Measures consumer price thresholds across single and multipack sizes using price sensitivity methodology. Identifies acceptable price ranges, purchase frequency, and pack-size preferences to inform pricing strategy.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
30
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This survey asks about your price expectations for different product pack sizes and takes approximately 3–5 minutes to complete.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential and will be reported in aggregate only.
By continuing, you consent to participate in this research.
Q2
Dropdown
Which product category would you like to evaluate pricing for?
Beverages (soda, juice, water)
Snacks & confectionery
Personal care (shampoo, soap, toothpaste)
Household cleaning products
Canned & packaged foods
Pet food & supplies
Baby care products
Paper products (tissues, paper towels)
Batteries & small electronics accessories
Other
Q3
Multiple Choice
In the past 3 months, have you purchased a product in this category?
Yes
No
Q4
Multiple Choice
Which of the following pack sizes have you purchased in the past 3 months? Select all that apply.
Single unit
Small multipack (3–5 units)
Large multipack (9–12 units)
None of the above
Q5
Chat Message
The next few questions ask about prices you would expect for different pack sizes in your chosen category. Please enter prices in your local currency using numbers only (e.g., 5.99).
Q6
Long Text
For a single unit, below what price would you question the product's quality?
Max chars
Q7
Long Text
For a single unit, at what price would the product start to seem expensive, but you would still consider buying it?
Max chars
Q8
Long Text
For a single unit, at what price would the product be a great deal — a real bargain?
Max chars
Q9
Long Text
For a single unit, above what price would you consider the product too expensive to purchase, regardless of its quality?
Max chars
Q10
Chat Message
Now thinking about a small multipack (3–5 units):
Q11
Long Text
For a small multipack (3–5 units), below what price would you question the product's quality?
Max chars
Q12
Long Text
For a small multipack (3–5 units), at what price would the product start to seem expensive, but you would still consider buying it?
Max chars
Q13
Long Text
For a small multipack (3–5 units), at what price would the product be a great deal — a real bargain?
Max chars
Q14
Long Text
For a small multipack (3–5 units), above what price would you consider the product too expensive to purchase, regardless of its quality?
Max chars
Q15
Chat Message
Finally, thinking about a large multipack (9–12 units):
Q16
Long Text
For a large multipack (9–12 units), below what price would you question the product's quality?
Max chars
Q17
Long Text
For a large multipack (9–12 units), at what price would the product start to seem expensive, but you would still consider buying it?
Max chars
Q18
Long Text
For a large multipack (9–12 units), at what price would the product be a great deal — a real bargain?
Max chars
Q19
Long Text
For a large multipack (9–12 units), above what price would you consider the product too expensive to purchase, regardless of its quality?
Max chars
Q20
Opinion Scale
When shopping for this product, how much does price influence your purchase decision?
Range: 1 – 7
Min: Not at all influentialMid: NeutralMax: Extremely influential
Q21
Multiple Choice
How many times did you purchase this product in the past 3 months?
0 times
1 time
2–3 times
4–6 times
7 or more times
Q22
Multiple Choice
When choosing between a single unit and a multipack, which factors matter most to you? Select up to 3.
Lower per-unit price
Total amount I spend at checkout
Storage space at home
How quickly I use the product
Trying a product before committing to more
Convenience of carrying the package
Promotional offers or discounts
Other
Q23
Opinion Scale
How likely are you to switch to a larger pack size if the per-unit price is lower?
Range: 1 – 7
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q24
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about how you evaluate prices or choose between pack sizes.
Max chars
Q25
AI Interview
We'd like to understand more about how you think about pricing and value when choosing between different pack sizes. Please share your thoughts, and we may ask a couple of follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q26
Dropdown
What is your age?
Under 18
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q27
Multiple Choice
Which gender do you identify with?
Woman
Man
Non-binary
Prefer not to say
Q28
Dropdown
Where do you currently live?
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
Prefer not to say
Q29
Dropdown
What is your approximate annual household income?
Under $25,000
$25,000–$49,999
$50,000–$74,999
$75,000–$99,999
$100,000–$149,999
$150,000 or more
Prefer not to say
Q30
Chat Message
Thank you for completing this survey! Your responses will help us better understand price expectations across different pack sizes. Your feedback is greatly appreciated.
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