Q01
Long Text
All templates
Ecommerce Checkout Customer Effort Score (CES) Survey
Measures perceived effort across each stage of the online checkout journey using the standard CES framework. Designed for ecommerce teams seeking to identify specific friction points, prioritize UX improvements, and track effort reduction over time.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
22 questions · ~4 min
Q02
Multiple Choice
When was your most recent purchase with us?
Q03
Long Text
To what extent do you agree with the following statement: It was easy to place my order.
Q04
Long Text
How easy or difficult was it to search for and find the item you wanted?
Q05
Multiple Choice
Which of the following, if any, caused friction during your order? Select all that apply.
Q06
Long Text
How likely are you to order from us again in the next 3 months?
Q07
Long Text
Based on your responses in this survey, is there anything else you'd like to share about your ordering experience?
Q08
Long Text
What is your age?
Q09
Long Text
Thank you for your time — your feedback directly helps us improve the ordering experience!
Q10
Multiple Choice
How did you place that order?
Q11
Multiple Choice
Approximately how long did it take from finding the item to completing your order?
Q12
Long Text
How easy or difficult was it to understand the product details (description, images, specs)?
Q13
Long Text
Based on your experience, rank these areas from most to least in need of improvement.
Q14
Long Text
How would you rate your overall satisfaction with the ordering process?
Q15
AI Interview
We'd like to understand your checkout experience a bit more. An AI moderator will ask a couple of follow-up questions based on your earlier answers.
Q16
Multiple Choice
How do you describe your gender?
Q17
Multiple Choice
What category best describes your most recent purchase? Select up to 3.
Q18
Long Text
How easy or difficult was it to add items to your cart and review your order?
Q19
Long Text
What one change would have made placing your order easier?
Q20
Long Text
Which country or region do you live in?
Q21
Long Text
How easy or difficult was it to enter your shipping and payment information?
Q22
Long Text
How easy or difficult was it to complete payment and receive your order confirmation?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.