What date is this entry for?
Which time window best fits right now?
- Early morning (5–9 am)
- Late morning (9 am–12 pm)
- Early afternoon (12–3 pm)
- Late afternoon (3–6 pm)
- Evening (6–9 pm)
- Night (9 pm–12 am)
- Overnight (12–5 am)
Which best describes your role in this moment?
- Buying for myself
- Buying for work
- Operating the site/app (staff)
- Partner/vendor working with the site
- Researching or analyzing site performance
Where are you engaging right now?
- Mobile app
- Mobile web browser
- Desktop/laptop website
- In-store kiosk
- Live chat
- Phone support
- Email
- Social media
- Marketplace (e.g., Amazon)
What is the primary task for this moment?
Approximately how many minutes have you spent on this task so far?
Attention check: To confirm you’re reading the questions, please select “I am paying attention.”
- I am paying attention
- I am not paying attention
- Prefer not to answer
Did you accomplish what you intended in this moment?
- Yes, fully
- Partly
- No
- Not sure yet
How satisfied are you right now with your progress?
In the last 10 minutes, how much did each factor affect your experience?
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
What country or region do you live in?
Max 100 chars
How often do you make online purchases for yourself (on average)?
- Weekly or more
- About monthly
- A few times a year
- Rarely
- Prefer not to say
Optional: Any quick notes, details, or quotes from this moment?
Max 600 chars
AI Interview: 2 Follow-up Questions on this e-commerce moment
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