Consumer Purchase Behavior Segmentation Screener

Screens and segments consumer respondents by recent purchase behavior, shopping priorities, and decision-making roles to qualify and profile audiences for targeted market research studies.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Chat Message

Welcome! Thank you for your interest in this brief survey. The purpose of this study is to learn about your recent shopping experiences and preferences. It should take approximately 2–3 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. By proceeding, you confirm that you are willing to participate.

Multiple Choice

Are you 18 years of age or older?

Multiple Choice

In the past 30 days, have you purchased any non-grocery product?

Dropdown

Which category best describes your most recent non-grocery purchase?

Home and living
Personal care or beauty
Electronics or accessories
Apparel or footwear
Sports or outdoor gear
Pet supplies
Toys or games
Automotive
Other (please specify)

Multiple Choice

Where did you purchase that item?

Online marketplace (e.g., Amazon)
Brand's own website
Big-box retailer (in-store)
Specialty store (in-store)
Shop within a social media app
Other (please specify)

Multiple Choice

How often do you look for deals or compare prices before making a purchase?

Always
Most of the time
Sometimes
Rarely
Never

Opinion Scale

How willing are you to try new or unfamiliar brands?

Range: 1 – 7

Min: Not at all willingMid: NeutralMax: Extremely willing

Ranking

Please rank the following factors from most to least important when deciding what to buy.

Drag to order (top = most important)

Price or value for money
Product quality or durability
Brand reputation or trust
Convenience (easy to find or buy)
Reviews and ratings from others
Sustainability or ethical practices

Multiple Choice

For everyday product purchases, what is your typical role?

Primary decision-maker
Shared decision-maker
Influencer but not purchaser
Not involved

Q10

Long Text

In your own words, what most influences where and what you choose to buy?

Max chars

Q11

AI Interview

We'd like to understand more about your shopping decisions. Please share what comes to mind, and we'll ask a couple of follow-up questions.

AI InterviewLength: 2Personality: [Object Object]Mode: Fast

Reference questions: 4

Q12

Dropdown

What is your age range?

18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say

Q13

Multiple Choice

Which gender best describes you?

Woman
Man
Non-binary
Prefer not to say

Q14

Dropdown

In which country or region do you currently reside?

United States
United Kingdom
Canada
Australia
European Union
Other (please specify)

Q15

Dropdown

What is the highest level of education you have completed?

High school or less
Some college or trade school
Associate degree
Bachelor's degree
Graduate or professional degree
Prefer not to say

Q16

Multiple Choice

What is your current employment status?

Employed full-time
Employed part-time
Self-employed
Student
Homemaker or caregiver
Unemployed, looking
Unemployed, not looking
Retired
Prefer not to say

Q17

Chat Message

Thank you for completing this survey! Your responses are valuable and will help us better understand consumer shopping preferences. We appreciate your time.

Frequently Asked Questions

What is QuestionPunk?

QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.

How do I create my first survey?

Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.

How can I share surveys with my team?

Send a project link so teammates can view and collaborate instantly.

Can the AI generate a survey from a prompt?

Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.

How long does support typically take to reply?

We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.

Can I export survey results?

Absolutely. Export results as CSV straight from the results page for quick data work.

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