Use template to test optimal price points across pack sizes with a Gabor-Granger survey. Measure willingness to pay, find thresholds, and optimize pricing.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Welcome! This brief survey asks about your price expectations for different pack sizes. It takes about 3–5 minutes. Please answer based on your typical shopping.
Q2
Short Text
Which product category are you thinking about today? (e.g., toothpaste, soda, shampoo)
Max 100 chars
Q3
Multiple Choice
In the past 3 months, have you purchased this product?
Yes
No
Q4
Multiple Choice
In the past 3 months, which pack sizes did you buy? Select all that apply.
Single unit
Small multipack (3–5 units)
Large multipack (9–12 units)
None of the above
Q5
Chat Message
If you haven’t bought recently, please estimate based on your expectations. Enter prices in your local currency using numbers only (no symbols).
Q6
Numeric
Single unit: Lowest acceptable price (not suspiciously cheap).
Accepts a numeric value
Whole numbers only
Q7
Numeric
Single unit: Price at which it becomes too expensive.
Accepts a numeric value
Whole numbers only
Q8
Numeric
Small multipack (3–5 units): Lowest acceptable price (not suspiciously cheap).
Accepts a numeric value
Whole numbers only
Q9
Numeric
Small multipack (3–5 units): Price at which it becomes too expensive.
Accepts a numeric value
Whole numbers only
Q10
Numeric
Large multipack (9–12 units): Lowest acceptable price (not suspiciously cheap).
Accepts a numeric value
Whole numbers only
Q11
Numeric
Large multipack (9–12 units): Price at which it becomes too expensive.
Accepts a numeric value
Whole numbers only
Q12
Rating
How sensitive are you to price when buying this product?
Scale: 10 (star)
Min: Not at all price sensitiveMax: Extremely price sensitive
Q13
Opinion Scale
In the past 3 months, how often did you buy this product?
Range: 1 – 10
Min: RarelyMid: SometimesMax: Very often
Q14
Multiple Choice
Attention check: To confirm you are paying attention, please select “No.”
Yes
No
Q15
Dropdown
What is your age?
Under 18
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q16
Multiple Choice
Which gender do you identify with?
Woman
Man
Non-binary
Prefer not to say
Q17
Dropdown
Where do you currently live?
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
Prefer not to say
Q18
Multiple Choice
What is the highest level of education you have completed?
Some high school
High school or equivalent
Some college/Associate degree
Bachelor’s degree
Postgraduate degree
Prefer not to say
Q19
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Homemaker
Unemployed
Retired
Prefer not to say
Q20
Long Text
Is there anything else you’d like to share about how you evaluate prices or choose between pack sizes?
Max 600 chars
Q21
AI Interview
AI Interview: 2 Follow-up Questions on Your Price Expectations
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q22
Chat Message
Thank you for your time—your feedback is very helpful!
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