Classifies product features into Must-Be, Attractive, One-Dimensional, and Indifferent categories using the Kano model methodology. Designed for product teams seeking to prioritize their roadmap based on how features drive customer satisfaction.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
25
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this product feature evaluation survey. We'd like to understand how you feel when certain features are present or absent — there are no right or wrong answers, only your honest opinions.
This survey takes approximately 8 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. All responses are confidential, anonymized, and will be reported only in aggregate to guide product development decisions.
Please answer based on your own experience and preferences.
Q2
Multiple Choice
How familiar are you with products in this category (e.g., [product type])?
I currently use one or more
I have used one in the past
I am aware of them but have not used one
I am not familiar with this type of product
Q3
Multiple Choice
If the product offered Fast Checkout, how would you feel?
I like it that way
It must be that way
I am neutral
I can live with it that way
I dislike it that way
Q4
Multiple Choice
If the product did NOT offer Fast Checkout, how would you feel?
I like it that way
It must be that way
I am neutral
I can live with it that way
I dislike it that way
Q5
Multiple Choice
If the product offered Dark Mode, how would you feel?
I like it that way
It must be that way
I am neutral
I can live with it that way
I dislike it that way
Q6
Multiple Choice
If the product did NOT offer Dark Mode, how would you feel?
I like it that way
It must be that way
I am neutral
I can live with it that way
I dislike it that way
Q7
Multiple Choice
If the product offered Offline Access, how would you feel?
I like it that way
It must be that way
I am neutral
I can live with it that way
I dislike it that way
Q8
Multiple Choice
If the product did NOT offer Offline Access, how would you feel?
I like it that way
It must be that way
I am neutral
I can live with it that way
I dislike it that way
Q9
Multiple Choice
If the product offered Advanced Search Filters, how would you feel?
I like it that way
It must be that way
I am neutral
I can live with it that way
I dislike it that way
Q10
Multiple Choice
If the product did NOT offer Advanced Search Filters, how would you feel?
I like it that way
It must be that way
I am neutral
I can live with it that way
I dislike it that way
Q11
Multiple Choice
If the product offered Real-Time Notifications, how would you feel?
I like it that way
It must be that way
I am neutral
I can live with it that way
I dislike it that way
Q12
Multiple Choice
If the product did NOT offer Real-Time Notifications, how would you feel?
I like it that way
It must be that way
I am neutral
I can live with it that way
I dislike it that way
Q13
Multiple Choice
If the product offered Export to CSV, how would you feel?
I like it that way
It must be that way
I am neutral
I can live with it that way
I dislike it that way
Q14
Multiple Choice
If the product did NOT offer Export to CSV, how would you feel?
I like it that way
It must be that way
I am neutral
I can live with it that way
I dislike it that way
Q15
AI Interview
We'd like to understand the reasoning behind some of your feature evaluations. An AI moderator will ask you a few follow-up questions about the features you feel most strongly about.
AI InterviewLength: 3Personality: [Object Object]Mode: Fast
Reference questions: 8
Q16
Ranking
Please rank these features by how important they are to you (drag to reorder, 1 = most important).
Drag to order (top = most important)
Fast Checkout
Dark Mode
Offline Access
Advanced Search Filters
Real-Time Notifications
Export to CSV
Q17
Opinion Scale
How important is it to you that new features are added to this product in general?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q18
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about these features or your overall product experience.
Max chars
Q19
Multiple Choice
What best describes your primary role?
Individual user
Team member
Team lead / Manager
Executive / Decision-maker
Consultant
Other
Q20
Multiple Choice
How often do you use products like this?
Never
Rarely
Sometimes
Often
Very often
Q21
Multiple Choice
How would you describe your experience level with similar products?
Beginner
Intermediate
Advanced
Expert
Q22
Multiple Choice
What is your age group?
Under 18
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q23
Multiple Choice
In which region do you primarily live or work?
North America
Latin America
Europe
Africa
Middle East
Asia
Oceania
Prefer not to say
Q24
Dropdown
What industry do you primarily work in?
Technology / Software
Finance / Banking
Healthcare / Pharmaceuticals
Education
Retail / E-commerce
Manufacturing
Media / Entertainment
Government / Public Sector
Consulting / Professional Services
Nonprofit
Other
Prefer not to say
Q25
Chat Message
Thank you for completing this survey — your responses have been recorded and will help shape future product decisions. You may now close this window.
Frequently Asked Questions
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