Brand Health Tracker: Awareness, Consideration & Equity
Measures unaided and aided brand awareness, category usage, consideration sets, first-choice preference, and perceptual brand equity attributes. Designed for tracking brand health over time across competitive sets.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
23
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this survey about your experiences and perceptions of brands in [product category]. This survey takes approximately 5 minutes to complete.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. Your responses will be kept confidential, anonymized, and reported only in aggregate.
By continuing, you agree to participate in this research.
Q2
Opinion Scale
Overall, how familiar are you with this product category?
Range: 1 – 7
Min: Not at all familiarMid: NeutralMax: Extremely familiar
Q3
Long Text
Without looking anything up, which brands in this category come to mind first? Please list up to five.
Max chars
Q4
Multiple Choice
Which of the following brands have you heard of, even if you have not used them? Select all that apply.
Brand A
Brand B
Brand C
Brand D
Brand E
Brand F
None of these
Q5
Multiple Choice
In the past 6 months, have you shopped for products or services in this category?
Yes, in the past 6 months
No, not in the past 6 months
Not sure
Q6
Multiple Choice
Which of the following brands have you personally used in the past 3 months? Select all that apply.
Brand A
Brand B
Brand C
Brand D
Brand E
Brand F
None of these — I have not used any brand in the past 3 months
Q7
Dropdown
Which one brand did you use most often in the past 3 months?
Brand A
Brand B
Brand C
Brand D
Brand E
Brand F
I did not use any brand in the past 3 months
Q8
Multiple Choice
Which brands would you seriously consider for your next purchase in this category? Select all that apply.
Brand A
Brand B
Brand C
Brand D
Brand E
Brand F
None of these
Q9
Dropdown
If you had to choose today, which one brand would be your first choice?
Brand A
Brand B
Brand C
Brand D
Brand E
Brand F
No preference / None of these
Q10
Opinion Scale
How likely are you to purchase from this category in the next 30 days?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q11
Opinion Scale
Thinking about your first-choice brand (the one you selected above), please rate your agreement with the following statement: 'This brand offers high-quality products or services.'
How likely are you to recommend your first-choice brand to a friend or colleague?
Range: 1 – 7
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q16
AI Interview
We'd like to learn more about your brand preferences and the reasons behind them. A few short follow-up questions will be asked based on your earlier responses.
AI InterviewLength: 3Personality: [Object Object]Mode: Fast
Reference questions: 6
Q17
Long Text
Based on your responses in this survey, is there anything else you would like to share about your experiences or feelings toward brands in this category?
Max chars
Q18
Dropdown
What is your age group?
Under 18
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q19
Multiple Choice
Which of the following best describes your gender?
Man
Woman
Non-binary
Other (please specify)
Prefer not to say
Q20
Dropdown
Which country do you currently live in?
United States
United Kingdom
Canada
Australia
Germany
France
India
Brazil
Japan
Mexico
Other (please specify)
Prefer not to say
Q21
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college / Associate degree
Bachelor's degree
Graduate or professional degree
Other
Prefer not to say
Q22
Dropdown
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker
Unemployed
Retired
Prefer not to say
Q23
Chat Message
Thank you for completing this survey! Your responses have been recorded and will be used to improve our understanding of brands in this category. We appreciate your time and honest feedback.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.
How can I share surveys with my team?
Send a project link so teammates can view and collaborate instantly.
Can the AI generate a survey from a prompt?
Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.
How long does support typically take to reply?
We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.
Can I export survey results?
Absolutely. Export results as CSV straight from the results page for quick data work.