Q01
Long Text
All templates
Residential Demand Response Enrollment & Trade-Off Assessment
Measures utility customers' awareness, enrollment likelihood, incentive preferences, and acceptable trade-offs for demand response programs to inform program design and marketing strategy.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
34 questions · ~4 min
Q02
Multiple Choice
Which of the following best describes your household's electricity service?
Q03
Multiple Choice
Which of the following best describes your home?
Q04
Long Text
The next few questions are about programs that help customers shift or reduce electricity use during peak times. These are sometimes called 'demand response' programs.
Q05
Long Text
How likely are you to enroll in a program that shifts your electricity use away from peak hours within the next 12 months?
Q06
Long Text
The next questions ask about specific ways a demand response program might work. Please consider how acceptable each approach would be for your household.
Q07
Long Text
Based on your responses in this survey, is there anything else you'd like to share about what would make a demand response program work well for you?
Q08
Long Text
Finally, a few questions about you. These help us understand how different groups think about energy programs.
Q09
Long Text
Thank you for your time! Your feedback will directly help shape future demand response programs. Your responses are confidential and will be reported only in aggregate.
Q10
Multiple Choice
Which of the following devices or systems does your household currently have? Select all that apply.
Q11
Multiple Choice
Which statement best describes your familiarity with demand response programs?
Q12
Long Text
How appealing does a demand response program sound to you overall?
Q13
Long Text
How acceptable would it be for your thermostat to be adjusted 1–3°F during a peak event (up to 2 hours)?
Q14
AI Interview
We'd like to learn a bit more about your thoughts on shifting your electricity use during peak times. Please share what comes to mind, and we may ask a follow-up question or two.
Q15
Long Text
What is your age group?
Q16
Long Text
Before today, how familiar were you with the idea that electricity demand and costs vary by time of day?
Q17
Multiple Choice
Which demand response program(s) are you currently enrolled in? Select all that apply.
Q18
Multiple Choice
Which of the following incentives would most motivate you to enroll? Select up to two.
Q19
Long Text
How acceptable would it be for your water heater to be briefly cycled off during a peak event?
Q20
Multiple Choice
Which gender do you identify with? Select all that apply.
Q21
Long Text
Overall, how satisfied are you with your current demand response program?
Q22
Multiple Choice
What, if anything, would hold you back from participating in a demand response program? Select all that apply.
Q23
Long Text
How acceptable would it be for your electric vehicle charging to be delayed to off-peak hours?
Q24
Long Text
What is the highest level of education you have completed?
Q25
Long Text
Thinking about the demand response program you are enrolled in, what has been your experience—what works well, and what could be improved?
Q26
Long Text
Please rank the following potential benefits of a demand response program from most motivating to least motivating.
Q27
Long Text
How acceptable would it be to receive a notification asking you to voluntarily reduce use during a peak event?
Q28
Multiple Choice
What is your current employment status?
Q29
Multiple Choice
If demand response events occur on weekdays, which time window would be least disruptive for your household?
Q30
Long Text
In which country or region do you currently live?
Q31
Long Text
How much advance notice would you prefer before a demand response event?
Q32
Multiple Choice
What is the longest event duration you would find acceptable?
Q33
Long Text
Please rank the following program features from most important to least important to you.
Q34
Long Text
How many demand response events per month would you want the option to skip without penalty?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.