Evaluates two app store listing variants on clarity, appeal, trust, and conversion intent to identify the higher-performing concept. Designed for respondents who have recently browsed or installed apps.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
27
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Multiple Choice
In the last 3 months, have you installed a new app or signed up for a new online service?
Yes
No
Q2
Chat Message
Welcome! Thank you for participating in this study. You will evaluate two app store listing versions and share your honest opinions.
This survey takes approximately 8 minutes to complete. There are no right or wrong answers — we are simply interested in your genuine reactions. Your responses are confidential and will be reported only in aggregate. Participation is entirely voluntary, and you may stop at any time.
Please imagine you are browsing an app store and review each concept carefully before answering.
Q3
Chat Message
Please take a moment to carefully review Concept A below — examine both the copy and the visuals. When you are ready, continue to the evaluation questions.
[INSERT CONCEPT A STORE LISTING IMAGE/COPY HERE]
Q4
Long Text
In one sentence, what does Concept A offer?
Max chars
Q5
Opinion Scale
How clear is Concept A at a glance?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q6
Opinion Scale
How appealing is Concept A overall?
Range: 1 – 7
Min: Not at all appealingMid: NeutralMax: Extremely appealing
Q7
Opinion Scale
How much do you trust this product based on Concept A's listing?
Range: 1 – 7
Min: Not at allMid: NeutralMax: A great deal
Q8
Opinion Scale
How motivated are you to learn more about the product based on Concept A?
Range: 1 – 7
Min: Not at all motivatedMid: NeutralMax: Extremely motivated
Q9
Multiple Choice
Which elements do you remember most from Concept A? Select up to 4.
Headline
Primary benefit
Key feature
Offer or price
Visual imagery
Ratings/reviews
Brand/logo
Screenshots/UI
Call to action
Q10
Chat Message
Please take a moment to carefully review Concept B below — examine both the copy and the visuals. When you are ready, continue to the evaluation questions.
[INSERT CONCEPT B STORE LISTING IMAGE/COPY HERE]
Q11
Long Text
In one sentence, what does Concept B offer?
Max chars
Q12
Opinion Scale
How clear is Concept B at a glance?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q13
Opinion Scale
How appealing is Concept B overall?
Range: 1 – 7
Min: Not at all appealingMid: NeutralMax: Extremely appealing
Q14
Opinion Scale
How much do you trust this product based on Concept B's listing?
Range: 1 – 7
Min: Not at allMid: NeutralMax: A great deal
Q15
Opinion Scale
How motivated are you to learn more about the product based on Concept B?
Range: 1 – 7
Min: Not at all motivatedMid: NeutralMax: Extremely motivated
Q16
Multiple Choice
Which elements do you remember most from Concept B? Select up to 4.
Headline
Primary benefit
Key feature
Offer or price
Visual imagery
Ratings/reviews
Brand/logo
Screenshots/UI
Call to action
Q17
Multiple Choice
Overall, which version better motivates you to learn more about the product?
Concept A
Concept B
No preference
Q18
Multiple Choice
Compared with similar products you have seen in app stores, which version feels more distinctive?
Concept A
Concept B
About the same
Q19
Opinion Scale
If you saw your preferred version in an app store, how likely would you be to tap to learn more?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q20
Ranking
Rank the following elements by how much they influenced your preference (1 = biggest impact).
Drag to order (top = most important)
Headline/message
Benefit statement
Specific feature mentioned
Offer/pricing
Visuals/design
Trust cues (ratings, reviews, badges)
Q21
Long Text
What is one change that would improve your preferred version?
Max chars
Q22
AI Interview
Thank you for your feedback so far. I'd like to explore your reactions to the store listings in a bit more depth. What stood out most to you when comparing the two concepts?
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q23
Long Text
Based on your responses in this survey, is there anything else you would like to share about the store listing concepts or your decision?
Max chars
Q24
Dropdown
What is your age?
Under 18
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q25
Multiple Choice
Which gender do you identify with?
Man
Woman
Non-binary
Prefer not to say
Q26
Dropdown
Where do you currently live?
United States
United Kingdom
Canada
Australia
India
Germany
France
Brazil
Mexico
Other
Q27
Chat Message
Thank you for your time — your feedback is now complete. Your responses will help us optimize the store listing experience.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.
How can I share surveys with my team?
Send a project link so teammates can view and collaborate instantly.
Can the AI generate a survey from a prompt?
Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.
How long does support typically take to reply?
We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.
Can I export survey results?
Absolutely. Export results as CSV straight from the results page for quick data work.