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Incident Communication Effectiveness Assessment

Evaluates stakeholder perceptions of incident communication timeliness, clarity, frequency, and helpfulness to identify priority improvements in crisis communication workflows.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

21 questions · ~4 min
Q01
Long Text

Thank you for taking the time to share your feedback on our incident communications. This survey asks about your experience receiving status updates during a recent incident. Your responses are confidential, will be reported only in aggregate, and will be used to improve how we communicate during future incidents. Participation is voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. Estimated time: 5–7 minutes.

Q02
Multiple Choice

Were you affected by, or aware of, a recent service incident involving our product?

Q03
Long Text

Approximately when did you first become aware of this incident?

Q04
Long Text

Approximately how long after you first noticed the incident did you receive our first communication?

Q05
Long Text

How would you rate the frequency of updates during the incident?

Q06
Long Text

Overall, how helpful were the incident communications in allowing you to plan or take action?

Q07
Long Text

Please rank the following communication improvements from most to least important to you.

Q08
Long Text

What best describes your primary role?

Q09
Long Text

Thank you for sharing your feedback. Your responses will help us improve how we communicate during future incidents. We appreciate your time.

Q10
Multiple Choice

Through which channels did you receive incident updates? Select all that apply.

Q11
Long Text

How clear and easy to understand was the first incident update you received?

Q12
Long Text

How well did our updates describe the impact of the incident on your work or service?

Q13
Long Text

Overall, how satisfied are you with how we communicated during this incident?

Q14
Long Text

What is one change that would most improve incident communications for you?

Q15
Long Text

How long have you used our product or service?

Q16
Long Text

How well did our updates explain the cause of the incident?

Q17
Long Text

Compared to your expectations, how would you rate the incident communications?

Q18
AI Interview

We'd like to understand more about your experience with our incident communications. An AI moderator will ask a couple of follow-up questions based on your earlier responses.

Q19
Long Text

Where are you primarily located?

Q20
Long Text

How well did our updates provide an estimated resolution timeline?

Q21
Long Text

How well did our updates provide workarounds or steps you could take in the meantime?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.