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Season Ticket Holder Renewal & Retention Survey

Measures renewal intent, experience satisfaction, value drivers, price sensitivity, and barriers to renewal among current season ticket holders to inform retention strategy.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

18 questions · ~4 min
Q01
Long Text

Welcome, and thank you for taking part in this survey about your season ticket experience. This survey takes approximately 6–8 minutes to complete. Your responses are confidential and will be reported in aggregate only — individual answers will not be shared. There are no right or wrong answers; we are interested in your honest opinions. Participation is voluntary, and you may stop at any time. Your feedback will be used to improve the season ticket holder experience.

Q02
Multiple Choice

Which of the following best describes your current plans for next season?

Q03
Long Text

Overall, how would you rate your experience as a season ticket holder this season?

Q04
Long Text

How likely are you to recommend being a season ticket holder to a friend or colleague?

Q05
Long Text

Please rank the following reasons for renewing from most to least important to you.

Q06
Long Text

Approximately how much would you be willing to pay in total for a season ticket next season? Please enter an amount in your local currency.

Q07
Long Text

If you could change one thing about the season ticket experience, what would most increase your likelihood of renewing?

Q08
Long Text

What is your age group?

Q09
Long Text

Thank you for your time — your feedback directly helps us improve the season ticket experience for holders like you.

Q10
Long Text

When did you complete your renewal for next season?

Q11
Long Text

How satisfied were you with the renewal process this season?

Q12
Long Text

How likely are you to renew your season ticket for next season?

Q13
Multiple Choice

Which of the following factors, if any, make you hesitant about renewing? Select all that apply.

Q14
AI Interview

Based on your responses, we'd like to explore your season ticket renewal thoughts in a bit more depth.

Q15
Multiple Choice

How do you describe your gender?

Q16
Multiple Choice

Which of the following club touchpoints did you use this season? Select all that apply.

Q17
Long Text

Approximately how far do you live from the venue?

Q18
Long Text

How many seasons have you held a season ticket with this club?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.