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Site Search, Navigation & Filter UX Evaluation

Measures ease of finding content, filter effectiveness, and result relevance across a site or app to diagnose UX friction and prioritize improvements that lift task completion and satisfaction.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

20 questions · ~9 min
Q01
Message

Welcome to this survey about your experience finding content on our site or app. This survey takes approximately 5–7 minutes to complete. Your participation is entirely voluntary and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. Your responses are confidential, will be anonymized, and reported only in aggregate to improve the site experience. By continuing, you consent to participate.

Q02
Multiple Choice

When did you most recently use this site or app?

  • Today
  • Within the last 7 days
  • Within the last 30 days
  • More than 30 days ago
Q03
Opinion Scale

How easy was it to find the content you needed?

Scale: 17
Min:Extremely difficultMax:Extremely easy
Q04
Multiple Choice

Which of the following, if any, did you use during that session? Select all that apply.

  • Category filters
  • Price or cost filters
  • Date or recency filters
  • Ratings or popularity filters
  • Location or distance filters
  • Availability or in-stock filters
  • Content type or format filters
  • Sort options (e.g., newest, relevance)
  • I did not use any filters or sorting
Q05
Opinion Scale

In your most recent session, how relevant was the content you viewed to your needs?

Scale: 17
Min:Not at all relevantMax:Extremely relevant
Q06
Long Text

What one change would most improve the experience of finding relevant content on this site or app?

Q07
Multiple Choice

Which device did you primarily use during your most recent session on this site or app?

  • Desktop or laptop
  • Smartphone
  • Tablet
  • Other
Q08
Message

Thank you for your time — your responses have been recorded and will help us improve the site experience.

Q09
Long Text

What was the main thing you were trying to find or do during that session?

Q10
Multiple Choice

Approximately how long did it take you to find what you needed?

  • Less than 1 minute
  • 1–5 minutes
  • 5–15 minutes
  • 15–30 minutes
  • More than 30 minutes
  • I didn't find it
Q11
Dropdown

How often do you use filters or sorting on this site or app?

  • Always
  • Often
  • Sometimes
  • Rarely
  • Never
Q12
Multiple Choice

If anything felt off-target, what were the main reasons? Select all that apply.

  • Titles or labels were unclear
  • Filters were too broad
  • Filters were too narrow
  • Outdated information
  • Low-quality or promotional results
  • Wrong location or region
  • Language mismatch
  • Not applicable — everything felt on-target
Q13
AI Interview

Based on your earlier responses, we'd like to explore your navigation and search experience in a bit more depth. Please share your thoughts and our AI moderator will ask a couple of follow-up questions.

Q14
Dropdown

What is your age group?

  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q15
Multiple Choice

How did you start that session?

  • Home page
  • Search engine result
  • Internal search bar
  • Direct URL or bookmark
  • Link from email or social media
  • Personalized or recommended module
  • Other
Q16
Opinion Scale

How effective were the filters or sorting options you used for narrowing to the right content?

Scale: 17
Min:Not at all effectiveMax:Extremely effective
Q17
Multiple Choice

What did you do after viewing the content? Select all that apply.

  • Found what I needed and stopped
  • Saved or bookmarked for later
  • Shared with someone
  • Continued browsing similar content
  • Refined filters and kept searching
  • Gave up without finding what I needed
  • Contacted support
  • Other
Q18
Multiple Choice

Which best describes your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q19
Opinion Scale

Overall, how satisfied are you with the experience of finding relevant content on this site or app?

Scale: 17
Min:Not at all satisfiedMax:Extremely satisfied
Q20
Dropdown

Which region do you currently live in?

  • Africa
  • Asia
  • Europe
  • North America
  • South America
  • Oceania
  • Prefer not to say

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.