Time-of-Use & Dynamic Electricity Pricing Acceptance Survey

Measures residential electricity customers' acceptance of time-of-use (TOU) and dynamic pricing plans, perceived fairness, enrollment intent, and preferred program features. Suitable for utilities and energy researchers designing or evaluating variable-rate programs.

Use this template Browse more templates

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

29 questions · ~4 min

Q01

Long Text

Thank you for participating in this study about electricity pricing options. Your responses are completely confidential and will be analyzed only in aggregate to inform energy program design. There are no right or wrong answers—we are interested in your honest opinions. This survey takes approximately 8–10 minutes to complete. Your participation is entirely voluntary, and you may skip any question or stop at any time.

Q02

Multiple Choice

Do you pay or share responsibility for your household's electricity bill?

Q03

Long Text

How familiar are you with time-of-use (TOU) or dynamic electricity rates?

Q04

Long Text

How long have you been on your current TOU or dynamic pricing plan?

Q05

Long Text

If a TOU or dynamic pricing plan were available to you, how likely would you be to enroll in the next 6 months?

Q06

Long Text

To what extent do you agree or disagree: TOU or dynamic pricing is a fair way to charge for electricity.

Q07

AI Interview

Based on your responses throughout this survey, please share any additional thoughts or feelings about electricity pricing, fairness, or what would make time-based pricing work better for you.

Q08

Long Text

What is your age?

Q09

Long Text

Thank you for your time—your feedback is very valuable and will help shape fairer electricity pricing options. You may now close this window.

Q10

Long Text

TOU rates charge different prices at different times of day (e.g., higher during peak hours, lower off-peak). Dynamic rates change more frequently (e.g., daily or hourly) based on electricity grid conditions. Both are designed to reward shifting usage to lower-cost, less congested times.

Q11

Long Text

Overall, how satisfied are you with your TOU or dynamic pricing plan?

Q12

Long Text

Please rank the following barriers to enrolling in a TOU or dynamic pricing plan from most important to least important.

Q13

Long Text

To what extent do you agree or disagree: People who use electricity at off-peak times should pay less than those who use it at peak times.

Q14

Multiple Choice

How do you describe your gender?

Q15

Multiple Choice

In the past 12 months, did your electricity bill increase noticeably in any month compared to what you expected?

Q16

Long Text

Since enrolling in your current plan, how has the predictability of your electricity bill changed?

Q17

Multiple Choice

Which of the following program features would make you more comfortable trying a TOU or dynamic pricing plan? Select all that apply.

Q18

Long Text

To what extent do you agree or disagree: Variable electricity pricing could create hardship for people on fixed incomes or with inflexible schedules.

Q19

Long Text

Which country do you currently live in?

Q20

Multiple Choice

Which best describes your current electricity pricing plan?

Q21

Long Text

How likely are you to opt out of your current TOU or dynamic pricing plan in the next 12 months?

Q22

Long Text

To what extent do you agree or disagree: I trust my electricity provider to implement time-based pricing in a way that benefits customers.

Q23

Multiple Choice

What is your current housing situation?

Q24

Long Text

How acceptable would it be to have up to 10 'critical peak' days per year when electricity prices are approximately double from 4–6 PM, with notice given one day ahead?

Q25

Long Text

Including yourself, how many people currently live in your household?

Q26

Long Text

Please rank the following pricing design goals from most important to least important to you.

Q27

Multiple Choice

What is the highest level of education you have completed?

Q28

Multiple Choice

What is your current employment status?

Q29

Multiple Choice

Which best describes the area where you live?

What’s included

AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

Use this template Start free

Sample questions

Do you pay or share responsibility for your household's electricity bill?

How familiar are you with time-of-use (TOU) or dynamic electricity rates?

How long have you been on your current TOU or dynamic pricing plan?

If a TOU or dynamic pricing plan were available to you, how likely would you be to enroll in the next 6 months?

To what extent do you agree or disagree: TOU or dynamic pricing is a fair way to charge for electricity.

Based on your responses throughout this survey, please share any additional thoughts or feelings about electricity pricing, fairness, or what would make time-based pricing work better for you.

What is your age?

Thank you for your time—your feedback is very valuable and will help shape fairer electricity pricing options. You may now close this window.

TOU rates charge different prices at different times of day (e.g., higher during peak hours, lower off-peak). Dynamic rates change more frequently (e.g., daily or hourly) based on electricity grid conditions. Both are designed to reward shifting usage to lower-cost, less congested times.

Overall, how satisfied are you with your TOU or dynamic pricing plan?

Please rank the following barriers to enrolling in a TOU or dynamic pricing plan from most important to least important.

To what extent do you agree or disagree: People who use electricity at off-peak times should pay less than those who use it at peak times.

How do you describe your gender?

In the past 12 months, did your electricity bill increase noticeably in any month compared to what you expected?

Since enrolling in your current plan, how has the predictability of your electricity bill changed?

Which of the following program features would make you more comfortable trying a TOU or dynamic pricing plan? Select all that apply.

To what extent do you agree or disagree: Variable electricity pricing could create hardship for people on fixed incomes or with inflexible schedules.

Which country do you currently live in?

Which best describes your current electricity pricing plan?

How likely are you to opt out of your current TOU or dynamic pricing plan in the next 12 months?

To what extent do you agree or disagree: I trust my electricity provider to implement time-based pricing in a way that benefits customers.

What is your current housing situation?

How acceptable would it be to have up to 10 'critical peak' days per year when electricity prices are approximately double from 4–6 PM, with notice given one day ahead?

Including yourself, how many people currently live in your household?

Please rank the following pricing design goals from most important to least important to you.

What is the highest level of education you have completed?

What is your current employment status?

Which best describes the area where you live?

What’s included

AI follow-ups

Attention checks

AI-drafted copy

Auto report

Ready to launch?