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Consumer Audience Segmentation Screener Survey Template

Quickly qualify respondents and segment consumers for targeted market research. Ready-to-use, customizable screener to find the right audience fast.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

18

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Multiple Choice
Are you 18 years of age or older?
  • Yes
  • No
Q2
Multiple Choice
In the past 30 days, did you buy any non-grocery product?
  • Yes
  • No
Q3
Dropdown
Which category best describes your most recent non-grocery purchase?
  • Home and living
  • Personal care or beauty
  • Electronics or accessories
  • Apparel or footwear
  • Sports or outdoor gear
  • Pet supplies
  • Toys or games
  • Automotive
  • Other
Q4
Multiple Choice
Where did you buy that item?
  • Online marketplace (e.g., Amazon)
  • Brand’s website
  • Big-box retailer (in-store)
  • Specialty store (in-store)
  • Shop within a social media app
  • Other
Q5
Rating
How often do you look for deals before buying?
Scale: 11 (star)
Min: NeverMax: Always
Q6
Opinion Scale
How willing are you to try new or unfamiliar brands?
Range: 1 – 10
Min: Not at all willingMid: NeutralMax: Very willing
Q7
Constant Sum
Allocate a total of 100 points across the factors below to show what matters most when you shop.
Total must equal 100
Min per option: 0Whole numbers only
Q8
Multiple Choice
For everyday product purchases, what is your typical role?
  • Primary decision-maker
  • Shared decision-maker
  • Influencer but not purchaser
  • Not involved
Q9
Multiple Choice
Attention check: To confirm you are paying attention, please select "I am paying attention."
  • I am paying attention
  • I am not paying attention
Q10
Dropdown
What is your age range?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q11
Multiple Choice
Which gender best describes you?
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q12
Dropdown
Where do you currently live?
  • United States
  • United Kingdom
  • Canada
  • Australia
  • European Union
  • Other
Q13
Dropdown
What is the highest level of education you have completed?
  • High school or less
  • Some college or trade school
  • Associate degree
  • Bachelor’s degree
  • Graduate or professional degree
  • Prefer not to say
Q14
Multiple Choice
What is your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Homemaker or caregiver
  • Unemployed, looking
  • Unemployed, not looking
  • Retired
  • Prefer not to say
Q15
Chat Message
Welcome! This brief screener takes about 2–3 minutes. Please answer as accurately as you can.
Q16
Long Text
In your own words, what most influences where and what you choose to buy?
Max 600 chars
Q17
AI Interview
AI Interview: 2 Follow-up Questions on Your Shopping Choices
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q18
Chat Message
Thank you for completing the screener. We appreciate your time!

Frequently Asked Questions

What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.
How can I share surveys with my team?
Send a project link so teammates can view and collaborate instantly.
Can the AI generate a survey from a prompt?
Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.
How long does support typically take to reply?
We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.
Can I export survey results?
Absolutely. Export results as CSV straight from the results page for quick data work.

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