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E-commerce Customer Experience Diary Survey

Capture real-time e-commerce customer journeys with quick diary entries. Log moments throughout the day to spot pain points, optimize CX, and lift conversions.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Date
What date is this entry for?
Q2
Multiple Choice
Which time window best fits right now?
  • Early morning (5–9 am)
  • Late morning (9 am–12 pm)
  • Early afternoon (12–3 pm)
  • Late afternoon (3–6 pm)
  • Evening (6–9 pm)
  • Night (9 pm–12 am)
  • Overnight (12–5 am)
Q3
Multiple Choice
Which best describes your role in this moment?
  • Buying for myself
  • Buying for work
  • Operating the site/app (staff)
  • Partner/vendor working with the site
  • Researching or analyzing site performance
Q4
Multiple Choice
Where are you engaging right now?
  • Mobile app
  • Mobile web browser
  • Desktop/laptop website
  • In-store kiosk
  • Live chat
  • Phone support
  • Email
  • Social media
  • Marketplace (e.g., Amazon)
Q5
Dropdown
What is the primary task for this moment?
  • Browsing products
  • Comparing options
  • Looking for deals
  • Tracking an order
  • Purchasing/checkout
  • Returning or exchanging
  • Managing account
  • Resolving a problem
  • Testing site/app (internal)
  • Analyzing performance (internal)
Q6
Numeric
Approximately how many minutes have you spent on this task so far?
Accepts a numeric value
Whole numbers only
Q7
Multiple Choice
Attention check: To confirm you’re reading the questions, please select “I am paying attention.”
  • I am paying attention
  • I am not paying attention
  • Prefer not to answer
Q8
Multiple Choice
Did you accomplish what you intended in this moment?
  • Yes, fully
  • Partly
  • No
  • Not sure yet
Q9
Rating
How satisfied are you right now with your progress?
Scale: 10 (star)
Min: Very dissatisfiedMax: Very satisfied
Q10
Matrix
In the last 10 minutes, how much did each factor affect your experience?
RowsNot applicableNo issueMinor issueModerate issueMajor issue
Site/app speed•••••
Finding the right item•••••
Product information quality•••••
Price and fees clarity•••••
Checkout or payment•••••
Customer support responsiveness•••••
Inventory or availability•••••
Q11
Dropdown
What is your age group?
  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
Multiple Choice
How do you describe your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
Short Text
What country or region do you live in?
Max 100 chars
Q14
Multiple Choice
How often do you make online purchases for yourself (on average)?
  • Weekly or more
  • About monthly
  • A few times a year
  • Rarely
  • Prefer not to say
Q15
Long Text
Optional: Any quick notes, details, or quotes from this moment?
Max 600 chars
Q16
AI Interview
AI Interview: 2 Follow-up Questions on this e-commerce moment
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Reference questions: 8
Q17
Chat Message
Thank you! Your entry has been recorded. You can submit additional entries later today whenever relevant.

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