Q01
Long Text
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Leisure Travel Decision Drivers & Barriers Survey
Measures what motivates leisure travelers' destination choices, what constrains them, and how they allocate time and budget—designed for DMOs, tourism boards, and travel brands conducting market segmentation research.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
29 questions · ~4 min
Q02
Multiple Choice
In the past 12 months, how many leisure trips of 2 or more nights (non-business) did you take?
Q03
Multiple Choice
What is your primary motivation when choosing a leisure destination?
Q04
Long Text
What is the approximate total budget per person for your next leisure trip (all-in, in USD)?
Q05
Long Text
Next, we'd like to ask about the types of destinations and travel experiences you prefer.
Q06
AI Interview
We'd like to explore your destination preferences a bit further. An AI moderator will ask you a couple of brief follow-up questions based on your earlier responses.
Q07
Multiple Choice
What is your age?
Q08
Long Text
Thank you for completing this survey! Your responses have been recorded and will be used to improve understanding of travel preferences. We appreciate your time.
Q09
Multiple Choice
When do you expect to take your next leisure trip?
Q10
Long Text
Which of the following most limited your leisure travel in the past 12 months? Drag to rank your top 3 constraints.
Q11
Long Text
Which three areas do you expect to spend the most on during your next leisure trip? Drag to rank your top 3.
Q12
Multiple Choice
Which types of leisure trips do you most enjoy? Select up to three.
Q13
Long Text
Based on your responses in this survey, is there anything else you'd like to share about how you choose destinations or plan leisure trips?
Q14
Multiple Choice
Which gender do you identify with?
Q15
Long Text
How long is your typical main leisure trip?
Q16
Long Text
How important is affordability (flights, lodging, food) when choosing a destination?
Q17
Long Text
For your next leisure trip, what is the maximum one-way travel time you would accept?
Q18
Multiple Choice
Which regions are you most interested in visiting in the next 12 months? Select up to three.
Q19
Long Text
What country do you currently live in?
Q20
Long Text
How important is personal safety and security when choosing a destination?
Q21
Long Text
Name one destination you are seriously considering for your next leisure trip.
Q22
Multiple Choice
What is the highest level of education you have completed?
Q23
Long Text
How important is favorable weather and climate when choosing a destination?
Q24
Multiple Choice
Which sources did you use to research destinations in the last 12 months? Select all that apply.
Q25
Multiple Choice
What is your current employment status?
Q26
Long Text
How important are cultural attractions (museums, historic sites, local traditions) when choosing a destination?
Q27
Long Text
How important is the quality and variety of local food and drink when choosing a destination?
Q28
Long Text
How important is the quality of accommodation options when choosing a destination?
Q29
Long Text
How much do discounts or deals influence your choice of destination?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.