Measures residential electricity customers' acceptance of time-of-use (TOU) and dynamic pricing plans, perceived fairness, enrollment intent, and preferred program features. Suitable for utilities and energy researchers designing or evaluating variable-rate programs.
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AI-Powered Questions
Intelligent follow-up questions based on responses
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Template Overview
29
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Thank you for participating in this study about electricity pricing options.
Your responses are completely confidential and will be analyzed only in aggregate to inform energy program design. There are no right or wrong answers—we are interested in your honest opinions.
This survey takes approximately 8–10 minutes to complete. Your participation is entirely voluntary, and you may skip any question or stop at any time.
Q2
Multiple Choice
Do you pay or share responsibility for your household's electricity bill?
Yes, I pay it myself
Yes, I share responsibility
No, someone else pays
Q3
Opinion Scale
How familiar are you with time-of-use (TOU) or dynamic electricity rates?
Range: 1 – 5
Min: Not at all familiarMid: NeutralMax: Extremely familiar
Q4
Chat Message
TOU rates charge different prices at different times of day (e.g., higher during peak hours, lower off-peak). Dynamic rates change more frequently (e.g., daily or hourly) based on electricity grid conditions. Both are designed to reward shifting usage to lower-cost, less congested times.
Q5
Multiple Choice
In the past 12 months, did your electricity bill increase noticeably in any month compared to what you expected?
Yes
No
Not sure
Q6
Multiple Choice
Which best describes your current electricity pricing plan?
Flat, fixed per-kWh rate
Time-of-use (TOU) pricing
Dynamic or real-time pricing
Prepay plan
Not sure
Q7
Dropdown
How long have you been on your current TOU or dynamic pricing plan?
Less than 3 months
3–6 months
6–12 months
1–2 years
More than 2 years
Q8
Opinion Scale
Overall, how satisfied are you with your TOU or dynamic pricing plan?
Range: 1 – 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q9
Opinion Scale
Since enrolling in your current plan, how has the predictability of your electricity bill changed?
Range: 1 – 7
Min: Much less predictableMid: NeutralMax: Much more predictable
Q10
Opinion Scale
How likely are you to opt out of your current TOU or dynamic pricing plan in the next 12 months?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q11
Opinion Scale
If a TOU or dynamic pricing plan were available to you, how likely would you be to enroll in the next 6 months?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q12
Ranking
Please rank the following barriers to enrolling in a TOU or dynamic pricing plan from most important to least important.
Drag to order (top = most important)
Unclear or uncertain cost savings
Difficulty shifting usage due to work or family schedule
Worry about bill spikes or financial risk
Lack of smart home technology (e.g., smart thermostat, smart plugs)
Distrust of utility, provider, or program
Q13
Multiple Choice
Which of the following program features would make you more comfortable trying a TOU or dynamic pricing plan? Select all that apply.
Bill protection for the first 3 months
Personalized savings estimate before enrolling
Alerts before high-price hours
Rebates or discounts on smart devices
Easy opt-out at any time with no penalty
Live support to help plan usage
None of the above
Other (please specify)
Q14
Opinion Scale
To what extent do you agree or disagree: TOU or dynamic pricing is a fair way to charge for electricity.
How acceptable would it be to have up to 10 'critical peak' days per year when electricity prices are approximately double from 4–6 PM, with notice given one day ahead?
Please rank the following pricing design goals from most important to least important to you.
Drag to order (top = most important)
Lower average electricity cost
Predictable monthly bills
Simple and transparent pricing structure
Environmental benefits (e.g., less grid strain)
Rewards for shifting usage to off-peak times
Bill protections during extreme weather events
Q20
AI Interview
Based on your responses throughout this survey, please share any additional thoughts or feelings about electricity pricing, fairness, or what would make time-based pricing work better for you.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q21
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q22
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer not to say
Q23
Dropdown
Which country do you currently live in?
United States
United Kingdom
Canada
Australia
Other
Q24
Multiple Choice
What is your current housing situation?
Own
Rent
Live with parents or relatives
Other
Q25
Dropdown
Including yourself, how many people currently live in your household?
1
2
3
4
5
6 or more
Q26
Multiple Choice
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college / Associate degree
Bachelor's degree
Postgraduate degree
Prefer not to say
Q27
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Not employed
Retired
Prefer not to say
Q28
Multiple Choice
Which best describes the area where you live?
Urban
Suburban
Rural
Q29
Chat Message
Thank you for your time—your feedback is very valuable and will help shape fairer electricity pricing options. You may now close this window.
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