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Pack Size Price Threshold Survey (Gabor-Granger)

Use template to test optimal price points across pack sizes with a Gabor-Granger survey. Measure willingness to pay, find thresholds, and optimize pricing.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

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Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
chat message
Welcome! This brief survey asks about your price expectations for different pack sizes. It takes about 3–5 minutes. Please answer based on your typical shopping.
Q2
short text
Which product category are you thinking about today? (e.g., toothpaste, soda, shampoo)
Max 100 chars
Q3
multiple choice
In the past 3 months, have you purchased this product?
  • Yes
  • No
Q4
multiple choice
In the past 3 months, which pack sizes did you buy? Select all that apply.
  • Single unit
  • Small multipack (3–5 units)
  • Large multipack (9–12 units)
  • None of the above
Q5
chat message
If you haven’t bought recently, please estimate based on your expectations. Enter prices in your local currency using numbers only (no symbols).
Q6
numeric
Single unit: Lowest acceptable price (not suspiciously cheap).
Q7
numeric
Single unit: Price at which it becomes too expensive.
Q8
numeric
Small multipack (3–5 units): Lowest acceptable price (not suspiciously cheap).
Q9
numeric
Small multipack (3–5 units): Price at which it becomes too expensive.
Q10
numeric
Large multipack (9–12 units): Lowest acceptable price (not suspiciously cheap).
Q11
numeric
Large multipack (9–12 units): Price at which it becomes too expensive.
Q12
rating
How sensitive are you to price when buying this product?
Q13
opinion scale
In the past 3 months, how often did you buy this product?
Q14
multiple choice
Attention check: To confirm you are paying attention, please select “No.”
  • Yes
  • No
Q15
dropdown
What is your age?
Q16
multiple choice
Which gender do you identify with?
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q17
dropdown
Where do you currently live?
Q18
multiple choice
What is the highest level of education you have completed?
  • Some high school
  • High school or equivalent
  • Some college/Associate degree
  • Bachelor’s degree
  • Postgraduate degree
  • Prefer not to say
Q19
multiple choice
What is your current employment status?
  • Full-time
  • Part-time
  • Self-employed
  • Student
  • Homemaker
  • Unemployed
  • Retired
  • Prefer not to say
Q20
long text
Is there anything else you’d like to share about how you evaluate prices or choose between pack sizes?
Max 600 chars
Q21
ai interview
AI Interview: 2 Follow-up Questions on Your Price Expectations
AI Interview
Q22
chat message
Thank you for your time—your feedback is very helpful!

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Pack Size Price Threshold Survey (Gabor-Granger) - Survey Template | QuestionPunk