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Season Ticket Holder Renewal & Retention Survey

Measures renewal intent, experience satisfaction, value drivers, price sensitivity, and barriers to renewal among current season ticket holders to inform retention strategy.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

18

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Welcome, and thank you for taking part in this survey about your season ticket experience. This survey takes approximately 6–8 minutes to complete. Your responses are confidential and will be reported in aggregate only — individual answers will not be shared. There are no right or wrong answers; we are interested in your honest opinions. Participation is voluntary, and you may stop at any time. Your feedback will be used to improve the season ticket holder experience.
Q2
Multiple Choice
Which of the following best describes your current plans for next season?
  • I already renewed for next season
  • I plan to renew
  • I'm unsure yet
  • I do not plan to renew
  • Not applicable (e.g., relocating)
Q3
Dropdown
When did you complete your renewal for next season?
  • As soon as renewal opened
  • Within the first week
  • Midway through the renewal window
  • Near the deadline
  • After a reminder
  • I have not yet renewed
  • Other (please specify)
Q4
Opinion Scale
Overall, how would you rate your experience as a season ticket holder this season?
Range: 1 7
Min: Very poorMid: NeutralMax: Excellent
Q5
Opinion Scale
How satisfied were you with the renewal process this season?
Range: 1 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q6
Multiple Choice
Which of the following club touchpoints did you use this season? Select all that apply.
  • Mobile app
  • Account manager
  • Team website or portal
  • Stadium ticket office
  • Email newsletters
  • Phone support
  • In-venue kiosks
  • None of the above
  • Other (please specify)
Q7
Opinion Scale
How likely are you to recommend being a season ticket holder to a friend or colleague?
Range: 0 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q8
Opinion Scale
How likely are you to renew your season ticket for next season?
Range: 1 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q9
Ranking
Please rank the following reasons for renewing from most to least important to you.
Drag to order (top = most important)
  1. Team loyalty
  2. Value for money
  3. Seat location and sightlines
  4. Game-day atmosphere
  5. Priority access (e.g., playoffs, presales)
  6. Tradition with friends or family
Q10
Multiple Choice
Which of the following factors, if any, make you hesitant about renewing? Select all that apply.
  • Total cost
  • Potential price increase
  • Team performance
  • Schedule or attendance conflicts
  • Seat location concerns
  • Transportation or parking
  • Customer service experience
  • Prefer single-game purchases
  • Moving or relocation
  • None — I have no hesitations
  • Other (please specify)
Q11
Long Text
Approximately how much would you be willing to pay in total for a season ticket next season? Please enter an amount in your local currency.
Max chars
Q12
Long Text
If you could change one thing about the season ticket experience, what would most increase your likelihood of renewing?
Max chars
Q13
AI Interview
Based on your responses, we'd like to explore your season ticket renewal thoughts in a bit more depth.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q14
Dropdown
What is your age group?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q15
Multiple Choice
How do you describe your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q16
Dropdown
Approximately how far do you live from the venue?
  • Less than 10 miles (16 km)
  • 10–25 miles (16–40 km)
  • 26–50 miles (41–80 km)
  • 51–100 miles (81–160 km)
  • More than 100 miles (160+ km)
  • Prefer not to say
Q17
Dropdown
How many seasons have you held a season ticket with this club?
  • This is my first season
  • 2–3 seasons
  • 4–6 seasons
  • 7–10 seasons
  • More than 10 seasons
  • Prefer not to say
Q18
Chat Message
Thank you for your time — your feedback directly helps us improve the season ticket experience for holders like you.

Frequently Asked Questions

What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
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What are the pricing plans?
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