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Kano Model Feature Prioritization Survey

Classifies product features into Must-Be, Attractive, One-Dimensional, and Indifferent categories using the Kano model methodology. Designed for product teams seeking to prioritize their roadmap based on how features drive customer satisfaction.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

25

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Welcome to this product feature evaluation survey. We'd like to understand how you feel when certain features are present or absent — there are no right or wrong answers, only your honest opinions. This survey takes approximately 8 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. All responses are confidential, anonymized, and will be reported only in aggregate to guide product development decisions. Please answer based on your own experience and preferences.
Q2
Multiple Choice
How familiar are you with products in this category (e.g., [product type])?
  • I currently use one or more
  • I have used one in the past
  • I am aware of them but have not used one
  • I am not familiar with this type of product
Q3
Multiple Choice
If the product offered Fast Checkout, how would you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q4
Multiple Choice
If the product did NOT offer Fast Checkout, how would you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q5
Multiple Choice
If the product offered Dark Mode, how would you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q6
Multiple Choice
If the product did NOT offer Dark Mode, how would you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q7
Multiple Choice
If the product offered Offline Access, how would you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q8
Multiple Choice
If the product did NOT offer Offline Access, how would you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q9
Multiple Choice
If the product offered Advanced Search Filters, how would you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q10
Multiple Choice
If the product did NOT offer Advanced Search Filters, how would you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q11
Multiple Choice
If the product offered Real-Time Notifications, how would you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q12
Multiple Choice
If the product did NOT offer Real-Time Notifications, how would you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q13
Multiple Choice
If the product offered Export to CSV, how would you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q14
Multiple Choice
If the product did NOT offer Export to CSV, how would you feel?
  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q15
AI Interview
We'd like to understand the reasoning behind some of your feature evaluations. An AI moderator will ask you a few follow-up questions about the features you feel most strongly about.
AI InterviewLength: 3Personality: [Object Object]Mode: Fast
Reference questions: 8
Q16
Ranking
Please rank these features by how important they are to you (drag to reorder, 1 = most important).
Drag to order (top = most important)
  1. Fast Checkout
  2. Dark Mode
  3. Offline Access
  4. Advanced Search Filters
  5. Real-Time Notifications
  6. Export to CSV
Q17
Opinion Scale
How important is it to you that new features are added to this product in general?
Range: 1 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q18
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about these features or your overall product experience.
Max chars
Q19
Multiple Choice
What best describes your primary role?
  • Individual user
  • Team member
  • Team lead / Manager
  • Executive / Decision-maker
  • Consultant
  • Other
Q20
Multiple Choice
How often do you use products like this?
  • Never
  • Rarely
  • Sometimes
  • Often
  • Very often
Q21
Multiple Choice
How would you describe your experience level with similar products?
  • Beginner
  • Intermediate
  • Advanced
  • Expert
Q22
Multiple Choice
What is your age group?
  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q23
Multiple Choice
In which region do you primarily live or work?
  • North America
  • Latin America
  • Europe
  • Africa
  • Middle East
  • Asia
  • Oceania
  • Prefer not to say
Q24
Dropdown
What industry do you primarily work in?
  • Technology / Software
  • Finance / Banking
  • Healthcare / Pharmaceuticals
  • Education
  • Retail / E-commerce
  • Manufacturing
  • Media / Entertainment
  • Government / Public Sector
  • Consulting / Professional Services
  • Nonprofit
  • Other
  • Prefer not to say
Q25
Chat Message
Thank you for completing this survey — your responses have been recorded and will help shape future product decisions. You may now close this window.

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