Which of the following best describes your household’s electricity service?
- I pay the electric bill for my household
- Someone else pays the electric bill for my household
- This is a business/commercial account
- I currently do not have electricity service
Which best describes your home?
Which of these devices or systems does your household currently have? Select all that apply.
- Central air conditioner
- Window/room air conditioner
- Electric heat pump (heating/cooling)
- Smart thermostat
- Electric water heater
- Electric vehicle or home EV charger
- Electric clothes dryer
- None of the above
Before today, were you aware that electricity has peak hours when demand and costs are higher?
Which statement best describes your familiarity with demand response (programs that shift or reduce use during peak times)?
- I currently participate in a demand response program
- I know what demand response is but I’m not enrolled
- I’ve heard of it but don’t know the details
- This is new to me
Which demand response option(s) are you currently enrolled in? Select all that apply.
- Utility direct load control (e.g., AC cycling)
- Time-of-Use (TOU) rate
- Critical Peak Pricing (CPP)
- Peak Time Rebate (PTR)
- EV managed charging program
- Other
- Not currently enrolled
If you are enrolled in any demand response program, how satisfied are you overall? (If not enrolled, please skip.)
What works well, and what could be improved about any program you’re enrolled in? (Optional)
Max 600 chars
How likely are you to enroll in a program that shifts your electricity use during peak hours in the next 12 months?
Which incentives would most motivate you to join? Select up to two.
- Monthly bill credit
- One-time sign-up bonus
- Higher rewards during extreme peaks
- Smart device discount/rebate
- Points or gift cards
- No incentive would motivate me
What, if anything, would hold you back from participating? Select all that apply.
- I don’t want the utility to control my devices
- The incentives aren’t worth it
- Comfort concerns (too warm/cold)
- Privacy or data-sharing concerns
- Not enough information or unclear rules
- Events happen at inconvenient times
- I rent and cannot make changes to equipment
- None of these would hold me back
Rank the benefits from most to least motivating to you.
Attention check: To confirm you’re paying attention, please select “I am paying attention.”
- I am paying attention
- I am not paying attention
- Prefer not to answer
- None of the above
How acceptable are the following ways a program could reduce peak use?
If events occur on weekdays, which time window would be least disruptive for you?
- 7-9 AM
- 2-5 PM
- 5-9 PM
- Overnight (10 PM-6 AM)
- No strong preference
How much advance notice do you prefer before an event?
What is the longest event duration you would find acceptable?
- 30 minutes
- 1 hour
- 2 hours
- 3 hours
- More than 3 hours is not acceptable
- Not sure
Allocate 100 points across the features you value most. (Total must add to 100.)
How many events per month would you want the option to skip without penalty?
Which gender do you identify with? Select all that apply.
- Woman
- Man
- Non-binary
- Another gender
- Prefer not to say
What is the highest level of education you have completed?
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Unemployed, looking for work
- Unemployed, not looking for work
- Student
- Retired
- Homemaker/caregiver
- Prefer not to say
Welcome! This brief survey asks about your household, your experience with demand response, and your preferences. Your responses are confidential, and you may skip any question.
Any final comments or suggestions to help make these programs work better for you?
Max 600 chars
AI Interview: 2 Follow-up Questions on Electricity Demand Response
Thank you for your time—your feedback will help improve future programs.