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Customer Experience

Digital Ticket Transfer & Resale Experience Survey

Measures event attendees' perceptions of clarity, fairness, and friction in digital ticket transfer and resale processes to identify platform improvement priorities.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

22 questions · ~10 min
Q01
Message

Welcome! This survey explores your experiences with digital ticket transfers and resale over the past 12 months. Your participation is voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. Your responses are confidential and will be reported only in aggregate. The survey takes approximately 10 minutes to complete.

Q02
Multiple Choice

In the past 12 months, have you attended any ticketed live events (e.g., concerts, sports, theater)?

  • Yes
  • No
Q03
Opinion Scale

Overall, how clear were the instructions and rules for transferring or reselling digital tickets?

Scale: 17
Min:Very unclearMax:Very clear
Q04
Opinion Scale

Overall, how fair did the digital ticket transfer or resale process feel to you?

Scale: 17
Min:Very unfairMax:Very fair
Q05
Ranking

Please rank the following potential improvements by importance to you, with the most important at the top.

  1. Lower overall fees
  2. Show all fees earlier in the process
  3. Clearer rules and policies
  4. Faster payouts after a resale
  5. Ability to transfer tickets across different platforms
  6. Better step-by-step guidance within the app
Drag to rank
Q06
AI Interview

We'd like to learn more about your experience. An AI moderator will ask you a couple of follow-up questions about the biggest challenge or frustration you faced when transferring or reselling a digital ticket.

Q07
Long Text

Based on your responses in this survey, is there anything else you would like to share about making digital ticket transfers or resales clearer or fairer?

Q08
Dropdown

What is your age group?

  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q09
Message

Thank you for completing this survey. Your feedback will help improve the clarity and fairness of digital ticket transfer and resale processes.

Q10
Dropdown

Approximately how many ticketed live events did you attend in the past 12 months?

  • 1–2
  • 3–5
  • 6–10
  • 11–20
  • More than 20
Q11
Opinion Scale

Thinking about your most recent attempt to transfer or resell a digital ticket, how clear were the steps to initiate the transfer or resale?

Scale: 17
Min:Very unclearMax:Very clear
Q12
Opinion Scale

How fair were the total fees you encountered when transferring or reselling your most recent ticket?

Scale: 17
Min:Very unfairMax:Very fair
Q13
Long Text

Please briefly describe any barriers or frustrations you experienced when trying to transfer or resell a digital ticket.

Q14
Multiple Choice

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Self-describe
  • Prefer not to say
Q15
Multiple Choice

In the past 12 months, which of the following have you done with digital tickets? Select all that apply.

  • Transferred a ticket to someone I know
  • Resold via an official marketplace (team/venue/platform)
  • Resold via a third-party marketplace
  • Tried to transfer or resell but couldn't complete it
  • Did not transfer or resell
Q16
Opinion Scale

How clear were the fees and costs involved in the transfer or resale?

Scale: 17
Min:Very unclearMax:Very clear
Q17
Multiple Choice

Which pricing approach do you think is fairest when reselling digital tickets?

  • Sellers can set any price they choose
  • A minimum resale price is set at or above face value
  • A maximum resale price is capped above face value
  • Both a minimum and maximum resale price are set
  • I'm not sure
Q18
Multiple Choice

Which region do you primarily live in?

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East or Africa
  • Prefer not to say
Q19
Dropdown

Which platform did you use most often to manage your event tickets in the past 12 months?

  • Ticketmaster
  • AXS
  • Eventbrite
  • SeatGeek
  • Venue app or website
  • Team app or website
  • Artist or promoter app or website
  • Other or multiple platforms
Q20
Opinion Scale

How clear were any deadlines or cut-off times for completing the transfer or resale?

Scale: 17
Min:Very unclearMax:Very clear
Q21
Opinion Scale

How clear was the information about how and when you would receive payment for a resold ticket?

Scale: 17
Min:Very unclearMax:Very clear
Q22
Multiple Choice

Which policies, if any, felt unclear to you? Select up to three.

  • Whether resale is allowed for the event
  • Transfer cut-off windows and limits
  • Ticket barcode changing or being locked before the event
  • Price caps or minimum resale prices
  • Payout timing and method
  • Refund or return eligibility after resale or transfer
  • None of the above

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Purpose-built to measure clarity of transfer/resale fees, deadlines, and payment timing rather than just collect registration data
  • Captures fairness perceptions separately from clarity (overall fairness, fee fairness, fairest pricing approach) to help prioritize fixes
  • Includes a ranked-improvements question and open-text prompt on barriers/frustrations to surface concrete platform priorities
  • Adds an AI follow-up interview to probe respondents' most recent transfer/resale experience in their own words, going beyond fixed-choice answers

Typeform

Concert Ticket Registration Form Template

This is a registration/intake form for collecting attendee details ahead of a concert, not a survey measuring experience, clarity, or fairness of ticket transfer and resale. It's fielding-ready but serves a different purpose than an attitudinal research instrument. Useful reference for the ticketing domain, though not a direct content match.

What it does well

  • Polished, conversational one-question-at-a-time form UI typical of Typeform
  • Quick to set up for collecting attendee registration data
  • Likely supports basic logic jumps and mobile-friendly design

Where it falls short

  • Static registration form with no adaptive AI follow-up interviewing to probe individual experiences
  • Not designed to measure clarity, fairness, or friction in transfer/resale processes
  • No automated per-response quality scoring or auto-generated insight reports

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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