Measures what motivates leisure travelers' destination choices, what constrains them, and how they allocate time and budget—designed for DMOs, tourism boards, and travel brands conducting market segmentation research.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
29
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this survey on leisure travel preferences.
We are conducting research to better understand how people choose travel destinations and what influences their decisions. This survey will take approximately 8–10 minutes.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential, anonymized, and will be reported only in aggregate.
By proceeding, you confirm you are 18 years of age or older and consent to participate.
Q2
Multiple Choice
In the past 12 months, how many leisure trips of 2 or more nights (non-business) did you take?
0 trips
1 trip
2–3 trips
4+ trips
Q3
Multiple Choice
When do you expect to take your next leisure trip?
Within 3 months
In 3–6 months
In 6–12 months
Not planning any leisure travel in the next 12 months
Unsure
Q4
Dropdown
How long is your typical main leisure trip?
1–2 nights
3–4 nights
5–7 nights
8–14 nights
15+ nights
Q5
Multiple Choice
What is your primary motivation when choosing a leisure destination?
Relaxation/beach time
Visiting family or friends
Nature/outdoors and adventure
Culture/history/museums
Food and drink experiences
Events/festivals/concerts
Shopping
Wellness/spa/retreat
Other (please specify)
Q6
Ranking
Which of the following most limited your leisure travel in the past 12 months? Drag to rank your top 3 constraints.
Drag to order (top = most important)
Total trip cost
Time off work/school
Safety concerns at destination
Flight routes/schedules
Availability of travel companions
Weather/seasonality
Visa/passport requirements
Q7
Opinion Scale
How important is affordability (flights, lodging, food) when choosing a destination?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q8
Opinion Scale
How important is personal safety and security when choosing a destination?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q9
Opinion Scale
How important is favorable weather and climate when choosing a destination?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q10
Opinion Scale
How important are cultural attractions (museums, historic sites, local traditions) when choosing a destination?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q11
Opinion Scale
How important is the quality and variety of local food and drink when choosing a destination?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q12
Opinion Scale
How important is the quality of accommodation options when choosing a destination?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q13
Opinion Scale
How much do discounts or deals influence your choice of destination?
Range: 1 – 7
Min: Not at allMid: NeutralMax: A great deal
Q14
Dropdown
What is the approximate total budget per person for your next leisure trip (all-in, in USD)?
Under $500
$500–$999
$1,000–$1,999
$2,000–$2,999
$3,000–$4,999
$5,000+
Q15
Ranking
Which three areas do you expect to spend the most on during your next leisure trip? Drag to rank your top 3.
Drag to order (top = most important)
Flights
Lodging
Local transportation
Food and drink
Activities and tours
Entertainment/events
Shopping
Q16
Dropdown
For your next leisure trip, what is the maximum one-way travel time you would accept?
Under 2 hours
2–4 hours
5–8 hours
9–12 hours
13–18 hours
19+ hours
Q17
Chat Message
Next, we'd like to ask about the types of destinations and travel experiences you prefer.
Q18
Multiple Choice
Which types of leisure trips do you most enjoy? Select up to three.
Beach/sea
City break
Nature/mountains
Road trip
Cruise
Theme parks
Wellness/spa
Cultural heritage
Food and wine
Countryside/rural
Other (please specify)
Q19
Multiple Choice
Which regions are you most interested in visiting in the next 12 months? Select up to three.
North America
Latin America
Europe
Middle East
Africa
East Asia
South Asia
Southeast Asia
Oceania/Pacific
Q20
Long Text
Name one destination you are seriously considering for your next leisure trip.
Max chars
Q21
Multiple Choice
Which sources did you use to research destinations in the last 12 months? Select all that apply.
Friends or family recommendations
Social media posts
Travel blogs/forums
Online travel agencies (e.g., Booking, Expedia)
Airline or hotel websites
Influencer videos
Print magazines/newspapers
Guidebooks
Tourism board sites
AI assistants/tools
I did not research destinations
Other (please specify)
Q22
AI Interview
We'd like to explore your destination preferences a bit further. An AI moderator will ask you a couple of brief follow-up questions based on your earlier responses.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q23
Long Text
Based on your responses in this survey, is there anything else you'd like to share about how you choose destinations or plan leisure trips?
Max chars
Q24
Multiple Choice
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Q25
Multiple Choice
Which gender do you identify with?
Male
Female
Non-binary
Prefer to self-describe
Prefer not to say
Q26
Dropdown
What country do you currently live in?
United States
United Kingdom
Canada
Australia
Germany
France
India
Brazil
Mexico
Japan
South Korea
China
Spain
Italy
Netherlands
Sweden
Singapore
United Arab Emirates
South Africa
Other (please specify)
Q27
Multiple Choice
What is the highest level of education you have completed?
Some high school or less
High school diploma or equivalent
Some college/Associate degree
Bachelor's degree
Postgraduate degree
Q28
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker/caregiver
Retired
Not employed and seeking work
Not employed and not seeking work
Q29
Chat Message
Thank you for completing this survey! Your responses have been recorded and will be used to improve understanding of travel preferences. We appreciate your time.
Frequently Asked Questions
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