Measures unaided and aided brand awareness, image associations, value perceptions, purchase intent, and NPS against key competitors to benchmark brand health and identify competitive positioning opportunities.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
27
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This survey asks about your awareness, impressions, and preferences across brands in a specific product category.
Your participation is completely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate.
This survey takes approximately 5–7 minutes to complete.
Q2
Multiple Choice
In the past 6 months, have you purchased any products in this category?
Yes
No
Q3
Dropdown
In the past 6 months, approximately how often have you purchased products in this category?
Weekly or more
2–3 times per month
About once per month
Every 2–3 months
Less often
Q4
Multiple Choice
Which brand did you purchase most recently in this category?
Your brand
Top competitor A
Top competitor B
Top competitor C
Another brand
Q5
Opinion Scale
How satisfied were you with your most recent purchase in this category?
Range: 1 – 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q6
Long Text
When you think of this product category, what is the first brand that comes to mind?
Max chars
Q7
Multiple Choice
Which of the following brands have you heard of? Please select all that apply.
Your brand
Top competitor A
Top competitor B
Top competitor C
None of these
Q8
Opinion Scale
What is your overall impression of Your brand?
Range: 1 – 7
Min: Very unfavorableMid: NeutralMax: Very favorable
Q9
Opinion Scale
What is your overall impression of Top competitor A?
Range: 1 – 7
Min: Very unfavorableMid: NeutralMax: Very favorable
Q10
Opinion Scale
What is your overall impression of Top competitor B?
Range: 1 – 7
Min: Very unfavorableMid: NeutralMax: Very favorable
Q11
Opinion Scale
What is your overall impression of Top competitor C?
Range: 1 – 7
Min: Very unfavorableMid: NeutralMax: Very favorable
Q12
Multiple Choice
Which of the following words or phrases describe Your brand? Please select all that apply.
High quality
Good value
Innovative
Trustworthy
Premium
Reliable
Fun
Eco-friendly
None of these
Q13
Multiple Choice
Which of the following words or phrases describe Top competitor A? Please select all that apply.
High quality
Good value
Innovative
Trustworthy
Premium
Reliable
Fun
Eco-friendly
None of these
Q14
Opinion Scale
To what extent do you agree or disagree: Your brand offers good value for the price.
Please rank the following brands by your overall preference, with 1 being your most preferred.
Drag to order (top = most important)
Your brand
Top competitor A
Top competitor B
Top competitor C
Q16
Multiple Choice
Which brand are you most likely to purchase next in this category?
Your brand
Top competitor A
Top competitor B
Top competitor C
Another brand
Not sure
Q17
Opinion Scale
How likely are you to recommend Your brand to a friend or colleague?
Range: 0 – 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q18
Opinion Scale
How likely are you to recommend Top competitor A to a friend or colleague?
Range: 0 – 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q19
Long Text
What is the main reason you chose that brand as your next likely purchase?
Max chars
Q20
Long Text
Based on your responses in this survey, is there anything else you would like to share about your experiences or perceptions of these brands?
Max chars
Q21
AI Interview
We'd like to understand more about what drives your brand preferences in this category. Please share your thoughts and our AI moderator will ask a few follow-up questions.
AI InterviewLength: 3Personality: [Object Object]Mode: Fast
Reference questions: 5
Q22
Dropdown
What is your age?
Under 18
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q23
Multiple Choice
Which best describes your gender?
Woman
Man
Non-binary
Prefer not to say
Q24
Dropdown
In which region do you currently reside?
United States
Canada
United Kingdom
European Union
Latin America
Middle East
Africa
Asia-Pacific
Australia/New Zealand
Other / Prefer not to say
Q25
Dropdown
What is the highest level of education you have completed?
Some high school or less
High school graduate
Some college / Associate degree
Bachelor's degree
Postgraduate degree
Trade / technical certification
Prefer not to say
Q26
Dropdown
What is your current employment status?
Employed full time
Employed part time
Self-employed
Student
Homemaker
Retired
Unemployed
Prefer not to say
Q27
Chat Message
Thank you for completing this survey—your feedback is very valuable and will help us better understand brand perceptions in this category.
Frequently Asked Questions
What is QuestionPunk?
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