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Urban Congestion Pricing: Driver Attitudes & Willingness-to-Pay Survey

Measures driver support, perceived fairness, willingness to pay, and revenue allocation preferences for congestion pricing. Designed for city agencies and transportation policy researchers studying public acceptance before or after zone implementation.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

29 questions · ~4 min
Q01
Long Text

Welcome to this survey on urban transportation and traffic management. This survey is being conducted to understand how drivers and residents feel about different approaches to managing traffic congestion. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. Your responses are confidential and will be reported only in aggregate. The results will be used to inform transportation policy discussions. The survey takes approximately 8–10 minutes to complete. By proceeding, you indicate your consent to participate.

Q02
Multiple Choice

How often do you drive in or through your city's central area?

Q03
Multiple Choice

How familiar are you with the concept of congestion pricing?

Q04
Multiple Choice

In the past 30 days, did you drive into the area that would be (or is) covered by the congestion pricing zone?

Q05
Long Text

Overall, to what extent do you support or oppose implementing a congestion charge in your city?

Q06
Long Text

What is the highest daily charge you would consider acceptable to enter the zone during peak hours?

Q07
AI Interview

We'd like to understand your views a bit more. An AI moderator will ask a couple of brief follow-up questions about your thoughts on congestion pricing.

Q08
Long Text

What is your age?

Q09
Long Text

Thank you for completing this survey! Your responses have been recorded and will be used in aggregate to inform congestion pricing policy discussions. Your individual answers will remain confidential. If you have questions about this research, please contact the study team.

Q10
Multiple Choice

Which best describes the area where you do most of your driving?

Q11
Long Text

<p>Before we ask your opinions, here is a brief description:</p><p><strong>Congestion pricing</strong> is a policy where drivers pay a fee to enter a designated zone in a city's central area during certain hours. The goals are to reduce traffic congestion, improve air quality, and generate revenue that can be reinvested in transportation. Fees may vary by time of day, and exemptions or discounts may be offered for certain groups.</p><p>Examples of cities with congestion pricing include London, Stockholm, and Singapore. Some cities are currently exploring or implementing similar programs.</p><p>Please keep this description in mind as you answer the following questions.</p>

Q12
Long Text

Approximately how many times did you drive into the congestion zone in the past 30 days?

Q13
Long Text

How likely would you be to change your driving behavior (e.g., drive less, shift times) in response to a congestion charge?

Q14
Long Text

Please rank the following uses of congestion pricing revenue from most to least important to you.

Q15
Long Text

Based on your responses in this survey, is there anything else you think city leaders should consider about congestion pricing?

Q16
Multiple Choice

Which best describes your gender?

Q17
Multiple Choice

What are your usual reasons for traveling into the central area? Select all that apply.

Q18
Multiple Choice

When do you most often drive into the zone?

Q19
Long Text

How fair or unfair do you think congestion pricing would be overall?

Q20
Long Text

Rank the following policy design features from most to least important to you.

Q21
Multiple Choice

Do you currently hold a valid driver's license?

Q22
Multiple Choice

When you chose not to drive into the zone, what did you do instead? Select all that apply.

Q23
Long Text

How fair or unfair do you think congestion pricing would be for low-income drivers?

Q24
Multiple Choice

Do you have regular access to a car or light truck?

Q25
Long Text

How fair or unfair do you think congestion pricing would be for small business owners who rely on vehicle deliveries?

Q26
Long Text

What is the highest level of education you have completed?

Q27
Long Text

How fair or unfair do you think congestion pricing would be for people who commute into the city for work?

Q28
Long Text

What is your current employment status?

Q29
Long Text

What is your total annual household income before taxes?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.