Welcome! This survey asks about your awareness, impressions, and choices in this product category. Please answer honestly; there are no right or wrong answers.
In the past 6 months, have you purchased products in this category?
In the past 3 months, how often have you purchased this category?
Which brand did you buy most recently?
- Your brand
- Top competitor A
- Top competitor B
- Top competitor C
- I haven't purchased in this category recently
How satisfied were you with your most recent purchase in this category?
Which of these brands have you heard of? Select all that apply.
- Your brand
- Top competitor A
- Top competitor B
- Top competitor C
- None of these
What brand comes to mind first for this category?
Max 100 chars
Attention check: To confirm you're paying attention, please select the option labeled C.
What is your overall impression of each brand you recognize?
Which words describe Your brand? Select all that apply.
- High quality
- Good value
- Innovative
- Trustworthy
- Premium
- Reliable
- Fun
- Eco-friendly
- None of these
Your brand offers good value for the price.
Rank these brands by your overall preference (1 = most preferred).
Which brand are you most likely to buy next?
- Your brand
- Top competitor A
- Top competitor B
- Top competitor C
- Another brand
- Not sure
How likely are you to recommend Your brand to a friend or colleague?
Briefly, what is the main reason for your choice above?
Max 600 chars
Which best describes your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Where do you currently live?
What is the highest level of education you have completed?
- Some high school or less
- High school graduate
- Some college/Associate
- Bachelor’s degree
- Postgraduate degree
- Trade/technical
- Prefer not to say
What is your current employment status?
- Employed full time
- Employed part time
- Self-employed
- Student
- Homemaker
- Retired
- Unemployed
- Prefer not to say
Is there anything else you would like to share about your experiences with these brands?
Max 600 chars
AI Interview: 2 Follow-up Questions on Your Brand Choices
Thank you for your time—your feedback is very helpful!