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E-Commerce Event Satisfaction & NPS Survey

Measures attendee satisfaction, Net Promoter Score, session quality, and logistics for e-commerce conferences, webinars, and trade shows to inform future event planning.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

19 questions · ~9 min
Q01
Message

Welcome! Thank you for attending our event. This short survey (approximately 5–7 minutes) asks about your experience so we can improve future events. Your responses are confidential and will be reported only in aggregate. There are no right or wrong answers—we simply want your honest opinions. Participation is voluntary and you may stop at any time.

Q02
Multiple Choice

How did you participate in this event?

  • In person
  • Live online
  • Hybrid (both in-person and online)
  • Not sure
Q03
Opinion Scale

Overall, how satisfied were you with this event?

Scale: 17
Min:Not at all satisfiedMax:Extremely satisfied
Q04
Multiple Choice

Which session formats were most valuable to you? (Select up to 3)

  • Keynotes
  • Panels
  • Workshops
  • Product demos
  • Case studies
  • Networking sessions
  • Live Q&A
  • Expo/booths
  • Other (please specify)
Q05
Opinion Scale

How satisfied were you with the registration and check-in process?

Scale: 17
Min:Not at all satisfiedMax:Extremely satisfied
Q06
Opinion Scale

How likely are you to recommend this event to a colleague in e-commerce?

Scale: 010
Min:Not at all likelyMax:Extremely likely
Q07
Long Text

What worked particularly well for you at this event?

Q08
Multiple Choice

Which functions best describe your role? (Select up to 2)

  • Marketing
  • Merchandising
  • Product management
  • Engineering/IT
  • Data/Analytics
  • Operations/Logistics
  • Customer service/support
  • Sales/Business development
  • Finance
  • Founder/Executive
  • Other (please specify)
Q09
Message

Thank you for taking the time to share your feedback! Your responses will directly inform how we plan and improve future events.

Q10
Opinion Scale

How would you rate the relevance of session topics to your work?

Scale: 17
Min:Not at all relevantMax:Extremely relevant
Q11
Opinion Scale

How satisfied were you with the venue or virtual platform?

Scale: 17
Min:Not at all satisfiedMax:Extremely satisfied
Q12
AI Interview

Based on your responses, we'd love to learn more about your event experience—particularly what could be improved. Please share your thoughts and our AI moderator will ask a couple of brief follow-up questions.

Q13
Dropdown

What is your age group?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q14
Opinion Scale

How would you rate the quality of the speakers and presenters?

Scale: 17
Min:Very poorMax:Excellent
Q15
Opinion Scale

How satisfied were you with event communication and scheduling?

Scale: 17
Min:Not at all satisfiedMax:Extremely satisfied
Q16
Dropdown

In which region are you based?

  • North America
  • Latin America
  • Europe
  • Middle East & North Africa
  • Sub-Saharan Africa
  • South Asia
  • East Asia & Pacific
  • Australia & New Zealand
  • Prefer not to say
Q17
Opinion Scale

How actionable was the content you encountered at this event?

Scale: 17
Min:Not at all actionableMax:Extremely actionable
Q18
Opinion Scale

How satisfied were you with the networking opportunities at this event?

Scale: 17
Min:Not at all satisfiedMax:Extremely satisfied
Q19
Dropdown

Approximately how many sessions did you attend?

  • 0 (none)
  • 1–2
  • 3–5
  • 6–10
  • 11–15
  • More than 15

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes an AI follow-up interview question that adapts based on attendees' prior answers, going beyond fixed-choice event surveys to probe specifics about session quality or logistics complaints
  • Combines standard NPS and satisfaction opinion-scale questions with structured screening (participation type, sessions attended, role, region) for segmented reporting
  • Automated per-response quality scoring and auto-generated reports mean event teams get analysis-ready output instead of raw export data to manually tabulate
  • Transparent prompts show exactly what the AI follow-up asks and why, so event organizers can audit question wording before fielding

Jotform

Event Satisfaction Survey Form Template

A ready-to-use, drag-and-drop form template covering standard event satisfaction questions. It's fielding-ready out of the box and benefits from Jotform's broad form-builder ecosystem, but the question set is fixed once deployed. No mention of adaptive follow-up or automated response scoring.

What it does well

  • Quick to deploy with drag-and-drop customization
  • Part of a large, mature form-template library
  • Broad integrations typical of Jotform's platform

Where it falls short

  • Static question set with no adaptive AI follow-up probing
  • No indication of automated quality scoring of responses
  • No published methodology or transparent prompt logic (not applicable to a static form)

Typeform

Event Satisfaction Survey Template

A conversational, one-question-at-a-time survey template known for polished UX and high completion rates. It's fielding-ready, but like other form builders it presents a fixed question flow rather than dynamically generated follow-ups. No stated capability for voice interviews or per-response scoring.

What it does well

  • Strong conversational UI known for higher completion rates
  • Fielding-ready template with visual customization
  • Easy embedding and sharing

Where it falls short

  • No adaptive AI interviewing — question order/logic is pre-set (basic branching only)
  • No automated per-response quality scoring
  • No voice AI interview option

QuestionPro

Event planning evaluation survey template + questionnaire

This page blends a sample questionnaire with survey-design guidance, functioning partly as an educational resource alongside a template. It offers a solid question bank for event planning evaluation, but appears to require manual setup rather than an adaptive interview experience. No evidence of AI-driven follow-up or scoring.

What it does well

  • Combines question examples with guidance on survey design
  • Covers general event-planning evaluation angles
  • Backed by QuestionPro's broader survey platform features

Where it falls short

  • Static questionnaire — no adaptive AI follow-up interview
  • No automated quality scoring of open-ended responses
  • Page functions partly as a guide/article rather than a purely fielding-ready template

SurveyMonkey

Event Planning Survey: Questions & Template

This page pairs a template with question-writing advice, useful for teams building their own event survey from scratch. It's a credible, well-known survey tool, but the offering is a fixed question template rather than an AI-adaptive interview. No mention of voice interviews or automated per-response scoring.

What it does well

  • Combines template with practical question-writing guidance
  • Backed by SurveyMonkey's established survey infrastructure
  • Easy to customize for different event types

Where it falls short

  • No adaptive AI follow-up — questions are static once published
  • No automated quality scoring of responses
  • No voice AI interview capability

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.