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Consumer Purchase Behavior Segmentation Screener

Screens and segments consumer respondents by recent purchase behavior, shopping priorities, and decision-making roles to qualify and profile audiences for targeted market research studies.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

17 questions · ~4 min
Q01
Long Text

Welcome! Thank you for your interest in this brief survey. The purpose of this study is to learn about your recent shopping experiences and preferences. It should take approximately 2–3 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. By proceeding, you confirm that you are willing to participate.

Q02
Multiple Choice

Are you 18 years of age or older?

Q03
Long Text

Which category best describes your most recent non-grocery purchase?

Q04
Multiple Choice

How often do you look for deals or compare prices before making a purchase?

Q05
Long Text

In your own words, what most influences where and what you choose to buy?

Q06
Long Text

What is your age range?

Q07
Long Text

Thank you for completing this survey! Your responses are valuable and will help us better understand consumer shopping preferences. We appreciate your time.

Q08
Multiple Choice

In the past 30 days, have you purchased any non-grocery product?

Q09
Multiple Choice

Where did you purchase that item?

Q10
Long Text

How willing are you to try new or unfamiliar brands?

Q11
AI Interview

We'd like to understand more about your shopping decisions. Please share what comes to mind, and we'll ask a couple of follow-up questions.

Q12
Multiple Choice

Which gender best describes you?

Q13
Long Text

Please rank the following factors from most to least important when deciding what to buy.

Q14
Long Text

In which country or region do you currently reside?

Q15
Multiple Choice

For everyday product purchases, what is your typical role?

Q16
Long Text

What is the highest level of education you have completed?

Q17
Multiple Choice

What is your current employment status?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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