Measures audience comfort with ad placements across content types and assesses how content adjacency affects brand trust. Designed for media buyers, brand safety teams, and platform researchers seeking placement optimization insights.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
29
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! Thank you for participating in this survey about online advertising experiences.
This brief survey (approximately 6–8 minutes) asks about your recent ad experiences and your comfort with where ads appear online. Your responses are confidential and will be reported only in aggregate. There are no right or wrong answers—we are interested in your honest opinions.
Participation is voluntary, and you may stop at any time.
Q2
Multiple Choice
In the past 30 days, have you noticed any ads while reading, watching, or listening to content online?
Yes
No
Q3
Multiple Choice
In which of the following places have you seen ads in the past 30 days? Select all that apply.
News websites or apps
Social media feeds
Video streaming platforms
Podcasts or music streaming
Blogs or forums
Mobile games
Email newsletters
Other (please specify)
Q4
Opinion Scale
In the past 30 days, how often did you encounter ads while browsing or streaming content?
Range: 1 – 5
Min: RarelyMid: NeutralMax: Very often
Q5
Multiple Choice
In the past 30 days, did you see an ad placed next to content you found inappropriate or disturbing?
Yes
No
Not sure
Q6
Long Text
If you answered 'Yes' above, please briefly describe the content and why the ad felt out of place.
Max chars
Q7
Chat Message
The next few questions ask how acceptable it is for a brand's ad to appear alongside different types of content.
Q8
Opinion Scale
How acceptable is it for a brand's ad to appear next to content involving graphic violence or gore?
Which of the following types of content would you prefer brands avoid placing ads next to? Select all that apply.
Graphic violence or gore
Adult or sexual content
Profanity, slurs, or hate speech
Misinformation or conspiracy claims
Tragedies or fatal accidents
Politics or elections
Crime and court coverage
Drugs, vaping, or alcohol
None of the above
Q15
Opinion Scale
If you saw a brand's ad next to content you consider inappropriate, how would your trust in that brand change?
Range: 1 – 7
Min: Decrease a great dealMid: NeutralMax: Increase a great deal
Q16
Multiple Choice
How acceptable do you find it when a brand's ad appears next to breaking crisis or disaster news?
Acceptable if the brand's message is sensitive and appropriate
Acceptable only if the news content is neutral or informational
Not acceptable under any circumstances
Not sure
Q17
Opinion Scale
To what extent do you prefer ads that are related to the topic of the content you are viewing?
Range: 1 – 5
Min: Not at allMid: NeutralMax: A great deal
Q18
Ranking
Please rank the following ad placement issues from most concerning to least concerning.
Drag to order (top = most important)
Misinformation or conspiracy claims
Graphic violence or gore
Politics or heated political debates
Tragedies or fatal accidents
Adult or sexual themes
Profanity, slurs, or hate speech
Q19
Ranking
Please rank the following platforms from where you are most comfortable seeing ads to where you are least comfortable.
Drag to order (top = most important)
News websites or apps
Social media feeds
Video streaming platforms
Podcasts or music streaming
Blogs or forums
Mobile games
Email newsletters
Q20
Multiple Choice
If available, would you use controls to hide ads appearing near certain topics?
Yes, I would
No, I would not
Not sure
Q21
Long Text
What most influences your comfort with ad placement near different types of content?
Max chars
Q22
AI Interview
We'd like to understand your feelings about ad placement in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier responses.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q23
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about ad placement and brand safety.
Max chars
Q24
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q25
Multiple Choice
Which best describes your gender?
Woman
Man
Non-binary
Prefer another description
Prefer not to say
Q26
Dropdown
In which country or region do you currently live?
United States
United Kingdom
Canada
Australia
Germany
France
India
Brazil
Japan
Other (please specify)
Prefer not to say
Q27
Dropdown
What is the highest level of education you have completed?
High school or less
Some college or associate degree
Bachelor's degree
Master's degree
Doctorate
Other
Prefer not to say
Q28
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Unemployed and seeking work
Not in the labor force (e.g., caregiving)
Retired
Prefer not to say
Q29
Chat Message
Thank you for completing this survey. Your feedback will help improve how ads are placed alongside online content.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
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Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
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Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
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QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
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