Q01
Long Text
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Menu Concept Appeal & Pricing Test
A concept-testing instrument for restaurants evaluating new menu items. Measures appeal, perceived uniqueness, willingness to pay, and purchase intent across up to three concepts, with qualitative probing for optimization insights.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
21 questions · ~4 min
Q02
Multiple Choice
In the past 30 days, approximately how many times did you purchase prepared food from a restaurant, café, or similar venue?
Q03
Long Text
<p>Please take a moment to review the following three menu item concepts. You will be asked about each one on the next pages.</p><p><strong>Concept A — Smoky Chipotle Chicken Wrap</strong></p><p>Grilled chicken with smoky chipotle aioli, black beans, roasted corn, and fresh cilantro in a warm flour tortilla.</p><p><strong>Concept B — Herbed Veggie Grain Bowl</strong></p><p>A base of warm farro and quinoa topped with roasted seasonal vegetables, lemon-herb tahini dressing, and toasted pepitas.</p><p><strong>Concept C — Citrus Miso Salmon Salad</strong></p><p>Miso-glazed salmon over mixed greens with mandarin segments, edamame, crispy wontons, and a citrus-ginger vinaigrette.</p>
Q04
Long Text
<p>If available next week, how appealing would you find the <strong>Smoky Chipotle Chicken Wrap</strong>?</p>
Q05
Long Text
<p>Compared with typical menu options where you usually eat, how unique would you consider the <strong>Smoky Chipotle Chicken Wrap</strong>?</p>
Q06
Multiple Choice
Which of the following menu items would you be most likely to try first?
Q07
Long Text
Please rank the following factors by how important each is to you when choosing menu items like these. Drag to reorder from most to least important.
Q08
Long Text
What is your age?
Q09
Long Text
Thank you for your time! Your feedback is valuable and will help shape future menu offerings. You may now close this window.
Q10
Multiple Choice
How do you most often get prepared meals such as bowls, wraps, or salads?
Q11
Long Text
<p>If available next week, how appealing would you find the <strong>Herbed Veggie Grain Bowl</strong>?</p>
Q12
Long Text
<p>Compared with typical menu options where you usually eat, how unique would you consider the <strong>Herbed Veggie Grain Bowl</strong>?</p>
Q13
Long Text
For your top pick, what is the most you would be willing to pay? Please select the price range that best applies.
Q14
Long Text
What, if anything, would make any of these menu items more appealing to you?
Q15
Multiple Choice
How do you describe your gender?
Q16
Long Text
<p>If available next week, how appealing would you find the <strong>Citrus Miso Salmon Salad</strong>?</p>
Q17
Long Text
<p>Compared with typical menu options where you usually eat, how unique would you consider the <strong>Citrus Miso Salmon Salad</strong>?</p>
Q18
Long Text
At that price, how likely would you be to purchase your top pick within the next 2 weeks?
Q19
AI Interview
Thank you for your thoughts so far. An AI moderator will now ask you 1–2 brief follow-up questions to explore your reactions in a bit more depth.
Q20
Long Text
Which region best describes where you live?
Q21
Multiple Choice
Do you currently follow any of these dietary patterns? Select all that apply.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.