Run an A/B test on store listing copy and visuals to gauge clarity, appeal, and distinctiveness. Identify the winner and increase installs with feedback.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Welcome! You will evaluate two store listing versions for a new digital product. Imagine you’re browsing an app or service store. Please review each concept carefully before answering.
Q2
Chat Message
Please review Concept A (copy and visuals) now. When you’re finished, continue.
Q3
Short Text
In one sentence, what does Concept A offer?
Max 100 chars
Q4
Matrix
How much do you agree with these statements about Concept A?
Rows
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
Explains what it is and what it does
•
•
•
•
•
Highlights a benefit I care about
•
•
•
•
•
Stands out from similar products
•
•
•
•
•
Makes me want to learn more
•
•
•
•
•
Q5
Rating
How clear is Concept A at a glance?
Scale: 10 (star)
Min: Not clearMax: Very clear
Q6
Multiple Choice
Which elements do you remember most from Concept A? Select up to 4.
Headline
Primary benefit
Key feature
Offer or price
Visual imagery
Ratings/reviews
Brand/logo
Screenshots/UI
Call to action
Q7
Chat Message
Please review Concept B (copy and visuals) now. When you’re finished, continue.
Q8
Short Text
In one sentence, what does Concept B offer?
Max 100 chars
Q9
Matrix
How much do you agree with these statements about Concept B?
Rows
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
Explains what it is and what it does
•
•
•
•
•
Highlights a benefit I care about
•
•
•
•
•
Stands out from similar products
•
•
•
•
•
Makes me want to learn more
•
•
•
•
•
Q10
Rating
How clear is Concept B at a glance?
Scale: 10 (star)
Min: Not clearMax: Very clear
Q11
Multiple Choice
Which elements do you remember most from Concept B? Select up to 4.
Headline
Primary benefit
Key feature
Offer or price
Visual imagery
Ratings/reviews
Brand/logo
Screenshots/UI
Call to action
Q12
Multiple Choice
Attention check: To confirm you are paying attention, please select “I am paying attention.”
I am paying attention
I am not paying attention
Prefer not to answer
Q13
Multiple Choice
Which version feels more distinctive compared with typical competitors?
Concept A
Concept B
About the same
Q14
Constant Sum
Allocate 100 points across A and B to show which version better motivates you to learn more. Higher points = more motivating.
Total must equal 100
Concept A
Concept B
Min per option: 0Whole numbers only
Q15
Ranking
Rank the elements that most influenced your choice (1 = biggest impact).
Drag to order (top = most important)
Headline/message
Benefit statement
Specific feature mentioned
Offer/pricing
Visuals/design
Trust cues (ratings/reviews/badges)
Q16
Opinion Scale
Based on your preferred version, how likely are you to tap to learn more in the next 7 days?
Range: 1 – 10
Min: Very unlikelyMid: NeutralMax: Very likely
Q17
Long Text
What is one change that would improve your preferred version?
Max 600 chars
Q18
Multiple Choice
In the last 3 months, have you installed a new app or signed up for an online service?
Yes
No
Q19
Dropdown
What is your age?
Under 18
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q20
Multiple Choice
Which gender do you identify with?
Man
Woman
Non-binary
Prefer not to say
Q21
Dropdown
Where do you currently live?
United States
United Kingdom
Canada
Australia
India
Germany
France
Brazil
Mexico
Other
Q22
Dropdown
What is the highest level of education you have completed?
Some high school or less
High school diploma or equivalent
Some college/technical training
Associate degree
Bachelor’s degree
Postgraduate degree
Prefer not to say
Q23
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Homemaker
Unemployed, looking for work
Not working, not seeking
Retired
Prefer not to say
Q24
Long Text
Is there anything else you’d like to share about the concepts or your decision?
Max 600 chars
Q25
AI Interview
AI Interview: 2 Follow-up Questions on your store listing feedback
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q26
Chat Message
Thank you for your time—your feedback is complete.
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