Site Search, Navigation, Filters & Relevance Survey
Use this survey template to measure site search, navigation, filter usage, and content relevance to uncover UX fixes that lift conversions.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
22
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Multiple Choice
When did you most recently use this site or app?
Today
Within the last 7 days
Within the last 30 days
More than 30 days ago
Q2
Short Text
What was the main thing you were trying to find or do in that session?
Max 100 chars
Q3
Multiple Choice
How did you start that session?
Home page
Search engine result
Internal search bar
Direct URL or bookmark
Link from email or social
Personalized/recommended module
Other
Q4
Rating
How easy was it to find the content you needed?
Scale: 11 (star)
Min: Very difficultMax: Very easy
Q5
Numeric
About how many minutes did it take to reach what you needed? Please enter a whole number.
Accepts a numeric value
Whole numbers only
Q6
Multiple Choice
Which, if any, of the following did you use during that session? Select all that apply.
Category filters
Price or cost
Date or recency
Ratings or popularity
Location or distance
Availability or in-stock
Content type or format
Sort options (e.g., newest, relevance)
I did not use any filters or sorting
Q7
Dropdown
How often do you use filters or sorting on this site/app?
Always
Often
Sometimes
Rarely
Never
Q8
Matrix
How effective are each of the following controls for narrowing to the right content?
Rows
Very ineffective
Ineffective
Neutral
Effective
Very effective
Category filters
•
•
•
•
•
Price or cost
•
•
•
•
•
Date or recency
•
•
•
•
•
Ratings or popularity
•
•
•
•
•
Location or distance
•
•
•
•
•
Availability or in-stock
•
•
•
•
•
Content type or format
•
•
•
•
•
Sort options (e.g., newest, relevance)
•
•
•
•
•
Q9
Opinion Scale
In your most recent session, how relevant was the content you viewed to your needs?
Range: 1 – 10
Min: Not relevantMid: Somewhat relevantMax: Highly relevant
Q10
Multiple Choice
If anything felt off-target, what were the main reasons? Select all that apply.
Titles or labels were unclear
Filters were too broad
Filters were too narrow
Outdated information
Low-quality or promotional results
Wrong location or region
Language mismatch
Not applicable
Q11
Multiple Choice
What did you do after viewing the content?
Found what I needed and stopped
Saved or bookmarked
Shared with someone
Continued browsing similar content
Refined filters and kept searching
Gave up without finding it
Contacted support
Other
Q12
Rating
Overall, how satisfied were you with finding relevant content?
Scale: 11 (star)
Min: Very dissatisfiedMax: Very satisfied
Q13
Multiple Choice
Attention check: To confirm you’re paying attention, please select "I agree" for this question.
I agree
I disagree
Q14
Long Text
What one change would most improve finding relevant content here?
Max 600 chars
Q15
Dropdown
What is your age group?
Under 18
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q16
Multiple Choice
Which best describes your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q17
Multiple Choice
Where do you live?
Africa
Asia
Europe
North America
South America
Oceania
Prefer not to say
Q18
Dropdown
What is your highest level of education completed?
Less than high school
High school or equivalent
Some college/Associate degree
Bachelor’s degree
Master’s degree
Doctorate
Professional degree
Prefer not to say
Q19
Dropdown
What is your current employment status?
Full-time employee
Part-time employee
Self-employed
Student
Homemaker/Caregiver
Not employed, looking for work
Not employed, not looking for work
Retired
Prefer not to say
Q20
Long Text
Any other comments about navigation, filters, or relevance?
Max 600 chars
Q21
AI Interview
AI Interview: 2 Follow-up Questions on Navigation and Relevance
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q22
Chat Message
Thanks for your time—your responses have been recorded.
Frequently Asked Questions
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