Ecommerce Order & Checkout Experience (CES) Survey Template

Measure how easy your ecommerce order and checkout are. Identify friction, reduce drop-offs, and boost conversion with this quick CES survey. Takes ~5 minutes.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Multiple Choice

When was your most recent purchase with us?

Within the last 7 days
8–30 days ago
31–90 days ago
More than 90 days ago
Not sure

Multiple Choice

How did you place that order?

Desktop/laptop website
Mobile website (phone)
Our mobile app
Tablet website (browser)

Multiple Choice

What did you purchase most recently? Select up to 3.

Apparel & Accessories
Electronics
Home & Kitchen
Beauty & Personal Care
Sports & Outdoors
Grocery & Household
Toys & Games
Other

Opinion Scale

Overall, how easy was it to place your order?

Range: 1 – 10

Min: Very difficultMid: NeutralMax: Very easy

Numeric

About how many minutes did it take from finding the item to order confirmation? (Whole numbers are fine.)

Accepts a numeric value

Whole numbers only

Matrix

How easy or difficult were these steps during that order?

Rows	Very difficult	Difficult	Neither easy nor difficult	Easy	Very easy	Not applicable
Finding the right product	•	•	•	•	•	•
Comparing options	•	•	•	•	•	•
Adding items to cart	•	•	•	•	•	•
Applying a promo code	•	•	•	•	•	•
Selecting a shipping option	•	•	•	•	•	•
Entering the delivery address	•	•	•	•	•	•
Selecting a payment method	•	•	•	•	•	•
Reviewing and submitting the order	•	•	•	•	•	•

Multiple Choice

Which, if any, caused friction during your order? Select all that apply.

Slow pages or app lag
Navigation was hard to use
Filters were hard to use
Item went out of stock after selection
Promo code did not apply
Shipping costs were unclear
Unexpected fees at checkout
Preferred payment method not available
Sign-in problems
Password reset problems
Form errors
Had to re-enter information
Delivery dates were unclear
None of the above

Ranking

Rank the areas that most need improvement (drag to rank, top = most urgent).

Drag to order (top = most important)

Search and discovery
Product details clarity
Pricing/promo transparency
Checkout forms
Payment process
Delivery/shipping options

Long Text

What one change would have made placing your order easier?

Max 600 chars

Q10

Rating

How likely are you to order from us again in the next month?

Scale: 11 (star)

Min: Very unlikelyMax: Very likely

Q11

Multiple Choice

Attention check: To confirm you’re paying attention, please select “Agree.”

Strongly disagree
Disagree
Neutral
Agree
Strongly agree

Q12

Dropdown

What is your age?

18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say

Q13

Multiple Choice

How do you describe your gender?

Woman
Man
Non-binary
Prefer not to say

Q14

Short Text

Which country or region do you live in?

Max 100 chars

Q15

Multiple Choice

What is the highest level of education you have completed?

Less than high school
High school or equivalent
Some college or 2-year degree
Bachelor’s degree
Postgraduate degree
Prefer not to say

Q16

Multiple Choice

What is your current employment status?

Employed full-time
Employed part-time
Self-employed
Student
Homemaker
Retired
Unemployed
Prefer not to say

Q17

Chat Message

Welcome! This survey is about your most recent order with us. Please answer based on that order.

Q18

Long Text

Anything else you’d like to share about your ordering experience?

Max 600 chars

Q19

AI Interview

AI Interview: 2 Follow-up Questions on Your Ordering Experience

AI InterviewLength: 2Personality: [Object Object]Mode: Fast

Q20

Chat Message

Thank you for your time—your feedback helps us improve!

Frequently Asked Questions

What is QuestionPunk?

QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.

How do I create my first survey?

Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.

How can I share surveys with my team?

Send a project link so teammates can view and collaborate instantly.

Can the AI generate a survey from a prompt?

Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.

How long does support typically take to reply?

We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.

Can I export survey results?

Absolutely. Export results as CSV straight from the results page for quick data work.

Customer