Measures utility customers' awareness, enrollment likelihood, incentive preferences, and acceptable trade-offs for demand response programs to inform program design and marketing strategy.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
34
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! Thank you for taking part in this short survey about your household energy use and preferences. It should take about 8 minutes to complete.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate.
Please click 'Next' to begin.
Q2
Multiple Choice
Which of the following best describes your household's electricity service?
I pay the electric bill for my household
Someone else pays the electric bill for my household
This is a business/commercial account
I currently do not have electricity service
Q3
Multiple Choice
Which of the following best describes your home?
Single-family detached house
Apartment or condominium
Townhome or row house
Mobile or manufactured home
Other
Q4
Multiple Choice
Which of the following devices or systems does your household currently have? Select all that apply.
Central air conditioner
Window or room air conditioner
Electric heat pump (heating/cooling)
Smart thermostat
Electric water heater
Electric vehicle or home EV charger
Electric clothes dryer
None of the above
Q5
Opinion Scale
Before today, how familiar were you with the idea that electricity demand and costs vary by time of day?
Range: 1 – 5
Min: Not at all familiarMid: NeutralMax: Extremely familiar
Q6
Chat Message
The next few questions are about programs that help customers shift or reduce electricity use during peak times. These are sometimes called 'demand response' programs.
Q7
Multiple Choice
Which statement best describes your familiarity with demand response programs?
I currently participate in a demand response program
I know what demand response is but I'm not enrolled
I've heard of it but don't know the details
This is the first I've heard of it
Q8
Multiple Choice
Which demand response program(s) are you currently enrolled in? Select all that apply.
Direct load control (e.g., utility cycles your AC or water heater)
Time-of-use rate (electricity costs more during peak hours, less off-peak)
Critical peak pricing (much higher rate during declared peak events)
Peak time rebate (you earn a rebate for reducing use during events)
EV managed charging program
Other
Q9
Opinion Scale
Overall, how satisfied are you with your current demand response program?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q10
Long Text
Thinking about the demand response program you are enrolled in, what has been your experience—what works well, and what could be improved?
Max chars
Q11
Opinion Scale
How likely are you to enroll in a program that shifts your electricity use away from peak hours within the next 12 months?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q12
Opinion Scale
How appealing does a demand response program sound to you overall?
Range: 1 – 7
Min: Not at all appealingMid: NeutralMax: Extremely appealing
Q13
Multiple Choice
Which of the following incentives would most motivate you to enroll? Select up to two.
Monthly bill credit
One-time sign-up bonus
Higher rewards during extreme peak events
Smart device discount or rebate
Points or gift cards
No incentive would motivate me
Q14
Multiple Choice
What, if anything, would hold you back from participating in a demand response program? Select all that apply.
I don't want the utility to control my devices
The incentives aren't worth it
Comfort concerns (e.g., home too warm or cold)
Privacy or data-sharing concerns
Not enough information or unclear program rules
Events happen at inconvenient times
I rent and cannot make changes to equipment
None of these would hold me back
Q15
Ranking
Please rank the following potential benefits of a demand response program from most motivating to least motivating.
Drag to order (top = most important)
Monthly bill savings or credits
Helping grid reliability in my community
Environmental impact (lower emissions)
Smart home convenience and automation
Personalized energy insights and notifications
Q16
Chat Message
The next questions ask about specific ways a demand response program might work. Please consider how acceptable each approach would be for your household.
Q17
Opinion Scale
How acceptable would it be for your thermostat to be adjusted 1–3°F during a peak event (up to 2 hours)?
If demand response events occur on weekdays, which time window would be least disruptive for your household?
7–9 AM
2–5 PM
5–9 PM
Overnight (10 PM–6 AM)
No strong preference
Q22
Dropdown
How much advance notice would you prefer before a demand response event?
No advance notice (real-time)
15 minutes
30 minutes
1 hour
2 hours
24 hours
Q23
Multiple Choice
What is the longest event duration you would find acceptable?
30 minutes
1 hour
2 hours
3 hours
More than 3 hours is not acceptable
Not sure
Q24
Ranking
Please rank the following program features from most important to least important to you.
Drag to order (top = most important)
Guaranteed ability to override or opt out of any event
Advance notice before events
Fewer or shorter events per month
Higher bill credits or rewards
Comfort protection (e.g., temperature limits)
Environmental and community reliability benefits
Smart device discounts or automation support
Q25
Dropdown
How many demand response events per month would you want the option to skip without penalty?
0 (I don't need to skip any)
1
2
3
4
5 or more
Q26
Long Text
Based on your responses in this survey, is there anything else you'd like to share about what would make a demand response program work well for you?
Max chars
Q27
AI Interview
We'd like to learn a bit more about your thoughts on shifting your electricity use during peak times. Please share what comes to mind, and we may ask a follow-up question or two.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q28
Chat Message
Finally, a few questions about you. These help us understand how different groups think about energy programs.
Q29
Dropdown
What is your age group?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q30
Multiple Choice
Which gender do you identify with? Select all that apply.
Woman
Man
Non-binary
Another gender
Prefer not to say
Q31
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college, no degree
Associate degree
Bachelor's degree
Graduate or professional degree
Prefer not to say
Q32
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Unemployed, looking for work
Unemployed, not looking for work
Student
Retired
Homemaker or caregiver
Prefer not to say
Q33
Dropdown
In which country or region do you currently live?
United States
Canada
United Kingdom
Australia
European Union
Another country or region
Q34
Chat Message
Thank you for your time! Your feedback will directly help shape future demand response programs. Your responses are confidential and will be reported only in aggregate.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.
How can I share surveys with my team?
Send a project link so teammates can view and collaborate instantly.
Can the AI generate a survey from a prompt?
Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.
How long does support typically take to reply?
We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.
Can I export survey results?
Absolutely. Export results as CSV straight from the results page for quick data work.