used to help improve rider safety and trust in ride-hailing services. If you have any questions about this research, please contact the research team at the email provided in your invitation.

Q12
Multiple Choice

Which ride-hailing apps have you used in the past 6 months? Select all that apply.

Q13
Multiple Choice

Which factors, if any, limit how often you use ride-hailing? Select all that apply.

Q14
Long Text

Overall, how safe do you feel when using ride-hailing services as a rider?

Q15
Long Text

You mentioned experiencing an issue. Please briefly describe what happened and what could have improved your safety.

Q16
Long Text

What is one thing ride-hailing companies could do to help you feel safer as a rider?

Q17
Long Text

How much do you trust your primary ride-hailing app to keep you safe as a rider?

Q18
AI Interview

Thank you for your responses so far. We would like to explore a few of your answers in more depth. An AI moderator will ask you 1–2 brief follow-up questions about your ride-hailing safety experiences.

Q19
Long Text

What is your age group?

Q20
Long Text

Which ride-hailing app do you use most often?

Q21
Long Text

I trust that the driver assigned to my ride is who they say they are.

Q22
Long Text

How likely are you to recommend your primary ride-hailing app to a friend or colleague?

Q23
Long Text

What is your gender?

Q24
Long Text

I feel confident that my ride-hailing app would help me quickly if something went wrong during a trip.

Q25
Long Text

In which country or region do you most often use ride-hailing?

Q26
Long Text

I feel comfortable riding alone in a ride-hailing vehicle at night.

Q27
Long Text

What is the highest level of education you have completed?

Q28
Long Text

I believe ride-hailing apps do a good job of screening and monitoring their drivers.

Q29
Long Text

What is your current employment status?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.