Tests donor-facing messages and calls to action to identify which language most motivates giving. Designed for nonprofit marketing teams seeking data-driven guidance on fundraising communications.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
24
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! You are being asked to participate in a short research study about nonprofit communications. The survey will take approximately 6–8 minutes to complete.
Your participation is completely voluntary, and you may stop at any time. There are no right or wrong answers — we are simply interested in your honest opinions. All responses are confidential and will be reported only in aggregate.
By continuing, you agree to participate in this study.
Q2
Multiple Choice
In the past 12 months, have you personally donated money to any nonprofit organization?
Yes
No
Q3
Multiple Choice
Which of the following causes have you supported or would you be most interested in supporting? (Select all that apply)
Hunger & food security
Education & youth development
Health & medical research
Environment & conservation
Poverty & homelessness
Arts & culture
Animal welfare
Other
None of the above
Q4
Chat Message
<p>You will now see three short fundraising messages. Please read each one carefully before answering the questions that follow.</p><p><strong>Message A:</strong> "Your $25 provides 50 meals to a neighbor in need — donate today and feed your community."</p><p><strong>Message B:</strong> "Every dollar you give is matched 2:1 to fund after-school tutoring — double your impact for local students."</p><p><strong>Message C:</strong> "Become a monthly donor for just $10/month and provide steady, reliable support that changes lives year-round."</p>
Q5
Opinion Scale
How motivating is Message A ("Your $25 provides 50 meals to a neighbor in need") in encouraging you to donate?
Range: 1 – 7
Min: Not at all motivatingMid: NeutralMax: Extremely motivating
Q6
Opinion Scale
How motivating is Message B ("Every dollar you give is matched 2:1 for after-school tutoring") in encouraging you to donate?
Range: 1 – 7
Min: Not at all motivatingMid: NeutralMax: Extremely motivating
Q7
Opinion Scale
How motivating is Message C ("Become a monthly donor for just $10/month") in encouraging you to donate?
Range: 1 – 7
Min: Not at all motivatingMid: NeutralMax: Extremely motivating
Q8
Ranking
Please rank the three messages from most to least compelling.
Drag to order (top = most important)
Message A: Meals for a neighbor
Message B: Matched gift for tutoring
Message C: Become a monthly donor
Q9
Long Text
Briefly, why did your top-ranked message resonate with you?
Max chars
Q10
Chat Message
<p>Now you will see three different call-to-action buttons that might appear on a fundraising email or webpage. Please read each one carefully.</p><p><strong>CTA 1:</strong> "Donate Now"</p><p><strong>CTA 2:</strong> "Give $25 Today"</p><p><strong>CTA 3:</strong> "Join Our Monthly Giving Circle"</p>
Q11
Opinion Scale
How likely would you be to click CTA 1 ("Donate Now") if you saw it in a fundraising email or webpage?
Range: 1 – 7
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q12
Opinion Scale
How likely would you be to click CTA 2 ("Give $25 Today") if you saw it in a fundraising email or webpage?
Range: 1 – 7
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q13
Opinion Scale
How likely would you be to click CTA 3 ("Join Our Monthly Giving Circle") if you saw it in a fundraising email or webpage?
Range: 1 – 7
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q14
Multiple Choice
Which of the three call-to-action phrases would be most likely to prompt you to take action?
Donate Now
Give $25 Today
Join Our Monthly Giving Circle
Q15
Opinion Scale
After seeing the messages and calls to action, how likely are you to donate to a cause like this in the next 30 days?
Range: 1 – 7
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q16
Opinion Scale
How confident are you that you would follow through on a donation if you decided to give?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q17
AI Interview
Thinking about what might influence your decision to donate, what factors would hold you back or motivate you to give?
AI InterviewLength: 3Personality: [Object Object]Mode: Fast
Reference questions: 4
Q18
Long Text
Based on your responses throughout this survey, please share any additional thoughts or feelings about the messages or calls to action you reviewed.
Max chars
Q19
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q20
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q21
Multiple Choice
Which region do you currently live in?
North America
Europe
Asia-Pacific
Latin America and Caribbean
Middle East and North Africa
Sub-Saharan Africa
Prefer not to say
Q22
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college or vocational training
Bachelor's degree
Postgraduate or professional degree
Prefer not to say
Q23
Multiple Choice
What is your current employment status?
Employed full time
Employed part time
Self-employed
Unemployed and looking for work
Student
Homemaker or caregiver
Retired
Other
Prefer not to say
Q24
Chat Message
Thank you for participating! Your feedback will directly help improve nonprofit fundraising communications. Your responses are confidential and will be reported only in aggregate.
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