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Leisure Travel Behavior & Preferences Survey

Measures leisure travelers' trip frequency, destination decision drivers, transportation preferences, satisfaction, and likelihood to recommend — providing actionable segmentation and experience insights for travel brands, tourism boards, or academic research.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

17

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Welcome to this survey about leisure travel experiences and preferences. This survey takes approximately 5–7 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are simply interested in your personal opinions and experiences. All responses are confidential, will be anonymized, and reported only in aggregate. Results will be used for research purposes only. By continuing, you indicate your consent to participate.
Q2
Multiple Choice
Have you taken a leisure trip (vacation, weekend getaway, or similar) in the past 12 months?
  • Yes
  • No
Q3
Dropdown
Approximately how many leisure trips did you take in the past 12 months?
  • 1
  • 2
  • 3
  • 4
  • 5 or more
Q4
Multiple Choice
What type of leisure trip do you take most often?
  • Beach or resort vacation
  • City or cultural trip
  • Outdoor or adventure trip
  • Road trip
  • Cruise
  • Visiting friends or family
  • Other (please specify)
Q5
Multiple Choice
When traveling for leisure, which mode of transportation do you use most often?
  • Personal car
  • Rental car
  • Domestic flight
  • International flight
  • Train
  • Bus or coach
  • Cruise ship
  • Other (please specify)
Q6
Ranking
When choosing a leisure travel destination, please rank the following factors from most to least important to you.
Drag to order (top = most important)
  1. Cost and budget
  2. Weather and climate
  3. Cultural attractions and activities
  4. Safety and security
  5. Ease of travel (distance, flights, visas)
  6. Food and dining options
  7. Recommendations from friends, family, or reviews
Q7
Opinion Scale
How much influence do online reviews and social media have on your travel destination choices?
Range: 1 7
Min: No influence at allMid: NeutralMax: Extremely strong influence
Q8
Opinion Scale
Thinking about your most recent leisure trip, how satisfied were you with the overall experience?
Range: 1 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q9
Opinion Scale
How likely are you to recommend that destination to a friend or colleague?
Range: 0 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q10
Opinion Scale
How likely are you to return to the same destination for a future leisure trip?
Range: 1 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q11
Opinion Scale
To what extent do you agree with the following statement: "Leisure travel is essential to my overall well-being."
Range: 1 7
Min: Strongly disagreeMid: NeutralMax: Strongly agree
Q12
Multiple Choice
What is your primary motivation for taking leisure trips?
  • Relaxation and stress relief
  • Exploring new places and cultures
  • Spending time with family or friends
  • Adventure and thrill-seeking
  • Personal growth or learning
  • Escaping daily routine
  • Other (please specify)
Q13
AI Interview
Based on your responses in this survey, is there anything else you'd like to share about your leisure travel experiences, preferences, or what would make your future trips better?
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q14
Dropdown
What is your age range?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q15
Dropdown
What is your annual household income (before taxes)?
  • Under $25,000
  • $25,000–$49,999
  • $50,000–$74,999
  • $75,000–$99,999
  • $100,000–$149,999
  • $150,000 or more
  • Prefer not to say
Q16
Multiple Choice
Which of the following best describes your household?
  • Single, no children
  • Couple, no children
  • Family with children under 18
  • Family with children 18 or older
  • Other (please specify)
Q17
Chat Message
Thank you for completing this survey! Your responses are valuable and will help us better understand leisure travel preferences and experiences. If you have any questions about this research, please contact the research team at the email provided in your invitation.

Frequently Asked Questions

What is QuestionPunk?
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Can I export survey results?
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