In the past 12 months, how many leisure trips of 2 or more nights (non-business) did you take?
- 0 trips
- 1 trip
- 2–3 trips
- 4+ trips
When do you expect to take your next leisure trip?
- Within 3 months
- In 3–6 months
- In 6–12 months
- Not planning any leisure travel in the next 12 months
- Unsure
Rank the main constraints that limited your leisure travel in the past 12 months (drag to order; top = biggest constraint).
Drag to order (top = most important)
- Total trip cost
- Time off work/school
- Safety concerns at destination
- Flight routes/schedules
- Availability of travel companions
- Weather/seasonality
- Visa/passport requirements
What is your primary motivation when choosing a leisure destination?
- Relaxation/beach time
- Visiting family or friends
- Nature/outdoors and adventure
- Culture/history/museums
- Food and drink experiences
- Events/festivals/concerts
- Shopping
- Wellness/spa/retreat
How important are the following when choosing a destination?
| Rows | Not important | Slightly important | Moderately important | Very important | Extremely important |
|---|
| Price/overall cost | • | • | • | • | • |
| Safety and security | • | • | • | • | • |
| Cleanliness and hygiene | • | • | • | • | • |
| Local food scene | • | • | • | • | • |
| Natural scenery | • | • | • | • | • |
| Cultural attractions | • | • | • | • | • |
| Ease of getting there | • | • | • | • | • |
| Weather at time of visit | • | • | • | • | • |
What is the approximate total budget per person for your next leisure trip (all-in, in USD)?
- Under 200
- 200–499
- 500–999
- 1,000–1,999
- 2,000–2,999
- 3,000+
Allocate a total of 100 points across the components below to reflect how you expect to spend your trip budget. The total must equal 100.
Total must equal 100
- Flights
- Lodging
- Local transportation
- Food and drink
- Activities and tours
- Entertainment/events
- Shopping
- Insurance/fees/misc.
Min per option: 0Whole numbers only
Typically, how long is your main leisure trip?
- 1–2 nights
- 3–4 nights
- 5–7 nights
- 8–14 nights
- 15+ nights
Next, a few questions about the types of destinations you prefer.
Which types of leisure trips do you most enjoy? Select up to three.
- Beach/sea
- City break
- Nature/mountains
- Road trip
- Cruise
- Theme parks
- Wellness/spa
- Cultural heritage
- Food and wine
- Countryside/rural
If you consider cruises, which matters most when choosing a cruise?
- Itinerary/ports of call
- Onboard amenities
- Price/discounts
- Cabin type
- Brand reputation
- Time of year
- Traveling companions
- Not applicable—I don’t consider cruises
Which regions are you most interested in visiting in the next 12 months? Select up to three.
- North America
- Latin America
- Europe
- Middle East
- Africa
- East Asia
- South Asia
- Southeast Asia
- Oceania/Pacific
Name one destination you are seriously considering for your next leisure trip.
Max 100 chars
Which sources did you use to research destinations in the last 12 months? Select all that apply.
- Friends or family recommendations
- Social media posts
- Travel blogs/forums
- Online travel agencies (e.g., Booking, Expedia)
- Airline or hotel websites
- Influencer videos
- Print magazines/newspapers
- Guidebooks
- Tourism board sites
- AI assistants/tools
How much do discounts or deals influence your destination choice?
Range: 1 – 7
Min: Not at allMid: NeutralMax: A great deal
For your next leisure trip, what is the maximum one-way travel time you are willing to take (in hours)?
Accepts a numeric value
Whole numbers only
Attention check: To confirm you are reading the instructions, please select “I am paying attention.”
- I am paying attention
- I am not paying attention
- Prefer not to say
Is there anything else you would like to share about how you choose destinations or plan leisure trips?
Max 600 chars
AI Interview: 2 Follow-up Questions on Your Destination Choices
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
Which gender do you identify with?
- Male
- Female
- Non-binary
- Prefer to self-describe
- Prefer not to say
What country do you currently live in?
Max 100 chars
What is the highest level of education you have completed?
- Some high school or less
- High school diploma or equivalent
- Some college/Associate degree
- Bachelor’s degree
- Postgraduate degree
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker/caregiver
- Retired
- Not employed and seeking work
- Not employed and not seeking work
Thank you for participating—your responses have been recorded.