Overall, how familiar are you with this product category?
Range: 1 – 10
Min: Not at all familiarMid: Moderately familiarMax: Extremely familiar
Unaided awareness: Without looking anything up, which brands in this category come to mind first? List up to five.
Max 600 chars
Aided awareness: Which of the following brands have you heard of, even if you have not used them? Select all that apply.
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- Brand F
- None of these
In the past 6 months, have you shopped for products or services in this category? Select one.
- Yes, in the past 6 months
- No, not in the past 6 months
- Not sure
In the past 3 months, have you personally used any brands in this category? Select one.
Which brands have you personally used in the past 3 months? Select all that apply.
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- Brand F
- None in the past 3 months
Which one brand did you use most often in the past 3 months?
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- Brand F
- I did not use any brand in the past 3 months
Attention check: To confirm you are paying attention, please select I am paying attention.
- I am paying attention
- I am not paying attention
- Not sure
Which brands would you seriously consider for your next purchase in this category? Select all that apply.
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- Brand F
- None of these
If you had to choose today, which one brand would be your first choice?
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- Brand F
- No preference/None of these
How likely are you to purchase from this category in the next 30 days?
Range: 1 – 10
Min: Very unlikelyMid: Neither likely nor unlikelyMax: Very likely
Thinking about your first-choice brand (the one you would choose today), how much do you agree or disagree with each statement?
| Rows | Strongly disagree | Disagree | Neither agree nor disagree | Agree | Strongly agree |
|---|
| Offers good value for the money | • | • | • | • | • |
| Has high product quality | • | • | • | • | • |
| Is innovative | • | • | • | • | • |
| Is a brand I trust | • | • | • | • | • |
| Is easy to find and purchase | • | • | • | • | • |
| Fits my needs | • | • | • | • | • |
What is your age group?
- Under 18
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Which of the following best describes your gender? If self-describing, choose Other.
- Man
- Woman
- Non-binary
- Other (self-describe)
- Prefer not to say
Which country do you currently live in?
Max 100 chars
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college/Associate degree
- Bachelor’s degree
- Graduate or professional degree
- Other
- Prefer not to say
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker
- Unemployed
- Retired
- Prefer not to say
Is there anything else you would like to share about your experiences with brands in this category?
Max 600 chars
AI Interview: 2 Follow-up Questions on Your Brand Choices and Reasons
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast Thanks for completing the survey! Your responses have been recorded.