Q01
Message
All templates
Consumer Purchase Behavior Segmentation Screener
Screens and segments consumer respondents by recent purchase behavior, shopping priorities, and decision-making roles to qualify and profile audiences for targeted market research studies.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
17 questions · ~8 min
Q02
Multiple Choice
Are you 18 years of age or older?
- Yes
- No
Q03
Dropdown
Which category best describes your most recent non-grocery purchase?
- Home and living
- Personal care or beauty
- Electronics or accessories
- Apparel or footwear
- Sports or outdoor gear
- Pet supplies
- Toys or games
- Automotive
- Other (please specify)
Q04
Multiple Choice
How often do you look for deals or compare prices before making a purchase?
- Always
- Most of the time
- Sometimes
- Rarely
- Never
Q05
Long Text
In your own words, what most influences where and what you choose to buy?
Q06
Dropdown
What is your age range?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Q07
Message
Thank you for completing this survey! Your responses are valuable and will help us better understand consumer shopping preferences. We appreciate your time.
Q08
Multiple Choice
In the past 30 days, have you purchased any non-grocery product?
- Yes
- No
Q09
Multiple Choice
Where did you purchase that item?
- Online marketplace (e.g., Amazon)
- Brand's own website
- Big-box retailer (in-store)
- Specialty store (in-store)
- Shop within a social media app
- Other (please specify)
Q10
Opinion Scale
How willing are you to try new or unfamiliar brands?
Scale: 1 – 7
Min:Not at all willingMax:Extremely willing
Q11
AI Interview
We'd like to understand more about your shopping decisions. Please share what comes to mind, and we'll ask a couple of follow-up questions.
Q12
Multiple Choice
Which gender best describes you?
- Woman
- Man
- Non-binary
- Prefer not to say
Q13
Ranking
Please rank the following factors from most to least important when deciding what to buy.
- Price or value for money
- Product quality or durability
- Brand reputation or trust
- Convenience (easy to find or buy)
- Reviews and ratings from others
- Sustainability or ethical practices
Drag to rank
Q14
Dropdown
In which country or region do you currently reside?
- United States
- United Kingdom
- Canada
- Australia
- European Union
- Other (please specify)
Q15
Multiple Choice
For everyday product purchases, what is your typical role?
- Primary decision-maker
- Shared decision-maker
- Influencer but not purchaser
- Not involved
Q16
Dropdown
What is the highest level of education you have completed?
- High school or less
- Some college or trade school
- Associate degree
- Bachelor's degree
- Graduate or professional degree
- Prefer not to say
Q17
Multiple Choice
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker or caregiver
- Unemployed, looking
- Unemployed, not looking
- Retired
- Prefer not to say
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- AI interviews adapt to each respondent's marketing stack and budget context, probing channel-specific recall and attribution nuances that static forms cannot capture
- Privacy-First Marketing Readiness Audit is a unique template no competitor offers—preparing teams for cookieless measurement and data clean room adoption
- Fully transparent AI methodology means marketing researchers can validate and replicate findings across teams and organizations
Jotform
Digital Marketing SurveyA basic digital marketing survey template for understanding customer digital preferences. Oriented toward collecting broad digital behavior data rather than measuring specific channel effectiveness or attribution.
What it does well
- Free with no-code drag-and-drop customization
- Conditional logic for basic response-based branching
- Integration with Google Sheets, Salesforce, and 100+ apps
Where it falls short
- No AI-powered follow-ups to probe why certain channels resonate
- Template is too generic—doesn't address channel attribution, recall, or ROI measurement
- No privacy-first marketing measurement or cookieless readiness assessment
- No academic methodology or reproducibility features
Typeform
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What it does well
- Beautiful one-question-per-page design optimized for mobile
- Strong customization with images, icons, video, and brand colors
- 300+ integrations including Slack, Zapier, and HubSpot
Where it falls short
- No AI follow-ups—conversational design is visual only, not adaptive
- Narrowly focused on social media habits rather than cross-channel marketing effectiveness
- No measurement of message recall, attribution, or channel ROI
- No privacy-first marketing or data clean room readiness assessment
SurveyMonkey
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What it does well
- Expert-certified by SurveyMonkey survey methodologists
- Focused on claim uniqueness, believability, and resonance
- Part of a broader marketing template ecosystem for combined insights
Where it falls short
- No AI-powered probing to explore why specific messaging claims resonate or fail
- Template scope is limited to claims/messaging—doesn't address channel attribution or effectiveness
- No privacy-first marketing measurement capabilities
- Static question flow with no adaptive intelligence
Qualtrics
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What it does well
- Ph.D.-designed survey methodology for rigorous comparison testing
- Auto-generated professional reports at the click of a button
- Expert-designed survey flow for high-quality data
Where it falls short
- No AI conversational follow-ups during the testing experience
- Focused on A/B concept comparison, not multi-channel marketing effectiveness
- Enterprise pricing excludes academic and startup budgets
- No privacy-first marketing readiness or data clean room assessment capabilities
SurveySparrow
Product Market Research Survey TemplateA broad market research template with extensive sharing options and offline data collection. Good for general market understanding but lacks specificity for channel effectiveness or modern privacy-first marketing measurement.
What it does well
- Multi-channel distribution including SMS, QR code, social media, and offline app
- SPSS export and Google Sheets integration for data analysis
- White-label branding with custom CSS editor for advanced customization
Where it falls short
- No AI-powered adaptive follow-up questions
- Template is generic market research—not tailored to channel effectiveness measurement
- No privacy measurement, data clean room, or cookieless marketing readiness features
- No academic reproducibility or methodological transparency
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.