Urban Congestion Pricing: Driver Attitudes & Willingness-to-Pay Survey
Measures driver support, perceived fairness, willingness to pay, and revenue allocation preferences for congestion pricing. Designed for city agencies and transportation policy researchers studying public acceptance before or after zone implementation.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
How often do you drive in or through your city's central area?
How familiar are you with the concept of congestion pricing?
In the past 30 days, did you drive into the area that would be (or is) covered by the congestion pricing zone?
Overall, to what extent do you support or oppose implementing a congestion charge in your city?
What is the highest daily charge you would consider acceptable to enter the zone during peak hours?
We'd like to understand your views a bit more. An AI moderator will ask a couple of brief follow-up questions about your thoughts on congestion pricing.
What is your age?
Thank you for completing this survey! Your responses have been recorded and will be used in aggregate to inform congestion pricing policy discussions. Your individual answers will remain confidential. If you have questions about this research, please contact the study team.
Which best describes the area where you do most of your driving?
<p>Before we ask your opinions, here is a brief description:</p><p><strong>Congestion pricing</strong> is a policy where drivers pay a fee to enter a designated zone in a city's central area during certain hours. The goals are to reduce traffic congestion, improve air quality, and generate revenue that can be reinvested in transportation. Fees may vary by time of day, and exemptions or discounts may be offered for certain groups.</p><p>Examples of cities with congestion pricing include London, Stockholm, and Singapore. Some cities are currently exploring or implementing similar programs.</p><p>Please keep this description in mind as you answer the following questions.</p>
Approximately how many times did you drive into the congestion zone in the past 30 days?
How likely would you be to change your driving behavior (e.g., drive less, shift times) in response to a congestion charge?
Please rank the following uses of congestion pricing revenue from most to least important to you.
Based on your responses in this survey, is there anything else you think city leaders should consider about congestion pricing?
Which best describes your gender?
What are your usual reasons for traveling into the central area? Select all that apply.
When do you most often drive into the zone?
How fair or unfair do you think congestion pricing would be overall?
Rank the following policy design features from most to least important to you.
Do you currently hold a valid driver's license?
When you chose not to drive into the zone, what did you do instead? Select all that apply.
How fair or unfair do you think congestion pricing would be for low-income drivers?
Do you have regular access to a car or light truck?
How fair or unfair do you think congestion pricing would be for small business owners who rely on vehicle deliveries?
What is the highest level of education you have completed?
How fair or unfair do you think congestion pricing would be for people who commute into the city for work?
What is your current employment status?
What is your total annual household income before taxes?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.