Pack Size Price Threshold Survey

Measures consumer price thresholds across single and multipack sizes using price sensitivity methodology. Identifies acceptable price ranges, purchase frequency, and pack-size preferences to inform pricing strategy.

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Sample questions

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30 questions · ~4 min

Q01

Long Text

Welcome! This survey asks about your price expectations for different product pack sizes and takes approximately 3–5 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential and will be reported in aggregate only. By continuing, you consent to participate in this research.

Q02

Long Text

Which product category would you like to evaluate pricing for?

Q03

Long Text

The next few questions ask about prices you would expect for different pack sizes in your chosen category. Please enter prices in your local currency using numbers only (e.g., 5.99).

Q04

Long Text

Now thinking about a small multipack (3–5 units):

Q05

Long Text

Finally, thinking about a large multipack (9–12 units):

Q06

Long Text

When shopping for this product, how much does price influence your purchase decision?

Q07

Long Text

Based on your responses in this survey, please share any additional thoughts or feelings about how you evaluate prices or choose between pack sizes.

Q08

Long Text

What is your age?

Q09

Long Text

Thank you for completing this survey! Your responses will help us better understand price expectations across different pack sizes. Your feedback is greatly appreciated.

Q10

Multiple Choice

In the past 3 months, have you purchased a product in this category?

Q11

Long Text

For a single unit, below what price would you question the product's quality?

Q12

Long Text

For a small multipack (3–5 units), below what price would you question the product's quality?

Q13

Long Text

For a large multipack (9–12 units), below what price would you question the product's quality?

Q14

Multiple Choice

How many times did you purchase this product in the past 3 months?

Q15

AI Interview

We'd like to understand more about how you think about pricing and value when choosing between different pack sizes. Please share your thoughts, and we may ask a couple of follow-up questions.

Q16

Multiple Choice

Which gender do you identify with?

Q17

Multiple Choice

Which of the following pack sizes have you purchased in the past 3 months? Select all that apply.

Q18

Long Text

For a single unit, at what price would the product start to seem expensive, but you would still consider buying it?

Q19

Long Text

For a small multipack (3–5 units), at what price would the product start to seem expensive, but you would still consider buying it?

Q20

Long Text

For a large multipack (9–12 units), at what price would the product start to seem expensive, but you would still consider buying it?

Q21

Multiple Choice

When choosing between a single unit and a multipack, which factors matter most to you? Select up to 3.

Q22

Long Text

Where do you currently live?

Q23

Long Text

For a single unit, at what price would the product be a great deal — a real bargain?

Q24

Long Text

For a small multipack (3–5 units), at what price would the product be a great deal — a real bargain?

Q25

Long Text

For a large multipack (9–12 units), at what price would the product be a great deal — a real bargain?

Q26

Long Text

How likely are you to switch to a larger pack size if the per-unit price is lower?

Q27

Long Text

What is your approximate annual household income?

Q28

Long Text

For a single unit, above what price would you consider the product too expensive to purchase, regardless of its quality?

Q29

Long Text

For a small multipack (3–5 units), above what price would you consider the product too expensive to purchase, regardless of its quality?

Q30

Long Text

For a large multipack (9–12 units), above what price would you consider the product too expensive to purchase, regardless of its quality?

What’s included

AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.

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Sample questions

Which product category would you like to evaluate pricing for?

The next few questions ask about prices you would expect for different pack sizes in your chosen category. Please enter prices in your local currency using numbers only (e.g., 5.99).

Now thinking about a small multipack (3–5 units):

Finally, thinking about a large multipack (9–12 units):

When shopping for this product, how much does price influence your purchase decision?

Based on your responses in this survey, please share any additional thoughts or feelings about how you evaluate prices or choose between pack sizes.

What is your age?

Thank you for completing this survey! Your responses will help us better understand price expectations across different pack sizes. Your feedback is greatly appreciated.

In the past 3 months, have you purchased a product in this category?

For a single unit, below what price would you question the product's quality?

For a small multipack (3–5 units), below what price would you question the product's quality?

For a large multipack (9–12 units), below what price would you question the product's quality?

How many times did you purchase this product in the past 3 months?

We'd like to understand more about how you think about pricing and value when choosing between different pack sizes. Please share your thoughts, and we may ask a couple of follow-up questions.

Which gender do you identify with?

Which of the following pack sizes have you purchased in the past 3 months? Select all that apply.

For a single unit, at what price would the product start to seem expensive, but you would still consider buying it?

For a small multipack (3–5 units), at what price would the product start to seem expensive, but you would still consider buying it?

For a large multipack (9–12 units), at what price would the product start to seem expensive, but you would still consider buying it?

When choosing between a single unit and a multipack, which factors matter most to you? Select up to 3.

Where do you currently live?

For a single unit, at what price would the product be a great deal — a real bargain?

For a small multipack (3–5 units), at what price would the product be a great deal — a real bargain?

For a large multipack (9–12 units), at what price would the product be a great deal — a real bargain?

How likely are you to switch to a larger pack size if the per-unit price is lower?

What is your approximate annual household income?

For a single unit, above what price would you consider the product too expensive to purchase, regardless of its quality?

For a small multipack (3–5 units), above what price would you consider the product too expensive to purchase, regardless of its quality?

For a large multipack (9–12 units), above what price would you consider the product too expensive to purchase, regardless of its quality?

What’s included

AI follow-ups

Attention checks

AI-drafted copy

Auto report

Ready to launch?