Q01
Long Text
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Brand Health & Competitive Benchmarking Survey
Measures unaided and aided brand awareness, image associations, value perceptions, purchase intent, and NPS against key competitors to benchmark brand health and identify competitive positioning opportunities.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
27 questions · ~4 min
Q02
Multiple Choice
In the past 6 months, have you purchased any products in this category?
Q03
Long Text
When you think of this product category, what is the first brand that comes to mind?
Q04
Long Text
What is your overall impression of Your brand?
Q05
Multiple Choice
Which brand are you most likely to purchase next in this category?
Q06
Long Text
Based on your responses in this survey, is there anything else you would like to share about your experiences or perceptions of these brands?
Q07
Long Text
What is your age?
Q08
Long Text
Thank you for completing this survey—your feedback is very valuable and will help us better understand brand perceptions in this category.
Q09
Long Text
In the past 6 months, approximately how often have you purchased products in this category?
Q10
Multiple Choice
Which of the following brands have you heard of? Please select all that apply.
Q11
Long Text
What is your overall impression of Top competitor A?
Q12
Long Text
How likely are you to recommend Your brand to a friend or colleague?
Q13
AI Interview
We'd like to understand more about what drives your brand preferences in this category. Please share your thoughts and our AI moderator will ask a few follow-up questions.
Q14
Multiple Choice
Which best describes your gender?
Q15
Multiple Choice
Which brand did you purchase most recently in this category?
Q16
Long Text
What is your overall impression of Top competitor B?
Q17
Long Text
How likely are you to recommend Top competitor A to a friend or colleague?
Q18
Long Text
In which region do you currently reside?
Q19
Long Text
How satisfied were you with your most recent purchase in this category?
Q20
Long Text
What is your overall impression of Top competitor C?
Q21
Long Text
What is the main reason you chose that brand as your next likely purchase?
Q22
Long Text
What is the highest level of education you have completed?
Q23
Multiple Choice
Which of the following words or phrases describe Your brand? Please select all that apply.
Q24
Long Text
What is your current employment status?
Q25
Multiple Choice
Which of the following words or phrases describe Top competitor A? Please select all that apply.
Q26
Long Text
To what extent do you agree or disagree: Your brand offers good value for the price.
Q27
Long Text
Please rank the following brands by your overall preference, with 1 being your most preferred.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.