Which product or service category have you purchased from in the last 3 months?
- Groceries
- Clothing/Apparel
- Electronics
- Household goods
- Personal care/Beauty
- Financial services
- Mobile/Internet/TV service
- Travel/Transportation
- Restaurants/Food delivery
- Other
In the past 12 months, have you seen or heard any company talk about its social or environmental initiatives?
Where did you notice these initiatives? Select all that apply.
- In-store signage
- Product packaging
- Company website
- Email/Newsletter
- Social media
- News coverage
- TV/Radio ads
- Word of mouth
- Other
- Not applicable—I have not noticed any
Which types of initiatives did you notice? Select all that apply.
- Reducing carbon emissions
- Charitable donations
- Employee volunteering
- Sustainable packaging
- Fair labor practices
- Community development
- Diversity and inclusion
- Ethical sourcing
- Other
- Not sure
- Not applicable—I have not noticed any
Thinking about the most recent initiative you noticed, how credible did it feel?
Thinking about that initiative, what kind of impact do you believe it has on each area?
How much did this initiative influence your purchase decision, if at all?
Attention check: To show you are paying attention, please select 1 (Strongly disagree).
Rank what companies should prioritize in their responsibility efforts (1 = top priority).
Allocate 100 points to show what matters most when you choose a brand.
Which minimum standards do you expect most companies to meet today? Select all that apply.
- Comply with laws and regulations
- No child or forced labor
- Pay fair wages
- Reduce greenhouse gas emissions
- Use recyclable or minimal packaging
- Support local communities
- Ensure a diverse and inclusive workplace
- Protect customer data and privacy
- Publish transparent impact reports
- Other
What price premium (in %) would you be willing to pay for a similar product if the company’s responsibility practices are credible? Enter a number from 0 to 20.
If you entered 0%, what are your main reasons for not paying more?
Max 600 chars
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Where do you currently live?
What is the highest level of education you have completed?
- Some high school or less
- High school or equivalent
- Some college/Associate degree
- Bachelor’s degree
- Postgraduate (Master’s/Doctorate)
- Prefer not to say
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Unemployed
- Retired
- Other
- Prefer not to say
Is there anything else you would like to share about how a company’s social and environmental practices influence your choices?
Max 600 chars
AI Interview: 2 Follow-up Questions on Corporate Responsibility
Thank you for your time and thoughtful responses!
Welcome! This brief survey asks about your recent purchases and views on companies’ social and environmental efforts. There are no right or wrong answers.