Learn why season ticket holders renew or churn. Measure renewal intent, value perception, price sensitivity, and barriers to renewal to improve retention.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Multiple Choice
Which of the following best describes your plans for next season?
I already renewed for next season
I plan to renew
I'm unsure yet
I do not plan to renew
Not applicable next season (e.g., relocating)
Q2
Dropdown
If you renewed, when did you complete your renewal?
As soon as renewal opened
Within the first week
Midway through the renewal window
Near the deadline
After a reminder
I have not renewed yet
Other timing
Q3
Rating
How satisfied were you with the renewal process and communications?
Scale: 10 (star)
Min: Very dissatisfiedMax: Very satisfied
Q4
Ranking
Please rank the reasons that best describe why you would renew.
Drag to order (top = most important)
Team loyalty
Value for money
Seat location and sightlines
Game-day atmosphere
Priority access (e.g., playoffs, presales)
Tradition with friends or family
Q5
Multiple Choice
Which factors, if any, make you hesitant about renewing? Select all that apply.
Total cost
Potential price increase
Team performance
Schedule or attendance conflicts
Seat location concerns
Transportation or parking
Customer service experience
Prefer single-game purchases
Moving/relocation
Other
Q6
Long Text
What one change would most increase your likelihood of renewing?
Max 600 chars
Q7
Matrix
How important is each of the following when deciding whether to renew next season?
Rows
Not important
Slightly important
Moderately important
Very important
Extremely important
Total price
•
•
•
•
•
Payment plan flexibility
•
•
•
•
•
Quality of opponents/home schedule
•
•
•
•
•
Seat location
•
•
•
•
•
In-venue experience (food, lines, amenities)
•
•
•
•
•
Member benefits (discounts, events, gifts)
•
•
•
•
•
Q8
Constant Sum
Allocate 100 points across the same factors above to show what matters most (must total 100).
Total must equal 100
Min per option: 0Whole numbers only
Q9
Numeric
What is the maximum total you would be willing to pay for a season ticket next season? Enter numbers only in your local currency.
Accepts a numeric value
Whole numbers only
Q10
Multiple Choice
Attention check: To confirm you are paying attention, please select "Yes" below.
Yes
No
Prefer not to answer
Q11
Rating
Overall, how was your experience as a season ticket holder this season?
Scale: 10 (star)
Min: Very poorMax: Excellent
Q12
Multiple Choice
Which club touchpoints did you use this season? Select all that apply.
Mobile app
Account manager
Team website/portal
Stadium ticket office
Email newsletters
Phone support
In-venue kiosks
None of the above
Other
Q13
Long Text
What would make the renewal process easier or more valuable for you?
Max 600 chars
Q14
Dropdown
What is your age group?
18-24
25-34
35-44
45-54
55-64
65 or older
Prefer not to say
Q15
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer not to say
Q16
Dropdown
Where do you live primarily?
North America
Europe
Asia-Pacific
Latin America
Middle East or Africa
Prefer not to say
Other
Q17
Multiple Choice
What is the highest level of education you have completed?
Some high school
High school or equivalent
Some college/associate degree
Bachelor’s degree
Postgraduate degree
Prefer not to say
Q18
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Homemaker/caregiver
Retired
Not employed
Prefer not to say
Q19
Opinion Scale
How likely are you to recommend being a season ticket holder to a friend or colleague?
Range: 1 – 10
Min: Not at all likelyMax: Extremely likely
Q20
Long Text
Any other comments about your season ticket experience or renewal decision?
Max 600 chars
Q21
AI Interview
AI Interview: 2 Follow-up Questions on your season ticket renewal responses
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q22
Chat Message
Thanks for your time—your feedback helps us improve the season ticket experience.
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