Q01
Long Text
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Marketer Trust in Identity Resolution & Graph Accuracy
Measures marketing professionals' confidence in identity resolution accuracy, validation practices, and vendor evaluation criteria. Designed for B2B research targeting practitioners and decision-makers responsible for customer identity strategy.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
30 questions · ~4 min
Q02
Multiple Choice
Which of the following best describes your current marketing role?
Q03
Multiple Choice
Does your organization currently use identity resolution or a customer identity graph?
Q04
Long Text
How confident are you in the overall accuracy of your organization's identity resolution?
Q05
Multiple Choice
Which of the following methods has your organization used in the past 12 months to validate identity resolution accuracy? (Select all that apply)
Q06
Long Text
Please rank the following factors from most to least important when evaluating trust in identity resolution.
Q07
Long Text
How likely is your organization to evaluate or expand its identity resolution capabilities in the next 12 months?
Q08
Long Text
Based on your responses in this survey, what would most increase your trust in identity graphs and match accuracy?
Q09
Multiple Choice
What is your current seniority level?
Q10
Long Text
Thank you for completing this survey! Your insights will help advance transparency and accuracy in identity resolution. If you have any questions about this research, please contact the research team.
Q11
Multiple Choice
Which of the following solutions support identity resolution at your organization? (Select all that apply)
Q12
Multiple Choice
What minimum match accuracy would you require before deploying identity resolution in production?
Q13
Long Text
How important is each of the following when selecting an identity graph provider? Match accuracy and precision
Q14
AI Interview
We'd like to explore your experiences with identity resolution in a bit more depth. An AI moderator will ask you a couple of follow-up questions.
Q15
Long Text
How many years of experience do you have in marketing?
Q16
Multiple Choice
To the best of your knowledge, approximately what percentage of your resolved identities were correct in the past 6 months?
Q17
Long Text
In the past 12 months, how problematic has each of the following been for your identity resolution efforts? Duplicate or fragmented customer profiles
Q18
Long Text
How important is each of the following when selecting an identity graph provider? Scale and coverage of identity data
Q19
Multiple Choice
Approximately how many employees are in your company?
Q20
Multiple Choice
What are the main reasons your organization is not currently using identity resolution? (Select all that apply)
Q21
Long Text
In the past 12 months, how problematic has each of the following been for your identity resolution efforts? Incorrect cross-device or cross-channel matching
Q22
Long Text
How important is each of the following when selecting an identity graph provider? Ease of integration with existing tech stack
Q23
Multiple Choice
Which industry best describes your organization?
Q24
Long Text
In the past 12 months, how problematic has each of the following been for your identity resolution efforts? Stale or outdated identity graph data
Q25
Long Text
How important is each of the following when selecting an identity graph provider? Privacy compliance certifications and controls
Q26
Multiple Choice
In which region are you primarily located?
Q27
Long Text
In the past 12 months, how problematic has each of the following been for your identity resolution efforts? Privacy or compliance violations related to identity data
Q28
Long Text
How important is each of the following when selecting an identity graph provider? Transparency into matching methodology
Q29
Long Text
In the past 12 months, how problematic has each of the following been for your identity resolution efforts? Lack of transparency into how matches are made
Q30
Long Text
How important is each of the following when selecting an identity graph provider? Ongoing accuracy monitoring and SLAs
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
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Open this template in the editor. Every part is yours to change before the first respondent sees it.