A structured diary study instrument for capturing in-the-moment e-commerce experiences across touchpoints and tasks. Designed for repeated daily entries to identify pain points, emotional states, and task-completion barriers throughout the customer journey.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
20
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to your diary entry. This study captures your real-time e-commerce experiences as they happen. Each entry takes about 2 minutes.
There are no right or wrong answers — we are interested in your honest experience. Your responses are confidential and will be reported only in aggregate. Participation is voluntary and you may stop at any time.
Please complete an entry whenever you have a notable e-commerce moment (browsing, buying, returning, contacting support, etc.).
Q2
Dropdown
What date is this entry for?
Today
Yesterday
Two days ago
Earlier this week
Q3
Multiple Choice
Which time window best describes when this moment occurred?
Early morning (5–9 am)
Late morning (9 am–12 pm)
Early afternoon (12–3 pm)
Late afternoon (3–6 pm)
Evening (6–9 pm)
Night (9 pm–12 am)
Overnight (12–5 am)
Q4
Multiple Choice
Which channel or touchpoint are you using for this moment? (Select all that apply)
Mobile app
Mobile web browser
Desktop/laptop website
In-store kiosk
Live chat
Phone support
Email
Social media
Marketplace (e.g., Amazon)
Other (please specify)
Q5
Dropdown
What is the primary task you are trying to accomplish right now?
Browsing products
Comparing options
Looking for deals or promotions
Tracking an order
Purchasing/checkout
Returning or exchanging an item
Managing my account
Contacting support or resolving a problem
Other (please specify)
Q6
Dropdown
Approximately how long have you spent on this task so far?
Less than 2 minutes
2–5 minutes
5–15 minutes
15–30 minutes
30–60 minutes
More than 1 hour
Q7
Multiple Choice
Did you accomplish what you intended in this moment?
Yes, fully
Partly
No
Not sure yet
Q8
Opinion Scale
How satisfied are you with your experience during this moment?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q9
Opinion Scale
How would you describe your emotional state during this moment?
Range: 1 – 7
Min: Very frustratedMid: NeutralMax: Very delighted
Q10
Multiple Choice
Which of the following factors most affected your experience during this moment? (Select up to 3)
Ease of navigation
Page or app load speed
Product information quality
Price or value
Checkout process
Search or filter functionality
Customer support quality
Shipping or delivery information
Visual design or layout
Trust or security concerns
None of the above
Other (please specify)
Q11
Opinion Scale
Overall, did the factors you selected affect your experience positively or negatively?
Range: 1 – 5
Min: Very negativelyMid: NeutralMax: Very positively
Q12
Long Text
Please share any quick notes, specific details, or exact thoughts that came to mind during this moment.
Max chars
Q13
AI Interview
Based on what you've shared, we'd like to understand a bit more about this moment. Please share your thoughts and our AI interviewer will ask a couple of follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 4
Q14
Chat Message
The following questions help us understand who is participating in this study. You will only need to answer these once.
Q15
Multiple Choice
Which best describes your primary role when interacting with e-commerce sites or apps?
Buying for myself
Buying for work or on behalf of someone else
Operating or managing a site/app (staff)
Partner or vendor working with a site
Researching or analyzing site performance
Other (please specify)
Q16
Multiple Choice
On average, how often do you make online purchases for yourself?
Weekly or more
About monthly
A few times a year
Rarely
Prefer not to say
Q17
Dropdown
What is your age group?
Under 18
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q18
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q19
Dropdown
What country or region do you live in?
United States
United Kingdom
Canada
Australia
Germany
France
India
Brazil
Japan
Mexico
Other (please specify)
Q20
Chat Message
Thank you for this diary entry! Your experience has been recorded. Feel free to submit another entry whenever you have a new e-commerce moment to share — the more entries, the more valuable the insights.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.
How can I share surveys with my team?
Send a project link so teammates can view and collaborate instantly.
Can the AI generate a survey from a prompt?
Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.
How long does support typically take to reply?
We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.
Can I export survey results?
Absolutely. Export results as CSV straight from the results page for quick data work.