In this survey, “Brand” refers to the company named in your invitation. Please answer based on your experience in the last 3 months.
Without looking anything up, which brands do you recall rebranding in the last 3 months?
Max 100 chars
Before today, had you heard of Brand?
How familiar are you with Brand today?
In the last 3 months, have you seen or heard about Brand’s recent rebrand (for example, a new name, logo, or visual style)?
If applicable, where did you first notice Brand’s change?
- Social media
- Website or app
- In‑store or packaging
- Online ads
- TV/streaming or video ads
- Email or SMS from Brand
- Word of mouth
- News or blogs
- Other
Overall, compared with before the rebrand, Brand now seems…
- Much better
- Somewhat better
- About the same
- Somewhat worse
- Much worse
Because of the rebrand, how has your likelihood of choosing Brand changed, if at all?
- Much more likely
- Somewhat more likely
- No change
- Somewhat less likely
- Much less likely
Since the rebrand, how often have you noticed Brand in your day‑to‑day?
Thinking about Brand today, how much do you agree with each statement?
Thinking back to before the rebrand (within the past 6 months), how much did each statement apply to Brand?
Attention check: To confirm you are paying attention, please select “I am paying attention.”
- I am paying attention
- I am not paying attention
Where does Brand sit in your consideration set for this category?
How likely are you to choose Brand in the next 30 days?
Allocate a total of 100 points to show your likely choice share next time you buy in this category.
Which best describes your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Country or region where you live:
Max 100 chars
What is the highest level of education you have completed?
What is your current employment status?
- Employed full time
- Employed part time
- Self-employed
- Student
- Unemployed
- Retired
- Prefer not to say
Anything else you want to share about Brand’s new look or feel?
Max 600 chars
AI Interview: 2 Follow-up Questions on the rebrand
Thanks for your time—your feedback helps us understand the rebrand’s impact.