Q01
Multiple Choice
All templates
App Store Listing A/B Concept Test
Evaluates two app store listing variants on clarity, appeal, trust, and conversion intent to identify the higher-performing concept. Designed for respondents who have recently browsed or installed apps.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
27 questions · ~4 min
Q02
Long Text
Welcome! Thank you for participating in this study. You will evaluate two app store listing versions and share your honest opinions. This survey takes approximately 8 minutes to complete. There are no right or wrong answers — we are simply interested in your genuine reactions. Your responses are confidential and will be reported only in aggregate. Participation is entirely voluntary, and you may stop at any time. Please imagine you are browsing an app store and review each concept carefully before answering.
Q03
Long Text
Please take a moment to carefully review Concept A below — examine both the copy and the visuals. When you are ready, continue to the evaluation questions. [INSERT CONCEPT A STORE LISTING IMAGE/COPY HERE]
Q04
Long Text
Please take a moment to carefully review Concept B below — examine both the copy and the visuals. When you are ready, continue to the evaluation questions. [INSERT CONCEPT B STORE LISTING IMAGE/COPY HERE]
Q05
Multiple Choice
Overall, which version better motivates you to learn more about the product?
Q06
AI Interview
Thank you for your feedback so far. I'd like to explore your reactions to the store listings in a bit more depth. What stood out most to you when comparing the two concepts?
Q07
Long Text
What is your age?
Q08
Long Text
Thank you for your time — your feedback is now complete. Your responses will help us optimize the store listing experience.
Q09
Long Text
In one sentence, what does Concept A offer?
Q10
Long Text
In one sentence, what does Concept B offer?
Q11
Multiple Choice
Compared with similar products you have seen in app stores, which version feels more distinctive?
Q12
Long Text
Based on your responses in this survey, is there anything else you would like to share about the store listing concepts or your decision?
Q13
Multiple Choice
Which gender do you identify with?
Q14
Long Text
How clear is Concept A at a glance?
Q15
Long Text
How clear is Concept B at a glance?
Q16
Long Text
If you saw your preferred version in an app store, how likely would you be to tap to learn more?
Q17
Long Text
Where do you currently live?
Q18
Long Text
How appealing is Concept A overall?
Q19
Long Text
How appealing is Concept B overall?
Q20
Long Text
Rank the following elements by how much they influenced your preference (1 = biggest impact).
Q21
Long Text
How much do you trust this product based on Concept A's listing?
Q22
Long Text
How much do you trust this product based on Concept B's listing?
Q23
Long Text
What is one change that would improve your preferred version?
Q24
Long Text
How motivated are you to learn more about the product based on Concept A?
Q25
Long Text
How motivated are you to learn more about the product based on Concept B?
Q26
Multiple Choice
Which elements do you remember most from Concept A? Select up to 4.
Q27
Multiple Choice
Which elements do you remember most from Concept B? Select up to 4.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.