Q01
Long Text
All templates
Post-Rebrand Brand Health & Perception Tracker
Measures brand awareness, perception shift, and purchase intent following a corporate rebrand. Designed for market researchers benchmarking post-rebrand lift against baseline data and identifying messaging risks across key consumer segments.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
27 questions · ~4 min
Q02
Long Text
Without looking anything up, which brands come to mind that have rebranded in the last 3 months? Please list as many as you can think of.
Q03
Multiple Choice
In the last 3 months, have you seen or heard about Brand's recent rebrand (for example, a new name, logo, or visual style)?
Q04
Long Text
We'd like to understand how you see Brand today. The next few questions ask about specific qualities.
Q05
Long Text
When thinking about purchasing in [category], where does Brand sit in your consideration?
Q06
Long Text
Based on your responses in this survey, is there anything else you would like to share about Brand's rebrand — its new look, messaging, or how it has affected your perception?
Q07
Long Text
Finally, a few questions about you for classification purposes only.
Q08
Long Text
Thank you for completing this survey. Your feedback is valuable in helping us understand the impact of Brand's rebrand. Your responses will be kept confidential and reported only in aggregate.
Q09
Multiple Choice
Before today, had you heard of Brand?
Q10
Multiple Choice
Where have you seen or heard about Brand's rebrand? Select all that apply.
Q11
Long Text
How much do you agree or disagree: Brand is trustworthy.
Q12
Long Text
How likely are you to choose Brand for your next purchase in the next 30 days?
Q13
AI Interview
You mentioned some thoughts about Brand's rebrand. I'd like to explore your reactions a bit further. What specifically about the rebrand stood out to you — positively or negatively?
Q14
Long Text
What is your age?
Q15
Long Text
How familiar are you with Brand today?
Q16
Multiple Choice
Since the rebrand, how often have you noticed Brand in your day-to-day life?
Q17
Long Text
How much do you agree or disagree: Brand is innovative.
Q18
Long Text
As a result of the rebrand, how has your likelihood of choosing Brand changed, if at all?
Q19
Multiple Choice
Which best describes your gender?
Q20
Long Text
How much do you agree or disagree: Brand offers good value for the price.
Q21
Long Text
If you were to buy in [category] tomorrow, please rank these brands in order of preference (most preferred first).
Q22
Long Text
In which country or region do you currently live?
Q23
Long Text
How much do you agree or disagree: Brand is relevant to people like me.
Q24
Long Text
What is the highest level of education you have completed?
Q25
Long Text
How much do you agree or disagree: Brand stands out from competitors.
Q26
Multiple Choice
What is your current employment status?
Q27
Long Text
Overall, compared with before the rebrand, how does your impression of Brand seem now?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.