A concept-testing instrument for restaurants evaluating new menu items. Measures appeal, perceived uniqueness, willingness to pay, and purchase intent across up to three concepts, with qualitative probing for optimization insights.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
21
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome, and thank you for participating! This survey explores your reactions to a few new menu item concepts. It should take approximately 5–6 minutes to complete.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate to help improve future menu offerings.
Please click Next to begin.
Q2
Multiple Choice
In the past 30 days, approximately how many times did you purchase prepared food from a restaurant, café, or similar venue?
0 times
1 time
2–3 times
4–6 times
7 or more times
Q3
Multiple Choice
How do you most often get prepared meals such as bowls, wraps, or salads?
Dine-in
Takeout / pickup
Delivery
Drive-thru
Grocery prepared foods
Other
Q4
Chat Message
<p>Please take a moment to review the following three menu item concepts. You will be asked about each one on the next pages.</p><p><strong>Concept A — Smoky Chipotle Chicken Wrap</strong></p><p>Grilled chicken with smoky chipotle aioli, black beans, roasted corn, and fresh cilantro in a warm flour tortilla.</p><p><strong>Concept B — Herbed Veggie Grain Bowl</strong></p><p>A base of warm farro and quinoa topped with roasted seasonal vegetables, lemon-herb tahini dressing, and toasted pepitas.</p><p><strong>Concept C — Citrus Miso Salmon Salad</strong></p><p>Miso-glazed salmon over mixed greens with mandarin segments, edamame, crispy wontons, and a citrus-ginger vinaigrette.</p>
Q5
Opinion Scale
<p>If available next week, how appealing would you find the <strong>Smoky Chipotle Chicken Wrap</strong>?</p>
Range: 1 – 7
Min: Not at all appealingMid: NeutralMax: Extremely appealing
Q6
Opinion Scale
<p>If available next week, how appealing would you find the <strong>Herbed Veggie Grain Bowl</strong>?</p>
Range: 1 – 7
Min: Not at all appealingMid: NeutralMax: Extremely appealing
Q7
Opinion Scale
<p>If available next week, how appealing would you find the <strong>Citrus Miso Salmon Salad</strong>?</p>
Range: 1 – 7
Min: Not at all appealingMid: NeutralMax: Extremely appealing
Q8
Opinion Scale
<p>Compared with typical menu options where you usually eat, how unique would you consider the <strong>Smoky Chipotle Chicken Wrap</strong>?</p>
Range: 1 – 7
Min: Not at all uniqueMid: NeutralMax: Extremely unique
Q9
Opinion Scale
<p>Compared with typical menu options where you usually eat, how unique would you consider the <strong>Herbed Veggie Grain Bowl</strong>?</p>
Range: 1 – 7
Min: Not at all uniqueMid: NeutralMax: Extremely unique
Q10
Opinion Scale
<p>Compared with typical menu options where you usually eat, how unique would you consider the <strong>Citrus Miso Salmon Salad</strong>?</p>
Range: 1 – 7
Min: Not at all uniqueMid: NeutralMax: Extremely unique
Q11
Multiple Choice
Which of the following menu items would you be most likely to try first?
Smoky Chipotle Chicken Wrap
Herbed Veggie Grain Bowl
Citrus Miso Salmon Salad
None of these
Q12
Dropdown
For your top pick, what is the most you would be willing to pay? Please select the price range that best applies.
Less than $5
$5–$7
$8–$10
$11–$13
$14–$16
$17–$19
$20 or more
Q13
Opinion Scale
At that price, how likely would you be to purchase your top pick within the next 2 weeks?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q14
Ranking
Please rank the following factors by how important each is to you when choosing menu items like these. Drag to reorder from most to least important.
Drag to order (top = most important)
Taste / flavor
Price / value
Portion size
Quality of ingredients
Healthfulness / nutrition
Uniqueness / novelty
Q15
Long Text
What, if anything, would make any of these menu items more appealing to you?
Max chars
Q16
AI Interview
Thank you for your thoughts so far. An AI moderator will now ask you 1–2 brief follow-up questions to explore your reactions in a bit more depth.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q17
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q18
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer not to say
Q19
Dropdown
Which region best describes where you live?
Northeast US
Southeast US
Midwest US
Southwest US
West US
Canada
United Kingdom
Europe (other)
Asia-Pacific
Latin America
Other
Prefer not to say
Q20
Multiple Choice
Do you currently follow any of these dietary patterns? Select all that apply.
None of these
Vegetarian
Vegan
Pescatarian
Gluten-free
Dairy-free
Halal
Kosher
Other
Q21
Chat Message
Thank you for your time! Your feedback is valuable and will help shape future menu offerings. You may now close this window.
Frequently Asked Questions
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