Q01
Long Text
All templates
Brand Health Tracker: Awareness, Consideration & Equity
Measures unaided and aided brand awareness, category usage, consideration sets, first-choice preference, and perceptual brand equity attributes. Designed for tracking brand health over time across competitive sets.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
23 questions · ~4 min
Q02
Long Text
Overall, how familiar are you with this product category?
Q03
Long Text
Without looking anything up, which brands in this category come to mind first? Please list up to five.
Q04
Multiple Choice
In the past 6 months, have you shopped for products or services in this category?
Q05
Multiple Choice
Which brands would you seriously consider for your next purchase in this category? Select all that apply.
Q06
Long Text
Thinking about your first-choice brand (the one you selected above), please rate your agreement with the following statement: 'This brand offers high-quality products or services.'
Q07
AI Interview
We'd like to learn more about your brand preferences and the reasons behind them. A few short follow-up questions will be asked based on your earlier responses.
Q08
Long Text
What is your age group?
Q09
Long Text
Thank you for completing this survey! Your responses have been recorded and will be used to improve our understanding of brands in this category. We appreciate your time and honest feedback.
Q10
Multiple Choice
Which of the following brands have you heard of, even if you have not used them? Select all that apply.
Q11
Multiple Choice
Which of the following brands have you personally used in the past 3 months? Select all that apply.
Q12
Long Text
If you had to choose today, which one brand would be your first choice?
Q13
Long Text
Thinking about your first-choice brand: 'This brand offers good value for the price.'
Q14
Long Text
Based on your responses in this survey, is there anything else you would like to share about your experiences or feelings toward brands in this category?
Q15
Multiple Choice
Which of the following best describes your gender?
Q16
Long Text
Which one brand did you use most often in the past 3 months?
Q17
Long Text
How likely are you to purchase from this category in the next 30 days?
Q18
Long Text
Thinking about your first-choice brand: 'This brand is one I trust.'
Q19
Long Text
Which country do you currently live in?
Q20
Long Text
Thinking about your first-choice brand: 'This brand is innovative and forward-thinking.'
Q21
Long Text
What is the highest level of education you have completed?
Q22
Long Text
How likely are you to recommend your first-choice brand to a friend or colleague?
Q23
Long Text
What is your current employment status?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.