Track awareness, consideration, and preference with a customizable brand health survey. Benchmarkable questions. 4–6 minute length. Ready to use.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
20
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Opinion Scale
Overall, how familiar are you with this product category?
Range: 1 – 10
Min: Not at all familiarMid: Moderately familiarMax: Extremely familiar
Q2
Long Text
Unaided awareness: Without looking anything up, which brands in this category come to mind first? List up to five.
Max 600 chars
Q3
Multiple Choice
Aided awareness: Which of the following brands have you heard of, even if you have not used them? Select all that apply.
Brand A
Brand B
Brand C
Brand D
Brand E
Brand F
None of these
Q4
Multiple Choice
In the past 6 months, have you shopped for products or services in this category? Select one.
Yes, in the past 6 months
No, not in the past 6 months
Not sure
Q5
Multiple Choice
In the past 3 months, have you personally used any brands in this category? Select one.
Yes
No
Not sure
Q6
Multiple Choice
Which brands have you personally used in the past 3 months? Select all that apply.
Brand A
Brand B
Brand C
Brand D
Brand E
Brand F
None in the past 3 months
Q7
Dropdown
Which one brand did you use most often in the past 3 months?
Brand A
Brand B
Brand C
Brand D
Brand E
Brand F
I did not use any brand in the past 3 months
Q8
Multiple Choice
Attention check: To confirm you are paying attention, please select I am paying attention.
I am paying attention
I am not paying attention
Not sure
Q9
Multiple Choice
Which brands would you seriously consider for your next purchase in this category? Select all that apply.
Brand A
Brand B
Brand C
Brand D
Brand E
Brand F
None of these
Q10
Dropdown
If you had to choose today, which one brand would be your first choice?
Brand A
Brand B
Brand C
Brand D
Brand E
Brand F
No preference/None of these
Q11
Opinion Scale
How likely are you to purchase from this category in the next 30 days?
Range: 1 – 10
Min: Very unlikelyMid: Neither likely nor unlikelyMax: Very likely
Q12
Matrix
Thinking about your first-choice brand (the one you would choose today), how much do you agree or disagree with each statement?
Rows
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
Offers good value for the money
•
•
•
•
•
Has high product quality
•
•
•
•
•
Is innovative
•
•
•
•
•
Is a brand I trust
•
•
•
•
•
Is easy to find and purchase
•
•
•
•
•
Fits my needs
•
•
•
•
•
Q13
Dropdown
What is your age group?
Under 18
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q14
Multiple Choice
Which of the following best describes your gender? If self-describing, choose Other.
Man
Woman
Non-binary
Other (self-describe)
Prefer not to say
Q15
Short Text
Which country do you currently live in?
Max 100 chars
Q16
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college/Associate degree
Bachelor’s degree
Graduate or professional degree
Other
Prefer not to say
Q17
Dropdown
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker
Unemployed
Retired
Prefer not to say
Q18
Long Text
Is there anything else you would like to share about your experiences with brands in this category?
Max 600 chars
Q19
AI Interview
AI Interview: 2 Follow-up Questions on Your Brand Choices and Reasons
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q20
Chat Message
Thanks for completing the survey! Your responses have been recorded.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.
How can I share surveys with my team?
Send a project link so teammates can view and collaborate instantly.
Can the AI generate a survey from a prompt?
Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.
How long does support typically take to reply?
We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.
Can I export survey results?
Absolutely. Export results as CSV straight from the results page for quick data work.