Electricity Rate Survey: Time-of-Use & Dynamic Pricing - Survey Template | QuestionPunk
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Electricity Rate Survey: Time-of-Use & Dynamic Pricing

Use this survey template to gauge customer acceptance and fairness of TOU and dynamic electricity rates. Measure attitudes and enrollment intent. 8–12 min.

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Sample Survey Items

Q1
chat message
Thanks for participating. Your responses are confidential and will be analyzed in aggregate. You can skip any question you prefer not to answer.
Q2
opinion scale
How familiar are you with time-of-use (TOU) or dynamic electricity rates?
Q3
chat message
TOU rates charge different prices at different times (e.g., higher at peak, lower off-peak). Dynamic rates vary more frequently (e.g., daily/hourly) based on grid conditions. Both aim to reward shifting usage to lower-cost, less congested times.
Q4
multiple choice
In the past 12 months, did your electricity bill increase more than usual in any month?
  • Yes
  • No
  • Not sure
Q5
multiple choice
Which best describes your current electricity pricing plan?
  • Flat, fixed per-kWh rate
  • Time-of-use (TOU) pricing
  • Dynamic or real-time pricing
  • Prepay plan
  • Not sure
Q6
dropdown
How long have you been on your current TOU/dynamic plan?
Q7
rating
Overall, how satisfied are you with your TOU/dynamic plan?
Q8
opinion scale
Since enrolling, how has your bill predictability changed?
Q9
rating
How likely are you to leave or opt out in the next 12 months?
Q10
rating
If a TOU/dynamic plan were available, how likely would you be to enroll in the next 6 months?
Q11
ranking
Please rank the barriers that best describe why you may not enroll (most to least important).
Q12
multiple choice
Which program features would make you more comfortable trying TOU/dynamic rates? Select all that apply.
  • Bill protection for first 3 months
  • Personalized savings estimate
  • Alerts before high-price hours
  • Rebates for smart devices
  • Easy opt-out at any time
  • Live support to plan usage
Q13
matrix
How much do you agree or disagree with each statement?
Q14
opinion scale
How acceptable would it be to have up to 10 “critical peak” days per year when prices are about double from 4–6 pm, with day-ahead notice?
Q15
constant sum
Allocate 100 points across the pricing design goals that matter most to you.
Q16
multiple choice
Attention check: To confirm you are paying attention, please select “No.”
  • Yes
  • No
  • Not sure
Q17
long text
Anything else about fairness or acceptance you’d like us to consider?
Max 600 chars
Q18
dropdown
What is your age?
Q19
multiple choice
How do you describe your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q20
dropdown
Which country do you live in?
Q21
multiple choice
What is your housing situation?
  • Own
  • Rent
  • Live with parents/relatives
  • Other
Q22
multiple choice
Who pays your household energy bill?
  • I pay the household energy bill
  • Someone else pays
  • We share responsibility
Q23
numeric
Including you, how many people live in your household?
Q24
multiple choice
What is the highest level of education you have completed?
  • Less than high school
  • High school or equivalent
  • Some college/Associate
  • Bachelor's degree
  • Postgraduate degree
  • Prefer not to say
Q25
multiple choice
What is your current employment status?
  • Full-time
  • Part-time
  • Self-employed
  • Student
  • Not employed
  • Retired
  • Prefer not to say
Q26
multiple choice
Which best describes your area?
  • Urban
  • Suburban
  • Rural
Q27
long text
Any other comments about your experience with electricity pricing or this survey?
Max 600 chars
Q28
ai interview
AI Interview: 2 Follow-up Questions on energy pricing
AI Interview
Q29
chat message
Thank you for your time—your feedback is very helpful. You may now close the survey.

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