Measures brand awareness, perception shift, and purchase intent following a corporate rebrand. Designed for market researchers benchmarking post-rebrand lift against baseline data and identifying messaging risks across key consumer segments.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
27
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Thank you for participating in this research study about brand perceptions. This survey will take approximately 6–8 minutes to complete.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate.
In this survey, "Brand" refers to the company named in your invitation. Please answer based on your experience in the last 3 months.
Q2
Long Text
Without looking anything up, which brands come to mind that have rebranded in the last 3 months? Please list as many as you can think of.
Max chars
Q3
Multiple Choice
Before today, had you heard of Brand?
Yes
No
Not sure
Q4
Opinion Scale
How familiar are you with Brand today?
Range: 1 – 5
Min: Not at all familiarMid: NeutralMax: Extremely familiar
Q5
Multiple Choice
In the last 3 months, have you seen or heard about Brand's recent rebrand (for example, a new name, logo, or visual style)?
Yes
No
Not sure
Q6
Multiple Choice
Where have you seen or heard about Brand's rebrand? Select all that apply.
Social media
Website or app
In-store or packaging
Online ads
TV, streaming, or video ads
Email or SMS from Brand
Word of mouth
News or blogs
Other (please specify)
Q7
Multiple Choice
Since the rebrand, how often have you noticed Brand in your day-to-day life?
Never
Rarely
Sometimes
Often
Very often
Q8
Chat Message
We'd like to understand how you see Brand today. The next few questions ask about specific qualities.
Q9
Opinion Scale
How much do you agree or disagree: Brand is trustworthy.
Overall, compared with before the rebrand, how does your impression of Brand seem now?
Range: 1 – 5
Min: Much worseMid: NeutralMax: Much better
Q15
Dropdown
When thinking about purchasing in [category], where does Brand sit in your consideration?
First choice
Top 2
Top 3
Lower than top 3
Not in my consideration set
Q16
Opinion Scale
How likely are you to choose Brand for your next purchase in the next 30 days?
Range: 1 – 7
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q17
Opinion Scale
As a result of the rebrand, how has your likelihood of choosing Brand changed, if at all?
Range: 1 – 5
Min: Much less likelyMid: NeutralMax: Much more likely
Q18
Ranking
If you were to buy in [category] tomorrow, please rank these brands in order of preference (most preferred first).
Drag to order (top = most important)
Brand
Competitor A
Competitor B
Competitor C
Other
Q19
Long Text
Based on your responses in this survey, is there anything else you would like to share about Brand's rebrand — its new look, messaging, or how it has affected your perception?
Max chars
Q20
AI Interview
You mentioned some thoughts about Brand's rebrand. I'd like to explore your reactions a bit further. What specifically about the rebrand stood out to you — positively or negatively?
AI InterviewLength: 3Personality: [Object Object]Mode: Fast
Reference questions: 5
Q21
Chat Message
Finally, a few questions about you for classification purposes only.
Q22
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q23
Multiple Choice
Which best describes your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q24
Dropdown
In which country or region do you currently live?
United States
United Kingdom
Canada
Australia
Germany
France
India
Brazil
Mexico
Japan
Other (please specify)
Prefer not to say
Q25
Dropdown
What is the highest level of education you have completed?
Some high school or less
High school diploma or equivalent
Some college / Associate degree
Bachelor's degree
Postgraduate degree
Prefer not to say
Q26
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker / caregiver
Unemployed
Retired
Prefer not to say
Q27
Chat Message
Thank you for completing this survey. Your feedback is valuable in helping us understand the impact of Brand's rebrand. Your responses will be kept confidential and reported only in aggregate.
Frequently Asked Questions
What is QuestionPunk?
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Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
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Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
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What are the pricing plans?
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