Q01
Message
All templatesMarket Research
Post-Rebrand Brand Health & Perception Tracker
Measures brand awareness, perception shift, and purchase intent following a corporate rebrand. Designed for market researchers benchmarking post-rebrand lift against baseline data and identifying messaging risks across key consumer segments.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
27 questions · ~12 min
Q02
Long Text
Without looking anything up, which brands come to mind that have rebranded in the last 3 months? Please list as many as you can think of.
Q03
Multiple Choice
In the last 3 months, have you seen or heard about Brand's recent rebrand (for example, a new name, logo, or visual style)?
- Yes
- No
- Not sure
Q04
Message
We'd like to understand how you see Brand today. The next few questions ask about specific qualities.
Q05
Dropdown
When thinking about purchasing in [category], where does Brand sit in your consideration?
- First choice
- Top 2
- Top 3
- Lower than top 3
- Not in my consideration set
Q06
Long Text
Based on your responses in this survey, is there anything else you would like to share about Brand's rebrand — its new look, messaging, or how it has affected your perception?
Q07
Message
Finally, a few questions about you for classification purposes only.
Q08
Message
Thank you for completing this survey. Your feedback is valuable in helping us understand the impact of Brand's rebrand. Your responses will be kept confidential and reported only in aggregate.
Q09
Multiple Choice
Before today, had you heard of Brand?
- Yes
- No
- Not sure
Q10
Multiple Choice
Where have you seen or heard about Brand's rebrand? Select all that apply.
- Social media
- Website or app
- In-store or packaging
- Online ads
- TV, streaming, or video ads
- Email or SMS from Brand
- Word of mouth
- News or blogs
- Other (please specify)
Q11
Opinion Scale
How much do you agree or disagree: Brand is trustworthy.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q12
Opinion Scale
How likely are you to choose Brand for your next purchase in the next 30 days?
Scale: 1 – 7
Min:Not at all likelyMax:Extremely likely
Q13
AI Interview
You mentioned some thoughts about Brand's rebrand. I'd like to explore your reactions a bit further. What specifically about the rebrand stood out to you — positively or negatively?
Q14
Dropdown
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q15
Opinion Scale
How familiar are you with Brand today?
Scale: 1 – 5
Min:Not at all familiarMax:Extremely familiar
Q16
Multiple Choice
Since the rebrand, how often have you noticed Brand in your day-to-day life?
- Never
- Rarely
- Sometimes
- Often
- Very often
Q17
Opinion Scale
How much do you agree or disagree: Brand is innovative.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q18
Opinion Scale
As a result of the rebrand, how has your likelihood of choosing Brand changed, if at all?
Scale: 1 – 5
Min:Much less likelyMax:Much more likely
Q19
Multiple Choice
Which best describes your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q20
Opinion Scale
How much do you agree or disagree: Brand offers good value for the price.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q21
Ranking
If you were to buy in [category] tomorrow, please rank these brands in order of preference (most preferred first).
- Brand
- Competitor A
- Competitor B
- Competitor C
- Other
Drag to rank
Q22
Dropdown
In which country or region do you currently live?
- United States
- United Kingdom
- Canada
- Australia
- Germany
- France
- India
- Brazil
- Mexico
- Japan
- Other (please specify)
- Prefer not to say
Q23
Opinion Scale
How much do you agree or disagree: Brand is relevant to people like me.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q24
Dropdown
What is the highest level of education you have completed?
- Some high school or less
- High school diploma or equivalent
- Some college / Associate degree
- Bachelor's degree
- Postgraduate degree
- Prefer not to say
Q25
Opinion Scale
How much do you agree or disagree: Brand stands out from competitors.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q26
Multiple Choice
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker / caregiver
- Unemployed
- Retired
- Prefer not to say
Q27
Opinion Scale
Overall, compared with before the rebrand, how does your impression of Brand seem now?
Scale: 1 – 5
Min:Much worseMax:Much better
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes an unaided brand-recall open-text question before any brand is named, giving a true pre-exposure baseline rather than immediately priming respondents.
- Tracks rebrand awareness, exposure channels, and day-to-day noticing frequency, then measures shifts across five brand attributes (trust, innovation, value, relevance, differentiation) to isolate what actually moved post-rebrand.
