Q01
Long Text
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Pro Feature Banner Copy Test: Clarity, Tone & CTA Comparison
Evaluates three banner copy variants on perceived clarity, tonal fit, and call-to-action effectiveness to identify the highest-performing message for Pro feature promotion.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
22 questions · ~4 min
Q02
Multiple Choice
Have you used Pro features in this product before?
Q03
Long Text
<p>Imagine you are using the product and the following banner appears at the top of your screen. Please read each variant carefully before answering.</p><p><strong>Variant A:</strong></p><p>[Insert exact banner copy for Variant A here]</p><p><strong>Variant B:</strong></p><p>[Insert exact banner copy for Variant B here]</p><p><strong>Variant C:</strong></p><p>[Insert exact banner copy for Variant C here]</p><p>*(Note: In the live survey, variant presentation order will be randomized.)*</p>
Q04
Long Text
How clear is the message in Variant A?
Q05
Long Text
How well does the tone of Variant A fit the product?
Q06
Long Text
If you saw this banner today, how likely would you be to click or take action on Variant A?
Q07
Long Text
Overall, across all three variants, how clear was the messaging?
Q08
Multiple Choice
Which single variant would most likely prompt you to act right now?
Q09
AI Interview
Thinking about the variant you chose (or your top-ranked variant), what about its wording most influenced your choice? Please mention any specific words, phrases, or feelings it evoked.
Q10
Multiple Choice
What is your age group?
Q11
Long Text
Thank you for your time! Your feedback will directly help us choose the most effective banner message. Your responses are anonymous and will be analyzed in aggregate.
Q12
Long Text
How clear is the message in Variant B?
Q13
Long Text
How well does the tone of Variant B fit the product?
Q14
Long Text
If you saw this banner today, how likely would you be to click or take action on Variant B?
Q15
Long Text
Rank the three variants from best to worst based on your overall impression.
Q16
Long Text
If you could change one thing to improve the clarity of these banner messages, what would it be?
Q17
Multiple Choice
What is your gender?
Q18
Long Text
How clear is the message in Variant C?
Q19
Long Text
How well does the tone of Variant C fit the product?
Q20
Long Text
If you saw this banner today, how likely would you be to click or take action on Variant C?
Q21
Long Text
Based on your responses in this survey, is there anything else you'd like to share about these banner messages?
Q22
Long Text
Where do you primarily live?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.