Use this survey template to gauge customer acceptance and fairness of TOU and dynamic electricity rates. Measure attitudes and enrollment intent. 8–12 min.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
28
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Thanks for participating. Your responses are confidential and will be analyzed in aggregate. You can skip any question you prefer not to answer.
Q2
Opinion Scale
How familiar are you with time-of-use (TOU) or dynamic electricity rates?
Range: 1 – 10
Min: Not at all familiarMid: Moderately familiarMax: Very familiar
Q3
Chat Message
TOU rates charge different prices at different times (e.g., higher at peak, lower off-peak). Dynamic rates vary more frequently (e.g., daily/hourly) based on grid conditions. Both aim to reward shifting usage to lower-cost, less congested times.
Q4
Multiple Choice
In the past 12 months, did your electricity bill increase more than usual in any month?
Yes
No
Not sure
Q5
Multiple Choice
Which best describes your current electricity pricing plan?
Flat, fixed per-kWh rate
Time-of-use (TOU) pricing
Dynamic or real-time pricing
Prepay plan
Not sure
Q6
Dropdown
How long have you been on your current TOU/dynamic plan?
Less than 3 months
3–6 months
6–12 months
1–2 years
More than 2 years
Q7
Rating
Overall, how satisfied are you with your TOU/dynamic plan?
Scale: 11 (star)
Min: Very dissatisfiedMax: Very satisfied
Q8
Opinion Scale
Since enrolling, how has your bill predictability changed?
Range: 1 – 10
Min: Much less predictableMid: No changeMax: Much more predictable
Q9
Rating
How likely are you to leave or opt out in the next 12 months?
Scale: 11 (star)
Min: Very unlikelyMax: Very likely
Q10
Rating
If a TOU/dynamic plan were available, how likely would you be to enroll in the next 6 months?
Scale: 11 (star)
Min: Very unlikelyMax: Very likely
Q11
Ranking
Please rank the barriers that best describe why you may not enroll (most to least important).
Drag to order (top = most important)
Unclear or uncertain cost savings
Hard to shift usage (work/family schedule)
Worry about bill spikes or risk
Need technology (smart devices) I don’t have
Distrust of utility/provider or program
Q12
Multiple Choice
Which program features would make you more comfortable trying TOU/dynamic rates? Select all that apply.
Bill protection for first 3 months
Personalized savings estimate
Alerts before high-price hours
Rebates for smart devices
Easy opt-out at any time
Live support to plan usage
Q13
Matrix
How much do you agree or disagree with each statement?
Rows
Strongly disagree
Disagree
Neither
Agree
Strongly agree
It is fair if customers who shift usage pay less.
•
•
•
•
•
These rates can disadvantage customers who cannot shift.
•
•
•
•
•
Providers should cap bills during extreme events.
•
•
•
•
•
Dynamic prices improve grid efficiency.
•
•
•
•
•
Low-income customers should receive extra protections.
•
•
•
•
•
Q14
Opinion Scale
How acceptable would it be to have up to 10 “critical peak” days per year when prices are about double from 4–6 pm, with day-ahead notice?
Allocate 100 points across the pricing design goals that matter most to you.
Total must equal 100
Lower average cost
Predictable bills
Simple and transparent pricing
Environmental benefits
Rewards for shifting usage
Bill protections during extreme events
Min per option: 0Whole numbers only
Q16
Long Text
Anything else about fairness or acceptance you’d like us to consider?
Max 600 chars
Q17
Long Text
Any other comments about your experience with electricity pricing or this survey?
Max 600 chars
Q18
AI Interview
AI Interview: 2 Follow-up Questions on energy pricing
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 15
Q19
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65 or older
Q20
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer not to say
Q21
Dropdown
Which country do you live in?
United States
United Kingdom
Canada
Australia
Other
Q22
Multiple Choice
What is your housing situation?
Own
Rent
Live with parents/relatives
Other
Q23
Multiple Choice
Who pays your household energy bill?
I pay the household energy bill
Someone else pays
We share responsibility
Q24
Numeric
Including you, how many people live in your household?
Accepts a numeric value
Whole numbers only
Q25
Multiple Choice
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college/Associate
Bachelor's degree
Postgraduate degree
Prefer not to say
Q26
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Not employed
Retired
Prefer not to say
Q27
Multiple Choice
Which best describes your area?
Urban
Suburban
Rural
Q28
Chat Message
Thank you for your time—your feedback is very helpful. You may now close the survey.
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