- Pairs consideration-set ranking and 30-day purchase intent with a direct 'has this changed since the rebrand' question, plus an AI follow-up interview that adaptively probes any negative or ambivalent reactions respondents mention.
- Closes with structured demographic classification questions, making segment-level messaging-risk analysis straightforward in the auto-generated report.
SurveySparrow
Brand Perception Survey TemplateA ready-to-field conversational survey template focused on general brand perception rather than pre/post-rebrand tracking specifically. It uses SurveySparrow's chat-style question flow, which is friendlier than a static grid but still a fixed question set. Researchers would need to manually add rebrand-specific baseline and exposure questions.
What it does well
- Conversational, chat-like question flow that can feel less clinical than a standard form
- Fielding-ready template usable out of the box
- Likely supports mobile-friendly distribution given SurveySparrow's product focus
Where it falls short
- No adaptive AI follow-up interviewing — every respondent sees the same fixed question path
- No voice AI interview option
- No published per-response quality scoring or transparent prompt methodology
Jotform
Brand Perception Survey Form TemplateA drag-and-drop form template built on Jotform's general form-builder platform, oriented toward quick deployment and customization rather than rebrand-specific tracking or qualitative depth. It's fielding-ready but is a generic brand perception form rather than a benchmarking instrument for pre/post-rebrand lift.
What it does well
- Easy visual customization via drag-and-drop form builder
- Broad integration ecosystem typical of Jotform
- Fielding-ready template requiring no rebuild
Where it falls short
- Static question set with no adaptive AI probing of open-ended answers
- No voice AI interview or guided screen-share task capability
- No automated quality scoring of individual responses
SurveyMonkey
Brand Perception Survey Template & QuestionsA well-established, fielding-ready template from a major survey research provider, useful for general brand-tracking questions but not built around rebrand baselines or messaging-risk segmentation. It leans on SurveyMonkey's broader panel and analytics ecosystem rather than rebrand-specific design.
What it does well
- Backed by a large, established survey research platform with broad question-bank experience
- Fielding-ready template usable immediately
- Likely benefits from SurveyMonkey's benchmarking and analytics tools
Where it falls short
- No adaptive AI follow-up interview to probe why perceptions shifted
- No voice AI interview mode
- No transparent, published prompt-level methodology for any AI-assisted analysis
Typeform
Brand Perception Survey TemplateA polished, fielding-ready conversational template known for strong design and one-question-at-a-time UX, but it's a generic brand perception survey rather than one purpose-built for tracking a rebrand's before/after lift or consideration-set shifts. Customization for rebrand-specific benchmarking would be manual.
What it does well
- Strong conversational UI/UX with high completion-rate design
- Fielding-ready and easy to visually brand
- Good logic-branching tools for a static-form platform
Where it falls short
- No adaptive AI interviewing that follows up on individual open-ended answers
- No voice AI interview capability
- No automated per-response quality scoring
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
Related templates
More studies from the same category.
Market Research
Drive-Thru Customer Experience & Satisfaction Survey
Measures speed, accuracy, staff hospitality, and overall satisfaction for fast-food drive-thru visits to identify key experience drivers and improvement priorities.
View templateMarket Research
Product-Market Fit Assessment (Sean Ellis Method)
Measures product-market fit among active users using the Sean Ellis 'very disappointed' framework, supplemented by usage patterns, competitive alternatives, and qualitative feedback to identify fit signals and improvement priorities.
View templateMarket Research
Early Adopter Problem & Concept Validation Survey
A structured instrument for validating pain points, mapping current workarounds, and testing solution concept appeal with early adopter segments. Designed for product and market research teams conducting pre-launch validation in 6–9 minutes.
View templateMarket Research
Pack Size Price Threshold Survey
Measures consumer price thresholds across single and multipack sizes using price sensitivity methodology. Identifies acceptable price ranges, purchase frequency, and pack-size preferences to inform pricing strategy.
View templateMarket Research
Startup Assumption Certainty Assessment
A diagnostic survey for startup founders to systematically evaluate evidence-backed certainty across customer, problem, channel, and revenue assumptions, enabling prioritized validation planning.
View templateMarket Research
Early Adopter Identification & Trial Tolerance Assessment
Identifies early adopter segments by measuring problem severity, experimentation behavior, bug tolerance, and adoption influence. Use with prospective beta testers or tool evaluation panels to prioritize product roadmap and recruit champions.
View template