Data Literacy & Self-Service Analytics Adoption Assessment
An internal assessment for measuring employees' data literacy, self-service analytics confidence, tool adoption, and support needs — designed to surface skill gaps, trust issues, and barriers that inform data-enablement strategy.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
22
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to the Data Literacy & Self-Service Analytics Survey.
This survey is designed to understand how you find, use, and analyze data in your day-to-day work. Your responses will help us identify gaps in tools, training, and support so we can better enable a data-driven culture.
• Participation is voluntary and you may stop at any time.
• All responses are anonymous and will be reported only in aggregate.
• There are no right or wrong answers — we are interested in your honest experience.
• Estimated time: 6–8 minutes.
Please click Next to begin.
Q2
Opinion Scale
How would you rate your overall proficiency with data analysis and data tools?
Range: 1 – 7
Min: NoviceMid: NeutralMax: Expert
Q3
Dropdown
In a typical work week, how often do you analyze or use data as part of your role?
Several times a day
About once per day
A few times per week
About once per week
Less than once per week
I do not regularly use data in my role
Q4
Dropdown
In a typical week, approximately how much time do you spend finding, preparing, or cleaning data before you can use it?
Less than 15 minutes
15–30 minutes
31–60 minutes
1–2 hours
2–4 hours
More than 4 hours
I don't do this type of work
Q5
Multiple Choice
Which of the following tools have you used in the last 30 days to explore or report on data? Select all that apply.
Spreadsheets (Excel, Google Sheets)
BI dashboards (Tableau, Power BI, Looker)
Product analytics (Amplitude, Mixpanel)
SQL tools (e.g., Snowflake/BigQuery clients)
Notebooks (Jupyter, RStudio)
Data catalog or lineage tool
CRM or marketing analytics
Visualization builders (Looker Studio, Data Studio)
Other tool (please specify)
Q6
Opinion Scale
How easy is it to find the right dataset or dashboard when you need it?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q7
Opinion Scale
How easy is it to find clear, agreed-upon definitions for the key metrics you use?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q8
Opinion Scale
How would you rate your current ability to create charts or visualizations from raw data?
Range: 1 – 7
Min: Cannot do thisMid: NeutralMax: Very proficient
Q9
Opinion Scale
How would you rate your current ability to write or modify a data query (e.g., SQL)?
Range: 1 – 7
Min: Cannot do thisMid: NeutralMax: Very proficient
Q10
Opinion Scale
How would you rate your current ability to interpret a dashboard or report and draw actionable conclusions?
Range: 1 – 7
Min: Cannot do thisMid: NeutralMax: Very proficient
Q11
Ranking
Please rank the following barriers by how much they limit your use of data. Place the biggest barrier at the top.
Drag to order (top = most important)
Limited tool access or permissions
Unclear metric definitions
Tool complexity or steep learning curve
Data quality or freshness issues
Not enough time
Not sure where to start
Worried about making a mistake
Q12
Opinion Scale
How clear are the data governance and usage guidelines that apply to your role?
Range: 1 – 5
Min: Very unclearMid: NeutralMax: Very clear
Q13
Opinion Scale
How confident are you in your ability to use self-service analytics tools to answer work-related questions?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q14
Opinion Scale
How much do you trust the accuracy of the data you typically use in your work?
Range: 1 – 7
Min: Do not trust at allMid: NeutralMax: Trust completely
Q15
Ranking
Please rank the following support options by how helpful they would be for improving your data skills and workflows. Place the most helpful at the top.
Drag to order (top = most important)
Live training or workshops
Office hours with the data team
How-to guides and documentation
Templates or prebuilt dashboards
Improved data catalog or search
Faster or more reliable data refreshes
Streamlined access or permissions
Q16
Long Text
Based on your responses in this survey, please share any additional thoughts about your experience with data tools, data skills, or self-service analytics at our organization. (Optional)
Max chars
Q17
AI Interview
We'd like to learn more about your day-to-day experience with data. Please describe a recent situation where you needed to find or analyze data to make a decision — what went well and what was frustrating?
AI InterviewLength: 3Personality: [Object Object]Mode: Fast
Reference questions: 7
Q18
Dropdown
Which best describes your primary role or function?
Engineering
Product Management
Design or UX
Marketing
Sales
Customer Success or Support
Operations
Finance
HR or People
IT or Security
Other (please specify)
Q19
Dropdown
How long have you been at the company?
Less than 6 months
6–12 months
1–2 years
3–5 years
More than 5 years
Q20
Dropdown
Where are you primarily located?
Americas
EMEA
APAC
Multiple regions
Prefer not to say
Q21
Dropdown
Are you a people manager?
Yes
No
Prefer not to say
Q22
Chat Message
Thank you for completing this survey! Your responses are anonymous and will be used in aggregate to improve data tools, training, and support across the organization. If you have urgent data needs, please reach out to your data team directly.
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