Overall, how familiar are you with this product category?
Unaided awareness: Without looking anything up, which brands in this category come to mind first? List up to five.
Max 600 chars
Aided awareness: Which of the following brands have you heard of, even if you have not used them? Select all that apply.
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- Brand F
- None of these
In the past 6 months, have you shopped for products or services in this category? Select one.
- Yes, in the past 6 months
- No, not in the past 6 months
- Not sure
In the past 3 months, have you personally used any brands in this category? Select one.
Which brands have you personally used in the past 3 months? Select all that apply.
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- Brand F
- None in the past 3 months
Which one brand did you use most often in the past 3 months?
Attention check: To confirm you are paying attention, please select I am paying attention.
- I am paying attention
- I am not paying attention
- Not sure
Which brands would you seriously consider for your next purchase in this category? Select all that apply.
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- Brand F
- None of these
If you had to choose today, which one brand would be your first choice?
How likely are you to purchase from this category in the next 30 days?
Thinking about your first-choice brand (the one you would choose today), how much do you agree or disagree with each statement?
Which of the following best describes your gender? If self-describing, choose Other.
- Man
- Woman
- Non-binary
- Other (self-describe)
- Prefer not to say
Which country do you currently live in?
Max 100 chars
What is the highest level of education you have completed?
What is your current employment status?
Is there anything else you would like to share about your experiences with brands in this category?
Max 600 chars
AI Interview: 2 Follow-up Questions on Your Brand Choices and Reasons
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