Q01
Long Text
All templates
Kano Model Feature Prioritization Survey
Classifies product features into Must-Be, Attractive, One-Dimensional, and Indifferent categories using the Kano model methodology. Designed for product teams seeking to prioritize their roadmap based on how features drive customer satisfaction.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
25 questions · ~4 min
Q02
Multiple Choice
How familiar are you with products in this category (e.g., [product type])?
Q03
Multiple Choice
If the product offered Fast Checkout, how would you feel?
Q04
Multiple Choice
If the product offered Dark Mode, how would you feel?
Q05
Multiple Choice
If the product offered Offline Access, how would you feel?
Q06
Multiple Choice
If the product offered Advanced Search Filters, how would you feel?
Q07
Multiple Choice
If the product offered Real-Time Notifications, how would you feel?
Q08
Multiple Choice
If the product offered Export to CSV, how would you feel?
Q09
AI Interview
We'd like to understand the reasoning behind some of your feature evaluations. An AI moderator will ask you a few follow-up questions about the features you feel most strongly about.
Q10
Long Text
Please rank these features by how important they are to you (drag to reorder, 1 = most important).
Q11
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about these features or your overall product experience.
Q12
Multiple Choice
What best describes your primary role?
Q13
Long Text
Thank you for completing this survey — your responses have been recorded and will help shape future product decisions. You may now close this window.
Q14
Multiple Choice
If the product did NOT offer Fast Checkout, how would you feel?
Q15
Multiple Choice
If the product did NOT offer Dark Mode, how would you feel?
Q16
Multiple Choice
If the product did NOT offer Offline Access, how would you feel?
Q17
Multiple Choice
If the product did NOT offer Advanced Search Filters, how would you feel?
Q18
Multiple Choice
If the product did NOT offer Real-Time Notifications, how would you feel?
Q19
Multiple Choice
If the product did NOT offer Export to CSV, how would you feel?
Q20
Long Text
How important is it to you that new features are added to this product in general?
Q21
Multiple Choice
How often do you use products like this?
Q22
Multiple Choice
How would you describe your experience level with similar products?
Q23
Multiple Choice
What is your age group?
Q24
Multiple Choice
In which region do you primarily live or work?
Q25
Long Text
What industry do you primarily work in?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.