Measures perceived effort across each stage of the online checkout journey using the standard CES framework. Designed for ecommerce teams seeking to identify specific friction points, prioritize UX improvements, and track effort reduction over time.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
22
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome, and thank you for participating in this survey about your most recent order with us.
This survey takes approximately 5 minutes. Your responses are confidential and will be reported only in aggregate to help us improve the ordering experience. There are no right or wrong answers — we simply want your honest opinions.
Participation is voluntary, and you may stop at any time. Please answer all questions based on your most recent order.
Q2
Multiple Choice
When was your most recent purchase with us?
Within the last 7 days
8–30 days ago
31–90 days ago
More than 90 days ago
Not sure
Q3
Multiple Choice
How did you place that order?
Desktop/laptop website
Mobile website (phone browser)
Our mobile app
Tablet (browser)
Other (please specify)
Q4
Multiple Choice
What category best describes your most recent purchase? Select up to 3.
Apparel & Accessories
Electronics
Home & Kitchen
Beauty & Personal Care
Sports & Outdoors
Grocery & Household
Toys & Games
Other
Q5
Opinion Scale
To what extent do you agree with the following statement: It was easy to place my order.
Approximately how long did it take from finding the item to completing your order?
Less than 2 minutes
2–5 minutes
6–10 minutes
11–20 minutes
More than 20 minutes
I don't remember
Q7
Opinion Scale
How easy or difficult was it to search for and find the item you wanted?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q8
Opinion Scale
How easy or difficult was it to understand the product details (description, images, specs)?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q9
Opinion Scale
How easy or difficult was it to add items to your cart and review your order?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q10
Opinion Scale
How easy or difficult was it to enter your shipping and payment information?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q11
Opinion Scale
How easy or difficult was it to complete payment and receive your order confirmation?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q12
Multiple Choice
Which of the following, if any, caused friction during your order? Select all that apply.
Slow pages or app lag
Navigation was hard to use
Filters were hard to use
Item went out of stock after selection
Promo code did not apply
Shipping costs were unclear
Unexpected fees at checkout
Preferred payment method not available
Sign-in or password problems
Form errors or had to re-enter information
Delivery dates were unclear
None of the above
Q13
Ranking
Based on your experience, rank these areas from most to least in need of improvement.
Drag to order (top = most important)
Search & discovery
Product details clarity
Pricing & promo transparency
Checkout forms
Payment process
Delivery & shipping options
Q14
Long Text
What one change would have made placing your order easier?
Max chars
Q15
Opinion Scale
How likely are you to order from us again in the next 3 months?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q16
Opinion Scale
How would you rate your overall satisfaction with the ordering process?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q17
Long Text
Based on your responses in this survey, is there anything else you'd like to share about your ordering experience?
Max chars
Q18
AI Interview
We'd like to understand your checkout experience a bit more. An AI moderator will ask a couple of follow-up questions based on your earlier answers.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q19
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q20
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer not to say
Q21
Dropdown
Which country or region do you live in?
United States
United Kingdom
Canada
Australia
Germany
France
India
Brazil
Japan
Other (please specify)
Prefer not to say
Q22
Chat Message
Thank you for your time — your feedback directly helps us improve the ordering experience!
Frequently Asked Questions
What is QuestionPunk?
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