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Nonprofit Fundraising Message & CTA Testing Survey Template

Survey template to test donor messages and CTAs, learn what resonates, and boost fundraising response and donations. Fast setup. Actionable insights.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Multiple Choice
In the past 12 months, have you personally donated money to any nonprofit organization?
  • Yes
  • No
Q2
Short Text
If you selected Other, please specify (optional).
Max 100 chars
Q3
Matrix
Please rate how motivating each message would be for you to donate today.
Rows1 Not at all motivating2345 Very motivating
A: Your $25 today provides a week of meals for a neighbor in need.•••••
B: Give now and your gift is doubled to expand after-school tutoring.•••••
C: Join as a monthly donor to support families all year long.•••••
Q4
Ranking
Please rank the messages from most to least compelling.
Drag to order (top = most important)
  1. A: Meals for a neighbor
  2. B: Matched gift for tutoring
  3. C: Become a monthly donor
Q5
Long Text
Briefly, why did your top-ranked message resonate with you?
Max 600 chars
Q6
Short Text
What wording would you prefer for a call to action?
Max 100 chars
Q7
Matrix
How likely would you be to click each call to action?
Rows1 Not at all likely2345 Extremely likely
Donate now•••••
Give $25 today•••••
Start a monthly gift•••••
Make my impact go 2x (matching gift)•••••
See how my gift helps•••••
Q8
Multiple Choice
Attention check: To confirm you are paying attention, please select I am paying attention.
  • I am paying attention
  • I am not paying attention
Q9
Opinion Scale
After seeing the messages and CTAs, how likely are you to donate to this cause in the next 30 days?
Range: 1 – 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q10
Long Text
What, if anything, might hold you back from donating in the next 30 days?
Max 600 chars
Q11
Long Text
What would most increase your likelihood to donate in the next 30 days?
Max 600 chars
Q12
Dropdown
What is your age?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q13
Multiple Choice
How do you describe your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q14
Multiple Choice
Which region do you currently live in?
  • North America
  • Europe
  • Asia-Pacific
  • Latin America and Caribbean
  • Middle East and North Africa
  • Sub-Saharan Africa
  • Prefer not to say
Q15
Dropdown
What is the highest level of education you have completed?
  • Less than high school
  • High school or equivalent
  • Some college or vocational training
  • Bachelor’s degree
  • Postgraduate or professional degree
  • Prefer not to say
Q16
Multiple Choice
What is your current employment status?
  • Employed full time
  • Employed part time
  • Self-employed
  • Unemployed and looking for work
  • Student
  • Homemaker or caregiver
  • Retired
  • Prefer not to say
Q17
Long Text
Any final comments about the messages or calls to action?
Max 600 chars
Q18
AI Interview
AI Interview: 2 Follow-up Questions on your responses
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q19
Chat Message
Thank you for participating—your feedback helps improve donor communications!

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