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Post-Rebrand Brand Health & Tracking Survey Template

Measure brand awareness, perception, and preference post-rebrand. Track lift, spot risks, and optimize messaging with clear KPIs. Benchmark against baseline.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Chat Message
In this survey, “Brand” refers to the company named in your invitation. Please answer based on your experience in the last 3 months.
Q2
Short Text
Without looking anything up, which brands do you recall rebranding in the last 3 months?
Max 100 chars
Q3
Multiple Choice
Before today, had you heard of Brand?
  • Yes
  • No
  • Not sure
Q4
Opinion Scale
How familiar are you with Brand today?
Range: 1 – 10
Min: Not at all familiarMid: Moderately familiarMax: Very familiar
Q5
Multiple Choice
In the last 3 months, have you seen or heard about Brand’s recent rebrand (for example, a new name, logo, or visual style)?
  • Yes
  • No
  • Not sure
Q6
Multiple Choice
If applicable, where did you first notice Brand’s change?
  • Social media
  • Website or app
  • In‑store or packaging
  • Online ads
  • TV/streaming or video ads
  • Email or SMS from Brand
  • Word of mouth
  • News or blogs
  • Other
Q7
Multiple Choice
Overall, compared with before the rebrand, Brand now seems…
  • Much better
  • Somewhat better
  • About the same
  • Somewhat worse
  • Much worse
Q8
Multiple Choice
Because of the rebrand, how has your likelihood of choosing Brand changed, if at all?
  • Much more likely
  • Somewhat more likely
  • No change
  • Somewhat less likely
  • Much less likely
Q9
Opinion Scale
Since the rebrand, how often have you noticed Brand in your day‑to‑day?
Range: 1 – 10
Min: RarelyMid: SometimesMax: Often
Q10
Matrix
Thinking about Brand today, how much do you agree with each statement?
RowsStrongly disagreeDisagreeNeither agree nor disagreeAgreeStrongly agree
Innovative•••••
Trustworthy•••••
High quality•••••
Good value for money•••••
Environmentally and socially responsible•••••
For people like me•••••
Q11
Matrix
Thinking back to before the rebrand (within the past 6 months), how much did each statement apply to Brand?
RowsStrongly disagreeDisagreeNeither agree nor disagreeAgreeStrongly agree
Innovative•••••
Trustworthy•••••
High quality•••••
Good value for money•••••
Environmentally and socially responsible•••••
For people like me•••••
Q12
Multiple Choice
Attention check: To confirm you are paying attention, please select “I am paying attention.”
  • I am paying attention
  • I am not paying attention
Q13
Dropdown
Where does Brand sit in your consideration set for this category?
  • First choice
  • Top 2
  • Top 3
  • Lower than top 3
  • Not in my consideration set
Q14
Opinion Scale
How likely are you to choose Brand in the next 30 days?
Range: 1 – 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q15
Constant Sum
Allocate a total of 100 points to show your likely choice share next time you buy in this category.
Total must equal 100
Min per option: 0Whole numbers only
Q16
Dropdown
What is your age?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q17
Multiple Choice
Which best describes your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q18
Short Text
Country or region where you live:
Max 100 chars
Q19
Dropdown
What is the highest level of education you have completed?
  • Some high school or less
  • High school diploma or equivalent
  • Some college/Associate degree
  • Bachelor’s degree
  • Postgraduate degree
  • Prefer not to say
Q20
Multiple Choice
What is your current employment status?
  • Employed full time
  • Employed part time
  • Self-employed
  • Student
  • Unemployed
  • Retired
  • Prefer not to say
Q21
Long Text
Anything else you want to share about Brand’s new look or feel?
Max 600 chars
Q22
AI Interview
AI Interview: 2 Follow-up Questions on the rebrand
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q23
Chat Message
Thanks for your time—your feedback helps us understand the rebrand’s impact.

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