Q01
Long Text
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Ad Adjacency & Brand Safety Perception Survey
Measures audience comfort with ad placements across content types and assesses how content adjacency affects brand trust. Designed for media buyers, brand safety teams, and platform researchers seeking placement optimization insights.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
29 questions · ~4 min
Q02
Multiple Choice
In the past 30 days, have you noticed any ads while reading, watching, or listening to content online?
Q03
Multiple Choice
In which of the following places have you seen ads in the past 30 days? Select all that apply.
Q04
Long Text
The next few questions ask how acceptable it is for a brand's ad to appear alongside different types of content.
Q05
Long Text
If you saw a brand's ad next to content you consider inappropriate, how would your trust in that brand change?
Q06
Long Text
Please rank the following ad placement issues from most concerning to least concerning.
Q07
Long Text
What most influences your comfort with ad placement near different types of content?
Q08
Long Text
What is your age?
Q09
Long Text
Thank you for completing this survey. Your feedback will help improve how ads are placed alongside online content.
Q10
Long Text
In the past 30 days, how often did you encounter ads while browsing or streaming content?
Q11
Long Text
How acceptable is it for a brand's ad to appear next to content involving graphic violence or gore?
Q12
Multiple Choice
How acceptable do you find it when a brand's ad appears next to breaking crisis or disaster news?
Q13
Long Text
Please rank the following platforms from where you are most comfortable seeing ads to where you are least comfortable.
Q14
AI Interview
We'd like to understand your feelings about ad placement in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier responses.
Q15
Multiple Choice
Which best describes your gender?
Q16
Multiple Choice
In the past 30 days, did you see an ad placed next to content you found inappropriate or disturbing?
Q17
Long Text
How acceptable is it for a brand's ad to appear next to adult or sexual content?
Q18
Long Text
To what extent do you prefer ads that are related to the topic of the content you are viewing?
Q19
Multiple Choice
If available, would you use controls to hide ads appearing near certain topics?
Q20
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about ad placement and brand safety.
Q21
Long Text
In which country or region do you currently live?
Q22
Long Text
If you answered 'Yes' above, please briefly describe the content and why the ad felt out of place.
Q23
Long Text
How acceptable is it for a brand's ad to appear next to political news or election coverage?
Q24
Long Text
What is the highest level of education you have completed?
Q25
Long Text
How acceptable is it for a brand's ad to appear next to misinformation or conspiracy-related content?
Q26
Multiple Choice
What is your current employment status?
Q27
Long Text
How acceptable is it for a brand's ad to appear next to coverage of tragedies or fatal accidents?
Q28
Long Text
How acceptable is it for a brand's ad to appear next to content containing profanity, slurs, or hate speech?
Q29
Multiple Choice
Which of the following types of content would you prefer brands avoid placing ads next to? Select all that apply.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.