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Kano Model Survey Template: Prioritize Product Features

Kano model survey template to prioritize product features, reveal must-haves vs delighters, and guide your roadmap with customer satisfaction insights.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Chat Message
Welcome! This brief survey asks how you feel when certain features are available or not. There are no right or wrong answers. Please answer based on your own experience.
Q2
Multiple Choice
When Fast checkout is available, how do you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q3
Multiple Choice
When Fast checkout is NOT available, how do you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q4
Long Text
Optional: If the absence of Fast checkout would be a problem for you, please tell us why.
Max 600 chars
Q5
Multiple Choice
When Dark mode is available, how do you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q6
Multiple Choice
When Dark mode is NOT available, how do you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q7
Long Text
Optional: If the absence of Dark mode would be a problem for you, please share why.
Max 600 chars
Q8
Multiple Choice
When Offline access is available, how do you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q9
Multiple Choice
When Offline access is NOT available, how do you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q10
Long Text
Optional: If the absence of Offline access would be a problem for you, what situations make it difficult?
Max 600 chars
Q11
Multiple Choice
When Advanced search filters are available, how do you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q12
Multiple Choice
When Advanced search filters are NOT available, how do you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q13
Long Text
Optional: If the absence of Advanced search filters would be a problem for you, what is the impact?
Max 600 chars
Q14
Multiple Choice
When Real-time notifications are available, how do you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q15
Multiple Choice
When Real-time notifications are NOT available, how do you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q16
Long Text
Optional: If the absence of Real-time notifications would be a problem for you, what’s the main drawback?
Max 600 chars
Q17
Multiple Choice
When Export to CSV is available, how do you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q18
Multiple Choice
When Export to CSV is NOT available, how do you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q19
Long Text
Optional: If the absence of Export to CSV would be a problem for you, what tasks does it hinder?
Max 600 chars
Q20
Multiple Choice
Attention check: To confirm quality, please select "Neutral" below.
  • Strongly agree
  • Agree
  • Neutral
  • Disagree
  • Strongly disagree
Q21
Ranking
Please rank these features by priority for improvement (1 = highest priority).
Drag to order (top = most important)
  1. Fast checkout
  2. Dark mode
  3. Offline access
  4. Advanced search filters
  5. Real-time notifications
  6. Export to CSV
Q22
Long Text
Anything else you expect or want from these features?
Max 600 chars
Q23
Long Text
Any final comments or context you’d like to add before we finish?
Max 600 chars
Q24
AI Interview
AI Interview: 2 Follow-up Questions on your feature preferences
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Reference questions: 22
Q25
Multiple Choice
What is your primary role?
  • Individual user
  • Team member
  • Team lead/Manager
  • Executive/Decision-maker
  • Consultant
  • Other
Q26
Multiple Choice
How often do you use products like this?
  • Never
  • Rarely
  • Sometimes
  • Often
  • Very often
Q27
Multiple Choice
What is your experience level with similar products?
  • Beginner
  • Intermediate
  • Advanced
  • Expert
Q28
Multiple Choice
What is your age group?
  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
Q29
Multiple Choice
Where do you primarily live or work?
  • North America
  • Latin America
  • Europe
  • Africa
  • Middle East
  • Asia
  • Oceania
  • Prefer not to say
Q30
Short Text
If applicable, what industry do you primarily work in?
Max 100 chars
Q31
Chat Message
Thank you for your time—your responses have been recorded.

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Kano Model Survey Template: Prioritize Product Features - Survey Template | QuestionPunk