Q01
Long Text
All templates
Fundraising Message & CTA Effectiveness Survey
Tests donor-facing messages and calls to action to identify which language most motivates giving. Designed for nonprofit marketing teams seeking data-driven guidance on fundraising communications.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
24 questions · ~4 min
Q02
Multiple Choice
In the past 12 months, have you personally donated money to any nonprofit organization?
Q03
Long Text
<p>You will now see three short fundraising messages. Please read each one carefully before answering the questions that follow.</p><p><strong>Message A:</strong> "Your $25 provides 50 meals to a neighbor in need — donate today and feed your community."</p><p><strong>Message B:</strong> "Every dollar you give is matched 2:1 to fund after-school tutoring — double your impact for local students."</p><p><strong>Message C:</strong> "Become a monthly donor for just $10/month and provide steady, reliable support that changes lives year-round."</p>
Q04
Long Text
<p>Now you will see three different call-to-action buttons that might appear on a fundraising email or webpage. Please read each one carefully.</p><p><strong>CTA 1:</strong> "Donate Now"</p><p><strong>CTA 2:</strong> "Give $25 Today"</p><p><strong>CTA 3:</strong> "Join Our Monthly Giving Circle"</p>
Q05
Long Text
After seeing the messages and calls to action, how likely are you to donate to a cause like this in the next 30 days?
Q06
Long Text
What is your age?
Q07
Long Text
Thank you for participating! Your feedback will directly help improve nonprofit fundraising communications. Your responses are confidential and will be reported only in aggregate.
Q08
Multiple Choice
Which of the following causes have you supported or would you be most interested in supporting? (Select all that apply)
Q09
Long Text
How motivating is Message A ("Your $25 provides 50 meals to a neighbor in need") in encouraging you to donate?
Q10
Long Text
How likely would you be to click CTA 1 ("Donate Now") if you saw it in a fundraising email or webpage?
Q11
Long Text
How confident are you that you would follow through on a donation if you decided to give?
Q12
Multiple Choice
How do you describe your gender?
Q13
Long Text
How motivating is Message B ("Every dollar you give is matched 2:1 for after-school tutoring") in encouraging you to donate?
Q14
Long Text
How likely would you be to click CTA 2 ("Give $25 Today") if you saw it in a fundraising email or webpage?
Q15
AI Interview
Thinking about what might influence your decision to donate, what factors would hold you back or motivate you to give?
Q16
Multiple Choice
Which region do you currently live in?
Q17
Long Text
How motivating is Message C ("Become a monthly donor for just $10/month") in encouraging you to donate?
Q18
Long Text
How likely would you be to click CTA 3 ("Join Our Monthly Giving Circle") if you saw it in a fundraising email or webpage?
Q19
Long Text
Based on your responses throughout this survey, please share any additional thoughts or feelings about the messages or calls to action you reviewed.
Q20
Long Text
What is the highest level of education you have completed?
Q21
Long Text
Please rank the three messages from most to least compelling.
Q22
Multiple Choice
Which of the three call-to-action phrases would be most likely to prompt you to take action?
Q23
Multiple Choice
What is your current employment status?
Q24
Long Text
Briefly, why did your top-ranked message resonate with you?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.