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Restaurant Menu Item Concept Testing Survey Template

Validate new restaurant menu items fast. Test appeal, pricing, and uniqueness to find winners, set best price points, boost sales. Ready-to-use survey template.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Chat Message
Welcome! This short survey asks about your interest in a few menu concepts. There are no right or wrong answers—please answer based on your own preferences.
Q2
Multiple Choice
In the past 30 days, how many times did you purchase prepared food from a restaurant, café, or similar venue?
  • 0 times
  • 1 time
  • 2–3 times
  • 4–6 times
  • 7+ times
Q3
Chat Message
Please review these menu item concepts; you’ll be asked about them next:
Q4
Matrix
If these were available next week, how appealing is each item?
Rows1 Not at all appealing2345 Extremely appealing
Smoky Chipotle Chicken Wrap•••••
Herbed Veggie Grain Bowl•••••
Citrus Miso Salmon Salad•••••
Q5
Matrix
Compared with typical options where you eat, how unique is each item?
Rows1 Not at all unique2345 Extremely unique
Smoky Chipotle Chicken Wrap•••••
Herbed Veggie Grain Bowl•••••
Citrus Miso Salmon Salad•••••
Q6
Multiple Choice
Which one would you be most likely to try first?
  • Smoky Chipotle Chicken Wrap
  • Herbed Veggie Grain Bowl
  • Citrus Miso Salmon Salad
  • None of these
Q7
Numeric
For your top pick, what is the highest price you would still consider acceptable? Please enter a whole number in your local currency (numbers only).
Accepts a numeric value
Whole numbers only
Q8
Opinion Scale
At that price, how likely are you to purchase your top pick in the next 2 weeks?
Range: 1 – 10
Min: Very unlikelyMid: NeutralMax: Very likely
Q9
Long Text
What, if anything, would make one of these items more appealing to you?
Max 600 chars
Q10
Ranking
Rank the factors by importance when choosing items like these.
Drag to order (top = most important)
  1. Taste/flavor
  2. Price/value
  3. Portion size
  4. Quality of ingredients
  5. Healthfulness/nutrition
  6. Uniqueness/novelty
Q11
Multiple Choice
How do you most often get prepared meals such as bowls or wraps?
  • Dine-in
  • Takeout/pickup
  • Delivery
  • Drive-thru
  • Grocery prepared foods
  • Other
Q12
Long Text
Is there anything else you’d like to share about these menu items or your preferences?
Max 600 chars
Q13
AI Interview
AI Interview: 2 Follow-up Questions on your menu feedback
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Reference questions: 10
Q14
Dropdown
What is your age?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q15
Multiple Choice
How do you describe your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q16
Short Text
Which country or region do you live in?
Max 100 chars
Q17
Multiple Choice
What is the highest level of education you have completed?
  • Some high school or less
  • High school diploma or equivalent
  • Some college/associate degree
  • Bachelor’s degree
  • Postgraduate degree
  • Prefer not to say
Q18
Multiple Choice
What is your current employment status?
  • Full-time
  • Part-time
  • Self-employed
  • Student
  • Homemaker/caregiver
  • Retired
  • Not employed
  • Prefer not to say
Q19
Multiple Choice
Do you follow any of these dietary patterns? Select all that apply.
  • None of these
  • Vegetarian
  • Vegan
  • Pescatarian
  • Gluten-free
  • Dairy-free
  • Halal
  • Kosher
  • Other
Q20
Chat Message
Thank you for your time—your feedback helps us improve future menu items.

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