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Ad Adjacency & Brand Safety Survey Template

Gauge audience comfort with ad adjacency across content types. Assess brand safety and content suitability to optimize placements. Ready-to-use survey template.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Multiple Choice
In the past 30 days, have you noticed ads while reading, watching, or listening to content online?
  • Yes
  • No
Q2
Multiple Choice
Where did you see ads in the past 30 days? Select all that apply.
  • News websites or apps
  • Social media feeds
  • Video streaming platforms
  • Podcasts or music streaming
  • Blogs or forums
  • Mobile games
  • Email newsletters
Q3
Opinion Scale
In the past 7 days, how often did you encounter ads while browsing or streaming?
Range: 1 – 10
Min: RarelyMid: SometimesMax: Very often
Q4
Multiple Choice
In the past 3 months, did you see an ad placed next to content you considered disturbing or controversial?
  • Yes
  • No
  • Not sure
Q5
Long Text
If comfortable, briefly describe the content and why the ad felt out of place.
Max 600 chars
Q6
Multiple Choice
Attention check: To confirm you’re paying attention, please select “Yes.”
  • Yes
  • No
Q7
Matrix
How acceptable is it for a brand’s ad to appear next to each content type?
RowsVery unacceptableSomewhat unacceptableNeutralSomewhat acceptableVery acceptable
Breaking news about disasters or crises•••••
Crime reports (non-graphic)•••••
Political opinion pieces•••••
Investigations into corporate wrongdoing•••••
Entertainment gossip and celebrity scandals•••••
User-generated videos with casual language (non-harmful)•••••
Sports highlights and commentary•••••
Health information about diseases or outbreaks•••••
Q8
Multiple Choice
Which types of content would you prefer brands avoid placing ads next to? Select all that apply.
  • Graphic violence or gore
  • Adult or sexual content
  • Profanity, slurs, or hate speech
  • Misinformation or conspiracy claims
  • Tragedies or fatal accidents
  • Politics or elections
  • Crime and court coverage
  • Drugs, vaping, or alcohol
Q9
Rating
How much do you prefer ads that match the topic of the content you’re viewing?
Scale: 10 (star)
Min: Prefer generic adsMax: Prefer context-matched ads
Q10
Dropdown
Ads next to breaking crisis news are…
  • Acceptable if the brand’s message is sensitive
  • Acceptable only if the content is neutral/informational
  • Not acceptable
  • Not sure
Q11
Opinion Scale
If you saw a brand’s ad next to content you consider inappropriate, how would your trust in that brand change?
Range: 1 – 10
Min: Decrease a lotMid: No changeMax: Increase a lot
Q12
Ranking
Rank the adjacency issues that concern you most (top = most concerning).
Drag to order (top = most important)
  1. Misinformation or conspiracy claims
  2. Graphic violence or gore
  3. Politics or heated political debates
  4. Tragedies or fatal accidents
  5. Adult or sexual themes
  6. Profanity, slurs, or hate speech
Q13
Constant Sum
Allocate 100 points across these contexts to show where you’re most comfortable seeing ads.
Total must equal 100
  • News websites or apps
  • Social media feeds
  • Video streaming platforms
  • Podcasts or music streaming
  • Blogs or forums
  • Mobile games
  • Email newsletters
Min per option: 0Whole numbers only
Q14
Multiple Choice
If available, would you use controls to hide ads near certain topics?
  • Yes, I would
  • No
  • Unsure
Q15
Long Text
What most influences your comfort with ad placement near different content? (Optional)
Max 600 chars
Q16
Dropdown
What is your age?
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q17
Multiple Choice
Which best describes your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer another description
  • Prefer not to say
Q18
Short Text
Country/region where you currently live:
Max 100 chars
Q19
Dropdown
What is the highest level of education you have completed?
  • High school or less
  • Some college or associate degree
  • Bachelor’s degree
  • Master’s degree
  • Doctorate
  • Other
  • Prefer not to say
Q20
Multiple Choice
What is your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Unemployed and seeking work
  • Not in the labor force (e.g., caregiving)
  • Retired
  • Prefer not to say
Q21
Chat Message
Welcome! This brief survey asks about your recent ad experiences and your comfort with where ads appear. There are no right or wrong answers.
Q22
Long Text
Any final comments about this topic or this survey? (Optional)
Max 600 chars
Q23
AI Interview
AI Interview: 2 Follow-up Questions on Ad Placement Comfort
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q24
Chat Message
Thank you for your time—your feedback helps improve ad experiences.

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