Corporate Social & Environmental Responsibility Perception Survey
Measures consumer awareness, credibility perceptions, and purchase influence of corporate CSR and ESG initiatives, including brand trust, willingness to pay, and expectations for responsible business practices.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
Which of the following product or service categories have you purchased from in the last 3 months? Select all that apply.
- Groceries
- Clothing / Apparel
- Electronics
- Household goods
- Personal care / Beauty
- Financial services
- Mobile / Internet / TV service
- Travel / Transportation
- Restaurants / Food delivery
- Other (please specify)
- None of the above
This section is shown only if you indicated you have noticed a company's social or environmental initiatives.
The following questions are about your general views on companies and their social and environmental responsibility — regardless of whether you have noticed a specific initiative.
Based on your responses in this survey, please share any additional thoughts or feelings about how companies' social and environmental practices influence your purchasing choices.
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Thank you for your time and thoughtful responses! Your input helps us better understand consumer perspectives on corporate social and environmental responsibility.
In the past 12 months, have you seen or heard any company communicate about its social or environmental initiatives?
- Yes
- No
- Not sure
Where did you notice these initiatives? Select all that apply.
- In-store signage
- Product packaging
- Company website
- Email / Newsletter
- Social media
- News coverage
- TV / Radio ads
- Word of mouth
- Other (please specify)
How much do you trust companies that publicly communicate their social and environmental commitments?
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Which types of initiatives did you notice? Select all that apply.
- Reducing carbon emissions
- Charitable donations
- Employee volunteering
- Sustainable packaging
- Fair labor practices
- Community development
- Diversity and inclusion
- Ethical sourcing
- Other (please specify)
- Not sure
How willing would you be to pay a higher price for a product or service from a company you believe is genuinely committed to social and environmental responsibility?
In which country do you currently reside?
- United States
- United Kingdom
- Canada
- Australia
- Germany
- France
- India
- Brazil
- Japan
- Mexico
- South Africa
- Other (please specify)
- Prefer not to say
Thinking about the most recent initiative you noticed, how credible did it feel?
How likely are you to recommend a company to others based on its social and environmental practices?
What is the highest level of education you have completed?
- Some high school or less
- High school or equivalent
- Some college / Associate degree
- Bachelor's degree
- Postgraduate (Master's / Doctorate)
- Prefer not to say
To what extent do you believe that initiative has a positive impact on the environment?
Please rank what you believe companies should prioritize most in their responsibility efforts (1 = top priority).
- Environmental protection
- Supporting local communities
- Employee welfare
- Ethical supply chains
- Customer data privacy
- Transparency and governance
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Unemployed
- Retired
- Other
- Prefer not to say
To what extent do you believe that initiative has a positive impact on society and communities?
Which minimum standards do you expect most companies to meet today? Select all that apply.
- Comply with laws and regulations
- No child or forced labor
- Pay fair wages
- Reduce greenhouse gas emissions
- Use recyclable or minimal packaging
- Support local communities
- Ensure a diverse and inclusive workplace
- Protect customer data and privacy
- Publish transparent impact reports
- Other (please specify)
To what extent do you believe that initiative has a positive impact on the company's business practices?
How much did this initiative influence your most recent purchase decision, if at all?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes a screened branching flow that only asks about noticed initiatives if the respondent has actually seen one, avoiding forced/fabricated answers
- Uses opinion-scale questions to separately measure perceived credibility, environmental impact, societal impact, and company-benefit impact of the same initiative, rather than one blended CSR score
- Includes a ranking question on what respondents believe companies should prioritize and a multiple-choice question on expected minimum standards, capturing normative expectations, not just perception
- Closes with an AI follow-up interview that asks respondents to elaborate on their own survey answers, and standard demographic questions (age, gender, country, education, employment) for segmentation
Jotform
Corporate Social Responsibility Survey Form TemplateA static, form-builder-style CSR survey template meant to be customized and embedded rather than fielded as-is with any interview logic. Good for quick internal deployment but built as a generic form rather than a research instrument with skip logic or perception scaling.
What it does well
- Easy to customize within Jotform's drag-and-drop form builder
- Can be embedded on websites or shared as a standalone link
- Familiar form format for quick internal or customer feedback collection
Where it falls short
- No adaptive AI follow-up questioning to probe individual responses
- Static field types only, with no automated per-response quality scoring
- No transparent, publishable prompt/methodology behind the questions
SurveyMonkey
CSR Survey TemplateA conventional multiple-choice/rating-scale CSR survey template built on SurveyMonkey's standard question library. It covers general CSR awareness and opinion but does not appear to branch based on whether a respondent has actually noticed a company initiative.
What it does well
- Backed by SurveyMonkey's established survey distribution and panel tools
- Includes built-in analytics dashboards for aggregate reporting
- Quick to launch using pre-built question sets
Where it falls short
- No adaptive AI interview or voice AI follow-up to explore individual reasoning
- No guided screen-share tasks or qualitative probing on specific initiatives noticed
- Quality is assessed only through completion/response-rate metrics, not per-response scoring
Typeform
Corporate Social Responsibility (CSR) Survey TemplateA conversational, one-question-at-a-time CSR template that offers a pleasant respondent experience but relies on fixed question paths. It's a good-looking template rather than an adaptive research tool.
What it does well
- Polished, conversational UI that can improve completion rates
- Simple logic jumps for basic branching
- Wide range of visual customization options
Where it falls short
- No AI-driven follow-up interviewing to dig into open-ended sentiment
- No automated quality scoring of individual responses
- No transparent prompt documentation for how deeper questions would be generated
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
Related templates
More studies from the same category.
Consumer Trust in Carbon Offset Claims Survey
Measures consumer trust in corporate carbon-offset claims, preferences for emissions reductions vs. offsets, and willingness to pay a premium. Designed to inform ESG strategy, sustainability communications, and brand positioning.
View templateCarbon Dashboard Comprehension & Actionability Assessment
Evaluates internal stakeholders' ability to interpret carbon metrics and translate dashboard insights into prioritized actions, using scenario-based comprehension tasks and self-reported usability measures.
View templateBiodiversity KPI Maturity & Readiness Assessment
Benchmarks employee awareness, tracking practices, data quality confidence, barriers, and priorities for biodiversity impact KPIs. Designed for sustainability, operations, and ESG teams to inform reporting strategy and capability investment.
View templateWater Stewardship vs. Product Attributes: Consumer Tradeoff Study
Measures how consumers weigh responsible water use against price, quality, and other product attributes. Designed for consumer panels to quantify sustainability-driven tradeoffs and identify the attitudinal and contextual drivers behind willingness to pay for water stewardship.
View templateHome Solar & Battery Storage ROI Perception Survey
Measures homeowner perceptions of return on investment, purchase intent, decision drivers, and barriers for residential solar and battery storage systems to inform energy product strategy and marketing.
View templateHeat Pump Adoption Barriers & Decision Drivers Survey
Measures homeowner awareness, cost perception, trust in contractors, incentive impact, and psychological barriers to heat pump adoption. Designed for energy utilities, policymakers, and HVAC marketers seeking to identify and prioritize adoption levers.
View template