Use this survey template to gauge customer acceptance and fairness of TOU and dynamic electricity rates. Measure attitudes and enrollment intent. 8–12 min.
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Sample Survey Items
Q1
Chat Message
Thanks for participating. Your responses are confidential and will be analyzed in aggregate. You can skip any question you prefer not to answer.
Q2
Opinion Scale
How familiar are you with time-of-use (TOU) or dynamic electricity rates?
Range: 1 – 10
Min: Not at all familiarMid: Moderately familiarMax: Very familiar
Q3
Chat Message
TOU rates charge different prices at different times (e.g., higher at peak, lower off-peak). Dynamic rates vary more frequently (e.g., daily/hourly) based on grid conditions. Both aim to reward shifting usage to lower-cost, less congested times.
Q4
Multiple Choice
In the past 12 months, did your electricity bill increase more than usual in any month?
Yes
No
Not sure
Q5
Multiple Choice
Which best describes your current electricity pricing plan?
Flat, fixed per-kWh rate
Time-of-use (TOU) pricing
Dynamic or real-time pricing
Prepay plan
Not sure
Q6
Dropdown
How long have you been on your current TOU/dynamic plan?
Less than 3 months
3–6 months
6–12 months
1–2 years
More than 2 years
Q7
Rating
Overall, how satisfied are you with your TOU/dynamic plan?
Scale: 10 (star)
Min: Very dissatisfiedMax: Very satisfied
Q8
Opinion Scale
Since enrolling, how has your bill predictability changed?
Range: 1 – 10
Min: Much less predictableMid: No changeMax: Much more predictable
Q9
Rating
How likely are you to leave or opt out in the next 12 months?
Scale: 10 (star)
Min: Very unlikelyMax: Very likely
Q10
Rating
If a TOU/dynamic plan were available, how likely would you be to enroll in the next 6 months?
Scale: 10 (star)
Min: Very unlikelyMax: Very likely
Q11
Ranking
Please rank the barriers that best describe why you may not enroll (most to least important).
Drag to order (top = most important)
Unclear or uncertain cost savings
Hard to shift usage (work/family schedule)
Worry about bill spikes or risk
Need technology (smart devices) I don’t have
Distrust of utility/provider or program
Q12
Multiple Choice
Which program features would make you more comfortable trying TOU/dynamic rates? Select all that apply.
Bill protection for first 3 months
Personalized savings estimate
Alerts before high-price hours
Rebates for smart devices
Easy opt-out at any time
Live support to plan usage
Q13
Matrix
How much do you agree or disagree with each statement?
Rows
Strongly disagree
Disagree
Neither
Agree
Strongly agree
It is fair if customers who shift usage pay less.
•
•
•
•
•
These rates can disadvantage customers who cannot shift.
•
•
•
•
•
Providers should cap bills during extreme events.
•
•
•
•
•
Dynamic prices improve grid efficiency.
•
•
•
•
•
Low-income customers should receive extra protections.
•
•
•
•
•
Q14
Opinion Scale
How acceptable would it be to have up to 10 “critical peak” days per year when prices are about double from 4–6 pm, with day-ahead notice?