In the past 30 days, have you noticed ads while reading, watching, or listening to content online?
Where did you see ads in the past 30 days? Select all that apply.
- News websites or apps
- Social media feeds
- Video streaming platforms
- Podcasts or music streaming
- Blogs or forums
- Mobile games
- Email newsletters
In the past 7 days, how often did you encounter ads while browsing or streaming?
In the past 3 months, did you see an ad placed next to content you considered disturbing or controversial?
If comfortable, briefly describe the content and why the ad felt out of place.
Max 600 chars
Attention check: To confirm you’re paying attention, please select “Yes.”
How acceptable is it for a brand’s ad to appear next to each content type?
Which types of content would you prefer brands avoid placing ads next to? Select all that apply.
- Graphic violence or gore
- Adult or sexual content
- Profanity, slurs, or hate speech
- Misinformation or conspiracy claims
- Tragedies or fatal accidents
- Politics or elections
- Crime and court coverage
- Drugs, vaping, or alcohol
How much do you prefer ads that match the topic of the content you’re viewing?
Ads next to breaking crisis news are…
If you saw a brand’s ad next to content you consider inappropriate, how would your trust in that brand change?
Rank the adjacency issues that concern you most (top = most concerning).
Allocate 100 points across these contexts to show where you’re most comfortable seeing ads.
If available, would you use controls to hide ads near certain topics?
What most influences your comfort with ad placement near different content? (Optional)
Max 600 chars
Which best describes your gender?
- Woman
- Man
- Non-binary
- Prefer another description
- Prefer not to say
Country/region where you currently live:
Max 100 chars
What is the highest level of education you have completed?
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Unemployed and seeking work
- Not in the labor force (e.g., caregiving)
- Retired
- Prefer not to say
Welcome! This brief survey asks about your recent ad experiences and your comfort with where ads appear. There are no right or wrong answers.
Any final comments about this topic or this survey? (Optional)
Max 600 chars
AI Interview: 2 Follow-up Questions on Ad Placement Comfort
Thank you for your time—your feedback helps improve ad experiences.