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Vacation Rental Trust Survey Template: Listings & Reviews

Measure guest trust in listings, review credibility, and host communication to boost bookings. Great for Airbnb/STR teams; pilot with ~10 respondents.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Dropdown
When was your most recent short‑term rental stay?
  • Within the last 30 days
  • 31–90 days ago
  • 3–6 months ago
  • 7–12 months ago
  • More than 12 months ago
Q2
Multiple Choice
What was the main purpose of that trip?
  • Leisure/holiday
  • Business
  • Visiting friends or family
  • Event (e.g., wedding, conference)
  • Remote work/extended stay
  • Other
Q3
Multiple Choice
Where did you book your most recent stay?
  • Airbnb
  • Booking.com
  • Vrbo
  • Expedia
  • Booked directly with the property/host
  • Other
  • Not sure/Don’t remember
Q4
Opinion Scale
How accurate was the listing information compared with your actual stay?
Range: 1 10
Min: Not at all accurateMid: Moderately accurateMax: Extremely accurate
Q5
Rating
How confident were you that the photos reflected the property?
Scale: 10 (star)
Min: Not at all confidentMax: Very confident
Q6
Multiple Choice
Which, if any, parts of the listing seemed inaccurate or unclear?
  • Overly wide‑angle photos
  • Editing/filters changed how the space looked
  • Amenities not as described
  • Location or neighborhood not as described
  • Fees hidden or unclear
  • House rules unclear or missing
  • Outdated information (e.g., renovations not reflected)
  • None of the above
Q7
Rating
How important are guest reviews when choosing a place to stay?
Scale: 10 (star)
Min: Not at all importantMax: Extremely important
Q8
Matrix
How do the following review elements affect your trust in a listing?
Rows1 Strongly decrease2 Slightly decrease3 No effect4 Slightly increase5 Strongly increase
Overall rating score
Number of reviews
Recent reviews (last 3 months)
Verified stays/badges
Host responses to reviews
Detail in written reviews
Photos/videos in reviews
Q9
Dropdown
How often do you question whether reviews are genuine?
  • Never
  • Rarely
  • Sometimes
  • Often
  • Always
Q10
Opinion Scale
Before booking, how would you rate the host’s response speed?
Range: 1 10
Min: Very slowMid: Neither slow nor fastMax: Very fast
Q11
Multiple Choice
Which channels did you use to communicate with the host (if any)?
  • In‑app messaging
  • Email
  • Phone call
  • Text/SMS
  • Video call
  • No communication before/during the stay
Q12
Ranking
Rank the factors that most increase your trust in a host’s messages (top = most important).
Drag to order (top = most important)
  1. Quick replies
  2. Specific answers to my questions
  3. Proactive info about house rules/fees
  4. Professional and consistent tone
  5. Verifiable details (e.g., license/ID)
  6. Warm and welcoming tone
Q13
Opinion Scale
At the time of booking, how confident were you that the stay would meet expectations?
Range: 1 10
Min: Not at all confidentMid: Somewhat confidentMax: Very confident
Q14
Multiple Choice
Before check‑in, which concerns did you have, if any?
  • Cleanliness/hygiene
  • Neighborhood safety
  • Host reliability/show‑up
  • Access/check‑in issues
  • Cancellation risk
  • Payment security
  • Privacy (cameras, data)
  • None of the above
Q15
Dropdown
After your stay, did your trust in the platform and/or host change?
  • Much lower
  • Slightly lower
  • No change
  • Slightly higher
  • Much higher
Q16
Multiple Choice
Attention check: To confirm quality, please select “I am paying attention.”
  • I am paying attention
  • I am not paying attention
  • Prefer not to answer
Q17
Multiple Choice
What is your age group?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
Q18
Multiple Choice
How do you describe your gender?
  • Woman
  • Man
  • Non‑binary
  • Self‑describe
  • Prefer not to say
Q19
Multiple Choice
Which region do you primarily travel within?
  • North America
  • Latin America
  • Europe
  • Middle East
  • Africa
  • Asia
  • Oceania
  • Multiple regions
Q20
Multiple Choice
What is the highest level of education you have completed?
  • Less than high school
  • High school or equivalent
  • Some college/Associate
  • Bachelor’s degree
  • Postgraduate degree
  • Prefer not to say
Q21
Multiple Choice
What is your current employment status?
  • Full‑time
  • Part‑time
  • Self‑employed
  • Student
  • Homemaker/Caregiver
  • Retired
  • Not employed
  • Prefer not to say
Q22
Multiple Choice
In the last 12 months, how many leisure trips did you take?
  • 0
  • 1
  • 2–3
  • 4–6
  • 7+
Q23
Chat Message
Welcome! This brief survey asks about your most recent short‑term rental stay. There are no right or wrong answers—please answer based on your own experience.
Q24
Long Text
What would most increase your trust for future short‑term rental stays?
Max 600 chars
Q25
AI Interview
AI Interview: 2 Follow-up Questions on trust in listings, reviews, and host communication
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q26
Chat Message
Thanks for your time—your feedback helps improve listings, reviews, and host communication.

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